The Public Relations Blog

Earning media coverage is only half the job. What happens after the story runs matters just as much. When done well, sharing earned media across your owned channels extends its reach and reinforces credibility. When done poorly, it turns solid reporting into something that feels self-congratulatory or overworked.

The difference comes down to restraint and good judgment.

In this solocast, On Top of PR host Jason Mudd dives into how PR shapes recruiting, retention, and workforce quality through reputation.

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Use these tips to stay relevant in a rapidly changing world.

The media landscape is rapidly changing, and it can be hard to resonate with audiences always looking for the “next thing.” Trends provide valuable insights into their behavior. Leveraging trends in your brand strategy is key to standing out from the competition and shaping your brand’s identity. These five simple ways to stay on top of PR trends will allow you to resonate with your audience more effectively.

1. Boeing’s ongoing crisis reveals the dangers of slow communication
2. FGS Global finds crises to be a brand-wide test
3. 60-second close: How crisis communication defines modern PR

As acquisition costs rise and budgets tighten, smart marketing leaders are turning to PR to build authority, improve conversion rates, and create long-term revenue impact.

As budgets tighten and customer acquisition costs rise, marketing leaders are rethinking PR as a long-term driver of brand authority, conversion, and revenue growth.

Investigative reporters approach stories quite differently from daily beat reporters. They aren’t looking for announcements or expert commentary to support their articles. They’re looking for patterns and inconsistencies and working for accountability.

Understanding how investigative journalists work can help your company spot risks, evaluate media opportunities more effectively, and anticipate questions that may catch your expert off guard.

In this episode, Brand Revolt’s Camden Bernatz joins host Jason Mudd to discuss why traditional agency pitches often fail, how clients can build better partnerships, and why diagnosis must come before solutions. 

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Learn more about your PR firm’s standards.

Many professions have established codes of ethics to ensure accountability, professionalism, and public trust. This includes public relations. The Public Relations Society of America is the most prominent professional organization for PR and communications professionals. It established the PRSA Code of Ethics as a guiding framework that sets ethical expectations for PR professionals.

Uncover hidden PR costs, assess risk exposure, and align spend with measurable revenue impact.