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The Public Relations Blog

We frequently blog about the latest public relations corporation communications, and marketing topics, tips, and trends. Our blog is one of the 100 Best Public Relations Blogs for 2023, according to FeedSpot. Please help yourself to our insights and be sure to subscribe to our weekly blog notifications.

The difference between communications and communication in PR

Industry professionals should stop using these two words interchangeably.

 

A “communications strategy” or a “communication strategy.”  Your company’s “corporate communications department” or “corporate communication department.” 

 

It’s all the same, isn’t it? Not exactly.


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Topics: PR tips

How PR pros are using text replacement tools to save time

Streamline the pitching process and other workflows with smarter tools.

 

In the fast-paced world of public relations, every second counts. Finding ways to maximize efficiency while maintaining high-quality work is essential, which is why text replacement has emerged as an invaluable time-saving tool for PR pros pitching media.


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Topics: PR tips, copy editing

Marketing for Memorial Day

Understand the meaning of Memorial Day so your company doesn’t make a faux pas.

 

Companies often view national holidays as a way to connect with consumers and tie themselves to a national story. Sometimes this is done tastefully; other times, however, it leaves the consumer with a bad taste in their mouth. Due to current trends in our culture and marketing saturation, the original purpose of a holiday can be overlooked. The national “holiday” of Memorial Day is one that’s meaning has been lost in celebration. 


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Topics: PR tips

11 best practices for an effective email subject line

Grab journalists' attention, spark engagement, and get your messages opened with these tips.

 

Getting the attention of a busy journalist is the first and most crucial step to ensuring your message stands a chance against the competition to earn media coverage. With some strategic planning and tested best practices, you can craft email subject lines that grab attention and get your pitch past the first step. 

 

Here are 11 tips for writing email subject lines and templates that will ensure your email is opened and read:


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Topics: PR tips, copy editing

If sales is like dating, so is public relations

Craft better stories and connections through shared interests, listening, and adapting.

 

The process of sales is commonly compared to the journey of dating. The goals are similar: make a meaningful connection, demonstrate value, and build loyalty to lead to a longer-term relationship. The courtship activities involved in PR outreach parallel these dating rituals. 


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Topics: PR tips

Playing the PR Game to Win: The Value of Smart PR

    1. 2023’s Biggest Moments in PR
    2. Public companies face stricter rules with ESG reporting.
    3. 60-Second Close: The Value of Smart PR

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Topics: PR tips, 60-Second Impact

Communications is not communication: Where does PR fit in?

Should PR pros rethink industry degrees, departments, and job titles?

 

Many organizations interchange “communication” and “communications” in department names, job titles, and agency branding. However, there is an important distinction between these two terms business leaders and industry professionals often overlook.


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Topics: PR tips, corporate communications, communications

How to boost your plumbing brand through media

Pipes, Press, and PR: 11 impactful ways for plumbing companies to score media attention.

 

Gaining free media exposure through coverage by local newspapers, TV, radio, and online outlets can massively pay off for plumbing companies. Earned media hits raise brand credibility, expand public awareness, and often drive lead generation more effectively than paid ads alone. But with busy schedules focused on serving clients, how can local plumbing companies strategically capture more media attention?

 

Follow these 11 proven tips to amplify your exposure and recognition across your community.


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Topics: PR tips, home improvement services

Why you should reconsider billing PR firms by the hour

Hourly billing models are outdated and underserve modern client relationships — here’s why.

 

As a prospective client exploring public relations solutions, you may default to compensating agencies via the long-prevailing time and materials approach. However, while hourly billing once sufficed within purely labor-driven relationships, this antiquated model now warrants reconsideration, given modern client needs and partnership dynamics.


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Topics: PR tips

Should your company website use WordPress or HubSpot?

Consider cost, design, support, and analytics when selecting the best content management system for your company.

 

One of the best ways to provide consumers information about your company is through a content management system (CMS) or website. This allows companies to build, write, or modify web pages without having the skill or knowledge to code. 


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Topics: PR tips, owned media, web media

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