Success stories are how we demonstrate our case for the power of public relations. Each business challenge is unique, so we develop custom strategies for every project and program. We provide earned media, shared media, and owned media services for regional and national companies in a variety of industries – and the results speak for themselves.
A publicly traded retail store had an employee and customer altercation, causing the customer to vent her frustration online, which quickly gained negative attention. The retailer reached out to Axia's PR team, who crafted crisis responses for the retailer. Axia’s quick response prevented the news story from going national and from attracting attention from media.
Verizon wanted to reinvigorate one their product's relevance. Axia provided unique positioning with fresh creative, promotions, and a test marketing campaign that supported its sales representatives. Axia exceeded Verizon divisional senior management expectations by delivering new insights and presenting several creative and scalable solutions for promotional deployment.
Southern Comfort hired Axia to promote their brand for “The World’s Largest Outdoor Cocktail Party.” Axia placed Southern Comfort’s celebrity chef and “America’s Chief Entertaining Officer,” on television, radio, print, and online media, as well as promoted Southern Comfort’s Tailgate Zone event. Axia reached more than 432,000 consumers in just two days.
Shoppers World sought Axia for its expert guidance during "Undercover Boss" casting and for PR services to promote the episode. Axia pitched local media, created a media advisory, secured news coverage, and managed Shoppers World’s social media during the broadcast. Axia secured coverage in more than 160 outlets, reaching more than 42.3 million consumers.
Fast-growing It Works!, a lifestyle and wellness products brand in the direct sales industry, sought to increase its brand and product recognition nationally and globally. The company wanted to tell more consumers and prospective independent distributors its unique story and share its signature product, the It Works! Wrap, a tightening, toning, and firming body wrap.
Fast-growing Rebounderz Franchise and Development, franchisors of Rebounderz Indoor Trampoline Arena, wanted to share its success story with more consumers and prospective franchisees. Axia provided account management, crisis communication, media relations, news writing, and media pitching. While working with Axia, in one year, Rebounderz grew from $8 million to $22 million.
Sonray Technologies hired Axia to increase awareness for solar-powered car cooler-ventilators across the United States. Axia pitched the media using product news releases, launch video news release, photos, b-roll and samples. The Kulcar product reached approximately 75.4 million consumers with an estimated assigned publicity value of more than $3.7 million.
L. Gale Lemerand, a serial entrepreneur from Daytona Beach, Florida, hired Axia Public Relations to promote his invention: a touch-free door-opening system for public restrooms. Sanidoor’s goal was to educate consumers and businesses about the product and how it could reduce the spread of germs in public places like restaurants, hospitals, libraries, and other high-traffic areas. Axia launched a...
BeWell Health hired Axia to increase brand awareness and sales of its new product launch, Dr. Hana’s Nasopure. Axia pitched the product to news media outlets across the U.S. The campaign earned media coverage in outlets like Health, Parents, Good Housekeeping, National Inquirer and The Wall Street Journal, and helped boost sales to a reported $500,000 annually.
Thermscrub, a startup health care apparel company, wanted national attention for its product. After being burned by other PR firms, Thermscrub engaged Axia to pitch its product to health care employee and industry news media, earning 36.7 million impressions in 45 days and getting the Home Shopping Network calling.