Here's how to approach a PR firm and create a long-lasting, beneficial partnership.
Many companies would benefit from a real-life example of how to properly engage a PR firm.
Most companies try to approach hiring a PR agency (or any creative or professional services firm) the same way they buy office supplies: in bulk. This technique gets a company a commodity PR agency. And then the company wonders why the relationship is cold, the ideas aren't creative, and the results are flat.Read More