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The Public Relations Blog

3 easy tips for writing the best blog post ever

How to get more leads and increase conversion through blogging

Blogging is one of the best ways to attract more traffic to your website. Creating interesting, useful blog posts has become a part of any successful content marketing strategy. Why? When you write new blog posts, you update your company’s website.

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Topics: SEO, Blog, Owned media

3 reasons inbound marketing is the best way to grow your company

Why your company should utilize inbound marketing

The concept of inbound marketing isn’t new to most of us. It’s been around for a while and many people associate it with successful marketing.

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Topics: Inbound Marketing, Owned media

3 industry secrets PR professionals never share

How to grow your company’s visibility

Public relations is an extremely effective way to promote your company. A well-executed PR campaign attracts your target audience and converts those prospects into loyal customers.

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Topics: Inbound Marketing, Public Relations, PR Tips, ESO

Increase meaningful social reach by boosting posts

Social media management is one of the many services Axia Public Relations offers its clients. And because social media constantly changes, our recommendations change as well. Where we once focused on vanity metrics (data on followers, likes, comments, and shares), now, since Facebook only shows about 2 percent of a company’s social media posts to those who like their page, we recommend our clients focus on boosting more posts.

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Topics: Shared Media

How to reactivate a disabled Instagram account

Recover your company’s Instagram account in 8 easy steps

Recently, we created an Instagram account for one of our clients. Later, when we went to log back in, we received this error message, “Your account has been disabled for violating our terms. Learn how you may be able to restore your account.” We didn’t understand what terms we could have possibly violated, as we hadn’t even published a picture yet.

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Topics: Shared Media, PR Tips

Traditional PR doesn’t work anymore

19 ways PR has changed for 2019

Public relations is, at its core, a way for companies and brands to build mutually beneficial relationships with their audiences and customers. To be sure, traditional PR still has a place at the table.

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Topics: Featured, Public Relations, Inbound Marketing

Don’t count on favors for earned media coverage

A newsworthy story doesn’t require a favor

A public relations insider knows that relationships matter when connecting with reporters. You must build and maintain relationships with journalists in order to receive quality media coverage. And you can’t call it a relationship when you’re simply asking a favor. A relationship benefits you and the media outlet, while a favor is requesting a reporter or contact give your company preferential treatment through media coverage.

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Topics: Earned media, Media Relations

Is your company’s website press release ready?

5 elements your website needs for the best coverage from media outlets

Whether you're new to public relations or you’ve been sending news releases for years, it's a good idea to make sure your website is press-ready. Essentially, you want to make your company’s website easy for reporters to give you good coverage.

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Topics: Website, Press Release, Earned media, Owned media

Why you should network and maintain connections

Networking is a critical component of PR

In the public relations industry, networking is one of the most important things you can do. However, it’s easier said than done. How do you network? Why should you network? And most importantly, how do you maintain connections?

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Topics: Public Relations, Shared Media

3 ways to use the mere-exposure effect for maximum impact

How do you feel about the teller who usually waits on you at your local bank? What about the characters on your favorite television show? Chances are, you feel that they’re trustworthy people you’d like to be friends with – even if you don’t know their real names. This sensation actually has a name; it’s called the mere-exposure effect. Learn more about it and how it can help your company.

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Topics: Earned media, Shared Media, Owned media, ESO

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