Public relations agency
for regional and national companies

 

Traditional PR doesn't work anymore

Here are 20 ways PR has changed for 2020

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Our brand is unknown

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Our brand is in crisis

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We want more leads

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We have a one-time need

Our brand is unknown

How can people do business with your brand if they don't know you exist? Use the power of PR to build your brand and reputation and attract new sales.

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Our brand is in crisis

Do you have an issue? Does your brand need an image or reputation makeover? Between our crisis communications management, our unique online reputation management, and our online review management software, we have the right solution for you.

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We want more leads

The best way to attract new customers is through inbound marketing. Cold calling, networking, tradeshows, and advertising are expensive, ineffective, and inefficient. Shift your marketing dollars to inbound marketing to get more out of them.

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We have a one-time need

Whether it’s a product launch, grand opening, or special event promotion, we apply our PR expertise to solve your specific challenge.

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What is PR?


Earned media

Earned media is when you use media relations to earn the opportunity to appear in a news story. People consume news for information, education, and entertainment.


Shared media

Shared media is user-generated content including social media and online reviews. People turn to shared media to share and discover content.


Owned media

Owned media is content you’ve created and have full control over (e.g., your website, blog, newsroom, etc.). People intentionally visit owned media to find specific content.

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Yes, PR is measurable!


To not measure communications is lazy and shows a lack of pride in your work, yet most PR firms and professionals don’t know how to measure – and don’t want to. Pride in your work comes from desiring constant improvement and challenging yourself and your team.


In today's competitive landscape, you can’t just rely on media clips, AVEs, and impressions when there are so many more ways to measure PR. Planning ahead and then measuring your progress proves that your PR efforts are on the right track.


The more we challenge our industry and our peers to measure strategic communications properly, the more we can ensure that our profession is ethical, impactful, and credible.

Watch our measurement webinar
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100% focused on PR for regional and national brands.

Medium and large corporations offering products and services in multiple markets (geographic locations, consumer segments and vertical industries)

Companies that want to build awareness, understanding, trust, and consideration 

invest in our PR programs, web services, and content development. 

 

Let us show you how to get more money out of your PR investment.

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Meet our clients

Our clients love working with their Axia Public Relations team. The companies below invested in Axia as a valued, trusted, strategic PR partner. Our clients enjoy increased visibility, credibility, and profits as a result of our public relations campaigns.

Tyra Tutor

Adecco Group North America

“I can’t imagine that any firm could have gotten us as much coverage as Axia… Axia makes us feel like we’re the most important client.”

Watch testimonial video

David Miller

Brightway Insurance

Axia plays a valuable role in positively publicizing and promoting Brightway Insurance’s growth.

Watch testimonial video

Marcia Danzeisen

FIS

Axia has met and exceeded my expectations. They have delivered and continue to deliver efficiently. It is refreshing to work with such a professional and highly innovative team.

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Mark W. Boyer

Foundation Financial Group

I have very high standards… Axia has delivered on that.

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Robert Thomas

Tappocity.com

Axia did a tremendous job building our brand and driving inquiries. We couldn’t be more thrilled with the outcome.

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Mark Gurley

Rebounderz

The Axia team did a great job for our company. We are very pleased with our results and will definitely use them again.

Watch testimonial video

Our leadership team

You’ll enjoy working with us because we're fun, responsive, and awesome! Allow us to introduce ourselves.

Jason Mudd, APR

Managing Partner

Clients love Jason’s team, passion, candor, and commitment. He founded Axia in July 2002.

Full Bio

Katie Boyles

Public Relations Strategist

Clients love Katie’s energy and enthusiasm for their brand, strategy, and measurement. She joined Axia in September 2015.

Full Bio

Hannah Feran

Shared Media Strategist

Clients appreciate Hannah’s attention to detail and passion to exceed their expectations. Hannah joined the Axia team in August 2018.

Full Bio

Becca McClure

Owned Media Strategist

Clients love Becca’s passion and cooperative spirit. She joined Axia in February 2016.

Full bio

Nick Guerra

Client Engagement

Nick is a natural innovator. He helps connect new clients to our PR agency. He joined Axia in Sept. 2018.

Full Bio

From our blog

Learn more about the latest industry trends and all things PR and inbound marketing from our expert team.

3 reasons why your company needs media relations

Grow your business using media contacts

When you think about how to get explosive business growth, you probably imagine your company website displaying on the...

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Register for our webinar: 10 tips to improve your website

Keeping your company’s website updated is an important factor in driving traffic and revenue. According to Adobe, given 15 minutes to consume content,...

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3 outreach campaign metrics that will double your success

How to measure your strategy performance

Most companies focus their energy and resources on designing and implementing their marketing campaigns and...

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Which type of client are you?

3 personas that describe the client/agency relationship

 

In the last 17 years, Axia Public Relations has worked with many of America’s fastest-growing and...

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3 ways good PR habits improve your search engine...

How to easily boost your company’s SEO

Many companies want to believe that search engine optimization is a thing of the past. This is far from true. Google...

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A hidden LinkedIn tool that’ll get you hundreds of...

How to optimize networking opportunities with LinkedIn

LinkedIn is a social platform that helps people define themselves as professionals. Users create a...

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