The Public Relations Blog

As a senior at Louisiana State University, Alannie Broussard accomplished many things during her time as a public relations student. She’s the student vice president of LSU’s Public Relations Student Society of America chapter and completed numerous PR internships. This includes helping the Greater Baton Rouge Food Bank raise more than $5,000 via a social media campaign, 10 times more than the previous year’s amount.

 

And now, she’s the 2020-2021 recipient of the Axia Public Relations scholarship. 

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PR campaign to help large organizations vaccinate thousands for COVID-19

 

Health Hero, the nation’s largest on-site mobile mass vaccinator, selected Axia Public Relations to share its vaccination capabilities with America’s largest preauthorized injection companies and largest employers to inoculate COVID-19 as quickly as possible.

 

As pharmaceutical companies continue to race to bring their COVID-19 vaccine to market, Health Hero is gearing up to administer the vaccine to as many government agencies, large employers, and preauthorized injectors as possible. It desired a strategic public relations partner to guide its communications and position the company as the leader for COVID-19 mass vaccination capabilities.

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“What we’ve got to do is help people prioritize and realize that great PR, great marketing comes from a big idea.”

 

O’Dwyer’s PR Report featured Axia Public Relations’ CEO and Managing Partner Jason Mudd in its video series PR’s Top Pros Talk. Jason spoke about improving brainstorming sessions and adapting ideation sessions from an office environment to a remote one. 

 

Everyone has creativity in them, and not everyone knows how to unlock it. For some, creativity comes naturally. For others, it takes a while for it to emerge. And how, exactly, do you reach your full potential with creativity? And what about in the remote environment?

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JACKSONVILLE, Fla. — Ad World Masters named Axia Public Relations to its Agency of the Year awards list for 2020.

 

Out of more than 11,400 agencies worldwide in Ad World Masters’ database, only 563 agencies from 74 countries qualified as an Agency of the Year.

 

“We must be disrupting the industry if our PR laser-focused agency earned a spot among the top-ranking advertising agencies without offering paid media and advertising services,” said Jason Mudd, Axia’s CEO and managing partner.

 

Axia earned this achievement after Forbes recently named Axia as one of America’s best PR firms for 2021. 

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Forbes named Axia Public Relations one of America’s best PR firms for 2021.

 

Out of 5,000 PR firms considered, Forbes’ list included 200 firms. That arguably ranks Axia in the top 4% of PR agencies nationwide.

 

“As we reflect on why Forbes selected us, it’s likely our innovative approach to PR that our clients and industry peers recognized our talented PR agency team, proven processes, and value-driven approach,” said Jason Mudd, Axia’s CEO and managing partner.

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Oct. 12, 2020 – Despite a global pandemic economic recession, Axia Public Relations recruited Emily Barrett to the “A-Team” as a social media specialist. 

 

Emily develops unique, innovative, and engaging social media content for the PR agency’s clients.

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In memory of George Floyd...

We've created the George Floyd Business Mentor Program, an absolutely free program that's open to 50 black men who want to succeed in life, business, and personal finance.

 

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While we didn't expect COVID-19, we knew we should be preparing for any emergency or disaster

 

Axia Public Relations was an early adopter of cloud technologies in 2004. 

 

In 2007, we created disaster recovery systems to give our colleagues across North America remote access to our agency servers. In 2009, we transitioned to 100% cloud, with data servers redundantly hosted at multiple geographic secure locations.

 

In October 2014, we encouraged our team to work from home as many as three days per week, depending on their role and location.

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Axia Public Relations promoted Clarissa Schearer to public relations associate. She works closely with regional and national construction, home services and professional services clients. Using news, social and web media, she helps clients build awareness, trust and consideration with their target audiences. Prior to joining Axia in August 2019, she had years of retail, theme park and quick service restaurant experience. 

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It may seem strange for a company to announce employee turnover, yet after 63 months of zero employee turnover, our PR agency is celebrating.

We're very proud of this streak and simultaneously happy for these two individuals to find new homes with new employers and new opportunities that better fit their needs.

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