The Public Relations Blog

In this episode, Shel Holtz joins On Top of PR host Jason Mudd to discuss AI in corporate communications.

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In public relations, the word "spin" often has negative connotations. It's like calling a story a tall tale — something not entirely truthful or authentic. When PR professionals say "spin," they're usually referring to the act of twisting information to mislead audiences rather than inform them transparently.

In this episode, Vannyda Thach joins host Jason Mudd to discuss expert strategies for media pitching and journalist relationships

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Public relations might sound vague, but it's really about creating positive connections between your brand and its audience. Think of PR as a bridge that helps ideas, feelings, and messages travel from one side to the other. The audience on the other side — they’re the "public" in PR. Understanding who they are, what they want, and how they think is key to effective communication, and it gives PR professionals a strong foundation to build upon.

1. Epic Universe’s opening day dominates social media with viral organic posts
2. Lowe’s launches new strategy, closing several underperforming locations
3. 60-second close: PR strategy in a transforming experience economy

TED Talks and TEDx Talks are popular platforms for sharing ideas, but they are not the same thing. Many people confuse them or use the terms interchangeably without knowing the differences. Understanding what sets them apart can help you choose the right platform for your needs.

In this episode, Bill Zimmerman joins host Jason Mudd to discuss how the creator economy is transforming public relations and marketing strategy.

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Brands often use public relations and strategic communications to connect with their audiences. While these terms are sometimes used interchangeably, they have distinct roles. Understanding the differences can help you decide which approach will best meet your needs.

Building a strong brand is crucial for any company seeking to stand out and earn customers' trust. Many experts believe public relations is key to building brands, while advertising helps support established brands. This approach has helped famous brands like Amazon, Starbucks, and Tesla become household names.

In this solocast episode, Jason Mudd discusses what journalists want from your media pitches. 

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