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The Public Relations Blog

Four reasons why inbound marketing works better than direct sales

Instagram SEO: How to Expand Your IG Reach

Four criteria to consider when analyzing your competition

At the table with Chris Jones | On Top of PR podcast

Need better brainstorming? The power of saying “yes, and” to develop more creative ideas

Why is it so hard to develop good ideas at work?

Leveraging the Power of Social Media

PR in 2023: The pandemic’s impact on consumers

How to Create a Killer Call-to-Action

Leaning into uncertainty with Diane Schwartz | On Top of PR podcast

Dealing with social media trolls and their negativity

Staying afloat in turbulent times with Dan Jasper | On Top of PR podcast

The value of active listening

Dealing with external criticism: A concise guide

5 reasons content marketing is similar to traditional PR

How to turn a department into a successful team

5 steps to get massive organic traffic to your company site and generate leads

Ideation: The secret sauce for creative PR

Get personal with your contacts for success

Tackling Adversity in Modern Marketing

How the power of PR saved Twister

Captivating storytelling with Tim Pollard | On Top of PR podcast

What is SEO automation?

Difference between a webpage's page title and headline

PR firms increased rates despite pandemic recession

SEO blunders that can hurt your SERP performance

Must-know WordPress SEO hacks

Starting a company scholarship with Jason Mudd | On Top of PR podcast

Everything you need to know about technical SEO audits

Four ways to keep your digital marketing strategy up to date

Calculating the Return On Investment for a Public Relations Campaign: A Concise Guide

Wow Factor Workplace with Deb Boelkes | On Top of PR podcast

How to rock social media for your company like Taylor Swift

Meltwater vs. Cision: Which and Why?

What It Takes To Get a Fourth Quarter Win

Marketing in the gaming space with John Higgins | On Top of PR podcast

What is the most frequently outsourced public relations activity?

How to do a successful digital marketing audit in three easy steps

How vertical integration affects hiring and nurturing public relations pros

How to post unique and native content for your company on Instagram

Leadership’s responsibility of mental wellbeing with Vance Meyer | On Top of PR podcast

Stand out from the rest with unique views

How to create a content marketing strategy that will actually work

How to post unique and native content for your company on Pinterest

What makes a company website a good PR tool

Adventures in public relations with Kate Yandoh Harris | On Top of PR podcast

Why you should be using GIFs for public relations

Elon Musk shows how to be a great boss in one simple letter

How to use LinkedIn for business

Launching a podcast with Jason Mudd | On Top of PR podcast

Why your company needs to be communicating with your target audience

Five things everyone should know about public relations

How to Get Your Brand Noticed All Summer Long

Is social media worth it?

Only 3% of people think differently with Stan Phelps | On Top of PR podcast

Do your PR partners know how your company makes money?

Why does your company's website need an accessibility statement?

How much does it cost to hire a social media influencer?

Warren Buffett’s 10 rules for public relations

How the pandemic has transformed journalism

The power of following up with Marjorie Comer | On Top of PR podcast

Your company doesn’t need profiles on every social media platform

6 cringeworthy tactics to avoid in your pitches to reporters

Why does your company's website need a sitemap?

Courageous conversations about diversity, equity, and inclusion with Tru Pettigrew | On Top of PR podcast

Five smart integrations to add to your website

Five SEO best practices for website page titles

Four SEO best practices for website photography

One year later: Crisis communications tips for companies that failed to honor their equality and diversity pledges upon George Floyd’s death

Connect with your audience with Adam O’Daniel | On Top of PR podcast

PR professionals are not perfect

Colonial Pipeline’s cyberattacks: A lesson in crisis communications management

SolarWinds’ cyberattacks: A lesson in crisis communications management

How many downloads make a successful podcast?

The Current State Of Podcasting

Best SEO practices for images

Forbes: C-Suite says the digital transformation is here

Influencer mistakes with Jason Mudd | On Top of PR podcast

Do you still need meta tag keywords in your site header for SEO?

Best Practices for SEO and Meta Tags

10 components of a strategic public relations plan

Elevating a brand with Mark Sherwood | On Top of PR podcast

Make your public relations creation process fun

Five Most Useful Tips to Incorporate Instagram Into Your Web Design

What is a SERP?

Mistakes Companies Make with Their PR

How to install WordPress to a website

What Is The StoryBrand BrandScript Explanatory Paragraph?

Communication and transparency with John Herbkersman | On Top of PR podcast

The value of being honest in internal communications

Best SEO practices for web page headlines

Axia CEO Jason Mudd shares crisis communications and diversity thoughts

Hiring a PR agency with Shannyn Lee | On Top of PR podcast

Make your website friendly for those with disabilities

What Is The StoryBrand BrandScript One-Liner?

Why is crisis communications training so vital to success?

Gift Ideas For the PR Pro Who Travels

What is search engine optimization (SEO)?

Why Your Company Needs The StoryBrand BrandScript Framework

Podcasting with Kate Warnock | On Top of PR podcast

Why You Should Join Professional Associations

Why does your company’s website need a privacy policy?

Making Your Company A Podcasting Powerhouse

Should I Buy Now or Wait for a PR Firm?

Facebook Analytics Is Terminated

How To Use Emails for Effective Crisis Communication

Commercial newswires with Jason Mudd | On Top of PR podcast

Add some humor to your PR efforts

How can media coverage grow your business?

Brand influencers don’t influence most social media users

10 website tips with Clarissa Schearer | On Top of PR podcast

Is ‘bad PR’ always detrimental?

How to Add/Install WordPress to An Existing Website

Axia CEO Jason Mudd earns Measurement Master certification

Why is the news media important?

Never underestimate the importance of a great logo

Understanding the differences of PR monitoring, measurement, and evaluation

Upgrade your social media with Emily Barrett | On Top of PR podcast

KPIs and goal compensation can be promised parts of PR

How to Create Your Brand’s Image by Appropriately Marketing Memes

Immediate actions to take to pitch to journalists

Relationships are never easy, even for companies

Can you get guaranteed earned media coverage?

Communicators need a PR agency with Dawn Buzynski | On Top of PR podcast

The importance of using correct pronouns in public relations

Top 2021 SEO Trends to drive website traffic

Capitalizing on the March Madness Media Frenzy

Three best social listening tools

PR industry future with Gideon Fidelzeid | On Top of PR podcast

Beware of an obsession with media appearances

What makes a podcast highly successful

Why is blogging important?

Eight Ways a Construction Company Can Manage Damage to its Reputation

Difference between online reviews and online reputation with Jason Mudd | On Top of PR podcast

The importance of data in public relations

Seven Brilliant Ways to Use Instagram SEO for Social Marketing

Rebuilding Trust After a Crisis: How You Can Win Your Customers Back

How to use HARO and ProfNet with Cision’s Allison Richard | On Top of PR podcast

Three scenarios where scheduled social media content isn’t the best idea

How can you boost your online user experience?

LSU Public Relations student Alannie Broussard receives Axia scholarship

How to make your company anniversary newsworthy

Human motivation with Darryl Salerno | On Top of PR podcast

Dealing with obsolete platforms and links

Largest U.S. mobile mass vaccinator hires Axia Public Relations

Maximize views on social media content by scheduling it

News release engagement tips with Serena Ehrlich | On Top of PR podcast

Variety is the Spice of Business

How to post unique and native content for your company on Twitter

Why you need a CTA for all of your communications

Jason Mudd Discusses Creativity on PR’s Top Pros Talk

Should PR pros be storytellers? with Carnival Cruise Line’s Chris Chiames | On Top of PR podcast

Digital Marketing Tips To Grow Your Construction Company

Saving you, and the PR world, from poorly executed meetings

How newsrooms post content on their websites with Jason Mudd | On Top of PR podcast

The unintended consequences of social media technology

How to tell a story on Facebook

Products for your company’s PR pro who’s working from home

How to tell your company’s story with Alejandro Barbero | On Top of PR podcast

Why PR firms should manage social media

Axia Public Relations wins Agency of the Year award for 2020

Keeping Politics Out of Your PR Strategy in 2021

Photography copyright law with Jamie Lieberman | On Top of PR podcast

What’s the difference between web marketing and inbound marketing?

You're not thinking big enough

The power of PR measurement with Katie Delahaye Paine | On Top of PR podcast

Three crisis communication action steps to take

What is media monitoring?

Marketing is the heart of an enterprise with Jeffrey J. Fox | On Top of PR podcast

When do I use “the” vs. “a/an” articles?

What are the different types of media?

Ten elements of news with Jason Mudd | On Top of PR podcast

What are copy editing style guides?

Dirty Little Secret: Your Marketing Department HATES media pitching, so they don’t do it

New Year, New Plan: Agile Strategies Your PR Team Needs in 2021

Leadership tips with Ken Jacobs | On Top of PR podcast

Breaking into the PR industry with Colin Wylie | On Top of PR podcast

The greatest blog post you will ever read

A sale is a love affair with Jack Vincent | On Top of PR podcast

What is social media?

Five Google results that can ruin your career

How do we find a PR agency?

Building your content strategy with Sherry Sanderford | On Top of PR podcast

What size photos should I provide my PR agency, media outlets, printers, and other vendors?

What is news media?

Ways Your PR Must Adapt for 2021

Sending more than one email to an outlet?

Five questions to ask before sending corporate communications with Jason Mudd | On Top of PR podcast

What should a PR plan include?

Create social media content that attracts and engages users

Brands responding to the economic climate with Susan Baier and Drew McLellan | On Top of PR podcast

Twelve Holiday Gift Ideas For The PR Pro In Your Life

Building relationships with Peter Shankman | On Top of PR podcast

PR is not just earned media

18 questions a private equity company asked our PR agency about our PR experience for construction companies

Tips to Create a Crisis Communications Plan

Job search and hiring tips with Nicole Balsam | On Top of PR podcast

The three types of PR agency clients with Susan Baier | On Top of PR podcast

Ten things your competitors can teach you about PR

The dos and don’ts to writing an effective lede



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