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The Public Relations Blog

We frequently blog about the latest public relations corporation communications, and marketing topics, tips, and trends. Our blog is one of the 100 Best Public Relations Blogs, according to FeedSpot. Please help yourself to our insights and be sure to subscribe to our weekly blog notifications.

Stop agency pitches: Build better client partnerships

What is the public relations code of ethics?

Audit hidden PR spend: Quantify the risk of cutting reputational and revenue-driving efforts

Revenue leaders underestimate PR’s impact on web and media

Journalists don’t want AI-generated commentary (and what to give them instead)

Behavioral science secrets behind top brands

How franchisors should respond to negative reviews and social media comments

Marketing leaders overlook PR’s role in revenue forecasting

Make PR part of your revenue planning rhythm

When coverage goes sideways: How to request a correction without burning the bridge

Ageism in the workplace: Hiring bias, careers, and the future of work

What cybersecurity companies must know about AI Relations

Revenue leaders are underusing PR in marketing and communication plans

PR measurement without UTMs: A CFO-ready model to prove earned media impact

Media pages that actually help reporters (and drive coverage)

Embedded AI: The future of PR and communication workflows

What dental companies must know about AI Relations

Reputation management for AI search: monitoring and response framework

Rethinking reputation management in public relations for the AI era

Why earned credibility is your most underutilized growth lever

What is the ‘zoom in, zoom out’ narrative arc storytelling technique?

Why isn’t your press release getting any coverage?

What property and casualty insurance companies must know about AI Relations

Designing marketing and communication plans around AI search

Maximizing keynote speaking opportunities through strategic PR

5 things you should expect from a public relations firm

Shaping the future of PR with AI: Insights from Microsoft’s Frank X. Shaw

What franchisors must know about AI Relations

How to build a crisis-resilient marketing and communication plan

Question-based crisis communication: What leaders miss online

Why does effective public relations take years, not weeks?

Earned media-first PR in the AI era with Storyblok’s Brandon Watts

What family entertainment centers (eatertainment) must know about AI Relations

PR attribution: How to build a cross-channel dashboard linking earned media to pipeline

What public relations crisis drills reveal about your team

The best way to respond to a reporter’s query 

HARO’s comeback: Modern sourcing for journalists and brands

What home services companies must know about AI Relations

Executive thought leadership vs PR services: What decision-makers overlook

Beyond press releases: Building an AI-ready digital PR system

How to pitch and earn media without breaking news

Earned authority + emotional resonance = brand wins

Is your crisis management firm ready for a digital disaster?

Inside AI visibility: Why public relations services shape search

Is PR lead generation? Here’s the real answer

How to stay ahead of AI in communication and marketing

Understanding public relations crisis fatigue in the C-suite

Evaluating public relations services for AI visibility gains

Should communicators pay attention to the SOEP model?

Crisis-era digital PR link strategy: Earn authority and protect branded SERPs

Post-crisis recovery playbook: Rebuild trust and search visibility after a PR crisis

Your company’s been hacked. Now what?

Exclusives, advances, and embargoes: How to use each ethically in media relations

Warning signs your online reputation management is failing

When public relations crisis plans overlook social media

Why marketing and PR can’t fix a broken sales process

Is ChatGPT reading your blog or just your news coverage?

Building audience trust with proactive media listening

From local news to CNN: A PR roadmap for on-camera credibility

What the Google leak reveals about SEO for PR leaders

10 2026 press release tips marketers aren’t going to like

Navigating AI ethics in public relations with PRSA CEO Matthew Marcial

How to optimize your LinkedIn profile and posts for the new algorithm

2026 planning guide: How many speaking engagements should executives do per month?

Why does AI skip your website and cite the news instead?

Crisis situation? Use insurance coverage to hire an outside PR firm

How long it really takes to see PR results

What strong media relations actually look like

How to choose a crisis management PR firm

Beyond keywords: How PR delivers context, credibility, and coverage in AI search

New SEO: How to get cited in ChatGPT, Gemini, and Perplexity

What is thought leadership, and why does it matter?

Barcelona Principles 4.0: How to Measure PR Effectively with AMEC CEO Johna Burke

Comparing PR firm service models

Interpreting PR firm reviews and testimonials

LLMs favor non-traditional media outlets

Build a crisis communication plan that works fast

How to get generative AI to tell your company’s story correctly

Defining leadership in corporate communications

Proof over promotion: Why PR is the new SEO

When it comes to PR firms, does size matter?

The future of PR in 2026 is personalization & trustworthiness

What's the difference between press releases and public relations?

How to spot sales pitches masquerading as media opportunities

The PR playbook for getting recommended by AI with Unusual

AI search is the new front page. Is your brand newsworthy enough to appear?

How user reviews shape first impressions

Three ways to boost holiday PR coverage

Branding on Reddit without being salesy

The new trust economy: Why PR powers discovery, validation, and influence

How are AI tools changing PR jobs?

Fixing old blog posts to rank again

How to build brand trust through Facebook engagement

Why earned media coverage isn’t a result — and what PR success really looks like

How brands leverage curiosity to drive innovative thinking with Carla Johnson

Google entity SEO is the future of brand discovery: Are you earning citations or losing ground?

Why ‘boring PR’ will beat viral stunts by 2026 (and how to adapt your strategy)

Will AI replace news desks?

Reporters ghost. How to balance expectations while not burning bridges

What’s the difference between earned media and journalistic content in AI search?

All digital media is global

How to spot follower fraud

Press releases and LLMs: Does a newer competitor release outrank you?

The SEO-PR alliance: Why you need both for AI-era discoverability

Behind the mic with Jason Mudd: An Ask Me Anything special solocast on PR and Axia’s beginning

Your brand should repost evergreen content — here’s why

Aligning Communications in Crisis & Growth Periods

What is public relations in construction?

How to monitor and improve your brand's AI search presence

6 ways agency work provides the best work experience

Why public relations must anchor your strategy

PR in construction: What it is and why it matters

Breaking down modern PR: Authority pages, content pillars, and distribution

The newswires generative AI relies on most (and why it matters for PR)

What’s the difference between GEO, AEO, and AI relations?

The future of PR in the age of AI with Agility PR

Page not found: Search engine trust erosion

What TikTok trends say about your company's brand

How earned media gets AI to remember your brand

The real cost of hiring a PR firm (and what you get for it)

Fast-track your media relationships: Connecting with journalists quickly

Five SEO mistakes hurting your leadership profile

How to influence AI-generated search results across every platform

Output or outtake? Clearing up a common PR metrics confusion

Do news releases influence AI visibility?

Common mistakes publicly traded companies make when working with the news media

What is the antonym of a website address?

How to win earned media in a saturated week

The credibility crisis

Why AI tools now rely on earned media

Instagram bios that actually help PR

Are your customers misremembering how they found you?

What judges look for in business awards

LinkedIn polls are costing you credibility

Google's AI Mode and the rise of reputation-driven visibility

What the AWS outage teaches every brand about crisis communication

What marketing experts miss about consistency on LinkedIn

What is content reputation engineering? Here's why it matters in the age of AI Relations

Corporate gifting done right with The Expressory’s Jamie Shibley

PR without SEO don't work

3 ways to gain PR and credibility without a media list

Why all digital media is global by default

How Google's AI mode rewards credibility not clickbait

How press releases are powering generative engine optimization and answer engine optimization

AI won't replace SEO: Here's what you still need

How Instagram verification has changed in 2025

The right way to apply for a speaking engagement

When your website becomes a PR crisis

Leveraging market insights to shape PR strategy with Habitat for Humanity’s Amy Dunham

AI-powered news cycle prediction isn't a toy tool

Why strategic media placements still outperform mentions

PR tactics that go beyond Forbes mentions

Reddit is the word-of-mouth you're ignoring

Learning to steer in crisis and creativity

How do you measure PR?

How to earn your way into Google's AI-generated answers

Why strategic PR is essential for cybersecurity resilience

Why Facebook Groups matter to corporate PR

How to turn award wins into long-term assets

Do public relations professionals have an obligation of results?

Why earned media is so powerful in the age of AI and GEO

95% of AI citations come from PR content

The AI checklist for crisis communicators

Celebrity endorsements and celebrity founders often fail

7 signs you need a better PR partner

What Threads teaches us about brand trust

How to book your executives as speakers at fall conferences

What sources feed generative AI answers?

The best and worst media relations efforts from public relations professionals

Stop ignoring social comments

Plan for AI search

Overcoming earned media challenges: Strategies for PR success

Does AI understand reputation?

Rethinking press releases with the rise of AI

95% of AI-generated citations originate from PR-driven content

Strategize now to secure future wins

The state of PR in 2025

What Google AI Mode means for your PR and media strategy

What's the difference between Google Knowledge Panels and the Google Knowledge Graph?

Why ethical PR firms don’t guarantee media outcomes

Does media coverage affect what AI says?

Don't let your brand wilt: Why PR is essential now, not later

How generative AI uses earned media coverage (fueling PR’s resurgence)

The gradual approach to powerful media presence

Creating impact: The essential role of the wow factor in modern PR

Why short-term PR fails — and why long-term PR wins every time

Networking without an agenda: The key to career longevity

Earned media: The future of PR in the age of AI search

Pitch perfect: How to craft stories reporters want to cover

The Multilayered Approach to PR

Why Trade Publications Outperform Google in B2B Marketing

The evolution of PR: Why niche media dominates traditional outlets

How do generative AI tools like ChatGPT decide which companies to mention?

PR is now the front door to AI discovery: Why 96% of AI citations come from public relations content

The real secret to great PR? Do cool stuff.

Why reactive gifting is the secret weapon your PR strategy needs

How to speak with clarity and authority during a crisis

Managing stress in public relations with Integrated Leadership Systems’ M.J. Clark

What the “CEO cheating at Coldplay” scandal reveals about crisis reputation management

When a viral concert clip becomes a corporate, CEO, and marriage crisis

 

 

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