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The Public Relations Blog

What is media monitoring?

Four key reasons why media monitoring is essential for your company

 

If you had the chance to read everything that was ever said about you or your company, negative or positive, would you do it? It’s probably in the best interest of your company to stay in touch with what the media is saying about your company.

 

With media monitoring, you can keep an eye on the public’s perception of you and your company.


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Topics: media relations, earned media, news media

Marketing is the heart of an enterprise with Jeffrey J. Fox | On Top of PR podcast

Learn why marketing is the most important department in any enterprise with our guest Jeffrey J. Fox.

 

Guest:

Our episode guest is Jeffrey J. Fox, founder of Fox & Company Marketing Consultants and author of 11 bestselling books. For more than 25 years, Jeffrey has been helping clients grow revenues and increase gross margins.

 

Topic: 

The one with Jeffrey J. Fox on how to become a better marketer


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Topics: On Top of PR

When do I use “the” vs. “a/an” articles?

The top two rules for correct article usage

 

When writing content for your company, you want to make sure all nine parts of speech are correct. The nine parts of speech are nouns, verbs, adjectives, adverbs, pronouns, articles, prepositions, conjunctions, and interjections. Grammar errors as simple as using the wrong part of speech in a sentence make your company look unprofessional. Show you care about the content you publish by making sure even the smallest, most seemingly inconsequential parts of speech are used correctly. If your company’s writing is not of high-quality and prioritized, then buyers will infer the quality of your products and services is not a priority either.

 

Speaking of, what part of speech is commonly written incorrectly in public relations writing? Articles. Know the difference between “a,” “an,” and “the” with these two simple rules.


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Topics: PR tips, copy editing

What are the different types of media?

A guide to the five types of media your company needs

 

Before diving head-first into the different types of media, it’s important to first dip your toes in the water and learn what media is. Media is a communication tool used to deliver information. The three types of media are commonly known as news media, social media, and web media, but you might also see them referred to as earned media, shared media, and owned media. 

 

Some other forms of modern media are print media, television, movies, and video games. 


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Topics: shared media, earned media, owned media, social media, news media, web media

Ten elements of news with Jason Mudd | On Top of PR podcast

Learn what makes a story newsworthy with our host, Jason Mudd. Jason is the managing partner of Axia Public Relations.

 

Guest:

Jason Mudd, On Top of PR host, helps companies get on Undercover Boss. He is a trusted adviser and dynamic strategist for some of America’s most admired brands. Since 1994, he’s worked with American Airlines, Budweiser, Dave & Buster’s, H&R Block, Hilton, HP, Miller Lite, New York Life, Pizza Hut, Southern Comfort, and Verizon. He founded Axia Public Relations in July 2002.

 

Topic: 

The one with Jason Mudd on how to make sure your story is newsworthy.


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Topics: earned media, news media, On Top of PR

What are copy editing style guides?

Know the different types of style guides news media outlets use

 

Your company just accomplished a major milestone, donated to charity, or expanded its footprint. Congratulations! Now you want to send a news/press release to get the news media’s attention you’ve earned. Before you do that, you’ll first want to make sure your news release is written in the media outlet’s preferred style. Otherwise, the newsroom may not use it.

 

And what is copy editing style, and how do you find out what the media outlets use?


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Topics: PR tips, copy editing

Dirty Little Secret: Your Marketing Department HATES media pitching, so they don’t do it

Earned media coverage should be important to your company

 

Pitching the media can be daunting, especially if it isn’t something your employees do regularly as part of their job. As a PR firm, this is something our team does daily for companies. The dirty little secret that no one in corporate america – no one in your company – wants to talk about is how much corporate marketers hate pitching to the media. It’s a combination of fear, of rejection, of insecurity, of making a cold call, and of not having newsworthy content to share. 

 

Earned media coverage should be important to your company because it builds a brand while advertising supports it. As a company executive, it’s not your job to micromanage, but it is your job to ensure your company sees success by building credibility and awareness. Give your marketing team the resources it needs to be as successful as possible. 


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Topics: media relations, earned media, news media

New Year, New Plan: Agile Strategies Your PR Team Needs in 2021

Axia’s 60-Second Impact

60 Seconds of Information Impacting You and Your Fast-Forward Economy

 

January 2021 – New Year, New Plan

Agile Marketing Strategies Your PR Team Needs in 2021

 

In a few short days, we’ll be able to put 2020 to rest and usher in 2021. As companies settle in for a brand new year, marketing leaders have the opportunity to set new priorities and shift roles and responsibilities to meet new demands. Check out the ways top companies like Nike, Salesforce, and Apple are implementing agile marketing strategies focused on empathetic communication and reimagining what’s possible in a post-COVID landscape.


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Topics: PR tips, PR planning, 60-Second Impact

Leadership tips with Ken Jacobs | On Top of PR podcast

Learn these four tips to help lead you through uncertain times with our guest Ken Jacobs.

 

Guest:

Our episode guest is Ken Jacobs PCC, CPC, owner and principal of Jacobs Consulting & Executive Coaching. Ken is an experienced certified coach, who helps corporate (and agency) leaders, senior executives, and managers, usually in the public relations, marketing, advertising, and/or related communications functions, achieve and surpass their organizational, career, and personal goals.

 

Topic: 

The one with Ken Jacobs on how you can be an effective leader in continuing uncertain times


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Topics: On Top of PR

Breaking into the PR industry with Colin Wylie | On Top of PR podcast

Learn how to successfully break into the PR industry as a recent graduate with our guest Colin Wylie.

 

Guest:

Our episode guest is Colin Wylie, assistant director for marketing and assessment at the University of Wisconsin Oshkosh, Reeve Union. Colin also serves on the board of directors for PRSA Northeast Wisconsin.

 

Topic: 

The one with Colin Wylie on how PR students and recent graduates can navigate their careers early on


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Topics: On Top of PR

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