The Public Relations Blog

Capitalizing on the March Madness Media Frenzy

Axia’s 60-Second Impact

60 Seconds of Information Impacting You and Your Fast-Forward Economy

 

April 2021 – Use Emotional and Functional Marketing to Connect With Your Audience

 

March Madness is a time for brackets, upsets, and Cinderella stories. It’s also an opportunity to connect with your audience on a truly visceral level. We’ll look at strategies that help your team capitalize on all the action right alongside your brand’s community.


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Topics: PR tips, PR planning, 60-Second Impact

Variety is the Spice of Business

Axia’s 60-Second Impact

60 Seconds of Information Impacting You and Your Fast-Forward Economy

 

March 2021 – Keep Your PR Team Running Like A John Deere in 2021 and Beyond

 

Top companies are realizing the benefits of diversity in both operations and workforce on a massive scale with the pandemic continuing to alter daily life. Embrace variety to create more engagement, better retention, and a more positive personal outlook.


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Topics: PR tips, PR planning, 60-Second Impact

Keeping Politics Out of Your PR Strategy in 2021

Axia’s 60-Second Impact

60 Seconds of Information Impacting You and Your Fast-Forward Economy

 

February 2021 – Leading a PR Team in 2021 and Beyond

 

2021 is already shaping up to be just about as interesting as its predecessor. With a myriad of hot-topic issues derailing positive brand attention, we’ll cover the ways top brands are responding and the best strategies for leading your PR team through any quagmires.


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Topics: PR tips, PR planning, 60-Second Impact

New Year, New Plan: Agile Strategies Your PR Team Needs in 2021

Axia’s 60-Second Impact

60 Seconds of Information Impacting You and Your Fast-Forward Economy

 

January 2021 – New Year, New Plan

Agile Marketing Strategies Your PR Team Needs in 2021

 

In a few short days, we’ll be able to put 2020 to rest and usher in 2021. As companies settle in for a brand new year, marketing leaders have the opportunity to set new priorities and shift roles and responsibilities to meet new demands. Check out the ways top companies like Nike, Salesforce, and Apple are implementing agile marketing strategies focused on empathetic communication and reimagining what’s possible in a post-COVID landscape.


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Topics: PR tips, PR planning, 60-Second Impact

Ways Your PR Must Adapt for 2021

Axia’s 60-Second Impact
60 Seconds of Information Impacting You and Our Fast-Forward Economy

 

December 2020 – Year in Review 2020
Key Takeaways and PR Moves to Make Now

 

This year, we saw a tremendous upheaval for industries across the globe — perhaps none more so than in marketing. Check out the major impacts affecting marketing strategy as we move into the new year and the moves to make now to position your team for success in 2021.


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Topics: public relations, PR tips, 60-Second Impact

Prepare for 2012 with 10 Ways to Position Your Company for Success.

Axia’s 60-Second Impact
60 Seconds of Information Impacting You and Our Fast-Forward Economy

 

December 2011 – Year End Issue

 

As the new year looms before us there are always new ways to position yourself in front of your customers. Focus first on your team and then strive to establish yourself as the competitive edge in the field. 

 

 

 


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Topics: 60-Second Impact

Use Social Media, Mobile Marketing to Your Advantage

Axia's 60-Second Impact
60 Seconds Of Information Impacting You And Our Fast-Forward Economy


November 2011

 

Your social media content should serve as an advertising campaign. If your potential customers are smartphone users, develop a digital presence friendly to a mobile interface. If you’re not in front of your customers, you can’t hope to sell anything to them – we can help put you there.

 

Estimated Reading Time: 60 Seconds


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Topics: PR tips, online public relations, 60-Second Impact

Capitalize on conversation, local search results to boost your business

Axia's 60-Second Impact
60 Seconds Of Information Impacting You And Our Fast-Forward Economy

 

March 2011: 60-Second Impact 

 

Harness the rapid pace of the Internet by creating positive customer encounters and landing in the top search results on Google Places. Together, these actions will generate positive conversations about your company and secure its sales growth. 


Estimated Reading Time: 60 Seconds


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Topics: PR tips, 60-Second Impact

Effective creative campaign can secure your company’s growth

Axia’s 60-Second Impact
60 Seconds Of Information Impacting You And Our Fast-Forward Economy

 

February 2011: 60-Second Impact

 

With growing product availability, promotions and an increased use of smart phones, companies must set themselves apart by creating a clever publicity campaign. To boost your company’s profits, send standout messages using new and old communication channels.   


Estimated Reading Time: 60 Seconds


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Topics: PR tips, 60-Second Impact

November 2006 60-Second Impact newsletter

Axia’s 60-Second Impact
60 Seconds of Information Impacting You and Our Fast-Forward Economy

 

1. Helping You Stay Ahead: Adding Live Chat to Your Web Site
In our continuing effort to help you stay ahead in our fast-forward economy, here is a program that adds Live Chat to your Web site at no charge.

The inclusion of Live Chat to your Web site gives your potential customers an opportunity to ask questions about your product or service and get the answers on the spot. Live Chat adds credibility to your company and also conveys a positive feeling that you provide great “after-the-sale” support.

 

One more important reason to add Live Chat is simply for differentiation. If all of the Web sites in your business category look the same, having Live Chat on your Web site can be the differentiating factor in a customer choosing your company’s product over another.


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Topics: 60-Second Impact