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The Public Relations Blog

How impact can make your brand and story newsworthy

Stories that affect more people are more likely to earn media coverage.

 

Impact: What comes to mind when you think of this word? An asteroid impact, maybe? Something powerful — physically and emotionally? Think about the asteroid metaphor: A huge event like that would affect many people — virtually everyone on Earth. You’d want to see that in the news before it happened, right? That’s because the event is not just literally an impact. The event has impact, meaning it affects a great number of people.


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Topics: media relations, earned media, news media, 60-Second Impact

Brands are Using a “Window of Loyalty” to Turn Young Consumers into Lifelong Fans

Axia’s 60-Second Impact

60 Seconds of Information Impacting You and Your Fast-Forward Economy

 

August 2022 – Increasing Evangelists with the Next Generation

 

Corporate communications foster the next generation with relevant and impactful messaging. Let’s look at trends from household brands like KFC and Amazon that make those memorable brand moments the audience truly never forgets.


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Topics: 60-Second Impact

I’ll Have a Jack and Coke, Please

Axia’s 60-Second Impact

60 Seconds of Information Impacting You and Your Fast-Forward Economy

 

July 2022 – Unconventional is Becoming Conventional in PR

 

Public relations teams are stretching the bounds and challenging the status quo to reach audiences with memorable brand moments they’ll never forget. From shared marketing with insanely popular pairings to new concepts like sonic branding, we’ll look at the latest strategies shaping the future of PR.


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Topics: 60-Second Impact

Going Digital Pays Big Dividends for Household Brands

Axia’s 60-Second Impact

60 Seconds of Information Impacting You and Your Fast-Forward Economy

 

June 2022 – Utilize Digital Offerings to Upgrade Your PR Strategy

 

Corporate comms is more digital-centric than ever because that’s where the audience resides. From digital restaurants in the metaverse to custom podcasts with new product releases, savvy PR teams are reaching customers in bold and exciting new ways. We’ll show you some of the tools you can start using now to upgrade your own PR strategy moving forward.


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Topics: online public relations, 60-Second Impact

Big data provides big insights in public relations

Axia’s 60-Second Impact

60 Seconds of Information Impacting You and Your Fast-Forward Economy

 

May 2022 – Use Data Decisions for Your PR

 

Today’s audience is more savvy than ever with myriad options at its fingertips to compare options. Strategic corporate communications teams are leveraging insights gained from big data to evolve their strategies and cut through the noise to reach their audience more effectively than ever.


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Topics: measurement, 60-Second Impact

Light, Fast, & Connected: The Future of PR

Axia’s 60-Second Impact

60 Seconds of Information Impacting You and Your Fast-Forward Economy

 

April 2022 – Adapting Your PR Strategy To Meet New Consumer Dynamics

 

Our world is rapidly becoming one that is powered by digital relationships. Public relations and communications strategies have to respond in lockstep in order to establish and maintain relevance. Today, we’ll show you some of the newest tools to use as you pivot your team.


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Topics: corporate communications, web marketing, 60-Second Impact

The Rise of “Reculture”

Axia’s 60-Second Impact

60 Seconds of Information Impacting You and Your Fast-Forward Economy

 

March 2022 – Harnessing Change

 

Major companies like Facebook, now Meta, are completely rewriting their own stories overnight. Rebranding takes mountains of preparation, but “reculturing” is an entirely visceral journey to the core of who you are and why you do what you do as a company. Today, we’ll look at complete paradigm shifts in marketing leadership to help you stay one step ahead.


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Topics: internal communications, social media, 60-Second Impact

2022: Marketing in the Metaverse

Axia’s 60-Second Impact

60 Seconds of Information Impacting You and Your Fast-Forward Economy

 

February 2022 – Monumental Digital Marketing Changes Impacting Your Organization

 

Brands must break the mold in order to reach today’s users where they’re at, which is increasingly in the digital space. Leading technology firms like Facebook have invested huge amounts in revolutionizing the digital experience, providing more opportunities to get your message straight into the *virtual* hands of your users. We’ll show you how the landscape is changing and give you tactics to stay ahead of the curve.


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Topics: PR tips, online public relations, 60-Second Impact

Unconventional Times Call for Unconventional Tactics

Axia’s 60-Second Impact

60 Seconds of Information Impacting You and Your Fast-Forward Economy

 

January 2022 – Let Your Creativity Fly For Better Results

 

Brand marketers are learning to take an unconventional viewpoint in order to completely turn the tables in troubled waters. Merging traditional marketing methods infused with digital-centricity, brands of all sizes are pioneering bold turnarounds. This month, we explore how they’re doing it and the tools your organization might use to garner similar results.


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Topics: PR tips, 60-Second Impact

Digital is the New Reality for Marketers

Axia’s 60-Second Impact

60 Seconds of Information Impacting You and Your Fast-Forward Economy

 

December 2021 – Dynamic Marketing Trends Affecting Your Strategy in 2022

 

Enterprise leaders are looking almost exclusively toward digital transformation in the coming years to spearhead marketing and communications. Even for once-fledgling companies, the digital landscape is allowing new opportunities to rise from the ashes. See how Chipotle and others are doing it and the tools you can use to launch your efforts in 2022. 


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Topics: PR tips, technology, 60-Second Impact

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