The Public Relations Blog

Q Scores are crucial for making informed decisions in public relations, marketing, and advertising. The Q Score, short for "quotient score," is a tool that measures a brand or celebrity’s appeal and familiarity among the public. Since its invention in the 1960s, the Q Score has helped PR professionals understand how well consumers know and like particular people and brands.

Events often feature a mix of keynote speeches, breakout sessions, and workshops. Each serves a unique purpose and offers different experiences for attendees. Understanding the distinctions between each format can help you choose the right type for your event and maximize your impact.

Since the term "metaverse" entered the public eye in 2021, its influence has only grown. Companies, celebrities, and brands are rushing to make their mark in this new digital space. 

Blogs build brand loyalty and community engagement with your company

Although it may seem like blogging has lost its relevance, it’s important to recognize the significance it still holds today. A blog serves the purpose of creating a relationship between a company and its audience. It can also provide knowledge on relevant topics, increase engagement and traffic to your website, and create a community. 

Blogging doesn’t have to be boring

You’ve seen the word popping up everywhere on the internet. Companies run them; some people have their own. The fact of the matter is that blogs are where it’s at. Why’s that? What value do blogs add to your company? According to HubSpot, 56 percent of companies that blog get customers from blogging.

Blogging is a great way to attract visitors to your website and convert them into customers. It’s also great for SEO and positions your company as a thought-leader in its industry. How do you know your blogging efforts are working? Hopefully, you’re measuring certain figures, like blog views and blog subscribers.

How to get more leads and increase conversion through blogging

Blogging is one of the best ways to attract more traffic to your website. Creating interesting, useful blog posts has become a part of any successful content marketing strategy. Why? When you write new blog posts, you update your company’s website.

This is one story on the value of blogging. Read how 5 reasons blogging is important, why you should care about blogging, 4 ways blogging can improve your PR efforts, why blogging is worth it, and how blogging can attract customers for more.

Why your company needs content every week

It’s a well-known fact that blogging is the key to a successful content marketing strategy. Blogging has become a great way for companies to improve their search engine optimization, get their message out, and establish themselves as an authority in their industry.

5 ways to enhance your blog

Most companies start a blog with good intentions to reach more people. Too often though, the content starts to dwindle and may even cease altogether. Here are five ways to help keep your company’s blog full of fresh content.

A few years ago, Axia Public Relations made the transition to HubSpot, a developer of inbound marketing software products, and we’ve been tremendously pleased with the results. One of the biggest reasons our team enjoys HubSpot so much? It gives us the ability to manage all our clients’ blogs as well as make updates to various website pages. We like HubSpot’s blog functionality and manageability so much that we think you should start using it too! We listed our top seven reasons we love HubSpot below so you can see why we’re hooked!