The Public Relations Blog

1. Bank of America hit with record penalty from the Treasury Department
2. AI a “clear and present threat”
3. McDonald's renovation plan lowers investor confidence
4. 60-second close: Trust is a business asset

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Topics: branding, 60-Second Impact, artificial intelligence

1. Market research says CMOs lack AI proficiency
2. AI creates a trust gap for brands
3. 60-second close: AI competency and trust must unite
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Topics: 60-Second Impact, artificial intelligence

1. Flock Safety faces a public relations crisis
2. AI search changes how brands build trust
3. 60-second close: Trust requires proactive PR

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Topics: crisis communications, 60-Second Impact, artificial intelligence

1. JPMorgan case shows legal victories don't always end reputation risks

2. Burger King rebuilds trust with accountability, rather than another promotion

3. French’s mustard takes a trust hit after viral video

4. 60-second close: Controlling the narrative controls the perception

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Topics: crisis communications, shared media, social media, story telling, 60-Second Impact

1. Earned media is more important than ever — Gartner

2. Aleve teams up with HGTV stars

3. 60-second close: Organic media outpaces paid advertisements

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Topics: earned media, news media, 60-Second Impact

1. Harley-Davidson's big branding problems

2. Starbucks Korea fires CEO after controversial “Tank Day” promotion

3. 60-second close: PR is risk management

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Topics: crisis communications, branding, 60-Second Impact

1. Boeing’s ongoing crisis reveals the dangers of slow communication
2. FGS Global finds crises to be a brand-wide test
3. 60-second close: How crisis communication defines modern PR

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Topics: crisis communications, corporate communications, 60-Second Impact

1. PR investments to double by 2028, according to Gartner
2. Forbes: You can’t buy credibility
3. 60-second close: Earning credibility in 2026

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Topics: PR tips, investment, 60-Second Impact, artificial intelligence

1. L'Oreal uses emotional psychology in AI to keep its audience talking

2. Patagonia demonstrates authority-based success in AI search

3. 60-second close: Emotional tact and trust win over manipulation

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Topics: SEO, 60-Second Impact, artificial intelligence

1. Dr. Pepper’s influencer jingle becomes PR gold

2. Learn from “protein-washing” trends

3. 60-second close: Build trust and keep it real

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Topics: shared media, social media, 60-Second Impact