The Public Relations Blog

Operationalize AI-ready reputation management with clear ownership, escalation paths, and dashboards leadership can trust.

Build always-on demand between launches with measurable PR carryover and leading indicators tied to pipeline.

Hiring a public relations firm is a significant investment. PR can elevate your brand, build your credibility, and connect you with your audience. But not all PR campaigns — or firms — are effective. Before choosing a PR partner, be sure to ask the right questions, set clear expectations, and understand the dynamics of the relationship.

To ensure your partnership is productive and aligned with your goals, it’s important to know the following:

In this episode, University of Memphis expert Michele Ehrhart joins host Jason Mudd to discuss crisis communication, leadership preparedness, reputation management, and how organizations can navigate high-pressure situations with clarity and confidence.

Tune in to learn more!

Build a PR signal dashboard that helps marketing, revenue operations, and finance make smarter budget and messaging decisions.

Earned visibility lifts every channel: stronger narratives, higher trust, and better conversion outcomes.

Earning media coverage is only half the job. What happens after the story runs matters just as much. When done well, sharing earned media across your owned channels extends its reach and reinforces credibility. When done poorly, it turns solid reporting into something that feels self-congratulatory or overworked.

The difference comes down to restraint and good judgment.

In this solocast, On Top of PR host Jason Mudd dives into how PR shapes recruiting, retention, and workforce quality through reputation.

Tune in to learn more!

Use these tips to stay relevant in a rapidly changing world.

The media landscape is rapidly changing, and it can be hard to resonate with audiences always looking for the “next thing.” Trends provide valuable insights into their behavior. Leveraging trends in your brand strategy is key to standing out from the competition and shaping your brand’s identity. These five simple ways to stay on top of PR trends will allow you to resonate with your audience more effectively.

1. Boeing’s ongoing crisis reveals the dangers of slow communication
2. FGS Global finds crises to be a brand-wide test
3. 60-second close: How crisis communication defines modern PR