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Nationwide franchising launch

Posted by Lianna LeMay

MONEY PAGES                                                                                                                                                                                                   


Money Pages hired Axia to build its brand and reputation prior to franchising nationwide. Axia lead a PR campaign and worked with news outlets on earned media. Such media coverage built the credibility the company needed to position itself as a thought-leader in the publishing, direct mail, and advertising industries.


One example of the earned media Axia was able to get for Money pages.

Money Pages is a monthly coupon and savings publication. When it decided to build its brand and reputation in advance of franchising nationwide, trusted advisors referred the growing company to Axia Public Relations.

IDEAS: Axia knew that Money Pages faced stiff competition in its current markets and even more in the franchising space. Yet, after meeting with company executives, it knew that Money Pages stood apart from its competition and that it needed to claim and communicate its differentiations, such as its innovation and community service stories, to the community, consumers, advertisers and potential franchisees.

RELATIONSHIPS: Side by side, Axia lead Money Pages’ PR campaign and introduced CEO Alan Worley to news outlets – for earned media – covering consumer trends, business, franchise, publishing, direct mail and advertising industries.

RESULTS: During the campaign, Axia earned media coverage for Money Pages, its growth and expansion, its unique company culture, its franchise success and featuring its new franchisees, earning media coverage for the company in daily newspapers, business magazines, television news stations and in industry and franchise trade media. Such media coverage built the credibility that Money Pages needed to position itself as a thought-leader in the publishing, direct mail and advertising industries.

The case study continues as Money Pages plans to open even more franchises in target geographic markets in the coming years.


Entepreneur coverage for Money Pages PR campaign How PR can help you sell more franchises Money Pages PR campaign PR firm for franchising companies
PR firm for franchise companies PR firm for franchising businesses PR firm for franchising businesses Franchise growth with PR
PR agency for franchising PR company for franchising PR company for companies who franchise Money Pages start franchising
Public relations for franchisors Jacksonville franchisor uses Axia PR to build its brand PR agency helps franchisor grow its image PR for franchise business
PR firm helps media company launch franchise offering Using media relations to build your franchise model Money Pages use Axia PR for franchise PR    

Money Pages interviews on NPR member station about its promotion Money Pages benefits from great franchise PR Award-winning franchisor PR  



To learn how we can help your consumer goods company achieve similar results, contact us today at 888-PR-FIRM-8 (888-773-4768).


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Topics: media relations, consumer goods, small companies, medium companies, private companies, B2B, Undercover Boss, franchisors

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