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The Public Relations Blog

Jason Mudd

Jason Mudd Jason Mudd, APR, is CEO of Axia Public Relations. He is certified in inbound marketing and is an Emmy Award-winning, accredited public relations practitioner, speaker, author and entrepreneur. Jason has been CEO of Axia since 2002. Connect with Jason on Twitter @jasonmudd9 and Axia Public Relations @axiapr. Be sure to tweet and share your thoughts below. We’ll read and respond to each of them. Learn more about Jason Mudd. Read Jason's recent blog posts below.
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Recent Posts:

Capitalizing on the March Madness Media Frenzy

Axia’s 60-Second Impact

60 Seconds of Information Impacting You and Your Fast-Forward Economy

 

April 2021 – Use Emotional and Functional Marketing to Connect With Your Audience

 

March Madness is a time for brackets, upsets, and Cinderella stories. It’s also an opportunity to connect with your audience on a truly visceral level. We’ll look at strategies that help your team capitalize on all the action right alongside your brand’s community.


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Topics: PR tips, PR planning, 60-Second Impact

Variety is the Spice of Business

Axia’s 60-Second Impact

60 Seconds of Information Impacting You and Your Fast-Forward Economy

 

March 2021 – Keep Your PR Team Running Like A John Deere in 2021 and Beyond

 

Top companies are realizing the benefits of diversity in both operations and workforce on a massive scale with the pandemic continuing to alter daily life. Embrace variety to create more engagement, better retention, and a more positive personal outlook.


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Topics: PR tips, PR planning, 60-Second Impact

Keeping Politics Out of Your PR Strategy in 2021

Axia’s 60-Second Impact

60 Seconds of Information Impacting You and Your Fast-Forward Economy

 

February 2021 – Leading a PR Team in 2021 and Beyond

 

2021 is already shaping up to be just about as interesting as its predecessor. With a myriad of hot-topic issues derailing positive brand attention, we’ll cover the ways top brands are responding and the best strategies for leading your PR team through any quagmires.


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Topics: PR tips, PR planning, 60-Second Impact

You're not thinking big enough

Small thinking is stopping you and your company from great things – including public relations

 

The biggest issue I see with most companies is they’re not thinking big enough. 

 

They set reasonable goals and objectives that don’t inspire their teams to stretch. 

 

I’d rather push myself and fall short than work in an environment where I don’t feel challenged. We encourage “failing forward” because you learn and achieve more by allowing yourself to take risks and make mistakes.


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Topics: PR tips, internal communications

New Year, New Plan: Agile Strategies Your PR Team Needs in 2021

Axia’s 60-Second Impact

60 Seconds of Information Impacting You and Your Fast-Forward Economy

 

January 2021 – New Year, New Plan

Agile Marketing Strategies Your PR Team Needs in 2021

 

In a few short days, we’ll be able to put 2020 to rest and usher in 2021. As companies settle in for a brand new year, marketing leaders have the opportunity to set new priorities and shift roles and responsibilities to meet new demands. Check out the ways top companies like Nike, Salesforce, and Apple are implementing agile marketing strategies focused on empathetic communication and reimagining what’s possible in a post-COVID landscape.


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Topics: PR tips, PR planning, 60-Second Impact

Ways Your PR Must Adapt for 2021

Axia’s 60-Second Impact
60 Seconds of Information Impacting You and Our Fast-Forward Economy

 

December 2020 – Year in Review 2020
Key Takeaways and PR Moves to Make Now

 

This year, we saw a tremendous upheaval for industries across the globe — perhaps none more so than in marketing. Check out the major impacts affecting marketing strategy as we move into the new year and the moves to make now to position your team for success in 2021.


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Topics: public relations, PR tips, 60-Second Impact

Yes, PR is Measurable. How to Measure and Report Public Relations and Strategic Corporate Communications

Use our step-by-step guide for measuring public relations the right way.

 

Before you can meaningfully explore PR measurement, you have to account for research, planning, and implementation. Research and planning will help you identify the end results, and then you can work backward from the desired results.

 

Too often, executives and public relations pros want to measure PR without establishing a research baseline.

 

Under research, planning, and implementation, you have objectives, inputs, and activities. And under measurement, you have outputs, outtakes, outcomes, and impacts. Although most public relations professionals at PR firms and in-house PR staff tend to focus on measuring activities and outputs, efficient and effective measurement goes well beyond measuring activities and outputs.

 

Let’s start at the beginning. A good framework for measuring public relations and corporate communications begins with objectives. 


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Topics: public relations, corporate communications, measurement

(Before you think you have) Great Ideas for April Fools’ Day PR pranks

As marketers and public relations pros, we’ve likely all wanted to have an amazing April Fools’ Day prank as a fun way to bring attention to our brand.

 

In the right circumstances, April Fools’ Day pranks can make for great PR.

 

In the wrong circumstances, April Fools’ Day pranks can make for really bad PR.

 

Even the least experienced PR professionals know, as with any joke, there are many potential April Fools’ Day pitfalls to consider. Avoiding backlash should be a top priority.


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Topics: public relations, online public relations, news media

What are the Barcelona Principles of PR Measurement and Why Should I Care?

Measuring your PR and communication campaigns the right way proves its value

 

The Barcelona Principles provide best-practice guidelines to measure how well public relations and corporate communication efforts are working. PR isn't sales, yet measuring it correctly helps connect PR to real business results like sales pipeline activity, social media conversions, market share of voice, site traffic, and site rankings. 

No marketing plan is complete without PR. An Entrepreneur article claimed “marketing without PR is like a dream without a goal.” And no marketing and PR plan will be able to prove value if not measured.


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Topics: public relations, measurement

10 quick ways you and your company's PR can be more creative TODAY

It's hard for corporate communications and marketing professionals to be creative

 

Creativity would be easy if we had unlimited time, budgets, and resources. And since we don't, it can be hard for corporate communications and marketing professionals to be creative. 

 

We are expected to deliver unique and powerful ideas on the regular for our leadership team, clients, and customers. Sometimes inspiration comes from strange places. Since 2016, in an intentional effort to improve my creativity each day, I've been challenging myself to try new things, do things differently, and take more risks. It's now part of my daily DNA and my personal drive.


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Topics: PR tips, content management

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