Use these two questions to guide your content-making process
In public relations, content of all kinds is important. Whether it’s videos, written content, or any other kind of information people can consume, content is one of the biggest drivers for public relations. Content helps you stand out from your rivals.
However, you need to be making the right kinds of content to further your public relations goals. Simply making anything isn’t enough. Use the two questions below to see if your content is actually helping your public relations plans.