<img height="1" width="1" src="https://www.facebook.com/tr?id=272494640759635&amp;ev=PageView &amp;noscript=1">

The Public Relations Blog

We frequently blog about the latest public relations corporation communications, and marketing topics, tips, and trends. Our blog is one of the 100 Best Public Relations Blogs for 2023, according to FeedSpot. Please help yourself to our insights and be sure to subscribe to our weekly blog notifications.

5 ways to automate PR processes for streamlined lead generation

Automation in PR can improve your company’s lead generation process.


PR helps businesses clearly communicate company messages to target audiences, but only effective strategies can ensure businesses cut through competition and establish consumer relationships with increased engagement and sales. With the business-to-consumer relationship as a priority, PR pros can become more efficient with new technology.

Read More

Topics: digital PR, PR tips

Encouraging Words in Your Storytelling Journey with Ken Melton

In this episode, Ken Melton joins On Top of PR host Jason Mudd to discuss his writing journey and how he tackles his writing process challenges. 


Tune in to learn more!

Read More

Topics: On Top of PR, story telling

The SEO impact of commercial newswire releases

Commercial newswire news releases may be an asset, but they must be used judiciously.


Companies often use commercial newswire services to distribute news releases with the goal of securing media placement and reaching a wider audience. But do these paid distribution services actually help with search engine optimization? The short answer is yes, but there are caveats.

Read More

Topics: SEO, earned media, news media

Top H1 2023 stories and how they were pitched

Marketers need to be more selective and creative when pitching ideas.


PR professionals have always tried to make their pitches more enticing by linking them to major news events. However, new data reveals this once-solid strategy is becoming increasingly ineffective in 2023. 

Read More

Topics: media relations, earned media, news media

7 responsible principles to guide the use of AI in public relations

When used effectively, innovative AI tools can enhance PR practices.


Professional communications tools enabled by artificial intelligence (AI) systems are revolutionizing business processes. Axia Public Relations is committed to innovation and using AI tools to benefit you and your company. 

Read More

Topics: PR tips, technology

Axia’s Autocomplete SEO service helps companies generate more leads

Digital public relations and marketing agency Axia announced its Autocomplete search engine search box suggestion optimization service.

Read More

Topics: digital PR, agency news

Axia Public Relations names 2023 scholarship winner

Adham Mohamed earns Axia Public Relations’ scholarship


University of Minnesota student Adham Mohamed earned Axia Public Relations’ public relations scholarship. Mohamed is president of the Public Relations Student Society of America chapter in Minnesota.

Read More

Topics: agency news

Earned media coverage doesn’t work the way you think it does with Jason Mudd

In this episode, Jason Mudd, CEO of Axia Public Relations and host of On Top of PR, discusses the intricacies of earned media coverage and PR strategies.


Tune in to learn more!

Read More

Topics: media relations, earned media, news media, On Top of PR

Aeroseal selects Axia as PR agency to increase awareness about building air leaks

Aeroseal, a climate-tech company that reduces air leaks in buildings, has partnered with Axia Public Relations to handle its national media relations. Axia will help Aeroseal raise awareness through media coverage of its technology and ability to save homeowners thousands of dollars on energy bills.

Read More

Topics: agency news

What is influencer marketing, and why is it so effective?

Using social media influencers can help your company reach new audiences.


Influencer marketing uses endorsements and product mentions from influencers who are experts within their niche and have a dedicated social media following. You might be familiar with Jacob Shipley on LinkedIn, or perhaps you’ve heard of Charlie D’Amelio on TikTok. These are just two examples of influencers with large followings on a social media platform, traditionally with very loyal followers. Micro-influencers, social media users with smaller followings, offer more niche subject areas and hyper-engaged audiences.

Read More

Topics: shared media, influencer marketing, social media

Liked this blog post? Share it with others!


Comment on This Article

Blog Subscription

Recent Posts

Popular Posts