Valuable resources to expand your marketing potential
Hiring a public relations firm is an exciting time for most companies. However, sometimes, people get so enthusiastic about their product/service and story that they jump in headfirst without fully preparing themselves. Learn these 15 mistakes companies make when hiring a PR firm.
How do you measure PR? This is one of the first questions prospective clients ask us – and it’s a great one. It goes to the crux of how Axia Public Relations provides superior PR services aligned with your company goals.
Are you ready to collect leads while you sleep? We’ve put together a complimentary 50-page guide that tells you all you need to know about inbound marketing and how to implement it at your company.
Axia Public Relations provides the guide to maximizing your public relations investment. To get maximum impact from your investment, you need to keep the momentum going. In this e-book, you’ll learn just how. We provide 21 strategies to help you extend the reach of your PR investment from website tactics and social media posts to often overlooked in-house opportunities and press release wire services. Grab the e-book today and don’t miss an opportunity to further the reach of your PR campaign.
Effective reputation management is the art of knowing how to manage your reputation and repair it after negative comments appear against you and your company. In an age where everyone has access to the internet and where most use social media, people’s opinions matter. One negative comment can become public and instantly very prominent.
Good media relations is the keystone of good public relations. Earned media coverage is more powerful than any form of advertising, and a positive news story is not only more credible than an ad, it will continue telling your story for years online (unlike advertising, which disappears as soon as you quit paying for it). It bears repeating that you want the media on your side, however, every day, companies and inept PR firms alienate reporters, editors, bloggers, and producers.
Social media is a great way to make new connections, build relationships and start conversations with target audiences. The first key to social media success is to decide who those audiences are and what you hope to accomplish by engaging them.
Have you been thinking about firing your public relations firm? Perhaps you aren't enjoying as much earned media coverage and other results as you did at the beginning of the relationship or you aren't receiving the same attention from your PR firm. Maybe it’s the chemistry, or maybe you just can’t pinpoint exactly why you aren't happy. Your relationship with your PR firm is critical to your success in earning media coverage.
Not having a crisis communications plan in place could mean the end of your company. Every company faces a crisis at one point or another. If handled correctly, you can minimize and even leverage it to build deeper trust with customers and the community. However, one mistake can spiral out of control, causing chaos or even irreparable damage. Axia Public Relations will work with your company to develop a comprehensive crisis plan of action.
Based on research, Axia’s complimentary report will show you what your industry peers and other companies of the same size are spending on PR; how they’ve structured their PR efforts; how much of their public relations budgets are invested in outside firms; and how they evaluate their success.