The Public Relations Blog

True or false: Podcasts are blowing up

Is listenership growing or has it plateaued?

 While many people say podcasting is blowing up, is it true? Podcasts have been around since 2000. So, are they really a fad? A report by Edison Research, “The Infinite Dial 2017,” showed that in 2017, around 60 percent of Americans (168 million) were familiar with podcasting. In 2006, only 22 percent of Americans had heard the term.

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Topics: Owned media

Owned media: A 12-step process for creating and distributing content that gets results

In public relations, the term “media” relates to different channels a company or brand might use to attract new customers. When distributing messages and increasing brand awareness, you’ll improve your reach by using all the available types of media.

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Topics: Owned media

5 ways to improve your company’s website

Your company’s website is an essential tool. Whether it’s an e-commerce site or a brochure site, your website is a representation of who your company is and what it does. It’s a first impression and a resource to help buyers gather information that will ultimately end in a sale. Your website should be constantly evolving. You should update it regularly and ensure that it contains fresh content in order for it to remain relative and perform optimally.

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Topics: Web Design & Development, Owned media

How to start a blog and keep it fun

Blogging doesn’t have to be boring

You’ve seen the word popping up everywhere on the internet. Companies run them; some people have their own. The fact of the matter is that blogs are where it’s at. Why’s that? What value do blogs add to your company? According to HubSpot, 56 percent of companies that blog get customers from blogging.

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Topics: Blog, Inbound Marketing, Owned media

How to measure blogging efforts

Blogging is a great way to attract visitors to your website and convert them into customers. It’s also great for SEO and positions your company as a thought-leader in its industry. How do you know your blogging efforts are working? Hopefully, you’re measuring certain figures, like blog views and blog subscribers.

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Topics: Blog, Measurement, Owned media

3 ways to protect your company’s website from ‘click-by’ lawsuits

You may have heard of drive-by lawsuits or watched a segment about them on “60 Minutes.” Attorneys and their clients target stores, hotels, restaurants, etc. that are inaccessible, which violates the Americans with Disabilities Act (ADA). These people have never been customers of these establishments. They simply drive by or search locations via Google Earth and Google Maps (Google lawsuits), looking for ways to sue due to a building’s inaccessibility or lack of required accessibility equipment, like a pool lift.

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Topics: Web Design & Development, Owned media

3 easy tips for writing the best blog post ever

How to get more leads and increase conversion through blogging

Blogging is one of the best ways to attract more traffic to your website. Creating interesting, useful blog posts has become a part of any successful content marketing strategy. Why? When you write new blog posts, you update your company’s website.

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Topics: SEO, Blog, Owned media

3 reasons inbound marketing is the best way to grow your company

Why your company should utilize inbound marketing

The concept of inbound marketing isn’t new to most of us. It’s been around for a while and many people associate it with successful marketing.

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Topics: Inbound Marketing, Owned media

3 industry secrets PR professionals never share

How to grow your company’s visibility

Public relations is an extremely effective way to promote your company. A well-executed PR campaign attracts your target audience and converts those prospects into loyal customers.

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Topics: Public Relations, PR Tips, Inbound Marketing, Shared Media, Earned media, Owned media

Is your company’s website press release ready?

5 elements your website needs for the best coverage from media outlets

Whether you're new to public relations or you’ve been sending news releases for years, it's a good idea to make sure your website is press-ready. Essentially, you want to make your company’s website easy for reporters to give you good coverage.

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Topics: Press Release, Web Design & Development, Earned media, Owned media

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