The Public Relations Blog

What are strategic insights?

How I can explain what public relations is to my mother without her eyes glazing over

Earned media process with Jason Mudd | On Top of PR podcast

How often should we meet with our PR agency?

Three questions about online content for TV stories featuring your company answered

What’s the next up-and-coming social media platform?

Hiring and working with a PR agency with Drew McLellan | On Top of PR podcast

Send a pitch email the right way

Find the best company spokesperson

What are content tags? What are they used for?

Personality Analytics with Dolly Penland

How to submit photos that the news media will use

The importance of SEO freshness factor

What are premium downloads?

What is the buyer's journey?

Transition from journalism to PR with David DeCamp | On Top of PR podcast

Ten Quick PR Tips

How do search engines generate the SERP?

What the production process is like on Undercover Boss with Executive Producer Mike Cotton | On Top of PR podcast

What is a CTA, and why is it significant?

What are the Barcelona Principles of PR Measurement and Why Should I Care?

Why website speed optimization matters

What is a headline, and how do you make it effective?

Media Monitoring in 2020 with Cathy Del Colle

How to be a trusted adviser with Del Galloway | On Top of PR podcast

Social Media Disclosure with Paavana Kumar | On Top of PR podcast

What you should be measuring in your PR campaigns with Johna Burke | On Top of PR podcast

PR research with Mark Weiner | On Top of PR podcast

What it takes to get on Undercover Boss with Jason Mudd | On Top of PR podcast

Pitching the media with Inc’s Jeff Haden | On Top of PR podcast

Ideation and innovation with Duncan Wardle | On Top of PR podcast

Turning reviews into successes

Launching a podcast with Jason Mudd | On Top of PR

Our PR agency's documented proven process for earned media coverage

What is earned media for PR?

How to build a great Request for Proposals that attracts the best PR Agencies

What is the purpose of a blog?

How to navigate a TV Newsroom as a PR pro

Can your insurance cover the costs of hiring crisis public relations?

Signs you’re working with an ad agency instead of a PR firm

Five tips to hold a virtual press conference

The overlooked parts of a successful media pitch

10 quick ways you and your company's PR can be more creative TODAY

Pitching the media? Six things to consider

14 ways to secure earned media coverage about your home service company

Six PR standards for using quotes in corporate communications and media relations

Why is copy editing important to PR?

11 tips to earn media coverage for your construction company

Four reasons why WordPress is not for company websites

How to use inbound marketing to grow leads and sales

What's the best solution for a U.S. news media contact database?

How to measure crisis PR and why you should

How to tell a story through Instagram

5 tools everyone in the PR industry should be using

How 2020 Has Changed PR

COVID has changed the marketing and PR game, not eliminated it

Is it unethical for PR agencies to ghostwrite for their clients?

Are commercial newswires effective for public relations?

Should we capitalize job titles?

What are examples of earned media?

9 Journalists-Approved Tips for Pitching to the Media

How to handle Facebook haters

Turn your pitches into stories to get journalists interested in them

Use news briefs, not releases, when contacting the media for certain stories

What is SERP? Search Engine Results Page Explained.

To be successful in social media, you must listen

Two questions you can ask yourself to create effective content

Three tips to crisis response when customers have been offended

The size of a PR department in an advertising firm

Ten tips to getting your franchise company media coverage

I’m not sure what PR is, but I know our company needs it

3 ways PR pros can create a great experience for reporters and the news media

What are SMARTER PR objectives?

The Inbound Marketing approach

Getting back to business as COVID-19 passes

Axia announces the George Floyd Business Mentor Program

What are vanity metrics? Do they really matter in PR?

Get your tax preparation service company in the news

What's the difference between distributing your company's news and pitching it?

What does evergreen mean for the media?

What's the difference between inbound marketing and content marketing?

21 mistakes you’re making when you pitch to the news media

5 Reasons to Rethink Pausing Your PR Progam

How to be a great vodcast guest

Media relations during COVID-19

Attribution technology: Finally, there's a way to prove your company’s ROI for news coverage

4 communications actions your company can do during COVID-19

Should you staff PR in-house or hire an agency? Turns out, there’s a calculator for that

8 ways your PR agency can assist you during COVID-19

How to be a great podcast guest

4 reasons you should tailor content for different social platforms

How construction industry marketing will evolve after coronavirus – and what you can do to prepare

Understanding the role of an account manager at a PR agency

Why small businesses struggle with PR firms

Don't think you need a PR agency right now? Think again

4 reasons remote employees are more productive than office employees

How much money can you save by working from home?

Our PR agency started preparing for COVID-19 pandemic 15 years ago

5 tips for those new to working from home

Organic social: Is it worth it in 2020?

What to do when the media calls

Create a successful media relations plan

12 ways to get your mortgage company in the news, even during a recession

Get news coverage for your CPA firm

Use these 13 tips to get your insurance company in the news

The daily huddle: How to hold meaningful stand-up meetings

Generate news for your business

Ingredients of a marketing plan

What’s the difference between advertising, public relations, and marketing?

Did your broom stand on its own?

Why you should ask about a newsroom’s daybook

4 biggest mistakes when hiring an SEO company

What’s the difference between geofencing and geotargeting?

The importance of doing business the human way

5 key takeaways from HubSpot Academy’s inbound course

How do I change the text on a Facebook ad or a boosted post?

Update your company and product boilerplate summaries

What’s the difference between social media reach, reactions, and clicks?

Traditional PR doesn’t work anymore

4 reasons why your company should have its own podcast

Axia Public Relations promotes Clarissa Schearer

What's the difference between on-site and off-site search engine optimization?

4 things journalists want you to know

The jig is UP! Your company is officially unofficial :(

The streak is over: After 63 months of zero employee turnover, two employees move on

This company knows how to engage a PR agency

Axia awards $2K PR college scholarship to Careri

How to use Google Docs to collaborate more efficiently with your team and your PR agency

Mudd speaking at PRSA events

Company culture: How it influences future business

What's the difference between a drip and a nurture email campaign?

Setting effective business goals

Facebook made a recent update that likely affected your company’s page

Want to boost your social engagement? Use video

What's the difference between news, social, and web media?

Register for our webinar: Discovering strategic PR insights

11 steps to perfect prospecting on Linkedin

When it comes to setting PR agency expectations, don't be this company

Earning media coverage is harder than ever

Join our workshop: ‘Building and Leveraging a LinkedIn Profile’

Why you should use "and" and avoid "but" in your corporate communications

3 reasons why your company needs media relations

Register for our webinar: 10 tips to improve your website

3 outreach campaign metrics that will double your success

Which type of client are you?

3 ways good PR habits improve your search engine optimization

A hidden LinkedIn tool that’ll get you hundreds of connections

How to triple your company’s Instagram following in 1 month

3 tips for an effective content strategy

3 ways to grow your company Facebook group

Why isn’t my news release earning coverage?

4 easy ways to promote your company content for free

Facebook marketing success in 4 easy steps

Axia’s influencer marketing process from start to finish

It's OK to only post on social media once a week

Axia announces new layout enhancements for its review management software

How to create a Wikipedia page that passes the notability test

The must-have influencer marketing dictionary

3 critical PR tactics to help you rank # 1 on Google

4 unique ways to increase your company’s visibility

True or false: Podcasts are blowing up

Q&A with a PR Pro: Register for our webinar

How public relations impacts company reputation, revenue, and recruiting

Owned media: A 12-step process for creating and distributing content that gets results

5 ways to improve your company’s website

Template: SWOT analysis for communication strategy

7-step process for measuring earned media coverage

LIST: Using real numbers to measure earned media coverage

TEMPLATE: Earned news coverage scorecard

Get more money out of your PR investment

We're not big on counting hours, activities, and deliverables; we're big on results. And here's why

News releases aren’t that important

3 reasons why social media is so hard

How to start a blog and keep it fun

What to do when your CEO is arrested for prostitution

When it comes to punctuation, the AP Stylebook gets this wrong

For Valentine’s Day, Axia sponsors Indonesian student

How to measure blogging efforts

4 ways to protect your company’s website from ‘click-by’ lawsuits

7 principles of measuring public relations

3 easy tips for writing the best blog post ever

3 reasons inbound marketing is the best way to grow your company

3 industry secrets PR professionals never share

Increase meaningful social reach by boosting posts

How to reactivate a disabled Instagram account [SOLVED]

Don’t count on favors for earned media coverage

Is your company’s website press release ready?

Why you should network and maintain connections

3 ways to use the mere-exposure effect for maximum impact

3 ways to connect with news media to get earned media

How producing exceptional outputs creates concrete outcomes

Your company’s marketing strategy is missing something

PR and pageantry: Earned, shared, and owned media

A true story about the importance of SEO

Journalism ethics versus public relations ethics

6 tips for writing winning award entries

The 3 most cringeworthy PR fails of 2018

PR for beginners

How the public’s lack of trust in the media affects your company

Lessons in pitching: Tell the whole story



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