The Public Relations Blog

Company culture: How it influences future business

Your company’s culture is what defines your organization. It sets the tone for how your employees work and how the public views your company. Your company’s culture can determine whether a potential customer chooses you over your competitors.

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Topics: PR Tips, News media, Culture

Want to boost your social engagement? Use video

Start incorporating video on your company’s social media platforms

Video is the biggest thing in social media right now. Over the last few years, it has become the cornerstone of many top corporations’ social media campaigns. However, even though people are increasingly consuming online videos on a daily basis, many companies still aren’t using digital video as part of their social media strategy.

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Topics: PR Tips, Videos, Social media

11 steps to perfect prospecting on Linkedin

If you’re looking to grow your book of business, get on LinkedIn ASAP!

Are you looking for new employees, new clients, or simply trying to raise awareness for your brand? No matter the case, prospecting on LinkedIn is easy with a little dedication.

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Topics: PR Tips, Social media

Why you should use "and" and avoid "but" in your corporate communications

When you say the word “but” in a conversation, people tend to dread the remainder of your sentence. This one simple word has an extremely negative connotation.

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Topics: PR Tips, Communications

Facebook marketing success in 4 easy steps

How to make the most of your company Facebook business page


Facebook is the biggest social network in the world. TechCrunch reports the social media giant had 2.23 billion monthly active users as of April 2019. Companies that want to connect with their target audiences should definitely be engaging them on Facebook.

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Topics: PR Tips, Shared Media

How to create a Wikipedia page that passes the notability test

4 tips to make your Wiki page stick

 

While the task of creating a Wikipedia page for your company might be daunting, having Wikipedia deem your page notable is the real struggle. Notability guidelines are possibly the most subjective part of Wikipedia. Remember, just because you’re pleased with what you’ve written doesn’t mean Wiki will verify it. There are several rules of thumb to follow to ensure your Wikipedia page stays up and gets the attention it deserves.

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Topics: PR Tips, Shared Media

We're not big on counting hours, activities, and deliverables; we're big on results. And here's why

Busy work doesn't generate results. Outstanding work leads to the bigger impact

 

It happens every time. When explaining the nuances of our office culture, especially in regard to tracking hours, people are shocked to hear that as an agency, we don’t clock in, clock out, or keep personal time sheets. Sounds crazy, right? (There’s a method to the madness.)

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Topics: PR Tips, Measurement

3 industry secrets PR professionals never share

How to grow your company’s visibility

Public relations is an extremely effective way to promote your company. A well-executed PR campaign attracts your target audience and converts those prospects into loyal customers.

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Topics: Public Relations, PR Tips, Inbound Marketing, Shared Media, Earned media, Owned media

How to reactivate a disabled Instagram account [SOLVED]

Recover your company’s Instagram account in 8 easy steps

Recently, we created an Instagram account for one of our clients. Later, when we went to log back in, we received this error message, “Your account has been disabled for violating our terms. Learn how you may be able to restore your account.” We didn’t understand what terms we could have possibly violated, as we hadn’t even published a picture yet.

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Topics: PR Tips, Shared Media

3 ways to connect with news media to get earned media

How to reach out to journalists

If you remember the world before social media, then you know that back then, to stay connected meant to be in touch personally. Being connected meant sharing experiences and activities together.

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Topics: PR Tips, Inbound Marketing, Shared Media, Owned media

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