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The Public Relations Blog

We frequently blog about the latest public relations corporation communications, and marketing topics, tips, and trends. Our blog is one of the 100 Best Public Relations Blogs for 2023, according to FeedSpot. Please help yourself to our insights and be sure to subscribe to our weekly blog notifications.

How to respond to positive, negative and neutral comments on social media

The good, the bad and the ugly: a guide to responding to social media comments


It’s important to maintain your company’s reputation and foster a community while building your organization’s brand. This means you should respond to comments whether they are positive, negative, or neutral. However, it might be hard to gauge what an appropriate response is. This is a guide to responding to positive, negative and neutral social media comments:

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Topics: shared media, social media

How to ethically use AI in public relations

Using AI comes with its own ethical and legal challenges.


As we’ve previously covered, emerging artificial intelligence technologies can be a boon for your company’s public relations content production. With its ability to quickly create content, your company can quickly create useful first drafts for the rest of your team to build upon, among other benefits.


While AI is an effective tool for PR content creation, you can’t use content as-is. Before your company begins using AI-generated content for PR, you need to make sure you have a clear usage policy, a process for when an AI takes content from other sources, and a vision for how to deal with copyrighted materials it might use.

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Topics: digital PR, PR tips

How to turn off LinkedIn notifications for pages you manage

Use this step-by-step guide to manage your LinkedIn notifications.


You can turn off or mute notifications for pages or profiles you no longer have access to or don’t want to receive notifications from. To mute these notifications from your LinkedIn account, follow these short steps from a computer:

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Topics: shared media, social media

The best media pitch is a story that's already done — and copyedited!

Positive media attention can make or break a company. It can increase brand recognition, attract new customers, and generate revenue. But earning that media coverage can be difficult. So, what’s the key to success? Knowing when to pitch the right story to the appropriate contacts at the appropriate outlet at the right time. Let’s dive into what a "done for you" story pitch is and how it can help your company garner positive media attention.

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Topics: media relations, earned media, news media

How AI can help improve your public relations

Artificial intelligence can be a great PR assistant, but it’s not the end-all for content creation.


Artificial intelligence has taken the tech community by storm in 2023. Originally treated as a novelty, it has quickly become an effective tool in multiple fields. Public relations can benefit from the AI revolution as well.


But before looking at how AI can improve your PR, it’s important to learn what AI is.

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Topics: PR tips, PR planning

How to turn off Twitter notifications for profiles you manage

Step-by-step guide on how to better manage your company’s Twitter notifications


Does your company get 20+ notifications on Twitter a day? To better manage those notifications, you can mute certain notifications on your Twitter profiles. To mute these notifications from your company’s Twitter account, follow these six short steps from a computer: 

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Topics: shared media, social media

3 elements of an effective news release

Consider these components when writing your news or press release.


As the experts within our field — with the knowledge and experience of media relations and producing news releases that generate earned media coverage — we are able to use our knowledge to assist clients to share their news with the media. Sometimes though, it is necessary to share with clients how and why we are the experts. While we may not have gone to school to be educators, there are many times when public relations professionals take on that role when working with clients.

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Topics: news release, earned media, news media

How to add multiple links to your Instagram profile

Adding multiple links to your business profile on Instagram can be done in four quick steps.


It’s here! Let’s be honest, we’ve all been waiting for Instagram to allow us to have more than one hyperlink in our bio. As a business, it’s important to link to not only your website, but also news events, feature stories, portfolios, press releases and more. Now you can without having to use a third party like LinkTree


Follow these four quick steps from your mobile device to add multiple links to your Instagram profile: 

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Topics: shared media, social media

How to write a news release like a PR professional

Three steps for an effective press release that can earn your company media coverage


For over 120 years, the news release has helped public relations professionals communicate important information efficiently. A press release allows a company to share newsworthy information to target audiences and ensures they all consistent, accurate information. It is an official statement of your company’s stance and can position you as a leader.


To get started spreading your company’s newsworthy messages, follow these three tips for writing a news release like the PR pros.

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Topics: news release, earned media, news media

How Bias Against Women Persists in Female-Dominated Workplaces with Amy Diehl

In this episode, Amy Diehl joins host Jason Mudd to discuss how bias against women persists in female-dominated workplaces. Amy shares her knowledge of why men are in leadership roles more often than women and what makes an industry equitable. They also discuss how to make your workplace healthy for men and women, the phenomenon of presentism, and how to eliminate bias and what can women do if they are confronted by bias.


Tune in to learn more!

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Topics: PR tips, internal communications, On Top of PR

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