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The Public Relations Blog

Why your website needs an SSL certificate

Learn what an SSL certificate is and why it’s so important for a website to have one


What is an SSL certificate?

A Secure Sockets Layer certificate, or SSL certificate, enables a kind of encryption called SSL/TLS encryption for a website and contains verifying information, such as the domain the certificate is for and who owns the certificate.


Sites with an SSL certificate will have HTTPS enabled. 


Web browsers, such as Google Chrome, put a padlock icon by the URL in the browser’s address box to identify a site with an SSL certificate. For sites with some, but not all content secured, and sites without an SSL certificate, the icon depends on the browser.

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Topics: PR tips, web design & development

5 smart hacks to get high-quality backlinks

Fine-tune your backlinking strategies to attain a high rank on Google and other search engines.


Backlinking is one of the more important SEO practices when you’re looking to raise your website ranking in Google search results.


Generating quality links can be a daunting task. In this article, we’ll share five smart ways to generate quality backlinks for your company’s website.


Before we move ahead to discuss backlinks, let’s make sure we understand first: 

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Topics: online public relations, web design & development, owned media

Everything you need to know about technical SEO audits

Optimize your business website with technical aspects to rank higher


Search engine optimization (SEO) is an integral step in building astrong online presence for a business. Technical SEO has the power to garner genuine traffic toward your website once Google algorithms recognize your brand website.


Your business may not be able to achieve a higher ranking in search engine result pages if your technical SEO is not in place. Once you have done a thorough technical SEO audit for your website and fixed the issues, you may not have to worry about it again. Now that’s interesting, isn’t it? 

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Topics: SEO, online public relations, web design & development

What makes a company website a good PR tool

Nowadays, having a website can be considered a necessity if you want to market yourself or your business online. Having a company website means that you have more opportunities to present yourself to a broader audience.


Using your company website as a public relations (PR) tool can also help your business build credibility and attract more customers. But how can you make your company website into a reliable public relations tool?


In this article, we will take a look at the importance of using a website for PR and some impactful website elements to strengthen your PR strategy.

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Topics: web design & development, owned media, web media

Why does your company's website need an accessibility statement?

Search engines tend to reward sites with accessibility statements that make them more inclusive for people with disabilities


What is an accessibility statement?

An accessibility statement is a log detailing a company's commitment to making its website highly accessible to people with disabilities. It lists the firm's internal policies against discrimination and how they are successfully implemented.


A typical accessibility statement should contain a list of local laws and regulations your organization is committed to following. Other details include options to adjust the layout and design of the website, such as font and color, and so on.

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Topics: web design & development

Why does your company's website need a sitemap?

A well-constructed sitemap can boost your search engine optimization efforts and help you stand out in search results.


What is a sitemap?

A sitemap acts as a blueprint of your website. Properly connected web pages don't necessarily need a sitemap, but having one enhances your site’s online visibility. Search engines use them to find, crawl, and index all the website's content. Sitemaps can be of four types: XML sitemaps, video sitemaps, image sitemaps, and news sitemaps.

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Topics: SEO, web design & development

Five smart integrations to add to your website

To make a website prominent in SERPs, it is important to have useful website integrations that can improve visitors’ experiences


You understand the importance of an online presence. You have created a website, and it has unique content and good quality pictures with important information about your company, but is it enough? Does a website require anything else apart from relevant content? Well, the answer is yes!

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Topics: SEO, web design & development

Five SEO best practices for website page titles

Leverage the power of website page titles with effective SEO techniques to rank higher on search engines


Websites include an essential element that helps increase a user base multifold: page titles. A website title is the first thing a user reads and the algorithms behind the search engines analyze. A thoughtful page title has the potential to increase your website ranking over SERPs and broaden your clientele.

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Topics: SEO, web design & development

Four SEO best practices for website photography

Boosting your online presence need not be long and tiring. Use these image optimization tips and increase your website’s SEO ranking.


We know that a website’s content plays a significant role in capturing user attention. Well-planned and search engine optimization-friendly content can generate value for your users and help you build your brand. However, your website’s images also matter. 

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Topics: SEO, online public relations, web design & development

Best SEO practices for images

Implement effective SEO techniques for your website images to reach your target audience with ease.


Visuals and graphics are the most integral elements of all websites. Eye-appealing pictures increase web pages’ scroll down rates and keep you hooked to the website for a long time. Images indicate the authenticity and relevance of a web page and significantly helps increase search engine crawls. 


Often, businesses fail to realize the importance of implementing effective search engine optimization methods for their website images and overlook the critical role they tend to play. These techniques, which are often treated as trivial, turn out to be the essential determining factor for increasing the page’s visibility.

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Topics: online public relations, web design & development, owned media

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