The Public Relations Blog

Axia’s 60-Second Impact

60 Seconds of Information Impacting You and Your Fast-Forward Economy

May 2022 – Use Data Decisions for Your PR

Today’s audience is more savvy than ever with myriad options at its fingertips to compare options. Strategic corporate communications teams are leveraging insights gained from big data to evolve their strategies and cut through the noise to reach their audience more effectively than ever.

Axia’s 60-Second Impact

60 Seconds of Information Impacting You and Your Fast-Forward Economy

April 2022 – Adapting Your PR Strategy To Meet New Consumer Dynamics

Our world is rapidly becoming one that is powered by digital relationships. Public relations and communications strategies have to respond in lockstep in order to establish and maintain relevance. Today, we’ll show you some of the newest tools to use as you pivot your team.

Axia’s 60-Second Impact

60 Seconds of Information Impacting You and Your Fast-Forward Economy

March 2022 – Harnessing Change

Major companies like Facebook, now Meta, are completely rewriting their own stories overnight. Rebranding takes mountains of preparation, but “reculturing” is an entirely visceral journey to the core of who you are and why you do what you do as a company. Today, we’ll look at complete paradigm shifts in marketing leadership to help you stay one step ahead.

Axia’s 60-Second Impact

60 Seconds of Information Impacting You and Your Fast-Forward Economy

February 2022 – Monumental Digital Marketing Changes Impacting Your Organization

Brands must break the mold in order to reach today’s users where they’re at, which is increasingly in the digital space. Leading technology firms like Facebook have invested huge amounts in revolutionizing the digital experience, providing more opportunities to get your message straight into the *virtual* hands of your users. We’ll show you how the landscape is changing and give you tactics to stay ahead of the curve.

It often makes sense to hire outside experts. In fact, billionaire tech entrepreneur Bill Gates says, "Do what you do best and outsource the rest."

When it comes to outsourcing PR, nearly every major brand is smart enough to know the best professionals are often working in a company, community, and culture with other highly talented individuals. So here are the three ways you might decide to outsource your public relations strategy, programs, and measurement.

Axia’s 60-Second Impact

60 Seconds of Information Impacting You and Your Fast-Forward Economy

January 2022 – Let Your Creativity Fly For Better Results

Brand marketers are learning to take an unconventional viewpoint in order to completely turn the tables in troubled waters. Merging traditional marketing methods infused with digital-centricity, brands of all sizes are pioneering bold turnarounds. This month, we explore how they’re doing it and the tools your organization might use to garner similar results.

This post discusses Axia Public Relations’ CEO’s presentation to Loyola University students. In the presentation, Jason Mudd shared some of his experiences as a PR expert, Axia’s team values and ideals, as well as how the pandemic has affected the PR industry.

This is based on nearly 20 years of observation and first-hand experience

There are several reasons why in-house public relations departments fail. We've put together a list of common reasons based on our decades of experience working with some of America's fastest-growing and most admired brands, as well as emerging brands.

Axia’s 60-Second Impact

60 Seconds of Information Impacting You and Your Fast-Forward Economy

December 2021 – Dynamic Marketing Trends Affecting Your Strategy in 2022

Enterprise leaders are looking almost exclusively toward digital transformation in the coming years to spearhead marketing and communications. Even for once-fledgling companies, the digital landscape is allowing new opportunities to rise from the ashes. See how Chipotle and others are doing it and the tools you can use to launch your efforts in 2022. 

Axia’s 60-Second Impact

60 Seconds of Information Impacting You and Your Fast-Forward Economy

November 2021 – New MarTech Tools Reshaping the Consumer Experience

V-commerce is just one of the latest marketing technology (MarTech) tools mid-market and enterprise marketing leaders have to reach new audiences and deeply engage users. We’ll look at different ways to take advantage of the new technologies and strategies for integrating these in the years ahead.