The Public Relations Blog

In this episode, Chris Hackney joins On Top of PR host Jason Mudd to learn how to track, interpret, and leverage media coverage.

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You can’t build real trust in a world where communication has no moral compass. Imagine trying to communicate in a world without any guidelines about what is right or wrong. Communication without ethics leads to misunderstandings and mistrust. That's why in public relations, T.A.R.E.S. matters so much. It stands for Truthfulness, Authenticity, Respect, Equity, and Social Responsibility. These principles serve as a compass, helping guide clear and honest communication.

You might think public relations is all about polishing reputations or putting a positive spin on things, but that’s only scratching the surface. This idea misses a big piece of what PR really is. Many don't see it as a form of meaningful conversation. But to truly understand PR, look at it as a way to engage and connect through dialogue.

You’ve seen the shift: Traditional media no longer holds the trust it once did.
Your audience is turning to new sources for information, so your public relations strategy needs to evolve with them. Relying solely on mainstream media isn’t enough anymore. To build genuine connections, you need to explore alternative channels like niche publications, targeted newsletters, and platforms your audience already trusts. Adapting to these changes puts you ahead of the curve and closer to the people you want to reach.

1. Baseball + Oscar Mayer + AI = a PR home run
2. Hostess rolls out “Munchie Mobile” on 4/20 to reach millennials and Gen Z
3. 60-second close: PR strategy in a transforming experience economy

In this episode, Jessica Pantages joins host Jason Mudd to explore how AI is reshaping storytelling and public relations

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TEDx Talks have taken the world by storm, offering a platform where individuals can share their ideas, experiences, and insights with a global audience. The concept behind these talks is simple, yet powerful: Give your thoughts a voice and inspire others. Many people dream of stepping onto that iconic red-dot stage, eager to connect with listeners and leave a lasting impact. But how many TEDx Talks can one person actually do?

In public relations, the word "spin" often has negative connotations. It's like calling a story a tall tale — something not entirely truthful or authentic. When PR professionals say "spin," they're usually referring to the act of twisting information to mislead audiences rather than inform them transparently.

In this episode, Vannyda Thach joins host Jason Mudd to discuss expert strategies for media pitching and journalist relationships

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Public relations might sound vague, but it's really about creating positive connections between your brand and its audience. Think of PR as a bridge that helps ideas, feelings, and messages travel from one side to the other. The audience on the other side — they’re the "public" in PR. Understanding who they are, what they want, and how they think is key to effective communication, and it gives PR professionals a strong foundation to build upon.