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The Public Relations Blog

New Year, New Plan: Agile Strategies Your PR Team Needs in 2021

Axia’s 60-Second Impact

60 Seconds of Information Impacting You and Your Fast-Forward Economy

 

January 2021 – New Year, New Plan

Agile Marketing Strategies Your PR Team Needs in 2021

 

In a few short days, we’ll be able to put 2020 to rest and usher in 2021. As companies settle in for a brand new year, marketing leaders have the opportunity to set new priorities and shift roles and responsibilities to meet new demands. Check out the ways top companies like Nike, Salesforce, and Apple are implementing agile marketing strategies focused on empathetic communication and reimagining what’s possible in a post-COVID landscape.


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Topics: PR tips, PR planning, 60-Second Impact

Ways Your PR Must Adapt for 2021

Axia’s 60-Second Impact
60 Seconds of Information Impacting You and Our Fast-Forward Economy

 

December 2020 – Year in Review 2020
Key Takeaways and PR Moves to Make Now

 

This year, we saw a tremendous upheaval for industries across the globe — perhaps none more so than in marketing. Check out the major impacts affecting marketing strategy as we move into the new year and the moves to make now to position your team for success in 2021.


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Topics: public relations, PR tips, 60-Second Impact

Prepare for 2012 with 10 Ways to Position Your Company for Success.

Axia’s 60-Second Impact
60 Seconds of Information Impacting You and Our Fast-Forward Economy

 

December 2011 – Year End Issue

 

As the new year looms before us there are always new ways to position yourself in front of your customers. Focus first on your team and then strive to establish yourself as the competitive edge in the field. 

 

 

 


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Topics: 60-Second Impact

Use Social Media, Mobile Marketing to Your Advantage

Axia's 60-Second Impact
60 Seconds Of Information Impacting You And Our Fast-Forward Economy


November 2011

 

Your social media content should serve as an advertising campaign. If your potential customers are smartphone users, develop a digital presence friendly to a mobile interface. If you’re not in front of your customers, you can’t hope to sell anything to them – we can help put you there.

 

Estimated Reading Time: 60 Seconds


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Topics: PR tips, online public relations, 60-Second Impact

Capitalize on conversation, local search results to boost your business

Axia's 60-Second Impact
60 Seconds Of Information Impacting You And Our Fast-Forward Economy

 

March 2011: 60-Second Impact 

 

Harness the rapid pace of the Internet by creating positive customer encounters and landing in the top search results on Google Places. Together, these actions will generate positive conversations about your company and secure its sales growth. 


Estimated Reading Time: 60 Seconds


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Topics: PR tips, local PR, 60-Second Impact

Effective creative campaign can secure your company’s growth

Axia’s 60-Second Impact
60 Seconds Of Information Impacting You And Our Fast-Forward Economy

 

February 2011: 60-Second Impact

 

With growing product availability, promotions and an increased use of smart phones, companies must set themselves apart by creating a clever publicity campaign. To boost your company’s profits, send standout messages using new and old communication channels.   


Estimated Reading Time: 60 Seconds


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Topics: PR tips, 60-Second Impact

 

 

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