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The Public Relations Blog

We frequently blog about the latest public relations corporation communications, and marketing topics, tips, and trends. Our blog is one of the 100 Best Public Relations Blogs for 2023, according to FeedSpot. Please help yourself to our insights and be sure to subscribe to our weekly blog notifications.

PR Pivot: How PR Pros Keep on Their Toes

  1. PRSA Unveils New Guidelines for Ethical AI Use in PR
  2. PR Lessons Learned from Cyberattack on the World’s Largest Bank
  3. 60-Second Close: Lightning-Fast Adaptation is a PR Firm's Secret Sauce

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Topics: crisis communications, 60-Second Impact

Panic to Positivity: The Challenges of Crisis Communication

  1. Delta and United Airlines Facing Different PR Hurdles
  2. Responding to Crises: Lessons Learned from Harvard and PRSA
  3. 60-Second Close: Response is Everything

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Topics: crisis communications, 60-Second Impact

The Great Media Shift

  1. Audiences Turning to Other Content During Height of Writers’ Strike
  2. Snapchat is Less Like Social Media and More like a Phone
  3. 60-Second Close: Public Relations is Driven By Personal Connections and Trust

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Topics: media, shared media, social media, 60-Second Impact

The Value of Understanding Your Audience

  1. Heinz Takes Aim at "Stupid Spicy" with Hilarious New Campaign
  2. Home Depot and Behr Team Up with Big Data Push 
  3. 60-Second Close: The Value of Knowing Your Audience

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Topics: measurement, 60-Second Impact

Brand Distinction Vs. Collaboration

While every brand wants to distinguish itself from the competition, collaborative efforts may yield unexpected results. Though brand distinction and collaborations seem like opposite approaches, the confluence of Threads, Sperry, and Natty Light showcases the potential for success. 

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Topics: online public relations, branding, 60-Second Impact

Defining Your Audience

Corporate communications are full of opportunities to connect or alienate your audience. From Anheuser-Busch and Target boycotts to Apple essentially reinventing engagement, strategic comms is all about taking calculated risks to achieve well-defined goals.  

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Topics: technology, strategy, PR planning, 60-Second Impact

PR and Privacy

Data privacy is a huge concern for many companies. From TikTok and Facebook facing record-breaking fines to Airbnb admitting its “listening” for parties during big holiday weekends, companies are walking a treacherous road. The future of PR may well hang in the balance.

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Topics: digital PR, crisis communications, shared media, social media, 60-Second Impact

Know Your Audience

From 420-themed marketing from global brands to Anheuser-Busch’s absolute blunder in corporate comms, opportunities to connect (or not) abound. The key to creating unforgettable brand moments is to know your audience. Doing so, well, takes data.

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Topics: PR tips, strategy, 60-Second Impact

How to Communicate Negative News

From layoffs to the banning of an entire social media platform, the world of corporate communications can be a minefield to traverse. Companies that rise above display this common trait: empathy.

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Topics: crisis communications, shared media, social media, 60-Second Impact

In Public Relations, Integrity Is Crucial

In a world of fake content, the noise your communication team is fighting through has never been greater. Amazon and Dove show how empathetic marketing paired with proactive reputation management can make all the difference.

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Topics: online reputation management, 60-Second Impact

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