The Public Relations Blog

This is one story about PR and small businesses. Read How small companies do PR and what big companies can learn from them for more.

Our public relations agency specializes in helping regional and national companies with news, social, and web services to build awareness, consideration, and sales for their companies' experts, products, and services. This includes a special focus on construction, professional services, and consumer services companies as well as franchisors. 

With COVID-19 and the economy on hold, there's a huge need and opportunity for thoughtful and strategic corporate communications

Beyond the "what we're doing to prepare for coronavirus" messages that overwhelm your inbox, your brand needs help communicating during COVID-19 and the economic climate. PR firms are busy helping clients with external and internal communications.

Now is not the time to go silent. Now is the time to stay visible by helping your target audience adjust, survive, and thrive in the current environment.

Research shows that telecommuters can save at least $2K and often more than $7K

This is one story in our series on the benefits of working from home. Read about how remote employees can be more productive than office ones for more.

In addition to letting you avoid the stench of Payroll Stan’s microwaved fish, working remotely (like from home) can save employees a ton of time and money.

According to research from The Ladders, MarketWatch, and other sources, employees really want to work from home. In fact:

Too often companies discount the value of media coverage. Some get anxiety, others are too busy, but most don't know what to do. The media has a responsibility to cover business news and industry trends. Your organization has a critical role in this process. With a prompt and strategic response, your business can leverage opportunities for media coverage. These tips will help you manage calls from the media. 

An effective media relations campaign should increase awareness and understanding for your company’s product or service. Follow these tips to ensure a successful campaign.

It’s possible to attract media attention even if you think nothing within your company is newsworthy. Use the following tips to identify and create news for your business, ultimately gaining the publicity you desire.

Developing a public relations or marketing plan can seem like a tedious, time-consuming task, but with the right planning and a map, you will save time, money and enjoy more success. 

Today, I want to share with you the work Axia Public Relations is doing on earned media and helping clients with news coverage. TV newsrooms often keep a daybook for their news shows, which they use to see topics they want to cover each day and in the future. If you want the news team to cover your story, you need to be in that daybook. And, if you have a big announcement, you want to be first on the list. It’s important to know where you rank on the list because the list could be five things, or it could be 20.

It may seem strange for a company to announce employee turnover, yet after 63 months of zero employee turnover, our PR agency is celebrating.

We're very proud of this streak and simultaneously happy for these two individuals to find new homes with new employers and new opportunities that better fit their needs.

Here's how to approach a PR firm and create a long-lasting, beneficial partnership.

Many companies would benefit from a real-life example of how to properly engage a PR firm. 

Most companies try to approach hiring a PR agency (or any creative or professional services firm) the same way they buy office supplies: in bulk. This technique gets a company a commodity PR agency. And then the company wonders why the relationship is cold, the ideas aren't creative, and the results are flat.