The Public Relations Blog

Turn earned media into qualified leads with PR services that power offers, landing pages, sales enablement, and retargeting in a 90-day sprint.

 

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Topics: PR tips

Integrate crisis communication into revenue planning to protect sales, build trust, and maintain visibility when disruption threatens performance.

 

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Topics: crisis communications

When it comes to earned media, placement matters as much as the message. A great story in the wrong outlet might as well not be shared at all. That’s why one of the most strategic decisions in earning media coverage is selecting where you pitch your story and why.

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Topics: media relations, earned media, news media

 In this episode, former CNN producer Tiffany Anthony joins host Jason Mudd to discuss media relations best practices, newsroom operations, and journalist preferences. 

 

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Topics: media relations, earned media, news media, On Top of PR

Many industries have established codes of ethics to ensure accountability, professionalism, and public trust. This includes our industry, public relations. The Public Relations Society of America is the most prominent professional organization for PR and communications professionals. It established the PRSA Code of Ethics as a guiding framework that sets ethical expectations for members and the industry.

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Topics: PR tips

Learn contract clauses, deliverable mix pitfalls, and a reset checklist to keep PR services tied to pipeline outcomes and measurable growth.

 

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Topics: PR tips

Learn how SEO for PR strengthens credibility, improves visibility, and helps protect your brand reputation through strategic media relations and content alignment.

 

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Topics: public relations, SEO

No one enjoys a cold email that misses the mark, especially journalists. With overflowing inboxes, daily deadlines, and shrinking editorial teams, reporters are more selective than ever about what pitches they open, consider, and actually pursue.

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Topics: media relations, earned media, news media

In this solocast, On Top of PR host Jason Mudd explains why earned media now drives visibility in ChatGPT, Gemini, Claude, and AI search. 

 

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Topics: On Top of PR, solocast, artificial intelligence, AI Visibility

Learn to align briefs, editorial calendars, and campaign sprints with shared service level agreements at a PR agency while protecting brand voice.

 

Public relations and marketing work best when they run as one system, not as two competing teams. When they share the same goals, plans, and timelines, you get stronger brand authority, better use of budget, and a lot less chaos for everyone involved.

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Topics: PR tips, online reputation management