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The Public Relations Blog

We frequently blog about the latest public relations corporation communications, and marketing topics, tips, and trends. Our blog is one of the 100 Best Public Relations Blogs for 2023, according to FeedSpot. Please help yourself to our insights and be sure to subscribe to our weekly blog notifications.

5 ways to automate PR processes for streamlined lead generation

Encouraging Words in Your Storytelling Journey with Ken Melton

The SEO impact of commercial newswire releases

Top H1 2023 stories and how they were pitched

7 responsible principles to guide the use of AI in public relations

Axia’s Autocomplete SEO service helps companies generate more leads

Axia Public Relations names 2023 scholarship winner

Earned media coverage doesn’t work the way you think it does with Jason Mudd

Aeroseal selects Axia as PR agency to increase awareness about building air leaks

What is influencer marketing, and why is it so effective?

Axia Public Relations adds bilingual employee

7 phishing campaigns for corporate communication to share with stakeholders

The pros and cons of working for a public relations agency

The Value of Understanding Your Audience

The benefits of purpose-driven storytelling with Pam Fultz

3 steps B2C cybersecurity companies should know to earn national media coverage

7 ideas to consider before taking a stance on a social or political issue

Emmy Award-winning journalist joins Axia Public Relations

6 takeaways from the Propel Q2 2023 Media Barometer

What do foreign firms need to know about U.S. PR firms and the Federal Foreign Agent Registration Act?

Disaster Communications: 5 ways to make the most of a bad situation with Amy Susán

Why your home improvement company should care about earned media

How PR pros are using AI today

3 reasons why online reviews are important to your customers

Stop giving attention to negative content about your organization

Brand Distinction Vs. Collaboration

The Future of AI in PR

How might Apple's Vision Pro change PR?

The 4 R’s of Media Relations: Responsive, Resourceful, Rapid, and Respect

Are external links in the comments of social media posts worth it?

How your organization should communicate AFTER a cyberattack

What’s a podcast Listen Score?

How your organization should communicate DURING a cyberattack

Meet Threads, Twitter’s Newest Rival

6 strategies for home improvement companies to get earned media coverage

The difference between PR Newswire, Business Wire, and Globe Newswire

Franchising, Home Improvement, and Home Services with Ryan Spalding

How McDonald’s is using the Grimace shake TikTok trend to maximize the product’s visibility

Defining Your Audience

How does social media help companies with communications and reputation?

How your organization should communicate BEFORE a cyberattack

5 tips for responding to reporters’ media relations query tools

PR tips from a former news anchor with Bob Wiltfong

How to turn off Instagram notifications for accounts you manage

How to measure and categorize the different tiers of news media outlet types

What PR pros need to know about web spoofing and cybersecurity awareness

How our PR firm is using AI and how you can too with Jason Mudd, CEO of Axia Public Relations

PR and Privacy

How to respond to positive, negative and neutral comments on social media

How to ethically use AI in public relations

How to turn off LinkedIn notifications for pages you manage

The best media pitch is a story that's already done

How AI can help improve your public relations

How to turn off Twitter notifications for profiles you manage

3 elements of an effective news release

How to add multiple links to your Instagram profile

How to write a news release like a PR professional

Shattering the Six Gender Bias Barriers Still Holding Women Back at Work with Amy Diehl

Know Your Audience

Top PR Pros Share Their Tips for Earning U.S. Media Coverage

Before you post that news release... add Urchin Tracking Module parameters to each link

The Importance Of Collaboration Between Your Public Relations Team and Your Investor Relations Team

How to become an excellent TEDx speaker with Alan Cohen

What are simple social media videos?

World Communications Forum names Jason Mudd "North America's Best PR Leader"

Our Agency's Documented Proven Process for Social Media Best Practices

Blogging isn't boring — it's impactful

No tricks, just content with Dave Auchter

How to Communicate Negative News

How to keep your brand relevant on social media

What does your audience want to hear?

Combining SEO and PR: 5 ways to optimize your website

Using procurement to find a PR agency with Leah Power

How to turn off Facebook Page notifications for pages and profiles you manage

How to improve your company’s SEO and online reputation with Yahoo Local

Platform-native posts: What do social media managers need to know?

Our journey to podcasting: On Top of PR’s 100th episode with Jason Mudd

Why you should combine PR and SEO tactics to get better results online

In Public Relations, Integrity Is Crucial

PR is More Than Media Coverage: 10 PR Strategies Your Organization May Be Overlooking

7 public relations tips that could help Michael Scott from ‘The Office’ improve his company’s reputation

Best practices for internal communications with Casey Mank, co-founder of Bold Type

5 PR lessons learned from the TV series ‘Yellowstone’

Why scandal can land your company in the news – and how to recover

Why you should put your links in the comment on social media posts

3 ways to get your company on the radio without paying for advertising

Recruiting and Retaining Young PR Professionals with Kim Ades

7 cybersecurity best practices to protect your company’s information

The Great March Madness Marketing Machine

How will hiring a public relations agency affect your company internally? A lesson from ‘The Office’

What will employees think if your company hires a PR agency?

What should I wear for my public speaking engagement?

Dealing with stress in the public relations industry with Mark Mohammadpour

10 ideas for Instagram reels you can start making immediately

Why your company needs a business blog

Axia Public Relations’ top 10 must-watch On Top of PR episodes from 2022

How to plan and create video content to ensure maximum performance and reach

9 tips for submitting bylined articles for publication

How to become notable and quotable with Shanita Akintonde, CEO of Shanita Speaks

How to create Instagram Reels

2 key elements in a professional vodcast setup

Remaining Relevant in the Era of Rise and Falls

How to remove admins from your company’s Facebook page

5 tips for creating engaging social media videos

What happens to companies who cut back on PR and marketing during a recession with Jason Mudd, CEO of Axia Public Relations

Public relations advice for The Grinch

How do search results pages rank content?

8 tips for a successful media pitch to Forbes

Impostor Syndrome with Kris Kelso, CEO of The Kelso Group

How to add a social media content manager to your company's TikTok page

Flipping the Script with Crisis Communications

3 ideas event organizers look for in a keynote or industry main stage speaker

How to take your speaking skills to the next level with Allison Shapira, CEO of Global Public Speaking

Making a positive first impression with your company’s website

How to add a social media content manager to your company's LinkedIn page

3 reasons to utilize industry publications for earned media coverage

TikTok: The official search engine for Gen Z?

How to add a social media content manager to your company's Facebook Page

Crisis communications insurance with Bob Dietzel, co-founder of KMRD Partners

How to stay positive when working in PR

How to create a Business Center and ad account for your company's TikTok

4 strategies for implementing SEO in your digital marketing measures

Dust off old and unused ideas when designing PR plans

Building Customer Loyalty Starts Early

The State of Journalism and PR 2022 reports with Greg Galant, CEO of Muck Rack

StoryBrand BrandScript: Helps Them Avoid Failure

How to add a social media content manager to your company’s Snapchat account

How extremes can add news value to your company’s story

How to add a social media content manager to your company's Twitter page

StoryBrand BrandScript: Ends in Success

How oddity can add news value to your company’s story

How to submit byline articles, an insider guide solocast with Jason Mudd from Axia Public Relations

StoryBrand BrandScript: Calls Them To Action

What are human interest stories and why are they newsworthy?

Should your company BeReal?

3 ways the internet can tarnish your reputation instantly

4 lessons in empathy from Ted Lasso with Mark Mohammadpour, CEO of Chasing the Sun

StoryBrand BrandScript: Gives Them a Plan

What to Do When Things Go Wrong in PR

Showcase your brand’s newsworthiness when approaching a PR agency to earn media coverage

What PR pros need to know about spear-phishing and cybersecurity awareness

How to add a social media content manager to your company’s Pinterest account

How conflict can add news value to your brand’s story

How company executives can become powerful keynote speakers with Michael Port from Heroic Public Speaking

How to manage page roles on your company's Instagram Page

How consequential stories can earn media coverage for your company

4 communication strategies successful insurance companies use to connect with their target audience

StoryBrand BrandScript: Meets a Guide

Corporate communications with Matt Hurst, VP of communications at Nielsen

Brands Capturing the Audience With Strategic PR “Stunts”

How impact can make your brand and story newsworthy

Should you use LinkTree in your Instagram bio?

StoryBrand BrandScript: Identity Transformation

StoryBrand BrandScript: With a Problem

Top 10 advertising and marketing topics to watch with Allison Fitzpatrick

StoryBrand BrandScript: A Character

What PR pros need to know about Wi-Fi, VPN, and cybersecurity

“I hate math” doesn’t cut it anymore in PR and marketing

StoryBrand BrandScript: Why telling your company’s story clearly is important

Why the PR industry is a train wreck solocast with Jason Mudd

Should your company use metaverse influencers?

How to boost conversion rates by keeping visitors on your website

Brands are Using a “Window of Loyalty” to Turn Young Consumers into Lifelong Fans

3 effective PR strategies for insurance companies

5 reasons why companies should keep investing in PR during a recession

How celebrity and influencer partnerships can help your PR with Celebrity Focus CEO Ric Bachrach

How learning new things can improve your personal and professional lives

How proximity can add news value to your story

How timeliness adds news value to your story

Use work and life experience to increase your knowledge and wisdom

How prominence can add news value to your story

Best practices for writing a news release for your company

Embracing the power of “No” and storytelling with keynote speaker, author, and actor Rob Biesenbach

What is Google Discover and why it matters to your company’s SEO

“I don’t know what PR is, but I know we need it” – Breaking down the 5 Ws of public relations

Why using your own service can help you focus your PR on the consumer

Steps to take before you run an agency review

I’ll Have a Jack and Coke, Please

How diversity innovates in the PR industry

Fanocracy: What it is and what it means with author David Meerman Scott

Do’s and don'ts of influencer marketing

How Forrester’s 2022 predictions affect strategic communication and PR

Don’t forget the consumer when doing PR for a new product

3 surefire ways to increase your website’s domain authority

3 ways to make your company’s news newsworthy

PR ethics with Mark McClennan

Why you should take time to disconnect from technology

What to do when your SEO ranking suddenly drops

PR mistakes inside and outside your control

14 ways to save money with a PR agency, solocast with Jason Mudd

3 tips for getting started with social media influencers

4 tips for requesting video testimonials from your customers

Top 3 benefits of creating a social media calendar

Going Digital Pays Big Dividends for Household Brands

Disclose business relationships when promoting

For better meetings and more creative ideas, serve pizza

Why it’s important to avoid superlatives in PR

What it means to be a resource for others

How to get your company's Memorial Day messaging right

4 reasons your content marketing strategy isn’t working



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