The Public Relations Blog

You’re not looking for a new public relations firm, you’re looking for fewer headaches. If you’re considering a switch, chances are it’s not because you’re eager to start over, but because something isn’t working with your current agency.

At Axia Public Relations, we focus on asking the right questions to uncover what’s really going wrong and how to make it right.

Your team runs on communication, so it needs to be clear, kind, and constructive. In fast-paced environments like public relations and marketing, the way you give feedback can make or break your culture. One simple but powerful tool to improve workplace communication is the "feedback sandwich."

It’s a method that delivers direct, honest feedback between two layers of encouragement. By starting and ending with support, you create a space where your team feels safe, valued, and more open to growth. When feedback feels good, people are more likely to listen and actually improve.

Public relations isn’t a one-and-done tactic. It’s not a news release. It’s not a campaign. And it’s definitely not a short-term fix. 

PR is a long-term business strategy that builds your brand’s reputation, credibility, and industry influence over time. Like compounding interest, the return grows bigger the longer you stay invested.

At Axia Public Relations, we’ve worked with hundreds of brands over the past 20-plus years — and the clients who see the biggest impact are those who stick with PR for years, not weeks or months.

1. Lessons from the Nintendo Switch 2 pre- and post-launch
2. X hires third PR lead in a year
3. 60-second close: Aligning messaging with reality

In public relations, the word "spin" often has negative connotations. It's like calling a story a tall tale — something not entirely truthful or authentic. When PR professionals say "spin," they're usually referring to the act of twisting information to mislead audiences rather than inform them transparently.

Public relations might sound vague, but it's really about creating positive connections between your brand and its audience. Think of PR as a bridge that helps ideas, feelings, and messages travel from one side to the other. The audience on the other side — they’re the "public" in PR. Understanding who they are, what they want, and how they think is key to effective communication, and it gives PR professionals a strong foundation to build upon.

Building a strong brand is crucial for any company seeking to stand out and earn customers' trust. Many experts believe public relations is key to building brands, while advertising helps support established brands. This approach has helped famous brands like Amazon, Starbucks, and Tesla become household names.

Axia achieves quick wins to boost your PR ROI early.

When you invest in a public relations firm, you want to see results quickly. 

As your long-term strategies start to progress, achieving quick wins is crucial for building your confidence. Early, measurable successes create momentum, reassure stakeholders, and ensure a return on investment.

Quick wins are not just about delivering immediate results. They are also an opportunity to see how your PR team is committed to helping you achieve your goals.

At Axia Public Relations, every moment counts. That's why we crafted more than 350 strategies and tactics (within our 20 PR and content services) to generate results within the first 30-90 days we work with you. As part of our onboarding process, these early wins validate the PR process and lay the foundation for your sustained growth.

When parting ways with your current PR firm — whether to transition to a new agency or bring PR resources in-house — ensuring a seamless handoff is crucial. A smooth transition protects your brand, ensures business continuity, and minimizes disruptions to your ongoing PR efforts. While many firms promise quick and easy transitions, it often takes more than 90 days to fully make the shift.

To set up your brand for success during a PR agency change, it’s essential to ask the right questions and request the right materials. Here’s a comprehensive guide on what to request from your incumbent PR agency during a transition, covering key areas like media relations, social media management, content creation, SEO, and more.

In the construction industry, a strong digital presence opens doors to new clients, partners, and opportunities. However, construction executives often face challenges when stepping into the rapidly changing digital arena. With many projects on their plates, figuring out how to stand out online can feel daunting.

Knowing effective strategies makes it easier. Search engine optimization and blogging are two game-changing strategies for construction professionals looking to boost their visibility and influence.