At Axia Public Relations, media relations is our specialty. We branded our media relations service as NewsBureau.
A news story written about your product or service has six times the readership and three times the credibility of an advertisement of the same size, according to Starch Research. Eighty-nine percent of Americans agree that reading about a company in the news is more influential and credible than reading a company’s advertisements. Therefore, unpaid advertisements are more likely to gain consumer trust and loyalty, ultimately boosting brand credibility while increasing your company’s profits. To achieve this type of positive coverage, your company must maintain strong communications with news outlets.
What makes a story newsworthy? Pay close attention to these 10 elements of newsworthiness to see which apply to your particular announcement.
At Axia Public Relations, we have excellent working relationships with the news media, including local, regional, national, and industry media outlets on all platforms – newsletters, newspapers, magazines, radio, television, blogs, podcasts, websites, etc.
We positively position our clients to generate earned media coverage following our 18-step documented proven process We also post our clients' news to commercial newswires and distributors of news releases.
Earned media coverage builds awareness, understanding, trust, and consideration.
By teaming up with Axia’s media relations talent, your company will secure a well-connected, results-oriented PR partner that helps drive your organization to the top of your industry.
Most earned media coverage comes from pitching a client's certified spokesperson(s) as helpful expert sources with commentary and insight on existing industry, profession, or lifestyle news, instead of only pitching the company's own announcements. "Topics pitched" above refers primarily to this expert commentary opportunity. Company-specific announcements are covered separately under "News release writing and pitching," which intentionally runs on a less frequent cadence.
