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The Public Relations Blog

We frequently blog about the latest public relations corporation communications, and marketing topics, tips, and trends. Our blog is one of the 100 Best Public Relations Blogs, according to FeedSpot. Please help yourself to our insights and be sure to subscribe to our weekly blog notifications.

2024: PR Year in review

  1. The best PR: Smart moves in 2024
  2. The worst PR: 2024’s blunders
  3. 60-second close: Looking ahead to the new year

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Topics: crisis communications, 60-Second Impact

Navigating turbulent times

  1. How to not land in hot water during election season
  2. The Great Turnaround: Mountain Dew
  3. 60-second close: Audience connection takes choosing the right medium

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Topics: 60-Second Impact

Know your audience and plan

  1. How to make an iconic brand uncool — Nike’s CEO fiasco
  2. Proposed AI regulations showcase the need for clear AI policies
  3. 60-second close: It’s time to secure your 2025 PR strategy

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Topics: 60-Second Impact, artificial intelligence

Strategize now to secure future wins

  1. Build a fourth-quarter plan like the NFL
  2. Billionaire buy-ins: Invest in stakeholder strategies 
  3. 60-second close: Opportunity favors pros who prepare

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Topics: corporate communications, B2B, 60-Second Impact

Political PR & crisis comm on a global scale

  1. ’Tis the season as political PR heats up
  2. CrowdStrike falters in crisis response
  3. 60-second close: Tailored messaging requires forethought

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Topics: crisis communications, 60-Second Impact

From crisis to AI, PR may require a pivot but ALWAYS requires a plan

  1. Boeing’s new CEO tackles massive perception problem
  2. Target embraces AI for all stores chainwide
  3. 60-second close: Shifting PR needs necessitate strategy

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Topics: crisis communications, 60-Second Impact, artificial intelligence

PR pitfalls and peaks: Staying agile

  1. OpenAI unveils new chat
  2. PR blunder: Starbucks blames customers 
  3. Bumble blunders with anti-celibacy ad
  4. Social media updates to watch
  5. 60-second close: Reaching peaks and avoiding PR pitfalls

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Topics: shared media, social media, 60-Second Impact

So many crises, so little communication

  1. Google vs Tesla: The ultimate corporate communication showdown
  2. College protests showcase need for effective leadership communication
  3. 60-second close: Strategic communication requires the right perspective

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Topics: crisis communications, 60-Second Impact

Moving from Chaos to Directed PR Strategy

  1. What the EU AI Act Means for Corporate Communication
  2. How Reddit Went from Unmoderated Mess to a Hot Social Platform
  3. 60-Second Close: Moving from Chaos to Directed PR Strategy

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Topics: shared media, social media, 60-Second Impact, artificial intelligence

Proactive PR Produces Better Results

  1. 5 Things AT&T Should Have Done After Nationwide Outage
  2. OpenAI unveils Game-changing Text-to-Video Tool, Sora.
  3. 60-Second Close: Proactive PR is a Must

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Topics: crisis communications, 60-Second Impact, artificial intelligence

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