The Public Relations Blog

This company knows how to engage a PR agency

Here's how to approach a PR firm and create a long-lasting, beneficial partnership.

Many companies would benefit from a real-life example of how to properly engage a PR firm. 

 

Most companies try to approach hiring a PR agency (or any creative or professional services firm) the same way they buy office supplies: in bulk. This technique gets a company a commodity PR agency. And then the company wonders why the relationship is cold, the ideas aren't creative, and the results are flat.

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Topics: PR Tips

How to use Google Docs to collaborate more efficiently with your team and your PR agency

Axia Public Relations uses and highly recommends Google Docs for seamless collaboration among your team members and with anyone you need to work with. Google Docs minimizes frustration and the time your team wastes on back-and-forth emails – each with unique attachments requiring everyone to manage different drafts, editions, and revisions. Our clients all over the globe love how easily and quickly they can work with us, mutually making real-time updates, reviewing revision history, making and approving suggestions, and collaborating instantaneously through the comment and chat features.

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Topics: PR Tips

Company culture: How it influences future business

Your company’s culture is what defines your organization. It sets the tone for how your employees work and how the public views your company. Your company’s culture can determine whether a potential customer chooses you over your competitors.

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Topics: PR Tips, News media, Culture

What's the difference between a drip and a nurture email campaign?

While they sound similar, drip and nurture email campaigns are very different. Before deciding between the two, you should understand their differences so you choose the right campaign for your marketing goals.

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Topics: Inbound Marketing, Web media

Setting effective business goals

Understand how goals can help your company grow

Whether you’re planning for the next several weeks or several years, business goals are the key to growing your company. In order to reach your goals, you can’t just rely on blind hope; it takes both strategy and teamwork.

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Topics: PR Plan, Communications, Strategy

Facebook made a recent update that likely affected your company’s page

We put together action steps for you

It’s no secret that Facebook likes to keep its platform fresh and interesting for its users. The latest update will affect the 60 million active business pages Facebook currently has.

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Topics: Social media

Want to boost your social engagement? Use video

Start incorporating video on your company’s social media platforms

Video is the biggest thing in social media right now. Over the last few years, it has become the cornerstone of many top corporations’ social media campaigns. However, even though people are increasingly consuming online videos on a daily basis, many companies still aren’t using digital video as part of their social media strategy.

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Topics: PR Tips, Videos, Social media

What's the difference between news, social, and web media?

When it comes to public relations, the term “media” relates to different channels a brand might use to communicate.

 

Axia Public Relations focuses on earned media, shared media, and owned media. We prefer calling it news, social, and web since people are more familiar with those terms. Your company’s PR campaign should include all three categories.

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Topics: Social media, News media, Web media

Register for our webinar: Discovering strategic PR insights

Strategic insights provide valuable data to direct tactics and objectives for your public relations campaign.

 

Axia Public Relations specializes in news media, social media, and web media. Your company’s strategic PR plan may include all three categories.

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Topics: Public Relations, Webinar, News media

11 steps to perfect prospecting on Linkedin

If you’re looking to grow your book of business, get on LinkedIn ASAP!

Are you looking for new employees, new clients, or simply trying to raise awareness for your brand? No matter the case, prospecting on LinkedIn is easy with a little dedication.

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Topics: PR Tips, Social media

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