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The Public Relations Blog

4 unique ways to increase your company’s visibility

How to grow your customer base


We live in a competitive world. Most companies work hard to stand out, generate leads, and convert their followers into customers. Your target audience needs to know about your company in order to interact with you. Increasing your company’s visibility should be the key driver behind your company’s marketing strategy.

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Topics: SEO, Inbound Marketing

True or false: Podcasts are blowing up

Is listenership growing or has it plateaued?

 While many people say podcasting is blowing up, is it true? Podcasts have been around since 2000. So, are they really a fad? A report by Edison Research, “The Infinite Dial 2017,” showed that in 2017, around 60 percent of Americans (168 million) were familiar with podcasting. In 2006, only 22 percent of Americans had heard the term.

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Topics: Owned media

Q&A with a PR Pro: Register for our webinar

Get your PR questions answered LIVE on Tuesday, May 14, at 12 p.m. ET, with a special "Q&A with a Public Relations Pro," webinar. Learn about media relations, online reputation management, and social media.

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How public relations impacts company reputation, revenue, and recruiting

Axia Public Relation’s campaigns tie directly to what’s important to business leaders


Public relations campaigns work to impact your organization’s reputation, revenue, and recruiting. At Axia Public Relations, all our efforts drive one or more of these important factors. We start by tying our communication metrics to your company’s financials and key metrics. We’re able to articulate the value of PR in terms that your company leaders care about, such as their ROI.

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Topics: Measurement

Owned media: A 12-step process for creating and distributing content that gets results

In public relations, the term “media” relates to different channels a company or brand might use to attract new customers. When distributing messages and increasing brand awareness, you’ll improve your reach by using all the available types of media.

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Topics: Owned media

5 ways to improve your company’s website

Your company’s website is an essential tool. Whether it’s an e-commerce site or a brochure site, your website is a representation of who your company is and what it does. It’s a first impression and a resource to help buyers gather information that will ultimately end in a sale. Your website should be constantly evolving. You should update it regularly and ensure that it contains fresh content in order for it to remain relative and perform optimally.

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Topics: Web Design & Development, Owned media

Template: SWOT analysis for communication strategy

Download a complimentary template to help plan your PR campaign


A SWOT analysis is a business tool that identifies an organization's strengths, weaknesses, opportunities, and threats. You can also use this tool for communication, marketing, and public relations strategies as it helps identify which areas to focus on and helps improve communication methods.

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Topics: Communications

7-step process for measuring earned media coverage

Understanding the process of earned media and measuring the value of your coverage

How do you know if your earned media coverage is successful at telling your message? Our process for measuring earned media efforts can prove its value to organizations. Go beyond media impressions and measure numbers that really matter.

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Topics: Measurement, Earned media

LIST: Using real numbers to measure earned media coverage

Beyond impressions, use these success factors to calculate the value of earned media coverage


Earned media coverage is a way to reach audiences and share your company’s message. A common way to make an announcement is to distribute a news release on a newswire. What does this actually do to reach audiences?

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Topics: Measurement, Earned media

TEMPLATE: Earned news coverage scorecard

Download a scorecard template to measure the quality of your earned media coverage


Earned media coverage, such as news coverage and social influencer mentions, is a great channel to tell your company’s story. However, people often misunderstand the value of the earned media, since it’s difficult to tie value to a free news article.

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Topics: Earned media

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