The Public Relations Blog

11 ways to get your tax preparation service company in the news

What's the difference between distributing your company's news and pitching it?

What does evergreen mean for the media?

What's the difference between inbound marketing and content marketing?

21 mistakes you’re making when you pitch to the news media

5 Reasons to Rethink Pausing Your PR Progam

How to be a great vodcast guest

Media relations during COVID-19

Attribution technology: Finally, there's a way to prove your company’s ROI for news coverage

4 communications actions your company can do during COVID-19

Should you staff PR in-house or hire an agency? Turns out, there’s a calculator for that

8 ways your PR agency can assist you during COVID-19

How to be a great podcast guest

4 reasons you should tailor content for different social platforms

How construction industry marketing will evolve after coronavirus – and what you can do to prepare

Understanding the role of an account manager at a PR agency

Why small businesses struggle with PR firms

Don't think you need a PR agency right now? Think again

4 reasons remote employees are more productive than office employees

How much money can you save by working from home?

Our PR agency started preparing for COVID-19 pandemic 15 years ago

5 tips for those new to working from home

Organic social: Is it worth it in 2020?

What to do when the media calls

Create a successful media relations plan

12 ways to get your mortgage company in the news, even during a recession

13 ways to get your CPA firm in the news

13 ways to get your insurance company in the news

The daily huddle: How to hold meaningful stand-up meetings

Generate news for your business

Ingredients of a marketing plan

What’s the difference between advertising, public relations, and marketing?

Did your broom stand on its own?

Why you should ask about a newsroom’s daybook

4 biggest mistakes when hiring an SEO company

What’s the difference between geofencing and geotargeting?

The importance of doing business the human way

5 key takeaways from HubSpot Academy’s inbound course

How do I change the text on a Facebook ad or a boosted post?

Update your company and product boilerplate summaries

What’s the difference between social media reach, reactions, and clicks?

4 reasons why your company should have its own podcast

Axia Public Relations promotes Clarissa Schearer

What's the difference between on-site and off-site search engine optimization?

4 things journalists want you to know

The jig is UP! Your company is officially unofficial :(

The streak is over: After 63 months of zero employee turnover, two employees move on

This company knows how to engage a PR agency

Axia awards $2K PR college scholarship to Careri

How to use Google Docs to collaborate more efficiently with your team and your PR agency

Mudd speaking at PRSA events

Company culture: How it influences future business

What's the difference between a drip and a nurture email campaign?

Setting effective business goals

Facebook made a recent update that likely affected your company’s page

Want to boost your social engagement? Use video

What's the difference between news, social, and web media?

Register for our webinar: Discovering strategic PR insights

11 steps to perfect prospecting on Linkedin

When it comes to setting PR agency expectations, don't be this company

Earning media coverage is harder than ever

Join our workshop: ‘Building and Leveraging a LinkedIn Profile’

Why you should use "and" and avoid "but" in your corporate communications

3 reasons why your company needs media relations

Register for our webinar: 10 tips to improve your website

3 outreach campaign metrics that will double your success

Which type of client are you?

3 ways good PR habits improve your search engine optimization

A hidden LinkedIn tool that’ll get you hundreds of connections

How to triple your company’s Instagram following in 1 month

3 tips for an effective content strategy

3 ways to grow your company Facebook group

Why isn’t my news release earning coverage?

4 easy ways to promote your company content for free

Facebook marketing success in 4 easy steps

Axia’s influencer marketing process from start to finish

It's OK to only post on social media once a week

Axia announces new layout enhancements for its review management software

How to create a Wikipedia page that passes the notability test

The must-have influencer marketing dictionary

3 critical PR tactics to help you rank # 1 on Google

4 unique ways to increase your company’s visibility

True or false: Podcasts are blowing up

Q&A with a PR Pro: Register for our webinar

How public relations impacts company reputation, revenue, and recruiting

Owned media: A 12-step process for creating and distributing content that gets results

5 ways to improve your company’s website

Template: SWOT analysis for communication strategy

7-step process for measuring earned media coverage

LIST: Using real numbers to measure earned media coverage

TEMPLATE: Earned news coverage scorecard

Get more money out of your PR investment

We're not big on counting hours, activities, and deliverables; we're big on results. And here's why

News releases aren’t that important

3 reasons why social media is so hard

How to start a blog and keep it fun

What to do when your CEO is arrested for prostitution

When it comes to punctuation, the AP Stylebook gets this wrong

For Valentine’s Day, Axia sponsors Indonesian student

How to measure blogging efforts

4 ways to protect your company’s website from ‘click-by’ lawsuits

7 principles of measuring public relations

3 easy tips for writing the best blog post ever

3 reasons inbound marketing is the best way to grow your company

3 industry secrets PR professionals never share

Increase meaningful social reach by boosting posts

How to reactivate a disabled Instagram account [SOLVED]

Don’t count on favors for earned media coverage

Is your company’s website press release ready?

Why you should network and maintain connections

3 ways to use the mere-exposure effect for maximum impact

3 ways to connect with news media to get earned media

How producing exceptional outputs creates concrete outcomes

Your company’s marketing strategy is missing something

PR and pageantry: Earned, shared, and owned media

A true story about the importance of SEO

Journalism ethics versus public relations ethics

6 tips for writing winning award entries

The 3 most cringeworthy PR fails of 2018

PR for beginners

How the public’s lack of trust in the media affects your company

Lessons in pitching: Tell the whole story

Being truthful in a crisis is key

3 tips to prevent a crisis from escalating

Agent provocateur: When being contrarian is a PR benefit

Columbia Gas forces crisis plan review after deadly gas explosions

Using crisis communications in college athletics

5,000 ways to celebrate now that you’ve made it onto the Inc. 5000 list

What makes a website useful and accessible?

5 tips for managing a crisis

Inundating reporters with news releases hurts your PR efforts

3 reasons to use Facebook groups to promote your company

Don’t lead with paid media coverage

How to (and how we) report on public relations activities, metrics, and results

5 things every PR plan should have

What is owned media?

What is shared media?

What is earned media?

The social media news desk: The big earned media opportunity your PR is missing

Facebook tests new rating system for business pages

Turn your earned media pitches into shared and owned media content to get more visibility

8 easy steps to perform a social media audit

3 often-overlooked reasons to blog

Learning from the media

Template: Target audiences analysis for communication strategy

The 3 biggest PR measurement mistakes

9 ways to amplify your earned media coverage

6 ways to engage journalists on social media

10 tips for pitching major media outlets

6 tips for writing a great headline

When it comes to media pitches, which is better: A long subject line or a short one?

Why you should call reporters before sending a news release

Examples to prepare your company for a crisis

3 reasons why a social media plan is necessary

Why your company needs inbound marketing web design

Understanding PR outputs, outtakes, outcomes, and impacts

Understanding PR inputs and activities

15 insider tips for earning media coverage for your company

Add Google Pixel Retargeting to your website

The 2%: You’re talking to yourself and why no one likes your social media posts

3 tips to improve your content marketing

Earning media coverage without news releases

2 approaches to make sure your communication is bias-free and ethical

Why billing by the hour (and by the word) might be unethical

7 components of an effective news release

Use Google to verify a PR firm’s capabilities

Overcoming 3 common PR measurement objections

2 reasons you should use both traditional media and social media to attract leads

Mudd to speak to international PR Counselors

What’s the difference between crisis communications, reputation management, and review management?

Are media kits dead?

Is blockchain for public relations?

How to use Facebook pixel

Use PR and earned media coverage to announce employment opportunities and attract, recruit and retain employees

3 mistakes Starbucks made in handling its crisis in Philadelphia

How to use data for real PR results

Is your company measuring social media all wrong?

What’s the difference between measurement and evaluation?

3 reasons you should always have a trained media spokesperson available

How transparency in corporate communication earns social media kudos

Top 6 questions public relations students ask us about the PR industry

Why you should stop using AVEs to measure media coverage

What’s the difference between earned media, shared media, and owned media?

Facebook doesn’t have a PR problem

3 tips for maximizing shared social media

How can your company keep its blog full of fresh content?

What the PESO model got wrong

March Madness isn’t exclusively about hoops

The top tweets of all time and what your company can learn from them

How is PR like a banana?

Killing 3 negative myths about PR

Why isn’t my company listed on Wikipedia?

PR success takes time

4 reasons why marketing departments HATE media pitching

How to get your company on Wikipedia

3 differences between marketing and public relations

What’s the difference between impressions and engagements?

Are you using your press release distribution service correctly?

When to discuss measurement with your PR firm

Strategies for standout social media

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