The Public Relations Blog

Use these tips to stay relevant in a rapidly changing world.

The media landscape is rapidly changing, and it can be hard to resonate with audiences always looking for the “next thing.” Trends provide valuable insights into their behavior. Leveraging trends in your brand strategy is key to standing out from the competition and shaping your brand’s identity. These five simple ways to stay on top of PR trends will allow you to resonate with your audience more effectively.

As acquisition costs rise and budgets tighten, smart marketing leaders are turning to PR to build authority, improve conversion rates, and create long-term revenue impact.

As budgets tighten and customer acquisition costs rise, marketing leaders are rethinking PR as a long-term driver of brand authority, conversion, and revenue growth.

In this episode, Brand Revolt’s Camden Bernatz joins host Jason Mudd to discuss why traditional agency pitches often fail, how clients can build better partnerships, and why diagnosis must come before solutions. 

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Learn more about your PR firm’s standards.

Many professions have established codes of ethics to ensure accountability, professionalism, and public trust. This includes public relations. The Public Relations Society of America is the most prominent professional organization for PR and communications professionals. It established the PRSA Code of Ethics as a guiding framework that sets ethical expectations for PR professionals.

Uncover hidden PR costs, assess risk exposure, and align spend with measurable revenue impact.

How web media coverage builds trust early, influences buyer decisions, and drives measurable pipeline and revenue growth.

In this episode, Richard Shotton joins host Jason Mudd to discuss the behavioral science behind some of the world’s most successful brands and how to apply those principles in marketing and PR. 

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Why marketing leaders must move PR from a "soft brand play" to a measurable growth function that stabilizes pipeline and improves win rates.

Stop treating earned media as a post-campaign recap and start integrating it into your quarterly dashboards, CRM tracking, and cross-functional sales syncs.

Public relations belongs in the same room, same meetings, and same dashboards as demand gen, product marketing, and sales. If your PR updates live off to the side in a feel-good “coverage recap,” you are leaving money and focus on the table. PR can and should be part of how you plan for pipeline, forecast revenue, and decide where to invest.