Utilizing a twist on RFID technology, IntelligentM’s “SmartBand” offers hospitals the ability to monitor and improve the cleanliness of each individual health care employee on a 24/7 basis, something simply not feasible previously. In an environment where 70 percent of health care-acquired infections could be reduced or eliminated through proper hand hygiene (instead of costing the industry $35 billion annually), the potential benefits of such a device are tremendous. Yet a great idea does not necessarily translate into a marketing success if relevant audiences are unaware of its existence. Mindful of this fact, IntelligentM sought out a public relations agency that could draw media attention, and that also possessed the technological prowess to discern and target the audiences which could best propel the concept to industry-wide recognition, approval and adoption.
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