<img height="1" width="1" src="https://www.facebook.com/tr?id=272494640759635&amp;ev=PageView &amp;noscript=1">

The Public Relations Blog

We frequently blog about the latest public relations corporation communications, and marketing topics, tips, and trends. Our blog is one of the 100 Best Public Relations Blogs, according to FeedSpot. Please help yourself to our insights and be sure to subscribe to our weekly blog notifications.

The power of AI in communications: Basic applications to strategic implementation

In this episode, Shel Holtz joins On Top of PR host Jason Mudd to discuss AI in corporate communications.

 

Tune in to learn more!


Read More

Topics: corporate communications, On Top of PR, artificial intelligence

Positioning over spin: Trust-building in PR

In public relations, the word "spin" often has negative connotations. It's like calling a story a tall tale — something not entirely truthful or authentic. When PR professionals say "spin," they're usually referring to the act of twisting information to mislead audiences rather than inform them transparently.


Read More

Topics: PR tips

Making your media pitches stand out with Qwoted’s Vannyda Thach

In this episode, Vannyda Thach joins host Jason Mudd to discuss expert strategies for media pitching and journalist relationships

 

Tune in to learn more!


Read More

Topics: media relations, earned media, news media, On Top of PR

Who is the 'public' in public relations?

Public relations might sound vague, but it's really about creating positive connections between your brand and its audience. Think of PR as a bridge that helps ideas, feelings, and messages travel from one side to the other. The audience on the other side — they’re the "public" in PR. Understanding who they are, what they want, and how they think is key to effective communication, and it gives PR professionals a strong foundation to build upon.


Read More

Topics: PR tips

PR strategy in a transforming experience economy

  1. Epic Universe’s opening day dominates social media with viral organic posts
  2. Lowe’s launches new strategy, closing several underperforming locations
  3. 60-second close: PR strategy in a transforming experience economy

Read More

Topics: strategy, 60-Second Impact

What's the difference between TED and TEDx Talks?

TED Talks and TEDx Talks are popular platforms for sharing ideas, but they are not the same thing. Many people confuse them or use the terms interchangeably without knowing the differences. Understanding what sets them apart can help you choose the right platform for your needs.


Read More

Topics: media, events

Understanding the Creator Economy with Bill Zimmerman

In this episode, Bill Zimmerman joins host Jason Mudd to discuss how the creator economy is transforming public relations and marketing strategy.

 

Tune in to learn more!


Read More

Topics: influencer marketing, On Top of PR

What's the difference between public relations and strategic communications?

Brands often use public relations and strategic communications to connect with their audiences. While these terms are sometimes used interchangeably, they have distinct roles. Understanding the differences can help you decide which approach will best meet your needs.


Read More

When should your brand leverage PR and advertising?

Building a strong brand is crucial for any company seeking to stand out and earn customers' trust. Many experts believe public relations is key to building brands, while advertising helps support established brands. This approach has helped famous brands like Amazon, Starbucks, and Tesla become household names.


Read More

Topics: PR tips

What you should know about earning media coverage with Jason Mudd of Axia Public Relations

In this solocast episode, Jason Mudd discusses what journalists want from your media pitches. 

 

Tune in to learn more!


Read More

Topics: media relations, earned media, news media, On Top of PR, solocast

Liked this blog post? Share it with others!

   

Comment on This Article

Blog Subscription

Recent Posts

Popular Posts

Categories