The Public Relations Blog

Facebook marketing success in 4 easy steps

How to make the most of your company Facebook business page


Facebook is the biggest social network in the world. TechCrunch reports the social media giant had 2.23 billion monthly active users as of April 2019. Companies that want to connect with their target audiences should definitely be engaging them on Facebook.

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Topics: PR Tips, Shared Media

How to create a Wikipedia page that passes the notability test

4 tips to make your Wiki page stick

 

While the task of creating a Wikipedia page for your company might be daunting, having Wikipedia deem your page notable is the real struggle. Notability guidelines are possibly the most subjective part of Wikipedia. Remember, just because you’re pleased with what you’ve written doesn’t mean Wiki will verify it. There are several rules of thumb to follow to ensure your Wikipedia page stays up and gets the attention it deserves.

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Topics: PR Tips, Shared Media

We're not big on counting hours, activities, and deliverables; we're big on results. And here's why

Busy work doesn't generate results. Outstanding work leads to the bigger impact

 

It happens every time. When explaining the nuances of our office culture, especially in regard to tracking hours, people are shocked to hear that as an agency, we don’t clock in, clock out, or keep personal time sheets. Sounds crazy, right? (There’s a method to the madness.)

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Topics: PR Tips, Measurement

3 industry secrets PR professionals never share

How to grow your company’s visibility

Public relations is an extremely effective way to promote your company. A well-executed PR campaign attracts your target audience and converts those prospects into loyal customers.

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Topics: Public Relations, PR Tips, Inbound Marketing, Shared Media, Earned media, Owned media

How to reactivate a disabled Instagram account

Recover your company’s Instagram account in 8 easy steps

Recently, we created an Instagram account for one of our clients. Later, when we went to log back in, we received this error message, “Your account has been disabled for violating our terms. Learn how you may be able to restore your account.” We didn’t understand what terms we could have possibly violated, as we hadn’t even published a picture yet.

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Topics: PR Tips, Shared Media

3 ways to connect with news media to get earned media

How to reach out to journalists

If you remember the world before social media, then you know that back then, to stay connected meant to be in touch personally. Being connected meant sharing experiences and activities together.

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Topics: PR Tips, Inbound Marketing, Shared Media, Owned media

6 tips for writing winning award entries

Submit better award entries by drafting better PR plans

For some, entering a public relations program for a recognition like the Silver Anvil, Image Award, or Radiance Award can be daunting. In my PR career, I’ve written multiple award entries and, while the first one seemed overwhelming, I was hooked from the start and hungry for more.

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Topics: PR Tips, Awards, PR Plan

Lessons in pitching: Tell the whole story

3 tips to improve your pitches

For more than 25 years, I worked as a journalist. During that time, I would pitch story ideas, while simultaneously learning the preferences of my editors. One time, an editor declined my offer to write about an emerging artist. "What will your second paragraph say?" he asked. He explained that he wanted human interest. So, I gave him plenty. I repitched the story, providing details about an 88-year-old dying artist, who was bedridden and painting with an easel sprawled out on his stomach. This time, my editor approved the story.

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Topics: Media Relations, PR Tips, Earned media

3 tips to prevent a crisis from escalating

These steps could have helped Ohio State in its initial stages of crisis communications

It’s been two months since the controversy regarding Ohio State University’s coaching staff became public, and yet, it’s still the main storyline of the Buckeyes’ season. There are crisis communication steps Ohio State head coach Urban Meyer could have initially taken to prevent the escalation of the situation.

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Topics: PR Tips, Crisis Communications

Agent provocateur: When being contrarian is a PR benefit

3 ways to shift the storyline and spotlight your company

Did you know that seasoned professional journalists use three independent sources when researching, interviewing, and compiling information for a typical news article? In an era of “fake news,” this approach ensures that information is accurate, unbiased, and fair when compared to one-sided narratives that clog newsfeeds. Yet, sensationalized stories are the ones that gain traction and viral exposure. How, then, can companies earn media coverage and rise above the fray? The answer is simply to be provocative.

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Topics: PR Tips, Earned media, Owned media

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