The Public Relations Blog
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Jason Mudd
Jason Mudd, APR, is CEO of Axia Public Relations. He is certified in inbound marketing and is an Emmy Award-winning, accredited public relations practitioner, speaker, author and entrepreneur. Jason has been CEO of Axia since 2002.
Learn more about Jason Mudd.
Read Jason's recent blog posts below.
Recent Posts:
2. Starbucks Korea fires CEO after controversial “Tank Day” promotion
3. 60-second close: PR is risk management
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Topics: crisis communications, branding, 60-Second Impact
1. Boeing’s ongoing crisis reveals the dangers of slow communication
2. FGS Global finds crises to be a brand-wide test
3. 60-second close: How crisis communication defines modern PR
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Topics: crisis communications, corporate communications, 60-Second Impact
1. PR investments to double by 2028, according to Gartner
2. Forbes: You can’t buy credibility
3. 60-second close: Earning credibility in 2026
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Topics: PR tips, investment, 60-Second Impact, artificial intelligence
Your organization should borrow this journalism technique for media pitches
Most corporate stories fail before a journalist finishes reading the first paragraph.
Not because the company lacks news. Not because the topic lacks relevance.
But the story lacks a “narrative arc.”
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Topics: earned media, news media, story telling
Reputation, credibility, and media relationships develop over time. Companies expecting immediate results from PR often misunderstand how earned media actually works.
Many executives approach public relations expecting quick results, similar to advertising. In reality, earned media works differently. In this article, Axia Public Relations explains why successful PR strategies unfold over years and why consistent effort produces the strongest results.
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Topics: media relations, earned media, news media
1. L'Oreal uses emotional psychology in AI to keep its audience talking
2. Patagonia demonstrates authority-based success in AI search
3. 60-second close: Emotional tact and trust win over manipulation
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Topics: SEO, 60-Second Impact, artificial intelligence
Data breaches no longer just threaten your systems; they threaten your reputation.
In today’s real-time digital environment, companies must be ready to communicate quickly, clearly, and credibly when cyber incidents occur. What you say (or don’t say) in the first few hours can either protect or permanently damage your brand’s reputation.
Here’s how to respond when a breach hits and prepare your team before the next one.
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Topics: crisis communications
1. Dr. Pepper’s influencer jingle becomes PR gold
2. Learn from “protein-washing” trends
3. 60-second close: Build trust and keep it real
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Topics: shared media, social media, 60-Second Impact
Most press releases don’t earn media coverage. That’s not because “the media is broken.” It’s because most press releases aren’t written for journalists or their audiences.
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Topics: media relations, news release, press release syndication
1. PR in 2026 will be smarter, more human, and more accountable
2. Why Spotify Wrapped wins and what PR pros should steal
3. 60-second close: The new rules of PR
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Topics: story telling, 60-Second Impact
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