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The Public Relations Blog

We frequently blog about the latest public relations corporation communications, and marketing topics, tips, and trends. Our blog is one of the 100 Best Public Relations Blogs for 2023, according to FeedSpot. Please help yourself to our insights and be sure to subscribe to our weekly blog notifications.

Proactive PR Produces Better Results

  1. 5 Things AT&T Should Have Done After Nationwide Outage
  2. OpenAI unveils Game-changing Text-to-Video Tool, Sora.
  3. 60-Second Close: Proactive PR is a Must

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Topics: crisis communications, 60-Second Impact, artificial intelligence

Putting the Relationships Back in Public Relations

  1. DMs: the New Promised Land for PR Pros
  2. PR Ethics In an Age of Weight Loss Drug Pushing
  3. 60-Second Close: Putting the Relationships Back in Public Relations

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Topics: shared media, social media, 60-Second Impact

Playing the PR Game to Win: The Value of Smart PR

    1. 2023’s Biggest Moments in PR
    2. Public companies face stricter rules with ESG reporting.
    3. 60-Second Close: The Value of Smart PR

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Topics: PR tips, 60-Second Impact

PR Pivot: How PR Pros Keep on Their Toes

  1. PRSA Unveils New Guidelines for Ethical AI Use in PR
  2. PR Lessons Learned from Cyberattack on the World’s Largest Bank
  3. 60-Second Close: Lightning-Fast Adaptation is a PR Firm's Secret Sauce


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Topics: crisis communications, 60-Second Impact

Panic to Positivity: The Challenges of Crisis Communication

  1. Delta and United Airlines Facing Different PR Hurdles
  2. Responding to Crises: Lessons Learned from Harvard and PRSA
  3. 60-Second Close: Response is Everything


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Topics: crisis communications, 60-Second Impact

The Great Media Shift

  1. Audiences Turning to Other Content During Height of Writers’ Strike
  2. Snapchat is Less Like Social Media and More like a Phone
  3. 60-Second Close: Public Relations is Driven By Personal Connections and Trust

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Topics: media, shared media, social media, 60-Second Impact

The Value of Understanding Your Audience

  1. Heinz Takes Aim at "Stupid Spicy" with Hilarious New Campaign
  2. Home Depot and Behr Team Up with Big Data Push 
  3. 60-Second Close: The Value of Knowing Your Audience

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Topics: measurement, 60-Second Impact

Brand Distinction Vs. Collaboration

While every brand wants to distinguish itself from the competition, collaborative efforts may yield unexpected results. Though brand distinction and collaborations seem like opposite approaches, the confluence of Threads, Sperry, and Natty Light showcases the potential for success. 


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Topics: online public relations, branding, 60-Second Impact

Defining Your Audience

Corporate communications are full of opportunities to connect or alienate your audience. From Anheuser-Busch and Target boycotts to Apple essentially reinventing engagement, strategic comms is all about taking calculated risks to achieve well-defined goals.  


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Topics: technology, strategy, PR planning, 60-Second Impact

PR and Privacy

Data privacy is a huge concern for many companies. From TikTok and Facebook facing record-breaking fines to Airbnb admitting its “listening” for parties during big holiday weekends, companies are walking a treacherous road. The future of PR may well hang in the balance.


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Topics: digital PR, crisis communications, shared media, social media, 60-Second Impact

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