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The Public Relations Blog

We frequently blog about the latest public relations corporation communications, and marketing topics, tips, and trends. Our blog is one of the 100 Best Public Relations Blogs for 2023, according to FeedSpot. Please help yourself to our insights and be sure to subscribe to our weekly blog notifications.

Why top-tier media coverage may not be the most effective PR strategy

Top-tier media coverage is a surefire way to expand brand visibility, yet it’s not the only option for your company.


In the complex world of public relations, securing coverage in top-tier media outlets like The New York Times or The Wall Street Journal is often seen as the ultimate achievement for brand visibility. However, this may not always be feasible or even the most effective strategy for many companies. 

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Topics: media relations, earned media, news media

What the rise of Threads has taught us about emerging social media platforms

Explore the key takeaways for B2B companies using Threads and what industry experts have to say.


Social media is a tricky medium for B2B companies to navigate and decide what to latch onto versus what will be a passing fascination. And the most rattling fad over the last few months for companies across industries has been the launch of Threads — the copy-based app launched by Meta to rival X (formerly Twitter).


How should you incorporate Threads into your social strategy? Should your company prioritize it at all? Do you leave X or post across both platforms? What type of content drives engagement on the platform?

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Topics: digital PR, shared media, social media

How to use Google Autocomplete for SEO

Google Autocomplete is one of the best tools your company can use to drive traffic and perfect SEO strategy.


Google's autocomplete feature has become an invaluable part of the search experience, providing predicted search queries as users type. But it also presents unique SEO opportunities for brands. 


In this complete guide, you’ll learn what Autocomplete is, how it works, why it matters for SEO, and how you can optimize for it.

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Topics: SEO, web marketing, owned media, web media

3 ways franchisors can use PR to grow their company with John Hewitt

In this episode, John Hewitt joins On Top of PR host Jason Mudd to discuss three ways franchisors can use PR to grow their company. During this episode, John breaks down the cost of getting earned media and why it’s worth it.


Tune in to learn more!

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Topics: franchisors, On Top of PR

6 ways to improve keyword research to boost SEO

Follow these six steps when developing your SEO strategy to improve your company’s visibility and authority online.


Without proper and intentional search engine optimization, your company’s website won’t reach the visibility you need to establish brand authority. To create a successful SEO strategy, follow these six SEO tips:

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Topics: digital PR, SEO

7 steps to boost your brand's visibility to generate leads

Learn how to earn brand recognition and encourage new leads through PR.


Attracting public attention is one thing, but maintaining it — let alone in a positive manner — is another.


To survive in the cut-throat marketing world, brands must understand how to stand out. However, it’s also vital to reach a level of visibility that withstands the test of time, no matter what trends come and go along the way.


Boosting brand visibility has always been a cornerstone of marketing strategy. However, as the global market grows more saturated, this goal becomes increasingly challenging. 

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Topics: branding, shared media, social media

11 tips to craft engaging press release headlines

Real-world examples and tips to create attention-grabbing headlines that will secure media pickup.


A strong, attention-grabbing headline is critical for a press release to achieve its purpose of securing media coverage. With journalists receiving hundreds of releases daily, standing out among the crowded media landscape is challenging but possible. 

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Topics: media relations, earned media, news media

Axia’s values with AI in the PR industry

When used responsibly, AI can be a valuable tool in agency work.


While the industry is only beginning to understand and study AI benefits, the opportunities are promising. We foresee new creative possibilities, deeper analysis, more robust research, better content optimization, bigger ROI in original thought leadership content, and more. Likewise, we want your company to benefit safely and wisely.

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Topics: artificial intelligence

Putting the Relationships Back in Public Relations

  1. DMs: the New Promised Land for PR Pros
  2. PR Ethics In an Age of Weight Loss Drug Pushing
  3. 60-Second Close: Putting the Relationships Back in Public Relations

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Topics: shared media, social media, 60-Second Impact

The Emerging Role of AI in Public Relations

New advances in AI are transforming PR workflows and outcomes.


A recent study by Muck Rack reveals some interesting insights into how artificial intelligence is beginning to transform public relations workflows. While AI is still in the early stages of adoption, it's clear there is growing interest among PR professionals to incorporate these advanced tools into their process.

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Topics: digital PR, artificial intelligence

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