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Our brand is unknown

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Our brand is in crisis

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We want more leads

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We have a one-time need

Our brand is unknown

How can people do business with your brand if they don't know you exist? Use the power of PR to build your brand and reputation and attract new sales.

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Our brand is in crisis

Do you have an issue? Does your brand need an image or reputation makeover? Between our crisis communications management, our unique online reputation management, and our online review management software, we have the right solution for you.

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We want more leads

The best way to attract new customers is through inbound marketing. Cold calling, networking, tradeshows, and advertising are expensive, ineffective, and inefficient. Shift your marketing dollars to inbound marketing to get more out of them.

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We have a one-time need

Whether it’s a product launch, grand opening, or special event promotion, we apply our PR expertise to solve your specific challenge.

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What is PR?


Earned mediaEarned media is when you’ve leveraged media relations to earn the opportunity to appear in a news story.

Earned media is when you’ve leveraged media relations to earn the opportunity to appear in a news story. People consume news for information, education, and entertainment.


Shared media

Shared media is user-generated content including social media and online reviews. People turn to shared media to share and discover content.


Owned media

Owned media is content you’ve created and have full control over (e.g., your website, blog, newsroom, etc.). People intentionally visit owned media to find specific content.

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Public relations is made of three overlapping elements: earned media, shared media, and owned media.

Yes, PR is measurable!


To not measure communications is lazy and shows a lack of pride in your work, yet most PR firms and professionals don’t know how to measure – and don’t want to. Pride in your work comes from desiring constant improvement and challenging yourself and your team.


In today's competitive landscape, you can’t just rely on media clips, AVEs, and impressions when there are so many more ways to measure PR. Planning ahead and measuring your progress proves that your PR efforts are on the right track.


The more we challenge our industry and our peers to measure strategic communications properly, the more we can ensure that our profession is ethical, impactful, and credible.

Download our measurement ebook
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We are PR experts for midmarket and national brands.

We devote 100% of our team's talents to providing our clients with the industry’s best
strategic communications counsel, services, measurement, and evaluation.

 

Companies that want to build awareness, understanding, trust, and consideration Medium and large corporations offering products and services in multiple markets (geographic locations, consumer segments and vertical industries)

invest in our PR programs, web services, and content development. 

Let us show you how to get more money out of your PR investment.

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Meet our clients

Our clients love working with their Axia Public Relations team. The companies below invested in Axia as a valued, trusted, strategic PR partner. Our clients enjoy increased visibility, credibility, and profits as a result of our public relations campaigns.

Tyra Tutor

Adecco Group North America

“I can’t imagine that any firm could have gotten us as much coverage as Axia… Axia makes us feel like we’re the most important client.”

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David Miller

Brightway Insurance

"Axia plays a valuable role in positively publicizing and promoting Brightway Insurance’s growth."

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Marcia Danzeisen

FIS

"Axia has exceeded my expectations. They have delivered and continue to deliver efficiently. It's refreshing to work with such a professional and highly innovative team."

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Mark W. Boyer

Foundation Financial Group

"I have very high standards … Axia has delivered on that."

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Robert Thomas

Tappocity.com

"Axia did a tremendous job building our brand and driving inquiries. We couldn’t be more thrilled with the outcome."

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Mark Gurley

Rebounderz Indoor Trampoline Arena

"The Axia team did a great job for our company. We are very pleased with our results and will definitely use them again."

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Our leadership team

You’ll enjoy working with us because we're fun, responsive, and awesome! Allow us to introduce ourselves.

Jason Mudd, APR

Managing Partner

Clients love Jason’s team, passion, candor, and commitment. He founded Axia in July 2002.

Full Bio

Katie Boyles

Public Relations Strategist

Clients love Katie’s energy and enthusiasm for their brand, strategy, and measurement. She joined Axia in September 2015.

Full Bio

Becca McClure

Earned and Social Media Engagement Strategist

Clients love Becca’s passion and cooperative spirit. She joined Axia in February 2016.

Full Bio

Nick Guerra

Client Engagement

Nick is a natural innovator. He helps connect new clients to our PR agency. He joined Axia in Sept. 2018.

Full bio

From our blog

Learn more about the latest industry trends and all things PR and inbound marketing from our expert team.

6 tips for writing winning award entries

Submit better award entries by drafting better PR plans

For some, entering a public relations program for a recognition like the Silver Anvil, Image Award, or...

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The 3 most cringeworthy PR fails of 2018

How to keep your company from making reputation-ruining mistakes

Social media is the most accessible tool customers have to learn about your company and become...

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PR for beginners

Every company needs PR to build trust, increase sales, and more

What is public relations?

The world revolves around relationships. Every company has...

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How the public’s lack of trust in the media affects your...

3 ways your company can rise above the fray and maintain a positive image

According to the Knight Foundation, public trust in the media is at an all-time low....

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Lessons in pitching: Tell the whole story

3 tips to improve your pitches

For more than 25 years, I worked as a journalist. During that time, I would pitch story ideas, while simultaneously learning the...

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Being truthful in a crisis is key

Urban Meyer’s denial made a crisis situation more complicated

In any line of communication, the audience must trust you. Your message needs to be clear and...

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