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The Public Relations Blog

Big data provides big insights in public relations

Axia’s 60-Second Impact

60 Seconds of Information Impacting You and Your Fast-Forward Economy

 

May 2022 – Use Data Decisions for Your PR

 

Today’s audience is more savvy than ever with myriad options at its fingertips to compare options. Strategic corporate communications teams are leveraging insights gained from big data to evolve their strategies and cut through the noise to reach their audience more effectively than ever.


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Topics: measurement, 60-Second Impact

Light, Fast, & Connected: The Future of PR

Axia’s 60-Second Impact

60 Seconds of Information Impacting You and Your Fast-Forward Economy

 

April 2022 – Adapting Your PR Strategy To Meet New Consumer Dynamics

 

Our world is rapidly becoming one that is powered by digital relationships. Public relations and communications strategies have to respond in lockstep in order to establish and maintain relevance. Today, we’ll show you some of the newest tools to use as you pivot your team.


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Topics: corporate communications, web marketing, 60-Second Impact

The Rise of “Reculture”

Axia’s 60-Second Impact

60 Seconds of Information Impacting You and Your Fast-Forward Economy

 

March 2022 – Harnessing Change

 

Major companies like Facebook, now Meta, are completely rewriting their own stories overnight. Rebranding takes mountains of preparation, but “reculturing” is an entirely visceral journey to the core of who you are and why you do what you do as a company. Today, we’ll look at complete paradigm shifts in marketing leadership to help you stay one step ahead.


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Topics: internal communications, social media, 60-Second Impact

2022: Marketing in the Metaverse

Axia’s 60-Second Impact

60 Seconds of Information Impacting You and Your Fast-Forward Economy

 

February 2022 – Monumental Digital Marketing Changes Impacting Your Organization

 

Brands must break the mold in order to reach today’s users where they’re at, which is increasingly in the digital space. Leading technology firms like Facebook have invested huge amounts in revolutionizing the digital experience, providing more opportunities to get your message straight into the *virtual* hands of your users. We’ll show you how the landscape is changing and give you tactics to stay ahead of the curve.


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Topics: PR tips, online public relations, 60-Second Impact

Unconventional Times Call for Unconventional Tactics

Axia’s 60-Second Impact

60 Seconds of Information Impacting You and Your Fast-Forward Economy

 

January 2022 – Let Your Creativity Fly For Better Results

 

Brand marketers are learning to take an unconventional viewpoint in order to completely turn the tables in troubled waters. Merging traditional marketing methods infused with digital-centricity, brands of all sizes are pioneering bold turnarounds. This month, we explore how they’re doing it and the tools your organization might use to garner similar results.


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Topics: PR tips, 60-Second Impact

Digital is the New Reality for Marketers

Axia’s 60-Second Impact

60 Seconds of Information Impacting You and Your Fast-Forward Economy

 

December 2021 – Dynamic Marketing Trends Affecting Your Strategy in 2022

 

Enterprise leaders are looking almost exclusively toward digital transformation in the coming years to spearhead marketing and communications. Even for once-fledgling companies, the digital landscape is allowing new opportunities to rise from the ashes. See how Chipotle and others are doing it and the tools you can use to launch your efforts in 2022. 


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Topics: PR tips, technology, 60-Second Impact

Voice Commerce Sweeping the Marketing World

Axia’s 60-Second Impact

60 Seconds of Information Impacting You and Your Fast-Forward Economy

 

November 2021 – New MarTech Tools Reshaping the Consumer Experience

 

V-commerce is just one of the latest marketing technology (MarTech) tools mid-market and enterprise marketing leaders have to reach new audiences and deeply engage users. We’ll look at different ways to take advantage of the new technologies and strategies for integrating these in the years ahead. 


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Topics: PR tips, technology, 60-Second Impact

Leveraging the Power of Social Media

Axia’s 60-Second Impact

60 Seconds of Information Impacting You and Your Fast-Forward Economy

 

October 2021 – Using Social Media to Skyrocket Your Brand

 

Time and again, the truly successful organizations and memorable campaigns have been those that went against the grain. Surviving skepticism and overcoming doubt, marketing leaders can harness their team’s unique skills to create buy-in at every touchpoint. 


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Topics: shared media, social media, 60-Second Impact

Tackling Adversity in Modern Marketing

Axia’s 60-Second Impact

60 Seconds of Information Impacting You and Your Fast-Forward Economy

 

September 2021 – Adapt and Overcome the Hurdles Holding Your Team Back

 

Time and again, the truly successful organizations and memorable campaigns have been those that went against the grain. Surviving skepticism and overcoming doubt, marketing leaders can harness their team’s unique skills to create buy-in at every touchpoint. 


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Topics: PR tips, 60-Second Impact

What It Takes To Get a Fourth Quarter Win

Axia’s 60-Second Impact

60 Seconds of Information Impacting You and Your Fast-Forward Economy

 

August 2021 – Building Momentum as We Head Into the Final Stretch of 2021

 

Creating a spark with your users takes unforgettable moments. From process and quality improvement to dynamic marketing strategies, the final quarter of the year gives you the chance to put it all on the line and score the big win your team has worked all year for. 


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Topics: PR tips, 60-Second Impact

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