The Public Relations Blog

Less page requests can mean more traffic

How many times have you visited a website and found it slow to load? Is your own company’s website also one that tends to drag as it loads? A website that is slow to load negatively impacts the user – your client’s – experience. It can impact the overall experience so much that prospective clients may leave your site and go find or fill their needs elsewhere. 

You ask yourself (and your IT team) why this is happening. Most likely it’s not because your internet speed isn’t good but rather because there are too many page requests or hypertext transfer protocol requests. 

Make your website content “findable” to you and your customers with content tags

With increased content production, there’s a growing concern for content searchability among users and content managers. Content tags are a means to combat this issue.

The phrases in a Content Management System (CMS) that group similar content pieces together in a web publication are called content tags. It’s an ideal solution to ‘label’ and classify content, making it easier to search, follow, and group multiple topics. These tags streamline content management for organizations to find and use the content as and when required.

We live in a busy and hyper-competitive world. 

Modern customers are impatient and want the web content to load within seconds. Delays may make them move to another source, and you may end up losing potential business opportunities. 

If you care about leads, conversions, and customer delight, you should pay attention to your website’s load speed. Let’s take a look at how website loading time makes a huge difference. 

WordPress might be the most popular content management system, yet it’s not the best for company websites. There are smarter, safer platforms available that offer the perks of WordPress without the hassle and risk.

Keeping your company’s website updated is an important factor in driving traffic and revenue. According to Adobe, given 15 minutes to consume content, two-thirds of people would rather read something off a beautifully designed page than plain text. Fifty-one percent of people feel that “thorough contact information” is the most important element missing from many company websites. Thirty-nine percent of people will stop engaging with a website if images won’t load or if they take too long to load.

Your company’s website is an essential tool. Whether it’s an e-commerce site or a brochure site, your website is a representation of who your company is and what it does. It’s a first impression and a resource to help buyers gather information that will ultimately end in a sale. Your website should be constantly evolving. You should update it regularly and ensure that it contains fresh content in order for it to remain relative and perform optimally.

You may have heard of drive-by lawsuits or watched a segment about them on “60 Minutes.” Attorneys and their clients target stores, hotels, restaurants, etc. that are inaccessible, which violates the Americans with Disabilities Act (ADA). These people have never been customers of these establishments. They simply drive by or search locations via Google Earth and Google Maps (Google lawsuits), looking for ways to sue due to a building’s inaccessibility or lack of required accessibility equipment, like a pool lift.

5 elements your website needs for the best coverage from media outlets

Whether you're new to public relations or you’ve been sending news releases for years, it's a good idea to make sure your website is press-ready. Essentially, you want to make your company’s website easy for reporters to give you good coverage.

How one of our clients learned the hard way about search engine optimization

Search engine optimization, or SEO, is the process of generating visitors or traffic to a website from free or organic search results on search engines. When someone types a word or a phrase into a search engine, such as Google, that search engine delivers relevant content from its engine, which crawls the web for content that is relative to the keywords you just typed. According to HubSpot, 75 percent of people never scroll past the first page of search engine results, making it imperative for your company’s website to appear high on the first page of a search engine’s page results (SEPR).

How to turn website visitors into customers

Building, developing, designing, or redesigning a website is a large project for anyone to pursue. There’s much to consider when creating your site, aside from color schemes and placement. Content is what brings your website to life, enabling you to create and share your company’s story the way you want to tell it.