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On Top of PR




Recent Posts:

Behavioral science secrets behind top brands

In this episode, Richard Shotton joins host Jason Mudd to discuss the behavioral science behind some of the world’s most successful brands and how to apply those principles in marketing and PR. 

 

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Topics: PR tips, On Top of PR

Ageism in the workplace: Hiring bias, careers, and the future of work

In this episode, Carly Roszkowski joins host Jason Mudd to discuss ageism in the workplace, how it affects job seekers over 50, hiring bias, and strategies for multigenerational teams.

 

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Topics: On Top of PR, artificial intelligence

Embedded AI: The future of PR and communication workflows

In this episode,Muck Rack CEO Greg Galant joins host Jason Mudd to discuss how embedded AI is transforming PR and communications workflows. 

 

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Topics: On Top of PR, artificial intelligence

Why isn’t your press release getting any coverage?

In this solocast, On Top of PR host Jason Mudd dives into why most press releases fail and how to craft news releases that capture attention, clicks, and engagement.

 

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Topics: earned media, news media, On Top of PR, solocast

Shaping the future of PR with AI: Insights from Microsoft’s Frank X. Shaw

In this episode, Microsoft CCO Frank Shaw joins host Jason Mudd to discuss how AI is reshaping PR workflows, strategy, and corporate communications. 

 

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Topics: On Top of PR, artificial intelligence

Earned media-first PR in the AI era with Storyblok’s Brandon Watts

In this episode, Brandon Watts joins host Jason Mudd to discuss how to prioritize audience and authenticity in media-first PR during the AI era.

 

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Topics: On Top of PR, artificial intelligence

HARO’s comeback: Modern sourcing for journalists and brands

In this episode, Brett Farmiloe joins host Jason Mudd to discuss the comeback of HARO and smarter PR pitching.

 

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Topics: media relations, earned media, news media, On Top of PR

How to stay ahead of AI in communication and marketing

In this episode, Martin Waxman joins host Jason Mudd to discuss AI’s impact on communications and marketing, why training matters, and how to avoid “AI slop” by pairing AI with real expertise. 

 

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Topics: strategy, On Top of PR, artificial intelligence

Exclusives, advances, and embargoes: How to use each ethically in media relations

In this solocast, On Top of PR host Jason Mudd discusses the ethical and practical differences between exclusives, advances, and embargoes and how to use them correctly in media relations.

 

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Topics: media relations, earned media, On Top of PR, solocast

Navigating AI ethics in public relations with PRSA CEO Matthew Marcial

In this episode, PRSA CEO Matthew Marcial joins host Jason Mudd to discuss the ethical use of AI in PR and key insights for communicators.

 

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Topics: ethics, On Top of PR, artificial intelligence

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