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The Public Relations Blog

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Jason Mudd

Jason Mudd

Jason Mudd, APR, is CEO of Axia Public Relations. He is certified in inbound marketing and is an Emmy Award-winning, accredited public relations practitioner, speaker, author and entrepreneur. Jason has been CEO of Axia since 2002.


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Recent Posts:

Misaligned communications: The PR killer

  1. Lessons from the Nintendo Switch 2 pre- and post-launch
  2. X hires third PR lead in a year
  3. 60-second close: Aligning messaging with reality

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Topics: PR tips, 60-Second Impact

Be ready when the moment for PR genius strikes

  1. Baseball + Oscar Mayer + AI = a PR home run
  2. Hostess rolls out “Munchie Mobile” on 4/20 to reach millennials and Gen Z
  3. 60-second close: PR strategy in a transforming experience economy

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Topics: shared media, social media, 60-Second Impact, artificial intelligence

PR strategy in a transforming experience economy

  1. Epic Universe’s opening day dominates social media with viral organic posts
  2. Lowe’s launches new strategy, closing several underperforming locations
  3. 60-second close: PR strategy in a transforming experience economy

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Topics: strategy, 60-Second Impact

Axia hits Q1 2025 Milestones, Momentum, and Mission

At Axia Public Relations, we build programs that deliver earned media, thought leadership, and online visibility for ambitious brands. In Q1, we sharpened our focus, upgraded our social media and SEO team, added new client partnerships, and launched upgraded service packages already producing measurable results.


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Topics: agency news

Control your PR narrative, or someone else will

  1. Is Tesla experiencing a brand crisis?
  2. Chewy's recent content shows the power of thought leadership
  3. 60-second close: Set your narrative, or someone else will

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Topics: thought leadership, crisis communications, 60-Second Impact

350 Quick Wins: Axia accelerates your PR success

Axia achieves quick wins to boost your PR ROI early.

 

When you invest in a public relations firm, you want to see results quickly. 

 

As your long-term strategies start to progress, achieving quick wins is crucial for building your confidence. Early, measurable successes create momentum, reassure stakeholders, and ensure a return on investment.

 

Quick wins are not just about delivering immediate results. They are also an opportunity to see how your PR team is committed to helping you achieve your goals.

 

At Axia Public Relations, every moment counts. That's why we crafted more than 350 strategies and tactics (within our 20 PR and content services) to generate results within the first 30-90 days we work with you. As part of our onboarding process, these early wins validate the PR process and lay the foundation for your sustained growth.


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Topics: PR tips

What I wanted to tell CNN about Elon Musk and Tesla's PR crisis from DOGE and Trump protests

Why media training matters, especially when it doesn't go exactly as expected

 

I recently joined CNN International live to discuss Elon Musk, Tesla, and the growing conversation around leadership, politics, and brand equity. The topic was timely, the segment was well-produced, and the anchor was thoughtful. Still, like many media appearances, it didn’t go exactly how you envision it.


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Topics: spokesperson training, earned media, news media

From Delta to Hollywood: PR lessons in reputation management

  1. Delta’s crisis response is a masterclass in crisis communications
  2. Media ethics lessons from the Baldoni/Lively case
  3. 60-second close: Protecting reputation and trust

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Topics: crisis communications, 60-Second Impact

Layoffs and cyberattacks: Are you prepared?

  1. CNN lays off over 200 staff after viewership decline
  2. Rise in cyberattacks makes advanced crisis communication planning critical
  3. 60-second close: Adaptation and forethought are PR priorities

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Topics: crisis communications, 60-Second Impact

Proactive PR for trends & tumult

  1. UnitedHealth Group CEO shares mournful communication following his colleague’s death
  2. Top measurement trends to watch for in 2025 as PR goes digital
  3. 60-second close: Strategic communications are proactive

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Topics: measurement, 60-Second Impact

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