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The Public Relations Blog

We frequently blog about the latest public relations corporation communications, and marketing topics, tips, and trends. Our blog is one of the 100 Best Public Relations Blogs for 2023, according to FeedSpot. Please help yourself to our insights and be sure to subscribe to our weekly blog notifications.

Playing the PR Game to Win: The Value of Smart PR

    1. 2023’s Biggest Moments in PR
    2. Public companies face stricter rules with ESG reporting.
    3. 60-Second Close: The Value of Smart PR

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Topics: PR tips, 60-Second Impact

Communications is not communication: Where does PR fit in?

Should PR pros rethink industry degrees, departments, and job titles?

 

Many organizations interchange “communication” and “communications” in department names, job titles, and agency branding. However, there is an important distinction between these two terms business leaders and industry professionals often overlook.


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Topics: PR tips, corporate communications, communications

How to boost your plumbing brand through media

Pipes, Press, and PR: 11 impactful ways for plumbing companies to score media attention.

 

Gaining free media exposure through coverage by local newspapers, TV, radio, and online outlets can massively pay off for plumbing companies. Earned media hits raise brand credibility, expand public awareness, and often drive lead generation more effectively than paid ads alone. But with busy schedules focused on serving clients, how can local plumbing companies strategically capture more media attention?

 

Follow these 11 proven tips to amplify your exposure and recognition across your community.


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Topics: PR tips, home improvement services

Why you should reconsider billing PR firms by the hour

Hourly billing models are outdated and underserve modern client relationships — here’s why.

 

As a prospective client exploring public relations solutions, you may default to compensating agencies via the long-prevailing time and materials approach. However, while hourly billing once sufficed within purely labor-driven relationships, this antiquated model now warrants reconsideration, given modern client needs and partnership dynamics.


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Topics: PR tips

Should your company website use WordPress or HubSpot?

Consider cost, design, support, and analytics when selecting the best content management system for your company.

 

One of the best ways to provide consumers information about your company is through a content management system (CMS) or website. This allows companies to build, write, or modify web pages without having the skill or knowledge to code. 


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Topics: PR tips, owned media, web media

Fame, prominence, and how your company can benefit from influence

The celebrity, industry legend, and prominent local all reveal the importance of branding.

 

Fame has many forms, from globally-known industry legends to niche, local celebrities. Some figures gain recognition through individual achievement, while others achieve prominence through association with existing icons. Throughout the spectrums of prominence and fame, the megastar and the prominent local both have influence on different audiences. 

 

While the pinnacle of superstardom may elude most, meticulous messaging and reputation management can help any individual or brand stand out and gain prominence. With the right strategy, even a locally prominent figure can command some influence. A strategic approach in branding and public relations is often the key to amplify visibility and progress from the obscure to the newsworthy. 


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Topics: PR tips, branding

11 crisis management tactics to avoid or prepare for a PR disaster

Follow these best practices to ensure your company has a plan before a crisis strikes.

 

The biggest challenge when creating an action plan for a media crisis is not knowing where it will come from. Crisis communications planning always seems to fall to the bottom of the to-do list until it’s suddenly urgent. If your company waits until the moment of disaster, you’re already 10 steps behind. 


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Topics: PR tips, crisis communications

3 ways PR firms quote pricing dishonestly

Buyers beware! Another lesson on why hourly billing might be unethical.

 

Common pricing tactics other public relations firms employ are highly concerning. And based on what some of our newer clients are telling us, it seems to be a more common occurrence. 


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Topics: PR tips

Should my organization take a stand on the Israel-Hamas war?

Hamas’s Oct. 7 attacks on Israel demonstrate organizations’ difficulty responding to even heinous terrorist attacks. Most people agree opposing terrorism is the logical and right thing to do. Taking a stand against any sort of violence publicly or internally with employees would then seem to be the next step, right? 

 

Some companies, organizations, and individuals are finding out that quick response is fraught with danger. 


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Topics: PR tips, shared media, social media

Communications is not communication: Why terminology matters in PR

Avoid beginner PR mistakes by understanding important industry terms and how to properly use them.

 

Though the difference between “communication” and “communications” is only one letter, these two terms have distinct meanings in strategic public relations. Understanding when to use each term is critical for PR professionals, as misusing these words can undermine carefully crafted messaging strategies.


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Topics: PR tips

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