The Public Relations Blog

1. Lessons from the Nintendo Switch 2 pre- and post-launch
2. X hires third PR lead in a year
3. 60-second close: Aligning messaging with reality

1. Baseball + Oscar Mayer + AI = a PR home run
2. Hostess rolls out “Munchie Mobile” on 4/20 to reach millennials and Gen Z
3. 60-second close: PR strategy in a transforming experience economy

1. Epic Universe’s opening day dominates social media with viral organic posts
2. Lowe’s launches new strategy, closing several underperforming locations
3. 60-second close: PR strategy in a transforming experience economy

At Axia Public Relations, we build programs that deliver earned media, thought leadership, and online visibility for ambitious brands. In Q1, we sharpened our focus, upgraded our social media and SEO team, added new client partnerships, and launched upgraded service packages already producing measurable results.

1. Is Tesla experiencing a brand crisis?
2. Chewy's recent content shows the power of thought leadership
3. 60-second close: Set your narrative, or someone else will

Axia achieves quick wins to boost your PR ROI early.

When you invest in a public relations firm, you want to see results quickly. 

As your long-term strategies start to progress, achieving quick wins is crucial for building your confidence. Early, measurable successes create momentum, reassure stakeholders, and ensure a return on investment.

Quick wins are not just about delivering immediate results. They are also an opportunity to see how your PR team is committed to helping you achieve your goals.

At Axia Public Relations, every moment counts. That's why we crafted more than 350 strategies and tactics (within our 20 PR and content services) to generate results within the first 30-90 days we work with you. As part of our onboarding process, these early wins validate the PR process and lay the foundation for your sustained growth.

Why media training matters, especially when it doesn't go exactly as expected

I recently joined CNN International live to discuss Elon Musk, Tesla, and the growing conversation around leadership, politics, and brand equity. The topic was timely, the segment was well-produced, and the anchor was thoughtful. Still, like many media appearances, it didn’t go exactly how you envision it.

1. Delta’s crisis response is a masterclass in crisis communications
2. Media ethics lessons from the Baldoni/Lively case
3. 60-second close: Protecting reputation and trust

1. CNN lays off over 200 staff after viewership decline
2. Rise in cyberattacks makes advanced crisis communication planning critical
3. 60-second close: Adaptation and forethought are PR priorities

1. UnitedHealth Group CEO shares mournful communication following his colleague’s death
2. Top measurement trends to watch for in 2025 as PR goes digital
3. 60-second close: Strategic communications are proactive