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The Public Relations Blog

We frequently blog about the latest public relations corporation communications, and marketing topics, tips, and trends. Our blog is one of the 100 Best Public Relations Blogs, according to FeedSpot. Please help yourself to our insights and be sure to subscribe to our weekly blog notifications.

Media intelligence and PR measurement with Meltwater’s Chris Hackney

In this episode, Chris Hackney joins On Top of PR host Jason Mudd to learn how to track, interpret, and leverage media coverage.

 

Tune in to learn more!


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Topics: measurement, On Top of PR, story telling

Building trust with T.A.R.E.S. in public relations

You can’t build real trust in a world where communication has no moral compass. Imagine trying to communicate in a world without any guidelines about what is right or wrong. Communication without ethics leads to misunderstandings and mistrust. That's why in public relations, T.A.R.E.S. matters so much. It stands for Truthfulness, Authenticity, Respect, Equity, and Social Responsibility. These principles serve as a compass, helping guide clear and honest communication.


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Topics: blog

Understanding public relations: The power of dialogue

You might think public relations is all about polishing reputations or putting a positive spin on things, but that’s only scratching the surface. This idea misses a big piece of what PR really is. Many don't see it as a form of meaningful conversation. But to truly understand PR, look at it as a way to engage and connect through dialogue.


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Topics: blog

Why your PR strategy needs to evolve: Traditional media is no longer enough

You’ve seen the shift: Traditional media no longer holds the trust it once did.
Your audience is turning to new sources for information, so your public relations strategy needs to evolve with them. Relying solely on mainstream media isn’t enough anymore. To build genuine connections, you need to explore alternative channels like niche publications, targeted newsletters, and platforms your audience already trusts. Adapting to these changes puts you ahead of the curve and closer to the people you want to reach.


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Topics: media, blog

Be ready when the moment for PR genius strikes

  1. Baseball + Oscar Mayer + AI = a PR home run
  2. Hostess rolls out “Munchie Mobile” on 4/20 to reach millennials and Gen Z
  3. 60-second close: PR strategy in a transforming experience economy

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Topics: shared media, social media, 60-Second Impact, artificial intelligence

AI storytelling and PR strategy with Egnyte’s Jessica Pantages

In this episode, Jessica Pantages joins host Jason Mudd to explore how AI is reshaping storytelling and public relations

 

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Topics: On Top of PR, story telling, artificial intelligence

How many TEDx talks can I do?

TEDx Talks have taken the world by storm, offering a platform where individuals can share their ideas, experiences, and insights with a global audience. The concept behind these talks is simple, yet powerful: Give your thoughts a voice and inspire others. Many people dream of stepping onto that iconic red-dot stage, eager to connect with listeners and leave a lasting impact. But how many TEDx Talks can one person actually do?


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Topics: blog, story telling, public speaking

Positioning over spin: Trust-building in PR

In public relations, the word "spin" often has negative connotations. It's like calling a story a tall tale — something not entirely truthful or authentic. When PR professionals say "spin," they're usually referring to the act of twisting information to mislead audiences rather than inform them transparently.


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Topics: PR tips

Making your media pitches stand out with Qwoted’s Vannyda Thach

In this episode, Vannyda Thach joins host Jason Mudd to discuss expert strategies for media pitching and journalist relationships

 

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Topics: media relations, earned media, news media, On Top of PR

Who is the 'public' in public relations?

Public relations might sound vague, but it's really about creating positive connections between your brand and its audience. Think of PR as a bridge that helps ideas, feelings, and messages travel from one side to the other. The audience on the other side — they’re the "public" in PR. Understanding who they are, what they want, and how they think is key to effective communication, and it gives PR professionals a strong foundation to build upon.


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Topics: PR tips

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