The Public Relations Blog

Learn how to align marketing and communication plans with PR to build authority, improve messaging, and drive compounding revenue over time.

Learn how to track and report public relations impact across channels using PR services metrics in GA4 and your CRM to prove return on investment.

Learn how PR services support sales enablement, advocacy, partner trust, and renewals with mid- and lower-funnel tactics that drive measurable revenue impact.

Gartner, the firm that advises Fortune 500 organizations on where to invest, predicts that public relations and earned media budgets will double by 2027. The reason is significant: artificial intelligence has fundamentally changed how buyers find information, evaluate companies, and make decisions.

Learn when to build an internal PR team or hire a PR agency to scale credibility, earn media coverage, and boost brand authority.

Marketing leaders are feeling the squeeze. Paid media costs keep rising while performance gets harder to sustain, and now AI search and social algorithms reward brands that already look like leaders. The question is no longer just how much you spend but how much trusted authority your brand shows every time a buyer types a query, opens a feed, or talks to a peer.

In this episode, Heidi Howell joins host Jason Mudd to discuss why organizations should think twice before cutting PR during economic uncertainty. They explore the connection between reputation, recruiting, employer branding, visibility, trust, and revenue growth.

Tune in to learn more!

Turn earned media into qualified leads with PR services that power offers, landing pages, sales enablement, and retargeting in a 90-day sprint.

Many industries have established codes of ethics to ensure accountability, professionalism, and public trust. This includes our industry, public relations. The Public Relations Society of America is the most prominent professional organization for PR and communications professionals. It established the PRSA Code of Ethics as a guiding framework that sets ethical expectations for members and the industry.

Learn contract clauses, deliverable mix pitfalls, and a reset checklist to keep PR services tied to pipeline outcomes and measurable growth.

Learn to align briefs, editorial calendars, and campaign sprints with shared service level agreements at a PR agency while protecting brand voice.

Public relations and marketing work best when they run as one system, not as two competing teams. When they share the same goals, plans, and timelines, you get stronger brand authority, better use of budget, and a lot less chaos for everyone involved.