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How does public relations help?

Public relations is the state of the relationship between the public and an organization or corporation. Often, these organizations hire a professional PR firm to build and protect their reputation to maintain a favorable public image. The public includes critical audiences, such as consumers, employees, suppliers, news media, community, industry, influencers, investors, regulators, and others. Sophisticated public relations practitioners use technology, tools, and channels to share their stories and communicate their messages directly with their target audience. Axia specializes in using news media, social media, and web content strategies, services, and success measurement programs.


News Media

News media ("earned media") uses media relations to earn an appearance in a news story. People consume news for information, education, and entertainment. Our public relations company's news services include earned media coverage, booking guest appearances on podcasts and speaking engagements, spokesperson media training, winning awards, and crisis communications management.

Social Media

Social media ("shared media") is online user-generated content. This may include social networking, online reviews, reputation management, influencer marketing, influencer sites, questions and answers, and other sites featuring user-generated content. People turn to such media to share and discover content. Our public relations firm offers social media for companies and organizations.


Web Media

Web media ("owned media") is online content developed for your organization that it has complete control over. This may include your website, blog, newsroom, inbound marketing, email marketing, landing pages, premium downloads, etc. People intentionally visit websites to find specific content. Our public relations agency creates compelling search-engine-optimized content to attract new website visitors and convert those visitors into leads.



PR Agency focused on news, social, and web strategies and services.

Yes, PR is measurable!

Not measuring your communication is lazy and shows a lack of pride in your work, yet most PR agencies and professionals don’t know how to measure their communications – and don’t want to. Pride in your work comes from desiring constant improvement and challenging yourself and your team.


In today’s competitive landscape, you can’t solely rely on the number of media clips, media impressions, or advertising value equivalency (AVE) when there are many more ways to measure PR. Planning and measuring your progress demonstrates when your PR efforts are on the right track.


The more we challenge our industry peers to measure the impact of strategic communication properly, the more we can ensure our profession is ethical, impactful, and credible.


Learn More

An example of a PR measurement funnel.

As Seen On



New York Times


PR Week

Meet our clients

Our clients love working with their Axia Public Relations team. The companies below invested in Axia as a valued, trusted, and strategic PR partner. Our clients enjoy increased visibility, credibility, and profits as a result of our PR campaigns.

Tyra Tutor

Adecco Group North America

“I can’t imagine that any firm could have gotten us as much coverage as Axia… Axia makes us feel like we’re the most important client.”

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David Miller

Brightway Insurance

Axia plays a valuable role in positively publicizing and promoting Brightway Insurance’s growth.

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Marcia Danzeisen


Axia has met and exceeded my expectations. They have delivered and continue to deliver efficiently. It is refreshing to work with such a professional and highly innovative team.

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Mark W. Boyer

Foundation Financial Group

I have very high standards… Axia has delivered on that.

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Robert Thomas


Axia did a tremendous job building our brand and driving inquiries. We couldn’t be more thrilled with the outcome.

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Mark Gurley


The Axia team did a great job for our company. We are very pleased with our results and will definitely use them again.

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Let’s get started!


Let’s explore your PR needs/

With a quick call, we can help determine your best PR strategies.


We’ll share three custom recommendations.
We’ll develop a one-page proposal with three unique ways we might work together.


Get the attention you deserve.
Finally, we’ll build the reputation your company’s brands always wanted.

“5 Mistakes Companies Make with Their PR (and How to Fix Them)”

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