America’s most admired and fastest-growing brands turn to Axia, one of Forbes’ Best PR Agencies in America. Companies like yours select Axia to share their stories through the news, social media, and online.
These success stories demonstrate the power of public relations to create visibility, trust, consideration, and decisions for brands, products, services, and experts. Because each business challenge is unique, we develop custom public relations strategies, tactics, and measurement programs for every client and campaign – and the results speak for themselves.
L. Gale Lemerand hired Axia to promote his invention, a touch-free door-opening system for public restrooms. Axia launched a PR campaign to educate consumers and businesses about the product. As a result, the news media coverage reached more than five million consumers and decision-makers worldwide, leading to more than $1 million in new distributor sales.
MillerCoors sought out Axia PR to raise public awareness of Miller Lite’s new Vortex bottle and ultimately increase its summer sales. Axia created publicity leveraging the power of local media, a celebrity, and a charity. Axia returned MillerCoors’ investment more than 10 times with positive news and social media coverage.
Verizon wanted to reinvigorate one of its most staple products and increase its relevance. This campaign provided the product with unique positioning, fresh creative, promotions, and a test marketing campaign that supported their sales representatives. As a result, this campaign exceeded expectations by delivering new insights and presenting scalable solutions for promotional deployment.
IT WORKS! hired Axia to increase its brand and product recognition nationally and globally. Axia developed company and product pitches to promote to top media outlets. More than 900 media outlets ran stories about IT WORKS!, reaching 2.1 billion consumers.
Brown-Forman wanted to promote its Southern Comfort brand at “the world’s largest outdoor cocktail party.” This public relations campaign secured Southern Comfort’s celebrity chef placement on television, radio, print, and online media to promote its Tailgate Zone event. As a result, the campaign reached more than 432,000 consumers in just two days.
REBOUNDERZ FRANCHISE AND DEVELOPMENT
Fast-growing Rebounderz Franchise and Development, franchiser of Rebounderz Indoor Trampoline Arena, wanted to share its success story with consumers and prospective franchisees. Axia provided account management, crisis communication, media relations, news writing, and media pitching. While working with Axia, in one year, Rebounderz grew from $8 million to $22 million.
Shoppers World's CEO wanted to be on "Undercover Boss." To do that, he needed expert guidance for a public relations firm to help with the pitch, casting, and services to promote him on the episode. This campaign pitched secured news coverage, and managed Shoppers World’s social media during the live broadcast. As a result, millions of U.S. consumers watched the live episode and social media engagement went viral.
A publicly traded, billion-dollar American discount men's and women's department store chain with 280 stores in 29 states experienced an employee-customer altercation, causing the customer to vent their frustration online, which quickly gained negative attention. This campaign crafted crisis responses to prevent the story from going national and attracting further media attention. As a result, the store implemented new training programs and customer feedback solutions to better serve its consumers.
Sonray Technologies hired Axia to increase awareness for solar-powered car cooler-ventilators across the United States. Axia pitched the media using news releases, launch video news release, photos, b-roll, and samples. The product reached approximately 75.4 million consumers with an estimated assigned publicity value of more than $3.7 million.
BEWELL HEALTH - DR. HANA’S NASOPURE
BeWell Health hired Axia to increase brand awareness and sales of its new product, Dr. Hana’s Nasopure. Axia pitched to news media outlets nationally. The campaign earned media coverage in outlets like Health, Good Housekeeping, and The Wall Street Journal, and helped boost sales to a reported $500,000 annually.
Thermscrub hired Axia to get national attention for its product, an innovative medical personnel uniform. Axia pitched the product to health care employees and industry news media. Thermscrub earned 36.7 million impressions in 45 days.
NIP ENERGY DIP
Lee Lewis hired Axia to educate consumers about NiP Energy Dip as a tobacco-free alternative to traditional chewing dip. Axia ran an effective PR campaign, gaining media exposure and helping attract retailers that would carry the product. Sales increased by approximately 40% during the campaign.
AVIANNE & CO. JEWELERS
Avianne & Co. hired Axia to strengthen its reputation as a custom jeweler and increase online sales. Axia developed relationships with top jewelry industry and trade publications and pitched stories about the pieces the company creates for celebrities. Axia secured more than 560 articles, totaling more than 680 million consumer impressions.
Money Pages hired Axia to build its brand and reputation prior to franchising nationwide. Axia lead a PR campaign and worked with news outlets on earned media. Such media coverage built the credibility the company needed to position itself as a thought-leader in the publishing, direct mail, and advertising industries.
BUBBLES DRY CLEANERS
Bubbles hired Axia to help brand the soon-to-be-launched dry cleaning franchise. Axia created a complete corporate identity package, store-front and interior logo signage, direct-response mailers, print ads, and more. With Axia, the franchise successfully launched seven stores in its first few months.
A1A Solar Contracting
When A1A Solar announced it was installing Florida’s largest private rooftop solar array, it hired Axia to handle all media relations. Axia developed a news release that it pitched to media outlets. Axia earned A1A Solar Contracting eight news articles and corresponding social media mentions.