The Public Relations Blog

Automation in PR can improve your company’s lead generation process.

PR helps businesses clearly communicate company messages to target audiences, but only effective strategies can ensure businesses cut through competition and establish consumer relationships with increased engagement and sales. With the business-to-consumer relationship as a priority, PR pros can become more efficient with new technology.

In this episode, Ken Melton joins On Top of PR host Jason Mudd to discuss his writing journey and how he tackles his writing process challenges. 

Tune in to learn more!

Commercial newswire news releases may be an asset, but they must be used judiciously.

Companies often use commercial newswire services to distribute news releases with the goal of securing media placement and reaching a wider audience. But do these paid distribution services actually help with search engine optimization? The short answer is yes, but there are caveats.

Marketers need to be more selective and creative when pitching ideas.

PR professionals have always tried to make their pitches more enticing by linking them to major news events. However, new data reveals this once-solid strategy is becoming increasingly ineffective in 2023. 

When used effectively, innovative AI tools can enhance PR practices.

Professional communications tools enabled by artificial intelligence (AI) systems are revolutionizing business processes. Axia Public Relations is committed to innovation and using AI tools to benefit you and your company. 

Digital public relations and marketing agency Axia announced its Autocomplete search engine search box suggestion optimization service.

Adham Mohamed earns Axia Public Relations’ scholarship

University of Minnesota student Adham Mohamed earned Axia Public Relations’ public relations scholarship. Mohamed is president of the Public Relations Student Society of America chapter in Minnesota.

In this episode, Jason Mudd, CEO of Axia Public Relations and host of On Top of PR, discusses the intricacies of earned media coverage and PR strategies.

Tune in to learn more!

Aeroseal, a climate-tech company that reduces air leaks in buildings, has partnered with Axia Public Relations to handle its national media relations. Axia will help Aeroseal raise awareness through media coverage of its technology and ability to save homeowners thousands of dollars on energy bills.

Using social media influencers can help your company reach new audiences.

Influencer marketing uses endorsements and product mentions from influencers who are experts within their niche and have a dedicated social media following. You might be familiar with Jacob Shipley on LinkedIn, or perhaps you’ve heard of Charlie D’Amelio on TikTok. These are just two examples of influencers with large followings on a social media platform, traditionally with very loyal followers. Micro-influencers, social media users with smaller followings, offer more niche subject areas and hyper-engaged audiences.