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The Public Relations Blog

Four reasons why inbound marketing works better than direct sales

Inbound marketing is a business methodology that attracts customers by creating valuable content and tailored experiences, according to Hubspot. Inbound marketing has proven to be the most effective way to grow your business. Why is inbound marketing more effective than outbound marketing strategies like direct sales?

 

Inbound and outbound marketing are two different ways to get your customers' attention and grow your business. You don’t have to completely eliminate outbound strategies. These two approaches successfully complement each other in many cases.

 

However, many successful businesses favor inbound strategies over direct sales for the following four reasons:


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Topics: PR tips, inbound marketing

Four criteria to consider when analyzing your competition

How well do you know your competitors? Analyzing your competition is a powerful way to enhance your digital marketing strategy. Competitive analysis is a process of systematically comparing your company, products, and services against your key competitors. Its main purpose is to understand your competitors’ strengths and weaknesses, as well as find gaps in the market. 

 

There are four criteria to consider when analyzing your competition:


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Topics: PR tips

Need better brainstorming? The power of saying “yes, and” to develop more creative ideas

Creative processes usually involve multiple minds. This means one person’s ideas might not immediately sit well with another person’s. 

 

What to do? How can other members of the creative team give their feedback on ideas?

 

Should they shut the idea down? Maybe condemn and dismiss it right away?

 

These options will, at best, be counter-productive to the creative process. At their worst, they’ll damage the confidence of the person who suggested the idea. 


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Topics: PR tips, internal communications

Why is it so hard to develop good ideas at work?

Work is one of the least favorable places for good ideas to develop. Ideas generated in the heat of office life have been found to be unimpressive. Working from home during the pandemic and Zoom meetings make it even harder.

 

This post explores why it’s challenging to come up with good ideas at work. 


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Topics: PR tips, corporate communications

PR in 2023: The pandemic’s impact on consumers

A changing consumer landscape and new consumer segments will emerge in the near future

 

The COVID-19 era is a critical point in everyone’s lives, and it has shaped our lives, thought processes, and perceptions. But it doesn’t stop there.

 

Due to multiple lockdowns, health panics, the desperate hope for a return to normalcy, as well as multiple waves and virus variants, the pandemic will leave a lasting impression on consumer behavior in years to come.


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Topics: PR tips

How to Create a Killer Call-to-Action

Guide your website traffic to take the desired action with effective CTAs

 

A Call-to-Action (CTA) plays a critical role in increasing conversion rate. 

 

In marketing, a CTA is an advertising element that tells the consumer to take action the moment they click on your ad. Examples like “subscribe now,” “follow,” “add to cart,” and “buy now” are some common CTAs to trigger actions from website traffic. 

 

Often used on landing pages, email campaigns, and pay-per-click ads, CTAs also prove effective in blog posts, websites, sidebars, etc. What novice marketers don’t understand is that a few words can change the way the audience looks at your promotional page.


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Topics: PR tips

The value of active listening

Active listening can boost PR efforts and help you on a daily basis

 

Listening and broadcasting are two of the most fundamental elements of communication. However, in the world of public relations, it’s easy for PR beginners to simply broadcast over and over, never listening to what’s going on around them. PR pros know that listening is not only important, but there’s a specific kind of listening you should be doing for PR success: active listening.


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Topics: PR tips, communications

Dealing with external criticism: A concise guide

You can manage inaccuracies about your brand

 

Whether or not we notice, people observe how we deal with complaints about us. Our response speaks volumes. And this is the case not just in regular life but in companies as well, whether the complaints are made in person or online.

 

When responding to complaints, you must be careful not to go with guns blazing; you don’t have to keep mum either. This is because you could seem desperate to hide something, and thus, misinformation about your brand would be seen as true.


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Topics: PR tips, reputation management

5 reasons content marketing is similar to traditional PR

Currently, content marketing is one of the most talked about marketing strategies in the industry. Creating great content is the foundation of many promotional strategies, such as search engine optimization, email marketing, organic traffic generation, and more.


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Topics: PR tips, online public relations

5 steps to get massive organic traffic to your company site and generate leads

Getting visitors to your company’s site is your ultimate marketing goal, and attracting users who will be interested in your products and services is even better. Your company's marketing strategy includes many stages—advertising, social media, search engine optimization, email marketing, media relations, etc.—to achieve this goal. Many companies underestimate the value of getting organic traffic to their site. While the task is achievable, it requires some work and planning. 


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Topics: PR tips, online public relations

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