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The Public Relations Blog

KPIs and goal compensation can be promised parts of PR.

Previously, we’ve covered that you cannot guarantee earned media coverage. Anyone that attempts to offer you guaranteed results for public relations, much less guaranteed earned media coverage, is someone you don’t want to work with as a client since there are no guarantees in public relations. But, is there something you, as the client, can offer as a guarantee?


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Topics: PR tips

The importance of using correct pronouns in public relations

What gender-neutral communications look like

 

An integral part of public relations is respect: respect for your customers, your audience, and the community you serve. One of the simplest ways to show your respect is to use someone’s correct pronouns. Misgendering an individual not only shows your lack of interest, but it can deeply hurt the person you are referring to. 

 

So with that in mind, what does pronoun use look like in public relations?


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Topics: PR tips, copy editing

Capitalizing on the March Madness Media Frenzy

Axia’s 60-Second Impact

60 Seconds of Information Impacting You and Your Fast-Forward Economy

 

April 2021 – Use Emotional and Functional Marketing to Connect With Your Audience

 

March Madness is a time for brackets, upsets, and Cinderella stories. It’s also an opportunity to connect with your audience on a truly visceral level. We’ll look at strategies that help your team capitalize on all the action right alongside your brand’s community.


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Topics: PR tips, PR planning, 60-Second Impact

How to make your company anniversary newsworthy

It’s time to put the public back into public relations. Public relations is much more than media relations. It’s also social and web media. One of the more notable ways – especially in the eyes of the executive team, founders, and even employees – to share your company is celebrating your company’s anniversary milestone.

 

We aren’t talking about your third anniversary or 27th anniversary. Many companies make it to an initial milestone anniversary, and if you celebrate it, then you must find different ways to highlight you, your executive team, and your company and its accomplishments. Take it one step further and find ways to uniquely include the media, community, etc. When celebrating your company’s anniversary, don’t forget about employees, the community, vendors, suppliers, strategic partners, deserving nonprofit organizations that are strategically aligned with your industry, or products and services. 


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Topics: PR tips, owned media, social media

Human motivation with Darryl Salerno | On Top of PR podcast

Learn how human motivation impacts sales and how you can leverage it with our guest Darryl Salerno of Second Quadrant Solutions.

 

Guest:

Our episode guest is Darryl Salerno, president and CEO of Second Quadrant Solutions. He works with professional service companies to boost their market efficiency, competitiveness, processes, and management training programs.


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Topics: PR tips, On Top of PR

News release engagement tips with Serena Ehrlich | On Top of PR podcast

Learn what you can be doing to increase your news release engagement and how you can use commercial newswires to your benefit with our guest Serena Ehrlich.

 

Guest:

Our episode guest is Serena Ehrlich, director of product marketing at Business Wire. She is responsible for Business Wire’s go-to-market marketing strategy, including initiating consumer discovery, supervising product releases, developing market-oriented content, and creating thought leadership initiatives.


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Topics: PR tips, On Top of PR, story telling

Variety is the Spice of Business

Axia’s 60-Second Impact

60 Seconds of Information Impacting You and Your Fast-Forward Economy

 

March 2021 – Keep Your PR Team Running Like A John Deere in 2021 and Beyond

 

Top companies are realizing the benefits of diversity in both operations and workforce on a massive scale with the pandemic continuing to alter daily life. Embrace variety to create more engagement, better retention, and a more positive personal outlook.


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Topics: PR tips, PR planning, 60-Second Impact

Why you need a CTA for all of your communications

Interest, attract, and persuade your audience by using a call to action.

 

If you’re on social media, you’ve probably encountered the words “buy now” or “click here” while scrolling through your feed. This is called a CTA, also known as a call-to-action. 

 

A CTA is a strategy that many companies use to entice and influence its audience into performing an act that will benefit their business. A CTA should be short, sweet, and straight to the point.

 

For a more in-depth explanation of CTAs and why they’re significant, read more from this blog post.

 

See that? That’s how you use a call-to-action.


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Topics: PR tips, online public relations

Jason Mudd Discusses Creativity on PR’s Top Pros Talk

“What we’ve got to do is help people prioritize and realize that great PR, great marketing comes from a big idea.”

 

O’Dwyer’s PR Report featured Axia Public Relations’ CEO and Managing Partner Jason Mudd in its video series PR’s Top Pros Talk. Jason spoke about improving brainstorming sessions and adapting ideation sessions from an office environment to a remote one. 

 

Everyone has creativity in them, and not everyone knows how to unlock it. For some, creativity comes naturally. For others, it takes a while for it to emerge. And how, exactly, do you reach your full potential with creativity? And what about in the remote environment?


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Topics: PR tips, agency news

Should PR pros be storytellers? with Carnival Cruise Line’s Chris Chiames | On Top of PR podcast

Learn why the word “storytellers” can have a negative connotation for PR pros with our guest Chris Chiames of Carnival Cruise Line.

 

Guest:

Our episode guest is Chris Chiames, chief communications officer at Carnival Cruise Line.

 

Topic:

The one with Chris Chiames of Carnival Cruise Line on PR pros as storytellers vs. conversationalists


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Topics: PR tips, On Top of PR, story telling

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