The Public Relations Blog

A mobile-friendly website is key for success.

According to Statcounter, 56.5% of all global web traffic is done via mobile devices as of March 2022. This means the majority of people viewing your website are likely doing it via a mobile device. Because of that, you’ll need to make sure to give mobile users the best experience they can on your site. Thankfully, there are ways to make your site mobile-friendly and several ways to check how your website looks on mobile devices, making this less painful than it may seem.

As you write content (blog posts, stories, and social media posts) with links to external websites, you don’t want long and awkward-looking URLs within your text. Those URLs don’t have to stick out like a sore thumb – you can replace them with anchor text, which is clickable text like this link to our homepage.

To determine which words to use for ultimate search-engine optimization, you need to make sure your anchor text is expressed briefly and clearly, relevant to the linked page, and specific. 

Develop a powerful portfolio to show your company’s value

Your portfolio is your company’s way of telling the world your services are proven to solve your customers’ needs. However, it’s easy to think creating a portfolio is simply gathering high-profile client results on one page to dazzle and impress potential customers. There’s more to your portfolio than making a fancy first impression.

Start making fresh, custom graphics with Canva

High-quality graphics are vital for your website. However, creating them isn’t easy; you’ll usually need dedicated graphic designers, and once the graphics are made, you’ll have to share the raw file within your company, ensure people in your company have dedicated graphic editors installed, and be sure they know how to use them. What if there was a simpler way to make your own custom graphics and share them?

There is, and it’s called Canva.

Use the right graphics to help your company’s public relations

Graphics are core to how your company presents itself to the rest of the world. They not only let you show off your company’s products, but they’re also essential for creating the image you want to broadcast and for helping engage users on your company’s website or social media outlets. 

It can be tempting to skimp on graphics and use low-quality ones to save some money, but you need to use high-quality images to give the best impression of you and your company. Low-quality graphics that look like they came from the early 2000s might’ve worked back then, but in a world of crisp and high-resolution graphics, you’ll look bad.

Slim down your site with these tips

Your company’s website is its face on the internet. Therefore, it’s important to ensure that everyone can easily access it. A website with pages that have large file sizes can prevent users from accessing and enjoying your site.

Learn what an SSL certificate is and why it’s so important for a website to have one

What is an SSL certificate?

A Secure Sockets Layer certificate, or SSL certificate, enables a kind of encryption called SSL/TLS encryption for a website and contains verifying information, such as the domain the certificate is for and who owns the certificate.

Sites with an SSL certificate will have HTTPS enabled. 

Web browsers, such as Google Chrome, put a padlock icon by the URL in the browser’s address box to identify a site with an SSL certificate. For sites with some, but not all content secured, and sites without an SSL certificate, the icon depends on the browser.

Fine-tune your backlinking strategies to attain a high rank on Google and other search engines.

Backlinking is one of the more important SEO practices when you’re looking to raise your website ranking in Google search results.

Generating quality links can be a daunting task. In this article, we’ll share five smart ways to generate quality backlinks for your company’s website.

Before we move ahead to discuss backlinks, let’s make sure we understand first: 

Optimize your business website with technical aspects to rank higher

Search engine optimization (SEO) is an integral step in building astrong online presence for a business. Technical SEO has the power to garner genuine traffic toward your website once Google algorithms recognize your brand website.

Your business may not be able to achieve a higher ranking in search engine result pages if your technical SEO is not in place. Once you have done a thorough technical SEO audit for your website and fixed the issues, you may not have to worry about it again. Now that’s interesting, isn’t it? 

Nowadays, having a website can be considered a necessity if you want to market yourself or your business online. Having a company website means that you have more opportunities to present yourself to a broader audience.

Using your company website as a public relations (PR) tool can also help your business build credibility and attract more customers. But how can you make your company website into a reliable public relations tool?

In this article, we will take a look at the importance of using a website for PR and some impactful website elements to strengthen your PR strategy.