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The Public Relations Blog

“I don’t know what PR is, but I know we need it” – Breaking down the 5 Ws of public relations

Why using your own service can help you focus your PR on the consumer

Reblog: Steps to take before you run an agency review

I’ll Have a Jack and Coke, Please

How diversity innovates in the PR industry

Fanocracy: What is it and what does it mean? With author David Meerman Scott

Do’s and don'ts of influencer marketing

How Forrester’s 2022 predictions affect strategic communication and PR

Don’t forget the consumer when doing PR for a new product

3 surefire ways to increase your website’s domain authority

3 ways to make your company’s news newsworthy

Everything and ethics with Mark McClennan, PRSA’s 2016 National Chair and EthicalVoices host

Why you should take time to disconnect from technology

What to do when your SEO ranking suddenly drops

PR mistakes inside and outside your control

14 ways to save money with a PR agency, solocast with Jason Mudd

3 tips for getting started with social media influencers

Going Digital Pays Big Dividends for Household Brands

4 tips for requesting video testimonials from your customers

Top 3 benefits of creating a social media calendar

Disclose business relationships when promoting

For better meetings and more creative ideas, serve pizza

Why it’s important to avoid superlatives in PR

What it means to be a resource for others

How to get your company's Memorial Day messaging right

Four reasons why your content marketing strategy isn’t working

The importance of cybersecurity and crisis communications with Bryce Austin, TCE Strategy

What PR pros need to know about preventing human-error cybersecurity breaches

What journalists say about media pitches and sources in 2022

The essentials for taking effective work breaks

Best practices for developing and promoting premium content

What to do after alleged or confirmed illegal activities occur within your organization, with Gunster Attorney Jonathan Osborne

How to stay organized and focused during the day

Big data provides big insights in public relations

Managing reporter calls and media interviews: Pointers for success

The basics of a mobile-friendly website

What does "native to the platform" mean for social media postings?

How to show up prepared for your news interview

How to be a great Chief Marketing Officer with Steve Boehler | On Top of PR podcast

The value of being punctual

How to determine what keywords to use as anchor-text SEO links

Can a missing comma cost $5 million?

3 meta description mistakes to avoid, always

Make Zoom interviews a breeze with these tips

Can social media marketing really help business?

What's the difference between peer review, copy editing, and proofreading?

Light, Fast, & Connected: The Future of PR

What are top-tier media outlets?

Marketing Mess to Brand Success with Scott Miller | On Top of PR podcast

Dressing right for business

Libel, Slander, and Defamation: Media Law Must-Knows With Thomas Julin

What PR pros need to know about using SEO keyword phrases

The fundamentals of testimonials and how they can help you

What PR pros need to know about internet downloads and cybersecurity awareness

Foundations of a strong portfolio

What PR pros need to know about vishing and cybersecurity awareness

How to optimize your company Facebook page: A complete SEO guide

How Canva can help you create graphics for your company

Unethical practices in PR: The recent industry accusations against Ronn Torossian, 5WPR, and Everything-PR

The Rise of “Reculture”

Link building tips and tricks to boost your rankings

Why using high-quality graphical content for your website is important

What PR pros need to know about removable media and cybersecurity awareness

How the PRSA Code of Ethics benefits communications employees

What PR pros need to know about phishing and ransomware

Why SEO is still important in 2022 and beyond

Latest Agency Edge Research with Susan Baier and Drew McLellan | On Top of PR podcast

How you can improve your company with virtual meetings

What PR pros need to know about computer theft and cybersecurity awareness

Four tips to help brands generate social media leads

What PR pros need to know about data handling and cybersecurity awareness

2022: Marketing in the Metaverse

When’s the best time to announce bad news?

Responding to slander with Thomas Julin | On Top of PR podcast

How to reduce the size of your site’s pages

What PR pros need to know about passwords and cybersecurity awareness

How inbound marketing can help you to scale up your business in 2022

The importance of sticking with your company’s goals

What’s a company social media policy and why does it matter?

Axia Public Relations Annual Scholarship

Effective crisis communications with Christopher Britton | On Top of PR podcast

Why your website needs an SSL certificate

Three Ways to Outsource Your Company's Public Relations

Best Practices for Landing Pages

What to ask before hiring a PR agency with Jason Mudd | On Top of PR podcast

Unconventional Times Call for Unconventional Tactics

Our TV news interview never aired. What did I do wrong?

How Communicators are Measuring Their Work and Using Data in 2022

PR experiences, values, and the effect of the pandemic on the industry with Jason Mudd

Marketers and data privacy with Sharon Toerek | On Top of PR podcast

Best SEO Practices for Website Page Descriptions

Only 8% of PR Pitches Get Picked Up – Propel

6 Ways to Recover from PR Crisis and Online Reputation Management

How to Use TikTok to Grow Your Company

What PR Professionals Need to Know about Cybersecurity

8 Reasons why in-house PR teams often don't work

How to boost HR effectiveness with Molly Eyerman | On Top of PR podcast

Digital is the New Reality for Marketers

Reigniting the Negative News Cycle: A mistake

How do Brands Utilize User-generated Content for Marketing?

Reasons to Use a Podcast as a Marketing Tool

7 Pillars for Online Reputation Management

What is Social Selling?

Using psychology to become a better leader with Dino Signore | On Top of PR podcast

What is strategy?

What is keyword stuffing?

Save Time with These 5 Leading Social Scheduling Tools

What is Google Analytics?

Tips on issuing a video statement during a crisis

Maintaining your company’s reputation

Improving media relations with Ashley Billings | On Top of PR podcast

How to avoid a conflict of interest when editing your company's Wikipedia article

What is keyword density and how do I leverage it?

Should We Sue a News Media Outlet When They Write an Unfavorable Article about our Company?

Voice Commerce Sweeping the Marketing World

Compelling copywriting hacks no one told you

Top SEO tools for beginners

Corporate Comms, PR, and Marketing Employee Turnover and Staffing is Hurting Brands

5 smart hacks to get high-quality backlinks

Steps for public relations, human resources, and communications professionals to ethically update its company's Wikipedia article

Why should you use Clubhouse for marketing?

Four reasons why inbound marketing works better than direct sales

Instagram SEO: How to Expand Your IG Reach

Four criteria to consider when analyzing your competition

At the table with Chris Jones | On Top of PR podcast

Need better brainstorming? The power of saying “yes, and” to develop more creative ideas

Why is it so hard to develop good ideas at work?

Leveraging the Power of Social Media

PR in 2023: The pandemic’s impact on consumers

How to Create a Killer Call-to-Action

Leaning into uncertainty with Diane Schwartz | On Top of PR podcast

Dealing with social media trolls and their negativity

Staying afloat in turbulent times with Dan Jasper | On Top of PR podcast

The value of active listening

Dealing with external criticism: A concise guide

5 reasons content marketing is similar to traditional PR

How to turn a department into a successful team

5 steps to get massive organic traffic to your company site and generate leads

Ideation: The secret sauce for creative PR

Get personal with your contacts for success

Tackling Adversity in Modern Marketing

How the power of PR saved Twister

Captivating storytelling with Tim Pollard | On Top of PR podcast

What is SEO automation?

Difference between a webpage's page title and headline

PR firms increased rates despite pandemic recession

SEO blunders that can hurt your SERP performance

Must-know WordPress SEO hacks

Starting a company scholarship with Jason Mudd | On Top of PR podcast

Everything you need to know about technical SEO audits

Four ways to keep your digital marketing strategy up to date

Calculating the Return On Investment for a Public Relations Campaign: A Concise Guide

Wow Factor Workplace with Deb Boelkes | On Top of PR podcast

How to rock social media for your company like Taylor Swift

Meltwater vs. Cision: Which and Why?

What It Takes To Get a Fourth Quarter Win

Marketing in the gaming space with John Higgins | On Top of PR podcast

What is the most frequently outsourced public relations activity?

How to do a successful digital marketing audit in three easy steps

How vertical integration affects hiring and nurturing public relations pros

How to post unique and native content for your company on Instagram

Leadership’s responsibility of mental wellbeing with Vance Meyer | On Top of PR podcast

Stand out from the rest with unique views

How to create a content marketing strategy that will actually work

How to post unique and native content for your company on Pinterest

What makes a company website a good PR tool

Adventures in public relations with Kate Yandoh Harris | On Top of PR podcast

Why you should be using GIFs for public relations

Elon Musk shows how to be a great boss in one simple letter

How to use LinkedIn for business

Launching a podcast with Jason Mudd | On Top of PR podcast

Why your company needs to be communicating with your target audience

Five things everyone should know about public relations

How to Get Your Brand Noticed All Summer Long

Is social media worth it?

Only 3% of people think differently with Stan Phelps | On Top of PR podcast

Do your PR partners know how your company makes money?

Why does your company's website need an accessibility statement?

How much does it cost to hire a social media influencer?

Warren Buffett’s 10 rules for public relations

How the pandemic has transformed journalism

The power of following up with Marjorie Comer | On Top of PR podcast

Your company doesn’t need profiles on every social media platform

6 cringeworthy tactics to avoid in your pitches to reporters

Why does your company's website need a sitemap?

Courageous conversations about diversity, equity, and inclusion with Tru Pettigrew | On Top of PR podcast

Five smart integrations to add to your website

Five SEO best practices for website page titles

Four SEO best practices for website photography

One year later: Crisis communications tips for companies that failed to honor their equality and diversity pledges upon George Floyd’s death

Connect with your audience with Adam O’Daniel | On Top of PR podcast

PR professionals are not perfect

Colonial Pipeline’s cyberattacks: A lesson in crisis communications management

SolarWinds’ cyberattacks: A lesson in crisis communications management

How many downloads make a successful podcast?

The Current State Of Podcasting

Best SEO practices for images

Forbes: C-Suite says the digital transformation is here

Influencer mistakes with Jason Mudd | On Top of PR podcast

Do you still need meta tag keywords in your site header for SEO?

 

 

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