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The Public Relations Blog

We frequently blog about the latest public relations corporation communications, and marketing topics, tips, and trends. Our blog is one of the 100 Best Public Relations Blogs, according to FeedSpot. Please help yourself to our insights and be sure to subscribe to our weekly blog notifications.

The SEO-PR alliance: Why you need both for AI-era discoverability

Behind the mic with Jason Mudd: An Ask Me Anything special solocast on PR and Axia’s beginning

Your brand should repost evergreen content — here’s why

What is public relations in construction?

How to monitor and improve your brand's AI search presence

6 ways agency work provides the best work experience

Why public relations must anchor your strategy

PR in construction: What it is and why it matters

Breaking down modern PR: Authority pages, content pillars, and distribution

The newswires generative AI relies on most (and why it matters for PR)

What’s the difference between GEO, AEO, and AI relations?

The future of PR in the age of AI with Agility PR

Page not found: Search engine trust erosion

What TikTok trends say about your company's brand

How earned media gets AI to remember your brand

The real cost of hiring a PR firm (and what you get for it)

Fast-track your media relationships: Connecting with journalists quickly

Five SEO mistakes hurting your leadership profile

How to influence AI-generated search results across every platform

Output or outtake? Clearing up a common PR metrics confusion

Do news releases influence AI visibility?

Common mistakes publicly traded companies make when working with the news media – Mark Basch

What is the antonym of a website address?

How to win earned media in a saturated week

Why AI tools now rely on earned media

Instagram bios that actually help PR

Are your customers misremembering how they found you?

What judges look for in business awards

LinkedIn polls are costing you credibility

Google's AI Mode and the rise of reputation-driven visibility

What the AWS outage teaches every brand about crisis communication

What marketing experts miss about consistency on LinkedIn

What is content reputation engineering? Here's why it matters in the age of AI Relations

Corporate gifting done right with The Expressory’s Jamie Shibley

PR without SEO don't work

3 ways to gain PR and credibility without a media list

Why all digital media is global by default

How Google's AI mode rewards credibility not clickbait

How press releases are powering generative engine optimization and answer engine optimization

AI won't replace SEO: Here's what you still need

How Instagram verification has changed in 2025

The right way to apply for a speaking engagement

When your website becomes a PR crisis

Leveraging market insights to shape PR strategy with Habitat for Humanity’s Amy Dunham

AI-powered news cycle prediction isn't a toy tool

Why strategic media placements still outperform mentions

PR tactics that go beyond Forbes mentions

Reddit is the word-of-mouth you're ignoring

Learning to steer in crisis and creativity

How do you measure PR?

How to earn your way into Google's AI-generated answers

Why strategic PR is essential for cybersecurity resilience

Why Facebook Groups matter to corporate PR

How to turn award wins into long-term assets

Do public relations professionals have an obligation of results?

Why earned media is so powerful in the age of AI and GEO

95% of AI citations come from PR content

The AI checklist for crisis communicators

Celebrity endorsements and celebrity founders often fail

7 signs you need a better PR partner

What Threads teaches us about brand trust

How to book your executives as speakers at fall conferences

What sources feed generative AI answers?

The best and worst media relations efforts from public relations professionals

Stop ignoring social comments

Plan for AI search

Overcoming earned media challenges: Strategies for PR success

Does AI understand reputation?

Rethinking press releases with the rise of AI

95% of AI-generated citations originate from PR-driven content

Strategize now to secure future wins

The state of PR in 2025

What Google AI Mode means for your PR and media strategy

What's the difference between Google Knowledge Panels and the Google Knowledge Graph?

Why ethical PR firms don’t guarantee media outcomes

Does media coverage affect what AI says?

Don't let your brand wilt: Why PR is essential now, not later

How generative AI uses earned media coverage (fueling PR’s resurgence)

The gradual approach to powerful media presence

Creating impact: The essential role of the wow factor in modern PR

Why short-term PR fails — and why long-term PR wins every time

Networking without an agenda: The key to career longevity

Earned media: The future of PR in the age of AI search

Pitch perfect: How to craft stories reporters want to cover

The Multilayered Approach to PR

Why Trade Publications Outperform Google in B2B Marketing

The evolution of PR: Why niche media dominates traditional outlets

How do generative AI tools like ChatGPT decide which companies to mention?

PR is now the front door to AI discovery: Why 96% of AI citations come from public relations content

The real secret to great PR? Do cool stuff.

Why reactive gifting is the secret weapon your PR strategy needs

How to speak with clarity and authority during a crisis

Managing stress in public relations with Integrated Leadership Systems’ M.J. Clark

What the “CEO cheating at Coldplay” scandal reveals about crisis reputation management

When a viral concert clip becomes a corporate, CEO, and marriage crisis

Corporate rebrands are not news. Neither are new company websites, anniversaries, and picnics

How PR made the world believe eating carrots improves vision

New report reveals 75% decline in local journalists across the U.S. since 2002

Ask your PR firm these questions for best results

How to use the 'feedback sandwich' with your PR firm and marketing department

The compounding ROI of public relations

The dirty truth about ‘guaranteed media coverage’ with Jason Mudd of Axia Public Relations

Should you always update the link in your bio for each Instagram post?

Is your news source biased? Understanding the AllSides Media Bias Chart

Misaligned communications: The PR killer

Why PR needs that essential wow factor

How to develop buyer personas and avatars

The evolution of remote work with HireMyMom’s Lesley Pyle

AI in PR: Transforming communication strategies

The demand for business professionals with PR skills

Why are shorter media pitches better?

Media intelligence and PR measurement with Meltwater’s Chris Hackney

Building trust with T.A.R.E.S. in public relations

Understanding public relations: The power of dialogue

Why your PR strategy needs to evolve: Traditional media is no longer enough

Be ready when the moment for PR genius strikes

AI storytelling and PR strategy with Egnyte’s Jessica Pantages

How many TEDx talks can I do?

Positioning over spin: Trust-building in PR

Making your media pitches stand out with Qwoted’s Vannyda Thach

Who is the 'public' in public relations?

PR strategy in a transforming experience economy

What's the difference between TED and TEDx Talks?

Understanding the Creator Economy with Bill Zimmerman

What's the difference between public relations and strategic communications?

When should your brand leverage PR and advertising?

What you should know about earning media coverage with Jason Mudd of Axia Public Relations

What should I know about media relations and earned media coverage before hiring a PR firm?

Axia hits Q1 2025 Milestones, Momentum, and Mission

Control your PR narrative, or someone else will

350 Early Quick Wins: Axia accelerates your PR success

Getting More Media Coverage by Making Journalists’ Lives Easier

What should we request from our PR firm after canceling their services?

What are the criteria for a TED Talk?

What I wanted to tell CNN about Elon Musk and Tesla's PR crisis from DOGE and Trump protests

How construction executives can elevate their digital presence

How high-quality backlinks boost your online presence

Navigating PR and communications hiring with Brooke Kruger

What’s your brand’s Q Score? Here’s why it matters

What’s the difference between keynotes, breakouts, and workshops?

Maximizing Agency Partnerships with Mark Riggs

From Delta to Hollywood: PR lessons in reputation management

Emerging Issue: Welcome to the metaverse - Legal issues for marketers

What happens when spokespeople can’t commit to news interviews?

Delta Air Lines’ $30K payout: A smart crisis move or a risky precedent?

20 reasons your company's social media sucks — and how to fix it

How to embrace radical transparency in content marketing by answering buyer questions

Why you want 90 days to cancel your PR firm

How is AI impacting search experiences and news?

Presidents’ Day marketing: A smart strategy or risky move?

Leveraging data analytics for organic social media growth

Is ‘guaranteed media coverage’ from PR firms too good to be true?

Layoffs and cyberattacks: Are you prepared?

Earned media: Why it still reigns over social media platforms

What sets Axia Public Relations apart?

Navigating professional growth in social media marketing with Jennifer Radke

How to create and optimize a Google knowledge panel for your company

Affordable pay-per-click solutions for companies of all sizes

The power of AI in communications: Basic applications to strategic implementation

New SEO and content marketing packages for companies of all sizes

Proactive PR for trends & tumult

How PR professionals drive effective content marketing strategies

Why PR experts lead in executive communication and thought leadership

Why social media fits perfectly within corporate communication strategies

Career growth and leadership with Adecco Group’s Tyra Tutor

Get to know the TV newsroom decision-makers

Advantages communication experts bring to digital storytelling

Pitching to podcasts with host Jason Mudd of Axia Public Relations

2024: PR Year in review

Measuring media relations success: It’s about results, not vanity

Engaging Gen Z while honoring Del Monte Foods’ legacy in PR strategies with Bibie Wu

Navigating turbulent times

Legendary journalist Mort Crim on media evolution, authenticity, and truth

Axia’s first-class onboarding process for lasting PR success

Unlock PR success with a strategic launch

Crisis communications with Citizens Property Insurance

Client Success Roadmap differentiates PR success

Know your audience and plan

David Triana joins Axia Public Relations as director of media relations

Big developments at Axia Public Relations

The important role of internal communications

Navigating the storm: What MrBeast should do next to protect his brand

How to improve your media pitches with Jason Mudd of Axia Public Relations

Best practices for producing PR events

Strategize now to secure future wins

How Axia’s community involvement helped create an Olympian

What is search box optimization?

Stevie Awards: To brag or not to brag?

The art of pitching: Find compelling narratives to resonate with audiences

Media relations best practices with Axia’s David Triana

How to (and how we) report PR activities and results

Why PR pros need to learn digital analytics

Telling data-driven stories on social media

Best Practices for PR Amplification

Political PR & crisis comm on a global scale

What’s in a name: How leading with brand names can boost pitch open rates

The Video Conference Era: Boost press release engagement with multimedia

How communications professionals shape business success

How social media and ‘word of mouth’ sources are reshaping local news

Do clever or straightforward subject lines receive better open rates?

 

 

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