The Public Relations Blog

Learn how a top public relations firm builds on-camera credibility, from local news segments to national TV, with a clear PR roadmap and tips.

Learn what the Google leak suggests for PR teams and how to improve SEO for PR with content, links, and reputation-driven visibility tactics.

Most press releases don’t earn media coverage. That’s not because “the media is broken.” It’s because most press releases aren’t written for journalists or their audiences.

In this episode, PRSA CEO Matthew Marcial joins host Jason Mudd to discuss the ethical use of AI in PR and key insights for communicators.

Tune in to learn more!

Learn how to improve visibility and engagement with strategic social media management on LinkedIn tailored for the 2026 algorithm shift.

Your LinkedIn profile is often the first look someone gets at who you are professionally. Whether it is a corporate buyer, journalist, investor, or potential hire, decision-makers will scan your profile before connecting or replying. 

With LinkedIn’s 2026 algorithm changes kicking in, how you present yourself and your content matters more than ever. If your social media management on LinkedIn feels like guesswork, it's probably costing you visibility. Here is how to fix that and publish content that actually gets seen.

Find the right balance of visibility and time with targeted keynote speaking opportunities that fit your 2026 PR and thought leadership goals.

You want to strengthen your influence, and keynote speaking opportunities are one of the most effective ways to do it. But that raises a practical question: How often should you speak? Once a quarter? Every month? Weekly? Knowing the right number of speaking engagements to do per month can help you stay visible without overwhelming your schedule. As you head into your 2026 planning, you will want a strategy that maintains your authority and respects your time.

Strengthen your brand authority in AI rankings by aligning earned media with your SEO for PR strategy to boost credible online visibility.

You expect your website to show up when someone searches for your brand. Instead, generative AI pulls results from media articles, not your content. This common disconnect has caught corporate communicators off guard. The problem is not visibility in search rankings. It is that AI chooses to trust and cite third-party sources that appear more credible.

Align your insurance strategy with your public messaging to strengthen your company’s approach to crisis and reputation management.

You may be prepared for a crisis with a strong PR team, but if your insurance coverage does not back your communication strategy, you could still face unnecessary damage to your long-term reputation and finances. 

Public relations is more than earned media coverage; it’s a long-term visibility strategy built across news, social, and web. When companies invest in consistent PR efforts, they start shaping how audiences, algorithms, and even AI platforms perceive their brand.

Still, one of the most common questions we hear is: “How long will it take to see results?”

Learn how a public relations agency builds long-term media trust by focusing on accuracy, timeliness, and value, not just press coverage.

You want journalists to respond to your news, but relying only on media lists or press blast tactics will not get you there. Building genuine media relations takes more than email templates and databases. It takes trust, timely relevance, and a strong sense of mutual value.