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The Public Relations Blog

Jason Mudd

Jason Mudd Jason Mudd, APR, is CEO of Axia Public Relations. He is certified in inbound marketing and is an Emmy Award-winning, accredited public relations practitioner, speaker, author and entrepreneur. Jason has been CEO of Axia since 2002. Connect with Jason on Twitter @jasonmudd9 and Axia Public Relations @axiapr. Be sure to tweet and share your thoughts below. We’ll read and respond to each of them. Learn more about Jason Mudd. Read Jason's recent blog posts below.
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Recent Posts:

New Year, New Plan: Agile Strategies Your PR Team Needs in 2021

Axia’s 60-Second Impact

60 Seconds of Information Impacting You and Your Fast-Forward Economy

 

January 2021 – New Year, New Plan

Agile Marketing Strategies Your PR Team Needs in 2021

 

In a few short days, we’ll be able to put 2020 to rest and usher in 2021. As companies settle in for a brand new year, marketing leaders have the opportunity to set new priorities and shift roles and responsibilities to meet new demands. Check out the ways top companies like Nike, Salesforce, and Apple are implementing agile marketing strategies focused on empathetic communication and reimagining what’s possible in a post-COVID landscape.


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Topics: PR tips, PR planning, 60-Second Impact

Ways Your PR Must Adapt for 2021

Axia’s 60-Second Impact
60 Seconds of Information Impacting You and Our Fast-Forward Economy

 

December 2020 – Year in Review 2020
Key Takeaways and PR Moves to Make Now

 

This year, we saw a tremendous upheaval for industries across the globe — perhaps none more so than in marketing. Check out the major impacts affecting marketing strategy as we move into the new year and the moves to make now to position your team for success in 2021.


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Topics: public relations, PR tips, 60-Second Impact

Yes, PR is Measurable. How to Measure and Report Public Relations and Strategic Corporate Communications

Use our step-by-step guide for measuring public relations the right way.

 

Before you can meaningfully explore PR measurement, you have to account for research, planning, and implementation. Research and planning will help you identify the end results, and then you can work backward from the desired results.

 

Too often, executives and public relations pros want to measure PR without establishing a research baseline.

 

Under research, planning, and implementation, you have objectives, inputs, and activities. And under measurement, you have outputs, outtakes, outcomes, and impacts. Although most public relations professionals at PR firms and in-house PR staff tend to focus on measuring activities and outputs, efficient and effective measurement goes well beyond measuring activities and outputs.

 

Let’s start at the beginning. A good framework for measuring public relations and corporate communications begins with objectives. 


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Topics: public relations, corporate communications, measurement

(Before you think you have) Great Ideas for April Fools’ Day PR pranks

As marketers and public relations pros, we’ve likely all wanted to have an amazing April Fools’ Day prank as a fun way to bring attention to our brand.

 

In the right circumstances, April Fools’ Day pranks can make for great PR.

 

In the wrong circumstances, April Fools’ Day pranks can make for really bad PR.

 

Even the least experienced PR professionals know, as with any joke, there are many potential April Fools’ Day pitfalls to consider. Avoiding backlash should be a top priority.


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Topics: public relations, online public relations, news media

What are the Barcelona Principles of PR Measurement and Why Should I Care?

Measuring your PR and communication campaigns the right way proves its value

 

The Barcelona Principles provide best-practice guidelines to measure how well public relations and corporate communication efforts are working. PR isn't sales, yet measuring it correctly helps connect PR to real business results like sales pipeline activity, social media conversions, market share of voice, site traffic, and site rankings. 

No marketing plan is complete without PR. An Entrepreneur article claimed “marketing without PR is like a dream without a goal.” And no marketing and PR plan will be able to prove value if not measured.


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Topics: public relations, measurement

10 quick ways you and your company's PR can be more creative TODAY

It's hard for corporate communications and marketing professionals to be creative

 

Creativity would be easy if we had unlimited time, budgets, and resources. And since we don't, it can be hard for corporate communications and marketing professionals to be creative. 

 

We are expected to deliver unique and powerful ideas on the regular for our leadership team, clients, and customers. Sometimes inspiration comes from strange places. Since 2016, in an intentional effort to improve my creativity each day, I've been challenging myself to try new things, do things differently, and take more risks. It's now part of my daily DNA and my personal drive.


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Topics: PR tips, content management

Four reasons why WordPress is not for company websites

WordPress might be the most popular content management system, yet it’s not the best for company websites. There are smarter, safer platforms available that offer the perks of WordPress without the hassle and risk.


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Topics: web design & development, web media

How to use inbound marketing to grow leads and sales

The digital age has changed marketing. Old-school tactics, like cold calling and direct mailing, are no longer effective as a means of increasing sales. Consumers have more control over what advertising they encounter, and most mass marketing campaigns are an exercise in futility. To grow leads and sales, you must attract prospective customers through thoughtful, insightful, informative, and entertaining content. In other words, you need a winning inbound marketing strategy.


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Topics: digital PR, PR tips, inbound marketing

What's the best solution for a U.S. news media contact database?

Public relations software is one of the many important tools for earning media coverage

 

Every week a prospective client, PR agency peer, or another PR professional asks us:
“what's the best solution for a U.S. news media contact database?”

 

It’s not an easy answer. It’s like asking “what’s the best automobile?” 

 

At Axia, we've tried them all. And the simple answer is each has their pros and cons.


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Topics: media relations, news media

How to measure crisis PR and why you should

No company is safe from crisis as we’ve seen with the coronavirus pandemic. Although your communications strategy and tactics must shift to crisis communications during a time of emergency, it’s still of utmost importance to monitor and evaluate your company’s coverage as it weathers the storm.

 

You should continue to measure your company communications during a crisis, and you should include these four values in your criteria.


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Topics: crisis communications, measurement

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