The Public Relations Blog

Jason Mudd

Jason Mudd Jason Mudd, APR, is CEO of Axia Public Relations. He is certified in inbound marketing and is an Emmy Award-winning, accredited public relations practitioner, speaker, author and entrepreneur. Jason has been CEO of Axia since 2002. Connect with Jason on Twitter @jasonmudd9 and Axia Public Relations @axiapr. Be sure to tweet and share your thoughts below. We’ll read and respond to each of them. Learn more about Jason Mudd. Read Jason's recent blog posts below.
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Recent Posts:

Four reasons why WordPress is not for company websites

WordPress might be the most popular content management system, yet it’s not the best for company websites. There are smarter, safer platforms available that offer the perks of WordPress without the hassle and risk.


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Topics: web design & development, web media

How to use inbound marketing to grow leads and sales

The digital age has changed marketing. Old-school tactics, like cold calling and direct mailing, are no longer effective as a means of increasing sales. Consumers have more control over what advertising they encounter, and most mass marketing campaigns are an exercise in futility. To grow leads and sales, you must attract prospective customers through thoughtful, insightful, informative, and entertaining content. In other words, you need a winning inbound marketing strategy.


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Topics: digital PR, PR tips, inbound marketing

What's the best solution for a U.S. news media contact database?

Public relations software is one of the many important tools for earning media coverage

 

Every week a prospective client, PR agency peer, or another PR professional asks us:
“what's the best solution for a U.S. news media contact database?”

 

It’s not an easy answer. It’s like asking “what’s the best automobile?” 

 

At Axia, we've tried them all. And the simple answer is each has their pros and cons.


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Topics: media relations, news media

How to measure crisis PR and why you should

No company is safe from crisis as we’ve seen with the coronavirus pandemic. Although your communications strategy and tactics must shift to crisis communications during a time of emergency, it’s still of utmost importance to monitor and evaluate your company’s coverage as it weathers the storm.

 

You should continue to measure your company communications during a crisis, and you should include these four values in your criteria.


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Topics: crisis communications, measurement

Are commercial newswires effective for public relations?

Commercial newswire services charge companies to distribute their news. 

 

The big players in this space – at least in the U.S. – are Business Wire, Cision PR Newswire, Cision PR Web, GlobeNewswire, etc.

 

These are often confused with newswire services also known as news agencies.


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Topics: media relations, NewsBureau

I’m not sure what PR is, but I know our company needs it

Over the years, I’ve heard many businesspeople say, “I’m not sure what PR is, but I know our company needs it.”

 

When people think of public relations, they tend to associate it with news coverage. This is what PR pros call “earned media.” The dictionary defines earned media as “publicity gained through promotional efforts other than paid media advertising.”

 


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Topics: public relations, PR tips

What are SMARTER PR objectives?

Let’s get SMARTER about PR

 

By now, you’ve probably heard about SMART objectives and using them for PR. We blog about SMART objectives and how to be a SMART communications pro frequently.

 

There’s a movement to add ER to SMART objectives and push for SMARTER objectives, and we love it! 

 


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Topics: PR tips, measurement

Axia announces the George Floyd Business Mentor Program

Today, in memory of George Floyd...


We've created the George Floyd Business Mentor Program, an absolutely free program that's open to 50 black men who want to succeed in life, business, and personal finance.

 


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Topics: agency news

What are vanity metrics? Do they really matter in PR?

The definition of vanity metrics, and why they don’t really matter.

 

What we usually think of as vanity metrics are numbers like impressions, advertising value “equivalents” (AVEs), mentions, likes, shares, re-tweets, clicks, page views, downloads, etc. Although some vanity metrics may be important for historical benchmarking or baseline purposes, they shouldn’t be relied on for real intelligence. 

 

Vanity metrics are good for feeling “warm and fuzzy” and bad for action. In other words, vanity metrics are numbers that feel important yet are fundamentally superficial, or worse, deceptive. They are numbers for numbers’ sake.

 


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Topics: measurement

Media relations during COVID-19

This is one story in our series about COVID-19. Read 8 ways your PR agency can assist you during COVID-19 for more.

 

Even as the media's primary focus is on the coronavirus pandemic, journalists are looking for non-COVID-19 stories. For example, a London features and deputy news editor put out a call for "non-CV stories" and then replied with this:

 


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Topics: media relations

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