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The Public Relations Blog

Jason Mudd

Jason Mudd Jason Mudd, APR, is CEO of Axia Public Relations. He is certified in inbound marketing and is an Emmy Award-winning, accredited public relations practitioner, speaker, author and entrepreneur. Jason has been CEO of Axia since 2002. Connect with Jason on Twitter @jasonmudd9 and Axia Public Relations @axiapr. Be sure to tweet and share your thoughts below. We’ll read and respond to each of them. Learn more about Jason Mudd. Read Jason's recent blog posts below.
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Recent Posts:

How to Get Your Brand Noticed All Summer Long

Axia’s 60-Second Impact

60 Seconds of Information Impacting You and Your Fast-Forward Economy

 

July 2021 – How to Get Your Brand Noticed All Summer Long

 

The summertime slowdown is a commonality among most teams. Holidays and vacations vie for consumers’ and employees’ attention alike. Here, we’ll cover a few creative, simple ways to keep your brand’s relevance just as hot no matter the month.


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Topics: branding, 60-Second Impact

Forbes: C-Suite says the digital transformation is here

Axia’s 60-Second Impact

60 Seconds of Information Impacting You and Your Fast-Forward Economy

 

June 2021 – How to Take Advantage of a Dynamic Shift in Business Strategy

 

Some of the world’s best and brightest PR leaders are manning the helms at an incredible time as top regional and national companies move toward complete digital transformation. We’ll cover leveraging the power of web-based marketing like social media and investing in the digital tools your team needs now.


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Topics: owned media, social media, 60-Second Impact

10 components of a strategic public relations plan

It might seem daunting to figure out where to start with a public relations strategy and program. It’s much easier with a public relations plan, but if you’ve never developed one, it might seem challenging. That’s for good reason. The craft of public relations isn’t something you learn overnight. It takes time and experience. 

 

To help you get started, we’ve provided the 10 components of a strategic PR and corporate communications plan outline here, and we’d be happy to help you take it to the next level. This 10-step plan should begin after you define what you want to accomplish and the things you want to correct, prevent, or maintain. 


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Topics: PR tips, PR planning

Axia CEO Jason Mudd shares crisis communications and diversity thoughts

Reputation management relies on strong inclusion efforts.

 

An organization’s reputation doesn’t just depend on provided services, customer relations, and public communications. Diversity and inclusion, both within the organization’s workforce and in the work it does, is an integral part of a company’s image. 


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Topics: reputation management, crisis communications

Why is crisis communications training so vital to success?

Find out the top traits and tips for successful crisis communications leaders.

 

Every team is going through some level of crisis or disruption right now considering we’re in month 13 of living through a global pandemic. If you have the honor to lead your company, you must improve your emotional intelligence and increase your transparency. This is especially true during a crisis. 

 

A crisis situation is overwhelmingly stressful, and that’s why we plan and practice for these moments so we don’t lose our cool, snap at someone, or say something inappropriate or insensitive. 


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Topics: crisis communications

Making Your Company A Podcasting Powerhouse

Axia’s 60-Second Impact

60 Seconds of Information Impacting You and Your Fast-Forward Economy

 

May 2021 – Technology is Opening Doors For Additional Marketing Opportunities

 

Apple is allowing users to charge for their podcasts on its flagship platform. Building your own branded content creates a whole new opportunity for additional revenue and brand recognition. We’ll explore strategies that help your team capitalize on these amid a workplace dynamic that seems to be constantly influx.


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Topics: podcasting, 60-Second Impact

Should I Buy Now or Wait for a PR Firm?

Asking “Is Now The Right Time to Buy PR Services?” is a common and reasonable question

 

The best PR results come long-term. 

 

“It takes 20 years to build a reputation and five minutes to ruin it.” – Warren Buffett

 

Therefore, it's important not to wait too long to start a PR campaign. The first step is to select a PR agency, and don’t hire a PR firm too quickly. 

 

First, you must decide to either do nothing, do it yourself, or hire someone. Hopefully, you opt to hire an expert. 

 

And it's less expensive to hire a PR firm than to staff a PR department. Our research-based app proves it.

 

Let's explore the pros and cons.


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Topics: PR tips

How can media coverage grow your business?

Earned media is the best option to grow your brand’s image

 

Consumers learn at an early age to tune out advertising. No one goes online or watches TV to see who’s advertising. The value of PR is being part of the content and conversation, not sponsoring that content and conversation. 


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Topics: earned media, news media

Is ‘bad PR’ always detrimental?

When handled appropriately, PR crises can help your company in the long run.

 

There’s a cliché that “there’s no such thing as bad publicity.”

 

While I’m not a fan of that statement nor that corporate communications strategists are the same as publicists, here’s some proof that (even bad) PR works.


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Topics: PR tips, crisis communications

Never underestimate the importance of a great logo

A logo is a huge responsibility — and where many companies make big mistakes.

In my decades of experience working with art directors, I’ve found that logos are among the most difficult assignments. That’s because they require the most talent of any design project.

Most designers frequently create miscellaneous marketing materials, not logos. The bigger the company, the more likely the artist is simply reproducing production artwork from existing style guides and templates.

But to do a logo is a huge responsibility — and where many companies, and most small businesses, make big mistakes.


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Topics: branding, owned media

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