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The Public Relations Blog

Why it’s important to avoid superlatives in PR

We must be cautious when claiming things are “the best” or “the worst.”

 

It’s easy to exaggerate when you’re having a bad day – “I just had the worst day ever!” – but it’s important to choose your words carefully when it comes to making claims about your company.


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Topics: PR tips, copy editing

What it means to be a resource for others

Being a resource can benefit both you and your company.

 

Running into issues is a fact of life in the business world. No matter how smooth your operation is, at points something will break, questions will need answers, a team will run into roadblocks, and other issues will strike. Any proficient company has methods to clear these problems, but a productive way to handle them is being a resource to others.


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Topics: PR tips

How to get your company's Memorial Day messaging right

It's important to consider your audience and intent

 

What exactly does Memorial Day stand for?

 

This is the first question you must ask when considering your message to customers on Memorial Day.

 

This special day, originally set apart to honor those who died in the course of their service to the United States, has morphed into a time for relaxation with loved ones and an avenue for annoying marketing tactics. The truth is that it fetches brands much-desired summer attention.

 

Granted, how companies and organizations must message their customers isn’t set in stone. However, this post outlines what you can do to avoid inappropriate salesy messaging in the name of Memorial Day.


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Topics: PR tips

The essentials for taking effective work breaks

It can be easy to feel overstressed and overworked when dealing with daily assignments for your job. One thing can lead to another, and the next thing you know, your zeal for dealing with the day’s work is drained, yet you still have things to do. A helpful way to regain that spark is to take a break.


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Topics: PR tips

Best practices for developing and promoting premium content

Great content must be produced and promoted well

 

Premium content is a type of digital content accessible only by payment or registration due to its high value. As a digital marketing strategy, promoting premium content highlights the difference between a brand’s regular, free marketing content and unique, high-quality content.


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Topics: PR tips, web marketing

How to stay organized and focused during the day

Make your days more productive with a simple list.

 

In today’s workplace, it can be easy to feel overwhelmed. From meetings to constant emails, losing focus on what you should be doing is simpler than people would like to admit. This can happen in any part of a company, from the company’s leaders to its interns. At times, it can feel like you’re simply reacting to others’ issues instead of completing goals.

 

There is a way to cut through all the hustle and bustle and keep yourself organized: a to-do list.


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Topics: PR tips

How to be a great Chief Marketing Officer with Steve Boehler | On Top of PR podcast

Steve Boehler discusses what the CMO job consists of and what characteristics make a great CMO.


If you’re enjoying the vodcast, would you please share it with others and leave us a review?

 

Guest:

Our episode guest is Steve Boehler, Founder of Mercer Island Group. He’s worked with well-known brands such as Tide, Pringles and Jif.


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Topics: PR tips, communications, On Top of PR

The value of being punctual

Use punctuality to earn opportunities and build relationships

 

Being somewhere on time sounds simple, but it has a huge impact. Think of instances where you’ve been punctual in your personal life, such as going to a dinner reservation or a doctor’s visit. By being punctual, you prevented stress that would’ve happened if you were late. Being there on time helped make sure everything went smoothly.

 

Business is no exception. Punctuality can benefit not only you, but also your client and your relationship with them.


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Topics: PR tips

Dressing right for business

Picking the right outfits for success

 

One lesson children learn is the value of dressing to impress. After all, what you wear can say a lot about you, so it’s important you give a strong first impression with a thoughtful outfit when it matters.

 

As adults, it’s even more important. What you wear can make or break business-related matters. The right outfit can be the tipping point that gets your company a new customer or contract. Because of this, staying conscious about what you wear to business-related functions is important.


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Topics: PR tips

The fundamentals of testimonials and how they can help you

Testimonials can help sell your company’s services and goods

 

In today’s crowded world, it’s important that your company boasts how you’ve helped solve others’ problems and how its unique value proposition has been a benefit to others. This shows people why they should employ your company’s services or products over your competitors’. You can do this with a strong portfolio, but there’s another way to demonstrate value: testimonials.


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Topics: PR tips, shared media, owned media

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