Axia Public Relations helps franchisors build solid brands and attract more franchisees through the use of earned media coverage.
Building a strong franchise is a threefold process. A franchisor must build its brand, attract franchisees, and support those franchisees. Without a strong brand, franchisees will not be interested in the opportunity, and without franchisees, the brand won’t grow.
At Axia, we have years of experience working with franchisors, and we understand the unique PR needs of the franchise business model.
Photo credit: Megan Reeves
Axia helped Brightway Insurance go from a one-location startup to a nationally recognized franchise brand over the course of seven years, with more than 100 stores nationwide. Brightway is now a major player among independent insurance agencies and continues to grow year-over-year due to Axia’s PR influence with local, state, regional, industry, and national media outlets.
“Axia has been by our side since the beginning, and I expect they are going to be by our side as we go forward as well."
- David Miller, CEO of Brightway Insurance
Rebounderz chose Axia to help increase its brand awareness nationwide and grow its franchise units. Our team of experts launched a PR program that reached 69.9 million consumers and business people over a four-month period, leading to more brand awareness for this growing, coast-to-coast franchise opportunity.
“You guys are amazing; I’ve been so impressed with the work you’re doing. You definitely know how to get us that national exposure.”
- Al Palladino, co-founder and president of Rebounderz Franchise and Development, franchisors of Rebounderz Indoor Trampoline Arena
When Money Pages decided to franchise, Axia raised awareness, understanding, trust, and consideration through earned media coverage as the company went from a single entity to a franchisor with locations in multiple states. As a PR firm with franchise expertise, Axia utilized its media relationships to earn media coverage for Money Pages in various national franchise media outlets. Axia additionally used its localized Avalon system to raise local geographic market awareness about the newest franchisees to the coupon magazine as the company expanded into new communities.
Smart franchisors understand that PR – not advertising – builds great brands and reputations and will realize greater ROI for their marketing dollars. Moreover, smart franchisors use PR and media relations – not advertising – to promote the stories of their successful franchisees. It’s just good business. And when franchisors provide PR for their franchisees, it supports a consistent, controlled message and brand position. Everyone wins.
At Axia PR, our team of experts understands the PR needs of the franchise business model and can create a public relations plan to help earn the exposure you need to grow your brand, share your franchise opportunity, and support the success of your franchisees.