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The Public Relations Blog

How to do a successful digital marketing audit in three easy steps

Any digital marketer knows that a campaign is only successful if it is planned and implemented properly. In order for you to achieve the best results, you need to audit your digital marketing campaign efforts. 

 

A digital marketing audit is a detailed analysis of your company's digital marketing strategies. It includes all aspects of online marketing efforts your company is focusing on, such as social media strategy, search engine optimization (SEO), email marketing, and content marketing strategy. 


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Topics: digital PR

How vertical integration affects hiring and nurturing public relations pros

A strong and diverse skill set is needed for today’s public relations industry

 

In the field of public relations, simply being “good at PR” no longer cuts it. Public relations pros need to have a number of skills and be able to adapt to many kinds of situations and roles in order to truly succeed in the world of PR. Vertical integration is becoming the standard for public relations, not the exception.


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Topics: PR tips

How to post unique and native content for your company on Instagram

Since Instagram was created almost 11 years ago, it has become the ultimate platform for photo sharing. With around 1 billion monthly active users, it is more important than ever to share unique content that will get your company noticed and keep users engaged.


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Topics: online public relations, owned media, social media

Leadership’s responsibility of mental wellbeing with Vance Meyer | On Top of PR podcast

Vance Meyer was a former corporate communication executive who is now promoting and advocating for mental wellness and acquiring skills to be of service to others in the future.

 

Guest:

Vance Meyer used to be a corporate communication executive. He is now promoting and advocating for mental wellness and acquiring skills to be of service to others in the future.


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Topics: PR tips, On Top of PR, podcasting

Stand out from the rest with unique views

Boost your PR by sharing new ideas

 

You’ve started your own business. Things are going smoothly, but you’re not growing at the rate you want. What should you do?

 

If your company’s growth isn’t what you want, you should examine your views on the industry you’re working in. Are you ignoring trends, following them, or are you breaking out of the mold to set your own? If you want your company to really grow, you need to develop unique viewpoints regarding your industry that are different from everyone else’s.


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Topics: PR tips

How to create a content marketing strategy that will actually work

High-quality content plays a critical role in your company's digital marketing efforts. Even with upcoming changes to Google, a good page experience doesn't override having great, relevant content. 

 

How do you create a content marketing strategy for your company that works? Many digital marketing experts strive to attract leads and convert them into loyal customers. 


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Topics: PR tips, PR planning

How to post unique and native content for your company on Pinterest

Since 2010, Pinterest has been a valuable resource to those seeking inspiration in many areas of their lives such as their hobbies and projects. Over the years, the visual search engine has expanded its amenities to enhance its customers' experience. Gone are the days when the only content on an individual's feed came from users they followed. Now it’s a blend of pins that are “picked for you” and promotional pins as well as pins from those you follow.

 

This upgrade benefits companies that use Pinterest to promote their own products or services. As a company, it’s essential to put your best foot forward when designing the content you’re going to post for millions to see. Having a mixture of the various types of visual formats listed below throughout your pins will bring more personality and visitors to your company’s page.


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Topics: online public relations, owned media, social media

What makes a company website a good PR tool

Nowadays, having a website can be considered a necessity if you want to market yourself or your business online. Having a company website means that you have more opportunities to present yourself to a broader audience.

 

Using your company website as a public relations (PR) tool can also help your business build credibility and attract more customers. But how can you make your company website into a reliable public relations tool?

 

In this article, we will take a look at the importance of using a website for PR and some impactful website elements to strengthen your PR strategy.


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Topics: web design & development, owned media, web media

Adventures in public relations with Kate Yandoh Harris | On Top of PR podcast

Learn some great stories of how our guest Kate Yandoh Harris advanced her PR career.

 

Guest:

Kate Yandoh Harris is a born storyteller who helps businesses realize results by creating compelling content. She is an optimist, island lover, and “word person”.


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Topics: PR tips, On Top of PR, podcasting

Why you should be using GIFs for public relations

Spice things up with some GIFs

 

Whether they are used for social media or to improve press releases, images are a very handy tool in public relations. You can even use them to directly improve your website’s SEO! But, have you been using GIFs?

 

For those who are unfamiliar, GIFs are simply animated images. GIFs can originate from anywhere, including TV shows, movies, or other media. They can have captions or just show someone doing something.


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Topics: online public relations, owned media, social media

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