The Public Relations Blog
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Jason Mudd
Jason Mudd, APR, is CEO of Axia Public Relations. He is certified in inbound marketing and is an Emmy Award-winning, accredited public relations practitioner, speaker, author and entrepreneur. Jason has been CEO of Axia since 2002.
Learn more about Jason Mudd.
Read Jason's recent blog posts below.
Recent Posts:
In this episode, Mari Considine, chief brand and marketing officer at Acenda Integrated Health, joins host Jason Mudd to discuss how to reach Gen Z, millennials, Gen X, and baby boomers with one brand promise.
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Topics: web marketing, On Top of PR
In this episode, former Goldman Sachs partner Mike Ryan, CEO and co-founder of Bullet Point Network, joins host Jason Mudd to discuss the trust problem at the heart of AI, why trust is now the biggest barrier to enterprise AI adoption, and how you can keep human judgment in control of AI output.
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Topics: On Top of PR, artificial intelligence
In this episode, Slava Balykov joins host Jason Mudd to discuss how you can assess your brand's public relations readiness before a crisis or AI tool exposes your gaps. Slava shares his five-step framework, explains how to respond when AI gets your brand wrong, and reveals what executives really want from PR reporting.
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Topics: crisis communications, On Top of PR, PR readiness, AI and PR
2. AI creates a trust gap for brands
3. 60-second close: AI competency and trust must unite
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Topics: 60-Second Impact, artificial intelligence
In this solocast, On Top of PR host Jason Mudd discusses how public relations drives awareness, credibility, trust, and demand to create measurable business outcomes beyond media coverage.
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Topics: branding, On Top of PR, solocast, artificial intelligence
2. AI search changes how brands build trust
3. 60-second close: Trust requires proactive PR
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Topics: crisis communications, 60-Second Impact, artificial intelligence
In this episode, Ron Culp joins host Jason Mudd to discuss why business acumen now outweighs writing skills in PR hiring, the three stages of a corporate PR career, and five practical ways to build business acumen at any career stage.
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Topics: corporate communications, On Top of PR
In this episode, Jessica Barber Scott joins host Jason Mudd to discuss how public relations professionals can move beyond impressions and advertising value equivalency to measure outcomes and impact, build measurement frameworks around business objectives, and use AI without losing the human judgment a CFO relationship requires.
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Topics: On Top of PR, artificial intelligence
1. JPMorgan case shows legal victories don't always end reputation risks
2. Burger King rebuilds trust with accountability, rather than another promotion
3. French’s mustard takes a trust hit after viral video
4. 60-second close: Controlling the narrative controls the perception
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Topics: crisis communications, shared media, social media, story telling, 60-Second Impact
1. Earned media is more important than ever — Gartner
2. Aleve teams up with HGTV stars
3. 60-second close: Organic media outpaces paid advertisements
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Topics: earned media, news media, 60-Second Impact
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