The Public Relations Blog

Axia announces new layout enhancements for its review management software

ReviewMaxer improves funnel layout and design options


ReviewMaxer, Axia Public Relations’ online review management software that monitors, collects, and promotes online reviews, now offers additional layout options for the review funnel function. The new design, page header, and brand color options help companies further customize their review funnels.

Read More

Topics: ReviewMaxer, Online Review Management

How to create a Wikipedia page that passes the notability test

4 tips to make your Wiki page stick

 

While the task of creating a Wikipedia page for your company might be daunting, having Wikipedia deem your page notable is the real struggle. Notability guidelines are possibly the most subjective part of Wikipedia. Remember, just because you’re pleased with what you’ve written doesn’t mean Wiki will verify it. There are several rules of thumb to follow to ensure your Wikipedia page stays up and gets the attention it deserves.

Read More

Topics: PR Tips, Shared Media

The must-have influencer marketing dictionary

If you’re on social media, you should be familiar with these words

You follow them. You take their fashion advice. You make their recipes. Heck, you probably even know their children’s middle names. Influencers are content creators who have large, loyal audiences on social media platforms. Because of their influence over their followers, they make terrific marketers for brands and companies.

Read More

Topics: Shared Media, Influencer Marketing

3 critical PR tactics to help you rank # 1 on Google

How to use PR methods to rank high on search engine results


Many companies mistakenly think that public relations strategies are only for getting media coverage. Wrong! It’s true that media relations are a big part of PR. However, PR comes with many additional benefits for your company.

Read More

Topics: SEO

4 unique ways to increase your company’s visibility

How to grow your customer base


We live in a competitive world. Most companies work hard to stand out, generate leads, and convert their followers into customers. Your target audience needs to know about your company in order to interact with you. Increasing your company’s visibility should be the key driver behind your company’s marketing strategy.

Read More

Topics: SEO, Inbound Marketing

True or false: Podcasts are blowing up

Is listenership growing or has it plateaued?

 While many people say podcasting is blowing up, is it true? Podcasts have been around since 2000. So, are they really a fad? A report by Edison Research, “The Infinite Dial 2017,” showed that in 2017, around 60 percent of Americans (168 million) were familiar with podcasting. In 2006, only 22 percent of Americans had heard the term.

Read More

Topics: Owned media

Q&A with a PR Pro: Register for our webinar

Get your PR questions answered LIVE on Tuesday, May 14, at 12 p.m. ET, with a special "Q&A with a Public Relations Pro," webinar. Learn about media relations, online reputation management, and social media.

Read More

How public relations impacts company reputation, revenue, and recruiting

Axia Public Relation’s campaigns tie directly to what’s important to business leaders


Public relations campaigns work to impact your organization’s reputation, revenue, and recruiting. At Axia Public Relations, all our efforts drive one or more of these important factors. We start by tying our communication metrics to your company’s financials and key metrics. We’re able to articulate the value of PR in terms that your company leaders care about, such as their ROI.

Read More

Topics: Measurement

Owned media: A 12-step process for creating and distributing content that gets results

In public relations, the term “media” relates to different channels a company or brand might use to attract new customers. When distributing messages and increasing brand awareness, you’ll improve your reach by using all the available types of media.

Read More

Topics: Owned media

5 ways to improve your company’s website

Your company’s website is an essential tool. Whether it’s an e-commerce site or a brochure site, your website is a representation of who your company is and what it does. It’s a first impression and a resource to help buyers gather information that will ultimately end in a sale. Your website should be constantly evolving. You should update it regularly and ensure that it contains fresh content in order for it to remain relative and perform optimally.

Read More

Topics: Web Design & Development, Owned media

Get Free Widget

Liked this blog post? Share it with others!

   

Comment on This Article