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The Public Relations Blog

Three crisis communication action steps to take

How to avoid getting into hot water when a crisis arises


When a crisis hits, the priority is to not do or say anything that can make matters worse. You don’t want to prolong the crisis and generate even more negative buzz for your company. It’s better to learn from the mistakes of others instead of repeating those same mistakes.


When your company is going through its own crisis, use these three steps to prevent any further damage. 

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Topics: PR tips, crisis communications

When do I use “the” vs. “a/an” articles?

The top two rules for correct article usage


When writing content for your company, you want to make sure all nine parts of speech are correct. The nine parts of speech are nouns, verbs, adjectives, adverbs, pronouns, articles, prepositions, conjunctions, and interjections. Grammar errors as simple as using the wrong part of speech in a sentence make your company look unprofessional. Show you care about the content you publish by making sure even the smallest, most seemingly inconsequential parts of speech are used correctly. If your company’s writing is not of high-quality and prioritized, then buyers will infer the quality of your products and services is not a priority either.


Speaking of, what part of speech is commonly written incorrectly in public relations writing? Articles. Know the difference between “a,” “an,” and “the” with these two simple rules.

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Topics: PR tips, copy editing

What are copy editing style guides?

Know the different types of style guides news media outlets use


Your company just accomplished a major milestone, donated to charity, or expanded its footprint. Congratulations! Now you want to send a news/press release to get the news media’s attention you’ve earned. Before you do that, you’ll first want to make sure your news release is written in the media outlet’s preferred style. Otherwise, the newsroom may not use it.


And what is copy editing style, and how do you find out what the media outlets use?

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Topics: PR tips, copy editing

New Year, New Plan: Agile Strategies Your PR Team Needs in 2021

Axia’s 60-Second Impact

60 Seconds of Information Impacting You and Your Fast-Forward Economy


January 2021 – New Year, New Plan

Agile Marketing Strategies Your PR Team Needs in 2021


In a few short days, we’ll be able to put 2020 to rest and usher in 2021. As companies settle in for a brand new year, marketing leaders have the opportunity to set new priorities and shift roles and responsibilities to meet new demands. Check out the ways top companies like Nike, Salesforce, and Apple are implementing agile marketing strategies focused on empathetic communication and reimagining what’s possible in a post-COVID landscape.

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Topics: PR tips, PR planning, 60-Second Impact

The greatest blog post you will ever read

For good PR and media relations, move your brand away from exaggerations


I’m warning you now, this is the greatest blog post you may ever read. Maybe. This is a hyperbole. How often is your company and your PR team boasting — to the extreme — how amazing your company, its thought leaders, and its products are? Your company may be pretty amazing, and not everyone is going to think your company is the greatest thing since sliced bread. As an executive, you have to recognize and realize this fact. 

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Topics: PR tips

What is social media?

A necessary tool to successful PR campaigns


Social media is about conversations, community, and connecting with your audience. It’s not just a broadcast channel or marketing tool. You need to be authentic and candid with your audience to make a connection. 


Social media is also known as shared media, which is user-generated content that can be shared on multiple platforms with friends, family, business associates, and buyers of your products and services. Social media users want to be informed, entertained, and connected with other users.

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Topics: PR tips, owned media, social media

How do we find a PR agency?

Conducting research and analyzing your needs


Finding a PR agency for your company can be difficult. Knowing exactly what kind of PR work you’ll need is the first step in researching companies that would be a great fit for you. Here are some things you should keep in mind when researching an agency:

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Topics: public relations, PR tips

Ways Your PR Must Adapt for 2021

Axia’s 60-Second Impact
60 Seconds of Information Impacting You and Our Fast-Forward Economy


December 2020 – Year in Review 2020
Key Takeaways and PR Moves to Make Now


This year, we saw a tremendous upheaval for industries across the globe — perhaps none more so than in marketing. Check out the major impacts affecting marketing strategy as we move into the new year and the moves to make now to position your team for success in 2021.

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Topics: public relations, PR tips, 60-Second Impact

What should a PR plan include?

Five essential elements that will guarantee a successful campaign


There’s a lot that goes into releasing a successful PR campaign. It’s more than just writing a news release for a new product or coordinating with the media. 


A PR campaign can offer many benefits, including creating a long-lasting impact on your brand and its future reputation. That’s why it’s important to plan a roadmap for your organization’s PR campaign. 


Here are five elements that will help guide you in creating a successful PR plan: 

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Topics: public relations, PR tips, PR planning

Tips to Create a Crisis Communications Plan

A crisis communications plan protects and defends companies and organizations from a fallout in the public eye. These crises are caused by issues like a company scandal, an executive’s inappropriate behavior, or a product recall. Developing a crisis communications plan can help companies maintain their reputation. 


Companies task public relations agencies to design comprehensive crisis management plans that limit risks to their brands. We craft specific messages for employees, investors, customers, the public, and news outlets. Insufficient external and internal communications can cause the following:


  • Operational response failure

  • Stakeholders reacting negatively

  • Public perception that the company is inept and, even worse, criminally negligent

  • Sever impact on the company’s brand, reputation, and finances 

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Topics: public relations, PR tips, crisis communications

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