The Public Relations Blog

Many industries have established codes of ethics to ensure accountability, professionalism, and public trust. This includes our industry, public relations. The Public Relations Society of America is the most prominent professional organization for PR and communications professionals. It established the PRSA Code of Ethics as a guiding framework that sets ethical expectations for members and the industry.

Learn contract clauses, deliverable mix pitfalls, and a reset checklist to keep PR services tied to pipeline outcomes and measurable growth.

Learn to align briefs, editorial calendars, and campaign sprints with shared service level agreements at a PR agency while protecting brand voice.

Public relations and marketing work best when they run as one system, not as two competing teams. When they share the same goals, plans, and timelines, you get stronger brand authority, better use of budget, and a lot less chaos for everyone involved.

Learn how a public relations agency drives demand through AI citations, narratives, partners, events, and customer proof without clicks.

A LinkedIn article from Daniel Méndez Aróstica inspired this blog post. We appreciate his insights on the PR profession and encourage you to check out his post. We’ve adapted key insights and expanded upon them to provide a broader perspective on PR’s impact.

Public relations is one of the most misunderstood professions. If you work in PR, you’ve probably heard some version of:

Make PR measurable: Align narrative, governance, and reporting to the revenue KPIs your C-suite cares about.

Breaking up is hard to do, but we've made it easy on you. 

Turn media wins into measurable demand by aligning teams, tools, and workflows from coverage to conversion.

Stop reporting clips and impressions. Use this 12-week plan to align PR with your revenue engine, prove impact, and build compounding authority.

Build always-on demand between launches with measurable PR carryover and leading indicators tied to pipeline.