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The Public Relations Blog

We frequently blog about the latest public relations corporation communications, and marketing topics, tips, and trends. Our blog is one of the 100 Best Public Relations Blogs for 2023, according to FeedSpot. Please help yourself to our insights and be sure to subscribe to our weekly blog notifications.

Proximity and Relevance are the vital filters for impactful news judgement

There are 10 elements of news and newsworthiness, but two outshine the rest.


When it comes to determining whether a story is considered newsworthy, there are many factors journalists and editors evaluate. However, at the core, many argue that newsworthiness ultimately comes down to just two key elements: geography/proximity and subject matter relevance.

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Topics: media relations, earned media, news media

Here’s what your company should do AFTER earning media coverage.

A step-by-step guide to amplify your earned media coverage to reach a wider audience.


Securing a story in a priority outlet or being featured on TV is a huge win, but many business leaders make the mistake of thinking publication is the final step, when really there are several steps after earning media coverage to see the highest return on investment.

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Topics: earned media, news media

7 tips to maximize media coverage for company awards

The press release will need a compelling narrative to secure valuable press attention.


You did it — your hard work has paid off and your company won a prestigious award! This recognition is an accomplishment worth celebrating, and with some strategic planning you can use the company’s achievement to generate significant buzz and boost reputation. The press release is a powerful tool to achieve this.


Follow these seven tips to craft a compelling press release that will make news outlets excited to cover your achievement. 

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Topics: awards, earned media

7 ways to sharpen your media lists to reach intended audiences

Use these strategies to slice, dice, and personalize your company’s media segments.


Pitching journalists can seem chance-oriented, like throwing spaghetti against a wall to see what sticks. To boost your opportunity for success, you need an organized system for keeping track of media contacts and targeting pitches. The key is to segment your lists into smaller groups with shared interests. Here are smart ways to slice and dice your lists for better pitching results.

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Topics: media relations, earned media, news media

Analyzing media pitches to improve company outreach

Here are the key takeaways, tips, and trends from analyzing media pitches to improve your company’s outreach.


An extensive analysis of over 14 million pitches sent to journalists over the past year reveals several noteworthy trends and best practices that PR professionals should know. By understanding when and how reporters prefer to be pitched, you can refine your own media outreach strategy for greater success. 

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Topics: media relations, earned media, news media

The difference between communications and communication in PR

Industry professionals should stop using these two words interchangeably.


A “communications strategy” or a “communication strategy.”  Your company’s “corporate communications department” or “corporate communication department.” 


It’s all the same, isn’t it? Not exactly.

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Topics: PR tips

6 easy ways PR agencies can start using AI

Editor’s note: This article was produced using automated technology and then edited and verified for accuracy by a member of Axia Public Relations’ editorial team. 


As technology continues to evolve, PR agencies should look for ways to stay ahead of the curve. Artificial intelligence is becoming increasingly popular and accessible, and we’ve seen industries adopt and adapt to the new technology — and public relations is no exception.


AI can assist PR agencies in several ways, from improving media monitoring to creating more targeted campaigns. Let’s explore six ways PR agencies can start using AI to streamline tasks and optimize best practices.

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Topics: artificial intelligence

How to find the best stories and amplify brand voice in current events

Consider these best practices and industry examples to weave newsjacking into your PR strategy.


If you caught our blog post about newsjacking and how it can increase your visibility and boost sales, you might have been left wondering exactly how to get started putting this tactic into practice. We’re back with more on how you can find the right stories for newsjacking and examples of how to execute this in the media.


Here are a few angles to begin identifying newsjacking opportunities. 

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Topics: earned media, news media

So many crises, so little communication

  1. Google vs Tesla: The ultimate corporate communication showdown
  2. College protests showcase need for effective leadership communication
  3. 60-second close: Strategic communication requires the right perspective

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Topics: crisis communications, 60-Second Impact

PR best practices to take your story from pitch to publication

Secure media attention amid mass journalist layoffs, a saturated pitching environment, and the rise of new media.


The journalism industry is in a constant state of evolution, and the current media climate is harder to navigate than ever. Even after you’ve crafted the perfect story that is novel, timely, and relevant to a publication’s target audience, you might still be left scratching your head waiting for a reply. 


A Propel media barometer report details what pitches reporters are responding to, what gets left unread, the best days to pitch, and more supported with industry data.


Let’s see what works and what doesn’t in today’s newsroom.

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Topics: media relations, earned media, news media

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