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The Public Relations Blog

We frequently blog about the latest public relations corporation communications, and marketing topics, tips, and trends. Our blog is one of the 100 Best Public Relations Blogs, according to FeedSpot. Please help yourself to our insights and be sure to subscribe to our weekly blog notifications.

Ask your PR firm these questions for best results

You’re not looking for a new public relations firm, you’re looking for fewer headaches. If you’re considering a switch, chances are it’s not because you’re eager to start over, but because something isn’t working with your current agency.

 

At Axia Public Relations, we focus on asking the right questions to uncover what’s really going wrong and how to make it right.


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Topics: PR tips, blog

How to use the 'feedback sandwich' with your PR firm and marketing department

Your team runs on communication, so it needs to be clear, kind, and constructive. In fast-paced environments like public relations and marketing, the way you give feedback can make or break your culture. One simple but powerful tool to improve workplace communication is the "feedback sandwich."

 

It’s a method that delivers direct, honest feedback between two layers of encouragement. By starting and ending with support, you create a space where your team feels safe, valued, and more open to growth. When feedback feels good, people are more likely to listen and actually improve.


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Topics: PR tips, blog

Should you always update the link in your bio for each Instagram post?

You might be overlooking one small but powerful feature on your Instagram profile: the link in your bio. That single link is your gateway to driving traffic from Instagram to wherever you want people to go: your blog, a product page, a signup form, or something else. When you keep that link fresh and aligned with your goals, it can become a key part of your strategy. It's a simple move that can make a big difference in how you connect with your audience and guide them beyond the scroll.


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Topics: blog, social media

Is your news source biased? Understanding the AllSides Media Bias Chart

You rely on the media to stay informed, but what if the information you’re getting isn’t as neutral as it seems? Understanding media bias is essential because it affects how you see the world, make decisions, and interact with others. When you consume news, you're not just absorbing facts; you're also navigating the subtle (or sometimes blatant) ways news outlets frame stories.


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Topics: blog, PR planning

Why PR needs that essential wow factor

Public relations can often feel like a whirlwind of messages and media. In such a crowded space, having that elusive wow factor is what sets campaigns apart. What exactly is this wow factor? It's the elements of surprise and creativity that make people sit up and take notice. When a PR strategy incorporates these elements, it doesn't just tell a story — it makes people care on a personal level, leaving a lasting impression.


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Topics: blog, PR planning

How to develop buyer personas and avatars

Understanding who your customers are isn't just about knowing what they buy — it's about grasping who they are as people. This is where buyer personas and avatars come into play. These are detailed profiles that represent your ideal customers. They are created using a mix of market research and real data about existing customers. By developing these profiles, brands can better tailor their marketing strategies, messaging, and even product development to connect more effectively with their audience.


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Topics: blog, strategy

AI in PR: Transforming communication strategies

You’re working in a field that’s evolving as fast as a snapping camera shutter — and artificial intelligence is leading the charge. Once considered a tool for only the tech-savvy, AI is now becoming an integral part of public relations strategies. It's helping PR professionals streamline their workflows, enhance their accuracy, and engage with audiences in meaningful ways. Whether it's automating repetitive tasks or offering deep insights into data, AI is transforming how PR professionals design and carry out campaigns.


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Topics: blog

The demand for business professionals with PR skills

Public relations is more than just great communication. It’s about understanding business and becoming a trusted adviser to the companies you represent. As the PR industry expands, demand is on the rise for professionals who excel in communication and have a keen understanding of business. Companies are no longer just seeking skilled communicators; they want PR experts who can act as trusted advisers. They need professionals who fully grasp how the business world functions and can provide insights that align with the company's goals.


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Topics: blog

Why are shorter media pitches better?

You need PR pitches that cut through the noise and get responses. Short, compelling messages outperform long-winded narratives in today’s fast-moving media landscape. When you master this concise approach, you increase your chances of getting noticed and earning coverage. Responding quickly and clearly to media outlets builds trust, and a streamlined, engaging pitch helps you stand out while laying the groundwork for lasting media relationships.


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Topics: blog

Building trust with T.A.R.E.S. in public relations

You can’t build real trust in a world where communication has no moral compass. Imagine trying to communicate in a world without any guidelines about what is right or wrong. Communication without ethics leads to misunderstandings and mistrust. That's why in public relations, T.A.R.E.S. matters so much. It stands for Truthfulness, Authenticity, Respect, Equity, and Social Responsibility. These principles serve as a compass, helping guide clear and honest communication.


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Topics: blog

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