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The Public Relations Blog

We frequently blog about the latest public relations corporation communications, and marketing topics, tips, and trends. Our blog is one of the 100 Best Public Relations Blogs for 2023, according to FeedSpot. Please help yourself to our insights and be sure to subscribe to our weekly blog notifications.

Jason Mudd

Jason Mudd Jason Mudd, APR, is CEO of Axia Public Relations. He is certified in inbound marketing and is an Emmy Award-winning, accredited public relations practitioner, speaker, author and entrepreneur. Jason has been CEO of Axia since 2002. Connect with Jason on Twitter @jasonmudd9 and Axia Public Relations @axiapr. Be sure to tweet and share your thoughts below. We’ll read and respond to each of them. Learn more about Jason Mudd. Read Jason's recent blog posts below.
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PR and Privacy

Data privacy is a huge concern for many companies. From TikTok and Facebook facing record-breaking fines to Airbnb admitting its “listening” for parties during big holiday weekends, companies are walking a treacherous road. The future of PR may well hang in the balance.

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Topics: digital PR, crisis communications, shared media, social media, 60-Second Impact

Know Your Audience

From 420-themed marketing from global brands to Anheuser-Busch’s absolute blunder in corporate comms, opportunities to connect (or not) abound. The key to creating unforgettable brand moments is to know your audience. Doing so, well, takes data.

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Topics: PR tips, strategy, 60-Second Impact

How to Communicate Negative News

From layoffs to the banning of an entire social media platform, the world of corporate communications can be a minefield to traverse. Companies that rise above display this common trait: empathy.

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Topics: crisis communications, shared media, social media, 60-Second Impact

In Public Relations, Integrity Is Crucial

In a world of fake content, the noise your communication team is fighting through has never been greater. Amazon and Dove show how empathetic marketing paired with proactive reputation management can make all the difference.

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Topics: online reputation management, 60-Second Impact

The Great March Madness Marketing Machine

Taking advantage of all the hype around an annual event takes more strategy than you may think. With changing buyer behavior, we’ll look at how top brands like Wendy’s, Macy’s, and Estee Lauder are embracing new technology to engage the audience in unforgettable ways. 

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Topics: PR tips, 60-Second Impact

Remaining Relevant in the Era of Rise and Falls

Global unrest politically, economically, and socially put 2023 as a tumultuous time, especially in public relations. With top Super Bowl sponsors like Pepsi and social media giant TikTok surging past the noise, in 2023, it all comes down to adaptability. 

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Topics: PR tips, shared media, social media, 60-Second Impact

Flipping the Script with Crisis Communications

As we close out 2022, we look back on the battlefield that has been PR and corporate communications for the past year. Lessons learned from the likes of Twitter, Expedia, and Del Taco showcase how savvy teams are leveraging old dogs and a few new tricks to keep their brands front and center in consumers’ minds. 

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Topics: crisis communications, shared media, social media, 60-Second Impact

Building Customer Loyalty Starts Early

November 2022 – Meeting Your Audience Where They Are Based on Where They’ve Been


McDonald’s and YouTube influencers (aka YouTubers) are showcasing how brands today can reach their audience on a more intimate level than ever before. From adult Happy Meals that create the “warm fuzzies” for adults to landing perfectly in the laps of millions of click-hungry followers, these two households are putting on a MasterClass in emotional branding.

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Topics: PR tips, 60-Second Impact

What to Do When Things Go Wrong in PR

October 2022 – Corporate Comms Strategies to Use in Unprecedented Situations


A slew of recent headlines has showcased a unique challenge for PR teams — how to approach bad publicity and what to say when there is no precedent to take. We’ll look at two examples, one bad and one good, of how to shape your communications strategy in unprecedented times.

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Topics: environmental, crisis communications, 60-Second Impact

Brands Capturing the Audience With Strategic PR “Stunts”

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September 2022 – Brands Capturing the Audience With Strategic PR “Stunts”


PR “stunts” have somewhat of a bad reputation around them. However, a disruptive campaign that’s wildly creative has shown time and again just how powerful it can be for generating buzz. Here, we’ll look at two examples from brands relying on the concept of stunt marketing to explode visibility even beyond their traditional audience.

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Topics: PR tips, strategy, 60-Second Impact

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