The Public Relations Blog
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Jason Mudd
Jason Mudd, APR, is CEO of Axia Public Relations. He is certified in inbound marketing and is an Emmy Award-winning, accredited public relations practitioner, speaker, author and entrepreneur. Jason has been CEO of Axia since 2002.
Learn more about Jason Mudd.
Read Jason's recent blog posts below.
Recent Posts:
2. AI search changes how brands build trust
3. 60-second close: Trust requires proactive PR
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Topics: crisis communications, 60-Second Impact, artificial intelligence
In this episode, Ron Culp joins host Jason Mudd to discuss why business acumen now outweighs writing skills in PR hiring, the three stages of a corporate PR career, and five practical ways to build business acumen at any career stage.
Tune in to learn more!
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Topics: corporate communications, On Top of PR
In this episode, Jessica Barber Scott joins host Jason Mudd to discuss how public relations professionals can move beyond impressions and advertising value equivalency to measure outcomes and impact, build measurement frameworks around business objectives, and use AI without losing the human judgment a CFO relationship requires.
Tune in to learn more!
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Topics: On Top of PR, artificial intelligence
1. JPMorgan case shows legal victories don't always end reputation risks
2. Burger King rebuilds trust with accountability, rather than another promotion
3. French’s mustard takes a trust hit after viral video
4. 60-second close: Controlling the narrative controls the perception
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Topics: crisis communications, shared media, social media, story telling, 60-Second Impact
1. Earned media is more important than ever — Gartner
2. Aleve teams up with HGTV stars
3. 60-second close: Organic media outpaces paid advertisements
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Topics: earned media, news media, 60-Second Impact
2. Starbucks Korea fires CEO after controversial “Tank Day” promotion
3. 60-second close: PR is risk management
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Topics: crisis communications, branding, 60-Second Impact
1. Boeing’s ongoing crisis reveals the dangers of slow communication
2. FGS Global finds crises to be a brand-wide test
3. 60-second close: How crisis communication defines modern PR
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Topics: crisis communications, corporate communications, 60-Second Impact
1. PR investments to double by 2028, according to Gartner
2. Forbes: You can’t buy credibility
3. 60-second close: Earning credibility in 2026
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Topics: PR tips, investment, 60-Second Impact, artificial intelligence
Your organization should borrow this journalism technique for media pitches
Most corporate stories fail before a journalist finishes reading the first paragraph.
Not because the company lacks news. Not because the topic lacks relevance.
But the story lacks a “narrative arc.”
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Topics: earned media, news media, story telling
Reputation, credibility, and media relationships develop over time. Companies expecting immediate results from PR often misunderstand how earned media actually works.
Many executives approach public relations expecting quick results, similar to advertising. In reality, earned media works differently. In this article, Axia Public Relations explains why successful PR strategies unfold over years and why consistent effort produces the strongest results.
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Topics: media relations, earned media, news media
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