America’s most admired and fastest-growing brands turn to Axia, one of Forbes’ Best PR Agencies in America. Companies like yours select Axia to share their stories through the news, social media, and online.
These success stories demonstrate the power of public relations to create visibility, trust, consideration, and decisions for brands, products, services, and experts. Because each business challenge is unique, we develop custom public relations strategies, tactics, and measurement programs for every client and campaign – and the results speak for themselves.
Brightway Insurance, a start-up independent insurance agency, wanted to grow its brand. This campaign helped build Brightway’s brand recognition and positioned its CEO as a thought leader in the industry. As a result, news coverage, including a Kiplinger's Personal Finance article featuring Brightway Insurance as one of the top eight franchise opportunities in the U.S., helped the company become a thought leader in the franchise and insurance industries.
Dave & Buster’s
Dave & Buster’s, a national entertainment and restaurant chain, sought attention for its first Florida Panhandle location grand opening. Axia developed a PR strategy to generate local media coverage and attract attention for the grand opening. Through these efforts, the Panama City Beach restaurant grossed the second-highest opening-day sales in Dave & Buster’s 31-year history and led to thousands of RSVPs for the VIP grand opening events.
REBOUNDERZ FRANCHISE AND DEVELOPMENT
Fast-growing Rebounderz Franchise and Development, franchiser of Rebounderz Indoor Trampoline Arena, wanted to share its success story with consumers and prospective franchisees. Axia provided account management, crisis communication, media relations, news writing, and media pitching. While working with Axia, in one year, Rebounderz grew from $8 million to $22 million.
Shoppers World's CEO wanted to be on "Undercover Boss." To do that, he needed expert guidance for a public relations firm to help with the pitch, casting, and services to promote him on the episode. This campaign pitched secured news coverage, and managed Shoppers World’s social media during the live broadcast. As a result, millions of U.S. consumers watched the live episode and social media engagement went viral.
A publicly traded, billion-dollar American discount men's and women's department store chain with 280 stores in 29 states experienced an employee-customer altercation, causing the customer to vent their frustration online, which quickly gained negative attention. This campaign crafted crisis responses to prevent the story from going national and attracting further media attention. As a result, the store implemented new training programs and customer feedback solutions to better serve its consumers.
The pawning industry remains relatively misunderstood by much of the public, but SMART Financial is working to change that perception. This campaign leverages the media to share business stories and build relationships, showcasing SMART Financial’s positive impact on the community. As a result, SMART Financial opened 63 stores in two years and changed the communities’ prior perception of the pawn industry.
Brightway Insurance, a start-up independent insurance agency, wanted to expand its brand locally and nationally. When State Farm exited Florida's home insurance market, this campaign worked to expand Brightway Insurance’s recognition and position its CEO as a thought leader. As a result, this campaign helped position Brightway Insurance as a trusted go-to insurance expert, leading to a 300% increase in call volume in two weeks.
Josh Railey was leaving a restaurant when he saw a car on fire and, without hesitation, ran to the car and rescued the baby. This campaign helped spread his story to media outlets to millions of people and show SMART Financial’s influence on the community. His story appeared on more than 100 CNN affiliates and 58,000 social media interactions, and earned him recognition as an American Red Cross 2021 Red Cross Hero.
Brightway Insurance wanted to grow its emerging brand. Researching editorial calendars and pitching media, this multi-year PR campaign helped generate inbound franchisee leads for Brightway Insurance. This campaign helped Brightway Insurance build a strong brand, generate viral earned media coverage, and create a reputation in business and franchise trade media as a smart franchise investment.
Sonray Technologies hired Axia to increase awareness for solar-powered car cooler-ventilators across the United States. Axia pitched the media using news releases, launch video news release, photos, b-roll, and samples. The product reached approximately 75.4 million consumers with an estimated assigned publicity value of more than $3.7 million.
Sleiman Enterprises leased property from the city of Jacksonville, entered litigation around property maintenance, parking, and accessibility issues. With multiple concerns, Axia recommended to launch LandingFacts.com to provide a communication channel to access information. Reporters often mentioned, linked back to LandingFacts.com spreading our messages further.
THE JACKSONVILLE LANDING
During a video game tournament, a player opened fire, killing two co-players, wounding 10 other participants. Axia provided immediate crisis management for the client, reactively mended the reputation of the iconic Jacksonville landmark. There were 13,404 news media stories covering the incident – only 12 articles mentioned the client.
BEWELL HEALTH - DR. HANA’S NASOPURE
BeWell Health hired Axia to increase brand awareness and sales of its new product, Dr. Hana’s Nasopure. Axia pitched to news media outlets nationally. The campaign earned media coverage in outlets like Health, Good Housekeeping, and The Wall Street Journal, and helped boost sales to a reported $500,000 annually.
AVIANNE & CO. JEWELERS
Avianne & Co. hired Axia to strengthen its reputation as a custom jeweler and increase online sales. Axia developed relationships with top jewelry industry and trade publications and pitched stories about the pieces the company creates for celebrities. Axia secured more than 560 articles, totaling more than 680 million consumer impressions.
Foundation Financial Group
Foundation Financial Group wanted to gain nationwide exposure. This campaign earned media coverage for the company's accomplishments and highlighted its fast growth. As a result, Foundation Financial Group has increased its visibility locally, regionally, and nationally, which, in turn, has increased the company’s ability to grow revenue and expand by entering new geographic markets and adding additional financial services exponentially.
RICK KEFFER DODGE CHRYSLER JEEP
After eight successful years in business, Rick Keffer Dodge Chrysler Jeep wanted to maximize repeat sales from prior customers. To achieve that goal, the AXIA team created a quarterly “Keffer Club” newsletter for the 4,000 customers who had purchased a new or used vehicle from the dealership in the past five years. This focused strategy resulted in a record-high sales figures for the following two quarters, exceeding monthly sales goals set by the Chrysler Corporation.