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The Public Relations Blog

We frequently blog about the latest public relations corporation communications, and marketing topics, tips, and trends. Our blog is one of the 100 Best Public Relations Blogs, according to FeedSpot. Please help yourself to our insights and be sure to subscribe to our weekly blog notifications.

Navigating AI ethics in public relations with PRSA CEO Matthew Marcial

How to optimize your LinkedIn profile and posts for the new algorithm

2026 planning guide: How many speaking engagements should executives do per month?

Why does AI skip your website and cite the news instead?

Crisis situation? Use insurance coverage to hire an outside PR firm

How long it really takes to see PR results

What strong media relations actually look like

How to choose a crisis management PR firm

Beyond keywords: How PR delivers context, credibility, and coverage in AI search

New SEO: How to get cited in ChatGPT, Gemini, and Perplexity

What is thought leadership, and why does it matter?

Barcelona Principles 4.0: How to Measure PR Effectively with AMEC CEO Johna Burke

Comparing PR firm service models

Interpreting PR firm reviews and testimonials

LLMs favor non-traditional media outlets

Build a crisis communication plan that works fast

How to get generative AI to tell your company’s story correctly

Defining leadership in corporate communications

Proof over promotion: Why PR is the new SEO

When it comes to PR firms, does size matter?

The future of PR in 2026 is personalization & trustworthiness

What's the difference between press releases and public relations?

How to spot sales pitches masquerading as media opportunities

The PR playbook for getting recommended by AI with Unusual

AI search is the new front page. Is your brand newsworthy enough to appear?

How user reviews shape first impressions

Three ways to boost holiday PR coverage

Branding on Reddit without being salesy

The new trust economy: Why PR powers discovery, validation, and influence

How are AI tools changing PR jobs?

Fixing old blog posts to rank again

How to build brand trust through Facebook engagement

Why earned media coverage isn’t a result — and what PR success really looks like

How brands leverage curiosity to drive innovative thinking with Carla Johnson

Google entity SEO is the future of brand discovery: Are you earning citations or losing ground?

Why ‘boring PR’ will beat viral stunts by 2026 (and how to adapt your strategy)

Will AI replace news desks?

Reporters ghost. How to balance expectations while not burning bridges

What’s the difference between earned media and journalistic content in AI search?

All digital media is global

How to spot follower fraud

Press releases and LLMs: Does a newer competitor release outrank you?

The SEO-PR alliance: Why you need both for AI-era discoverability

Behind the mic with Jason Mudd: An Ask Me Anything special solocast on PR and Axia’s beginning

Your brand should repost evergreen content — here’s why

Aligning Communications in Crisis & Growth Periods

What is public relations in construction?

How to monitor and improve your brand's AI search presence

6 ways agency work provides the best work experience

Why public relations must anchor your strategy

PR in construction: What it is and why it matters

Breaking down modern PR: Authority pages, content pillars, and distribution

The newswires generative AI relies on most (and why it matters for PR)

What’s the difference between GEO, AEO, and AI relations?

The future of PR in the age of AI with Agility PR

Page not found: Search engine trust erosion

What TikTok trends say about your company's brand

How earned media gets AI to remember your brand

The real cost of hiring a PR firm (and what you get for it)

Fast-track your media relationships: Connecting with journalists quickly

Five SEO mistakes hurting your leadership profile

How to influence AI-generated search results across every platform

Output or outtake? Clearing up a common PR metrics confusion

Do news releases influence AI visibility?

Common mistakes publicly traded companies make when working with the news media – Mark Basch

What is the antonym of a website address?

How to win earned media in a saturated week

The credibility crisis

Why AI tools now rely on earned media

Instagram bios that actually help PR

Are your customers misremembering how they found you?

What judges look for in business awards

LinkedIn polls are costing you credibility

Google's AI Mode and the rise of reputation-driven visibility

What the AWS outage teaches every brand about crisis communication

What marketing experts miss about consistency on LinkedIn

What is content reputation engineering? Here's why it matters in the age of AI Relations

Corporate gifting done right with The Expressory’s Jamie Shibley

PR without SEO don't work

3 ways to gain PR and credibility without a media list

Why all digital media is global by default

How Google's AI mode rewards credibility not clickbait

How press releases are powering generative engine optimization and answer engine optimization

AI won't replace SEO: Here's what you still need

How Instagram verification has changed in 2025

The right way to apply for a speaking engagement

When your website becomes a PR crisis

Leveraging market insights to shape PR strategy with Habitat for Humanity’s Amy Dunham

AI-powered news cycle prediction isn't a toy tool

Why strategic media placements still outperform mentions

PR tactics that go beyond Forbes mentions

Reddit is the word-of-mouth you're ignoring

Learning to steer in crisis and creativity

How do you measure PR?

How to earn your way into Google's AI-generated answers

Why strategic PR is essential for cybersecurity resilience

Why Facebook Groups matter to corporate PR

How to turn award wins into long-term assets

Do public relations professionals have an obligation of results?

Why earned media is so powerful in the age of AI and GEO

95% of AI citations come from PR content

The AI checklist for crisis communicators

Celebrity endorsements and celebrity founders often fail

7 signs you need a better PR partner

What Threads teaches us about brand trust

How to book your executives as speakers at fall conferences

What sources feed generative AI answers?

The best and worst media relations efforts from public relations professionals

Stop ignoring social comments

Plan for AI search

Overcoming earned media challenges: Strategies for PR success

Does AI understand reputation?

Rethinking press releases with the rise of AI

95% of AI-generated citations originate from PR-driven content

Strategize now to secure future wins

The state of PR in 2025

What Google AI Mode means for your PR and media strategy

What's the difference between Google Knowledge Panels and the Google Knowledge Graph?

Why ethical PR firms don’t guarantee media outcomes

Does media coverage affect what AI says?

Don't let your brand wilt: Why PR is essential now, not later

How generative AI uses earned media coverage (fueling PR’s resurgence)

The gradual approach to powerful media presence

Creating impact: The essential role of the wow factor in modern PR

Why short-term PR fails — and why long-term PR wins every time

Networking without an agenda: The key to career longevity

Earned media: The future of PR in the age of AI search

Pitch perfect: How to craft stories reporters want to cover

The Multilayered Approach to PR

Why Trade Publications Outperform Google in B2B Marketing

The evolution of PR: Why niche media dominates traditional outlets

How do generative AI tools like ChatGPT decide which companies to mention?

PR is now the front door to AI discovery: Why 96% of AI citations come from public relations content

The real secret to great PR? Do cool stuff.

Why reactive gifting is the secret weapon your PR strategy needs

How to speak with clarity and authority during a crisis

Managing stress in public relations with Integrated Leadership Systems’ M.J. Clark

What the “CEO cheating at Coldplay” scandal reveals about crisis reputation management

When a viral concert clip becomes a corporate, CEO, and marriage crisis

Corporate rebrands are not news. Neither are new company websites, anniversaries, and picnics

How PR made the world believe eating carrots improves vision

New report reveals 75% decline in local journalists across the U.S. since 2002

Ask your PR firm these questions for best results

How to use the 'feedback sandwich' with your PR firm and marketing department

The compounding ROI of public relations

The dirty truth about ‘guaranteed media coverage’ with Jason Mudd of Axia Public Relations

Should you always update the link in your bio for each Instagram post?

Is your news source biased? Understanding the AllSides Media Bias Chart

Misaligned communications: The PR killer

Why PR needs that essential wow factor

How to develop buyer personas and avatars

The evolution of remote work with HireMyMom’s Lesley Pyle

AI in PR: Transforming communication strategies

The demand for business professionals with PR skills

Why are shorter media pitches better?

Media intelligence and PR measurement with Meltwater’s Chris Hackney

Building trust with T.A.R.E.S. in public relations

Understanding public relations: The power of dialogue

Why your PR strategy needs to evolve: Traditional media is no longer enough

Be ready when the moment for PR genius strikes

AI storytelling and PR strategy with Egnyte’s Jessica Pantages

How many TEDx talks can I do?

Position, don't spin: Trust-building in PR

Making your media pitches stand out with Qwoted’s Vannyda Thach

Who is the 'public' in public relations?

PR strategy in a transforming experience economy

What's the difference between TED and TEDx Talks?

Understanding the Creator Economy with Bill Zimmerman

What's the difference between public relations and strategic communications?

When should your brand leverage PR and advertising?

What you should know about earning media coverage with Jason Mudd of Axia Public Relations

What should I know about media relations and earned media coverage before hiring a PR firm?

Axia hits Q1 2025 Milestones, Momentum, and Mission

Control your PR narrative, or someone else will

350 Early Quick Wins: Axia accelerates your PR success

Getting More Media Coverage by Making Journalists’ Lives Easier

What should we request from our PR firm after canceling their services?

What are the criteria for a TED Talk?

What I wanted to tell CNN about Elon Musk and Tesla's PR crisis from DOGE and Trump protests

How construction executives can elevate their digital presence

How high-quality backlinks boost your online presence

Navigating PR and communications hiring with Brooke Kruger

What’s your brand’s Q Score? Here’s why it matters

What’s the difference between keynotes, breakouts, and workshops?

Maximizing Agency Partnerships with Mark Riggs

From Delta to Hollywood: PR lessons in reputation management

Emerging Issue: Welcome to the metaverse - Legal issues for marketers

What happens when spokespeople can’t commit to news interviews?

Delta Air Lines’ $30K payout: A smart crisis move or a risky precedent?

20 reasons your company's social media sucks — and how to fix it

How to embrace radical transparency in content marketing by answering buyer questions

Why you want 90 days to cancel your PR firm

How is AI impacting search experiences and news?

Presidents’ Day marketing: A smart strategy or risky move?

Leveraging data analytics for organic social media growth

Is ‘guaranteed media coverage’ from PR firms too good to be true?

Layoffs and cyberattacks: Are you prepared?

Earned media: Why it still reigns over social media platforms

What sets Axia Public Relations apart?

Navigating professional growth in social media marketing with Jennifer Radke

 

 

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