The Public Relations Blog

10 website tips with Clarissa Schearer | On Top of PR podcast

Is ‘bad PR’ always detrimental?

How to Add/Install WordPress to An Existing Website

Axia CEO Jason Mudd earns Measurement Master certification

Why is the news media important?

Never underestimate the importance of a great logo

Understanding the differences of PR monitoring, measurement, and evaluation

Upgrade your social media with Emily Barrett | On Top of PR podcast

KPIs and goal compensation can be promised parts of PR

How to Create Your Brand’s Image by Appropriately Marketing Memes

Immediate actions to take to pitch to journalists

Relationships are never easy, even for companies

Can you get guaranteed earned media coverage?

Communicators need a PR agency with Dawn Buzynski | On Top of PR podcast

The importance of using correct pronouns in public relations

Top 2021 SEO Trends to drive website traffic

Capitalizing on the March Madness Media Frenzy

Three best social listening tools

PR industry future with Gideon Fidelzeid | On Top of PR podcast

Beware of an obsession with media appearances

What makes a podcast highly successful

Why is blogging important?

Eight Ways a Construction Company Can Manage Damage to its Reputation

Difference between online reviews and online reputation with Jason Mudd | On Top of PR podcast

The importance of data in public relations

Seven Brilliant Ways to Use Instagram SEO for Social Marketing

Rebuilding Trust After a Crisis: How You Can Win Your Customers Back

How to use HARO and ProfNet with Cision’s Allison Richard | On Top of PR podcast

Three scenarios where scheduled social media content isn’t the best idea

How can you boost your online user experience?

LSU Public Relations student Alannie Broussard receives Axia scholarship

How to make your company anniversary newsworthy

Human motivation with Darryl Salerno | On Top of PR podcast

Dealing with obsolete platforms and links

Largest U.S. mobile mass vaccinator hires Axia Public Relations

Maximize views on social media content by scheduling it

News release engagement tips with Serena Ehrlich | On Top of PR podcast

Variety is the Spice of Business

How to post unique and native content for your company on Twitter

Why you need a CTA for all of your communications

Jason Mudd Discusses Creativity on PR’s Top Pros Talk

Should PR pros be storytellers? with Carnival Cruise Line’s Chris Chiames | On Top of PR podcast

Digital Marketing Tips To Grow Your Construction Company

Saving you, and the PR world, from poorly executed meetings

How newsrooms post content on their websites with Jason Mudd | On Top of PR podcast

The unintended consequences of social media technology

How to tell a story on Facebook

Products for your company’s PR pro who’s working from home

How to tell your company’s story with Alejandro Barbero | On Top of PR podcast

Why PR firms should manage social media

Axia Public Relations wins Agency of the Year award for 2020

Keeping Politics Out of Your PR Strategy in 2021

Photography copyright law with Jamie Lieberman | On Top of PR podcast

What’s the difference between web marketing and inbound marketing?

You're not thinking big enough

The power of PR measurement with Katie Delahaye Paine | On Top of PR podcast

Three crisis communication action steps to take

What is media monitoring?

Marketing is the heart of an enterprise with Jeffrey J. Fox | On Top of PR podcast

When do I use “the” vs. “a/an” articles?

What are the different types of media?

Ten elements of news with Jason Mudd | On Top of PR podcast

What are copy editing style guides?

Dirty Little Secret: Your Marketing Department HATES media pitching, so they don’t do it

New Year, New Plan: Agile Strategies Your PR Team Needs in 2021

Leadership tips with Ken Jacobs | On Top of PR podcast

Breaking into the PR industry with Colin Wylie | On Top of PR podcast

The greatest blog post you will ever read

A sale is a love affair with Jack Vincent | On Top of PR podcast

What is social media?

Five Google results that can ruin your career

How do we find a PR agency?

Building your content strategy with Sherry Sanderford | On Top of PR podcast

What size photos should I provide my PR agency, media outlets, printers, and other vendors?

What is news media?

Ways Your PR Must Adapt for 2021

Sending more than one email to an outlet?

Five questions to ask before sending corporate communications with Jason Mudd | On Top of PR podcast

What should a PR plan include?

Create social media content that attracts and engages users

Brands responding to the economic climate with Susan Baier and Drew McLellan | On Top of PR podcast

Twelve Holiday Gift Ideas For The PR Pro In Your Life

Building relationships with Peter Shankman | On Top of PR podcast

PR is not just earned media

18 questions a private equity company asked our PR agency about our PR experience for construction companies

Tips to Create a Crisis Communications Plan

Job search and hiring tips with Nicole Balsam | On Top of PR podcast

The three types of PR agency clients with Susan Baier | On Top of PR podcast

Ten things your competitors can teach you about PR

The dos and don’ts to writing an effective lede

Calculating the cost of a PR agency with Jason Mudd | On Top of PR podcast

Five Questions with PR Agency CEO Jason Mudd

Why are men hooked on Pinterest recently?

Why you should only share your vector logo in high resolution

Forbes names Axia as one of America’s best PR firms for 2021

Four ways to speed up your company’s website

Engage employees and create a positive workplace culture with Richard Hadden | On Top of PR podcast

Yes, PR is Measurable. How to Measure and Report Public Relations and Strategic Corporate Communications

Why is PR important in building brands?

Successful April Fools’ Day pranks

April Fools’ Day gone wrong

Prioritizing PR over advertising with Laura Ries | On Top of PR podcast

(Before you think you have) Great Ideas for April Fools’ Day PR pranks

Axia has 150+ documented proven processes to deliver consistent results for our PR agency’s clients

Is a press release earned media?

Combatting incivility with Anthony D’Angelo | On Top of PR podcast

Seven essential storytelling elements to grab your reader’s attention

Inbound and outbound marketing - six key differences

Five quick ways to curate industry content for your blog

Learning from the COVID-19 pandemic with Kristen Majdanics | On Top of PR podcast

What are strategic insights?

How I can explain what public relations is to my mother without her eyes glazing over

Earned media process with Jason Mudd | On Top of PR podcast

Axia adds Social Media Specialist

How often should we meet with our PR agency?

Three questions about online content for TV stories featuring your company answered

What’s the next up-and-coming social media platform?

Hiring and working with a PR agency with Drew McLellan | On Top of PR podcast

Send a pitch email the right way

Find the best company spokesperson

What are content tags? What are they used for?

Personality Analytics with Dolly Penland

How to submit photos that the news media will use

The importance of SEO freshness factor

What are premium downloads?

What is the buyer's journey?

Transition from journalism to PR with David DeCamp | On Top of PR podcast

Ten Quick PR Tips

How do search engines generate SERP?

What the production process is like on Undercover Boss with Executive Producer Mike Cotton | On Top of PR podcast

What is a CTA, and why is it significant?

What are the Barcelona Principles of PR Measurement and Why Should I Care?

Why website speed optimization matters

What is a headline, and how do you make it effective?

Media Monitoring in 2020 with Cathy Del Colle

How to be a trusted adviser with Del Galloway | On Top of PR podcast

Social Media Disclosure with Paavana Kumar | On Top of PR podcast

What you should be measuring in your PR campaigns with Johna Burke | On Top of PR podcast

PR research with Mark Weiner | On Top of PR podcast

What it takes to get on Undercover Boss with Jason Mudd | On Top of PR podcast

Pitching the media with Inc’s Jeff Haden | On Top of PR podcast

Ideation and innovation with Duncan Wardle | On Top of PR podcast

Turning reviews into successes

Axia launches new public relations podcast On Top of PR with Jason Mudd

The documented proven process for earned media coverage

What is earned media for PR?

How to build a great Request for Proposals that attracts the best PR Agencies

What is the purpose of a blog?

How to navigate a TV Newsroom as a PR pro

Can your insurance cover the costs of hiring crisis public relations?

Signs you’re working with an ad agency instead of a PR firm

Five tips to hold a virtual press conference

The overlooked parts of a successful media pitch

10 quick ways you and your company's PR can be more creative TODAY

Pitching the media? Six things to consider

14 ways to secure earned media coverage about your home service company

Six PR standards for using quotes in corporate communications and media relations

Why is copy editing important to PR?

11 tips to earn media coverage for your construction company

Four reasons why WordPress is not for company websites

How to use inbound marketing to grow leads and sales

What's the best solution for a U.S. news media contact database?

How to measure crisis PR and why you should

How to tell a story through Instagram

5 tools everyone in the PR industry should be using

How 2020 Has Changed PR

COVID has changed the marketing and PR game, not eliminated it

Is it unethical for PR agencies to ghostwrite for their clients?

Are commercial newswires effective for public relations?

Should we capitalize job titles?

What are examples of earned media?

9 Journalists-Approved Tips for Pitching to the Media

How to handle Facebook haters

Turn your pitches into stories to get journalists interested in them

Use news briefs, not releases, when contacting the media for certain stories

What is SERP? Search Engine Results Page Explained.

To be successful in social media, you must listen

Two questions you can ask yourself to create effective content

Three tips to crisis response when customers have been offended

The size of a PR department in an advertising firm

Ten tips to getting your franchise company media coverage

I’m not sure what PR is, but I know our company needs it

3 ways PR pros can create a great experience for reporters and the news media

What are SMARTER PR objectives?

The Inbound Marketing approach

Getting back to business as COVID-19 passes

Axia announces the George Floyd Business Mentor Program

What are vanity metrics? Do they really matter in PR?

Get your tax preparation service company in the news

What's the difference between distributing your company's news and pitching it?

What does evergreen mean for the media?

What's the difference between inbound marketing and content marketing?

21 mistakes you’re making when you pitch to the news media

5 Reasons to Rethink Pausing Your PR Progam

How to be a great vodcast guest

Media relations during COVID-19

Attribution technology: Finally, there's a way to prove your company’s ROI for news coverage

4 communications actions your company can do during COVID-19

Should you staff PR in-house or hire an agency? Turns out, there’s a calculator for that

8 ways your PR agency can assist you during COVID-19



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