Public relations agency
for regional and national companies

 

 

Traditional PR doesn't work anymore

Here are 20 ways PR has changed for 2020

Our brand is unknown

How can people do business with your brand if they don't know you exist? Use the power of PR to build your brand and reputation and attract new sales.

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Our brand is in crisis

Do you have an issue? Does your brand need an image or reputation makeover? Between our crisis communications management, our unique online reputation management, and our online review management software, we have the right solution for you.

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We want more leads

The best way to attract new customers is through inbound marketing. Cold calling, networking, tradeshows, and advertising are expensive, ineffective, and inefficient. Shift your marketing dollars to inbound marketing to get more out of them.

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We have a one-time need

Whether it’s a product launch, grand opening, or special event promotion, we apply our PR expertise to solve your specific challenge.

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What is PR?


News media

News media ("earned media") is when you use media relations to earn the opportunity to appear in a news story. This may also include speaking engagements, awards, and crisis management. People consume news for information, education, and entertainment.

 

Social media

Social media ("shared media") is online user-generated content. This may include social networking, online reviews, reputation management, influencer marketing, influencer sites like groups, questions and answers, and other sites featuring user generated content. People turn to such media to share and discover content.


Web media

Web media ("owned media") is content you’ve created and have full control over. This may include your website, blog, newsroom, search engine optimization, inbound marketing, email marketing, landing pages, etc. People intentionally visit websites to find specific content.

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Yes, PR is measurable!


To not measure communications is lazy and shows a lack of pride in your work, yet most PR firms and professionals don’t know how to measure – and don’t want to. Pride in your work comes from desiring constant improvement and challenging yourself and your team.


In today's competitive landscape, you can’t just rely on media clips, AVEs, and impressions when there are so many more ways to measure PR. Planning ahead and then measuring your progress proves that your PR efforts are on the right track.


The more we challenge our industry and our peers to measure strategic communications properly, the more we can ensure that our profession is ethical, impactful, and credible.

Watch our measurement webinar
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100% focused on PR for regional and national brands.

Medium and large corporations offering products and services in multiple markets (geographic locations, consumer segments and vertical industries)

Companies that want to build awareness, consideration, and sales 

invest in our news, social and web services. 

 

Let us show you how to get more money out of your PR investment.

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Meet our clients

Our clients love working with their Axia Public Relations team. The companies below invested in Axia as a valued, trusted, strategic PR partner. Our clients enjoy increased visibility, credibility, and profits as a result of our public relations campaigns.

Tyra Tutor

Adecco Group North America

“I can’t imagine that any firm could have gotten us as much coverage as Axia… Axia makes us feel like we’re the most important client.”

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David Miller

Brightway Insurance

Axia plays a valuable role in positively publicizing and promoting Brightway Insurance’s growth.

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Marcia Danzeisen

FIS

Axia has met and exceeded my expectations. They have delivered and continue to deliver efficiently. It is refreshing to work with such a professional and highly innovative team.

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Mark W. Boyer

Foundation Financial Group

I have very high standards… Axia has delivered on that.

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Robert Thomas

Tappocity.com

Axia did a tremendous job building our brand and driving inquiries. We couldn’t be more thrilled with the outcome.

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Mark Gurley

Rebounderz

The Axia team did a great job for our company. We are very pleased with our results and will definitely use them again.

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