<img height="1" width="1" src="https://www.facebook.com/tr?id=272494640759635&amp;ev=PageView &amp;noscript=1">

The Public Relations Blog

We frequently blog about the latest public relations corporation communications, and marketing topics, tips, and trends. Our blog is one of the 100 Best Public Relations Blogs for 2023, according to FeedSpot. Please help yourself to our insights and be sure to subscribe to our weekly blog notifications.

Should you use a commercial newswire for news release distribution?

Editor’s note: This article was produced using automated technology and then edited and verified for accuracy by a member of Axia Public Relations’ editorial team. 

 

News releases are an important tool for businesses to communicate their news to the public while increasing visibility and credibility and driving traffic and leads. However, one of the challenges of news release distribution is getting the release in front of the right audience. 

 

This is where commercial newswires come in. Commercial newswires are third-party platforms that distribute news releases to a network of journalists, bloggers, and media outlets. However, consider the pros and cons of using a commercial newswire for news release distribution.


Read More

Topics: news release, earned media, news media

Why your social media isn’t working

In this episode, Holly Bishop joins On Top of PR host Jason Mudd to discuss why your company's social media isn’t working. She and Jason go into depth about how to avoid burnout for social media professionals, how to improve social media content, and why community engagement is so important.

 

Tune in to learn more!


Read More

Topics: shared media, social media, On Top of PR

How to best prepare for going on the record

Make sure your spokesperson is armed with these media training tips before they take on the mic.

 

Going on the record with a reporter can be intimidating. Are there any “gotcha” questions, and how should you answer them? Can you ask for interview questions ahead of time? How do you discuss something you don’t want to appear in print? 

 

Even the most seasoned spokesperson is constantly learning how to approach the media landscape to avoid saying the wrong thing and going viral.


Read More

Topics: spokesperson training, earned media, news media, public speaking

What makes a news release headline compelling?

Writing an effective headline for your news release is a critical skill for professional communicators. Journalists could receive hundreds of news releases in a day, so standing out in their busy inboxes is no easy feat. A compelling headline, however, is the secret sauce to pique interest and entice a reader to click and read.

 

If you want your press release to stand out in a crowded media landscape, follow these seven elements of captivating headlines:


Read More

Topics: media relations, earned media, news media

Proactive PR Produces Better Results

  1. 5 Things AT&T Should Have Done After Nationwide Outage
  2. OpenAI unveils Game-changing Text-to-Video Tool, Sora.
  3. 60-Second Close: Proactive PR is a Must

Read More

Topics: crisis communications, 60-Second Impact, artificial intelligence

The Ultimate Guide to AI Communications and Positioning for PR Clients

Mixing AI and public opinion can be tricky, but it’s possible to implement AI in PR ethically.

 

Artificial intelligence continues to transform industries as adoption accelerates globally. For companies exploring AI’s capabilities, understanding the surrounding media narratives and public perceptions is critical to guiding PR strategy

 

Cision’s comprehensive analysis of AI conversations across traditional and social media from July 2022 to July 2023 provides valuable insights for PR clients on this landscape. The trends and themes that should inform messaging and positioning become clear by examining millions of posts and articles.


Read More

Topics: technology, artificial intelligence

Crisis Lessons Learned from Southwest Airlines

In this episode, Southwest Airlines' Linda Rutherford joins On Top of PR host Jason Mudd to discuss her take on current airline crises and go into depth about Southwest’s crisis communication plan and how they’ve managed their past crises.

 

Tune in to learn more!


Read More

Topics: crisis communications, On Top of PR

10 tips for writing clickable press release headlines

Hook readers with magnetic headlines and increase engagement online.

 

The press release headline is the first touchpoint readers have with your content. In an era of information overload, a weak headline means lost opportunities. Strong headlines draw attention amid the noise and condense your key message into a bite-sized preview. 

 

Use these proven tips to craft magnetic headlines that hook journalists and other readers. 


Read More

Topics: earned media, news media

Why top-tier media coverage may not be the most effective PR strategy

Top-tier media coverage is a surefire way to expand brand visibility, yet it’s not the only option for your company.

 

In the complex world of public relations, securing coverage in top-tier media outlets like The New York Times or The Wall Street Journal is often seen as the ultimate achievement for brand visibility. However, this may not always be feasible or even the most effective strategy for many companies. 


Read More

Topics: media relations, earned media, news media

What the rise of Threads has taught us about emerging social media platforms

Explore the key takeaways for B2B companies using Threads and what industry experts have to say.

 

Social media is a tricky medium for B2B companies to navigate and decide what to latch onto versus what will be a passing fascination. And the most rattling fad over the last few months for companies across industries has been the launch of Threads — the copy-based app launched by Meta to rival X (formerly Twitter).

 

How should you incorporate Threads into your social strategy? Should your company prioritize it at all? Do you leave X or post across both platforms? What type of content drives engagement on the platform?


Read More

Topics: digital PR, shared media, social media

Liked this blog post? Share it with others!

   

Comment on This Article

Blog Subscription

Recent Posts

Popular Posts

Categories