The Public Relations Blog

Harness the power of headlines and make them SEO-compliant.

As the online medium continues to grow and thrive, websites have become a mainstay for driving revenues to businesses. This burgeoning platform has been responsible for building a compelling online presence for brands and plays a vital role in targeting the consumer. 

Websites have multiple aspects associated with them that contribute to the ever-increasing user base of the business. One of the most significant elements imperative in making pages rank higher in search engines is the page’s headline. Having a direct impact on the visitor, headlines are instrumental in improving your virtual visibility.

A website that’s accessible to those with disabilities will get more customers

Ever since the Americans with Disabilities Act (ADA) was passed in 1990, those with disabilities have been able to go places they were previously unable to, opening up many opportunities. While the main focus on ADA has been on physical locations, it’s also important to have websites that are easily accessible to those with disabilities.

Embed your website’s privacy policy with better SEO and SERP and get rewarded by Google.

Consumer behaviors are constantly fluctuating online. Once a visitor lands on your website, they may perform various actions depending on their preferences. Most companies are inclined to focus on these gathered analytics of consumer behavior. While each web page has a different role to play, an integrated privacy policy could add an x-factor. 

A rigid privacy policy ensures all data collected is transparent while keeping the consumer informed. This helps build a mutual bond with your target audience based on trust and clarity.

Learn 10 tips on how you can spring clean your website to get ready for summer with our guest Clarissa Schearer of Axia Public Relations.

Guest:

Our episode guest is Clarissa Schearer, PR Strategist at Axia Public Relations. Clarissa builds and maintains client relationships, shares client messages across news media, and builds brands through web media.

Enhance the capabilities of your existing website by adding feature plug-ins from WordPress

The gradual shift of businesses to the digital world has drawn much attention toward building a solid online presence for your brand. One of the most critical aspects of this is to have an integrated website for your products and services. A website that extends its capabilities and includes user-friendly features is sure to attract customers and impact revenues. 

WordPress, one of the most sought-after content management service platforms, comes to the rescue. It allows you to explicitly add or embed the features offered for developing a functional website. 

Less page requests can mean more traffic

How many times have you visited a website and found it slow to load? Is your own company’s website also one that tends to drag as it loads? A website that is slow to load negatively impacts the user – your client’s – experience. It can impact the overall experience so much that prospective clients may leave your site and go find or fill their needs elsewhere. 

You ask yourself (and your IT team) why this is happening. Most likely it’s not because your internet speed isn’t good but rather because there are too many page requests or hypertext transfer protocol requests. 

Make your website content “findable” to you and your customers with content tags

With increased content production, there’s a growing concern for content searchability among users and content managers. Content tags are a means to combat this issue.

The phrases in a Content Management System (CMS) that group similar content pieces together in a web publication are called content tags. It’s an ideal solution to ‘label’ and classify content, making it easier to search, follow, and group multiple topics. These tags streamline content management for organizations to find and use the content as and when required.

We live in a busy and hyper-competitive world. 

Modern customers are impatient and want the web content to load within seconds. Delays may make them move to another source, and you may end up losing potential business opportunities. 

If you care about leads, conversions, and customer delight, you should pay attention to your website’s load speed. Let’s take a look at how website loading time makes a huge difference. 

WordPress might be the most popular content management system, yet it’s not the best for company websites. There are smarter, safer platforms available that offer the perks of WordPress without the hassle and risk.

Keeping your company’s website updated is an important factor in driving traffic and revenue. According to Adobe, given 15 minutes to consume content, two-thirds of people would rather read something off a beautifully designed page than plain text. Fifty-one percent of people feel that “thorough contact information” is the most important element missing from many company websites. Thirty-nine percent of people will stop engaging with a website if images won’t load or if they take too long to load.