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The Public Relations Blog

Jason Mudd

Jason Mudd Jason Mudd, APR, is CEO of Axia Public Relations. He is certified in inbound marketing and is an Emmy Award-winning, accredited public relations practitioner, speaker, author and entrepreneur. Jason has been CEO of Axia since 2002. Connect with Jason on Twitter @jasonmudd9 and Axia Public Relations @axiapr. Be sure to tweet and share your thoughts below. We’ll read and respond to each of them. Learn more about Jason Mudd. Read Jason's recent blog posts below.
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Recent Posts:

Remaining Relevant in the Era of Rise and Falls

Global unrest politically, economically, and socially put 2023 as a tumultuous time, especially in public relations. With top Super Bowl sponsors like Pepsi and social media giant TikTok surging past the noise, in 2023, it all comes down to adaptability. 


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Topics: PR tips, shared media, social media, 60-Second Impact

Flipping the Script with Crisis Communications

As we close out 2022, we look back on the battlefield that has been PR and corporate communications for the past year. Lessons learned from the likes of Twitter, Expedia, and Del Taco showcase how savvy teams are leveraging old dogs and a few new tricks to keep their brands front and center in consumers’ minds. 


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Topics: crisis communications, shared media, social media, 60-Second Impact

Building Customer Loyalty Starts Early

November 2022 – Meeting Your Audience Where They Are Based on Where They’ve Been

 

McDonald’s and YouTube influencers (aka YouTubers) are showcasing how brands today can reach their audience on a more intimate level than ever before. From adult Happy Meals that create the “warm fuzzies” for adults to landing perfectly in the laps of millions of click-hungry followers, these two households are putting on a MasterClass in emotional branding.


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Topics: PR tips, 60-Second Impact

What to Do When Things Go Wrong in PR

October 2022 – Corporate Comms Strategies to Use in Unprecedented Situations

 

A slew of recent headlines has showcased a unique challenge for PR teams — how to approach bad publicity and what to say when there is no precedent to take. We’ll look at two examples, one bad and one good, of how to shape your communications strategy in unprecedented times.


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Topics: environmental, crisis communications, 60-Second Impact

Brands Capturing the Audience With Strategic PR “Stunts”

Axia’s 60-Second Impact

60 Seconds of Information Impacting You and Your Fast-Forward Economy

 

September 2022 – Brands Capturing the Audience With Strategic PR “Stunts”

 

PR “stunts” have somewhat of a bad reputation around them. However, a disruptive campaign that’s wildly creative has shown time and again just how powerful it can be for generating buzz. Here, we’ll look at two examples from brands relying on the concept of stunt marketing to explode visibility even beyond their traditional audience.


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Topics: PR tips, strategy, 60-Second Impact

Brands are Using a “Window of Loyalty” to Turn Young Consumers into Lifelong Fans

Axia’s 60-Second Impact

60 Seconds of Information Impacting You and Your Fast-Forward Economy

 

August 2022 – Increasing Evangelists with the Next Generation

 

Corporate communications foster the next generation with relevant and impactful messaging. Let’s look at trends from household brands like KFC and Amazon that make those memorable brand moments the audience truly never forgets.


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Topics: 60-Second Impact

I’ll Have a Jack and Coke, Please

Axia’s 60-Second Impact

60 Seconds of Information Impacting You and Your Fast-Forward Economy

 

July 2022 – Unconventional is Becoming Conventional in PR

 

Public relations teams are stretching the bounds and challenging the status quo to reach audiences with memorable brand moments they’ll never forget. From shared marketing with insanely popular pairings to new concepts like sonic branding, we’ll look at the latest strategies shaping the future of PR.


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Topics: 60-Second Impact

Going Digital Pays Big Dividends for Household Brands

Axia’s 60-Second Impact

60 Seconds of Information Impacting You and Your Fast-Forward Economy

 

June 2022 – Utilize Digital Offerings to Upgrade Your PR Strategy

 

Corporate comms is more digital-centric than ever because that’s where the audience resides. From digital restaurants in the metaverse to custom podcasts with new product releases, savvy PR teams are reaching customers in bold and exciting new ways. We’ll show you some of the tools you can start using now to upgrade your own PR strategy moving forward.


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Topics: online public relations, 60-Second Impact

Big data provides big insights in public relations

Axia’s 60-Second Impact

60 Seconds of Information Impacting You and Your Fast-Forward Economy

 

May 2022 – Use Data Decisions for Your PR

 

Today’s audience is more savvy than ever with myriad options at its fingertips to compare options. Strategic corporate communications teams are leveraging insights gained from big data to evolve their strategies and cut through the noise to reach their audience more effectively than ever.


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Topics: measurement, 60-Second Impact

Light, Fast, & Connected: The Future of PR

Axia’s 60-Second Impact

60 Seconds of Information Impacting You and Your Fast-Forward Economy

 

April 2022 – Adapting Your PR Strategy To Meet New Consumer Dynamics

 

Our world is rapidly becoming one that is powered by digital relationships. Public relations and communications strategies have to respond in lockstep in order to establish and maintain relevance. Today, we’ll show you some of the newest tools to use as you pivot your team.


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Topics: corporate communications, web marketing, 60-Second Impact

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