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The Public Relations Blog

Hiring a PR agency with Shannyn Lee | On Top of PR podcast

Learn how you can build and maintain a relationship with a PR agency with our guest Shannyn Lee

 

Guest:

Our episode guest is Shannyn Lee, director of coaching at Win Without Pitching. Shannyn spent a decade in senior marketing and communication roles in Fortune 500 companies before moving to a business development leadership role.


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Topics: owned media, On Top of PR, podcasting

Make your website friendly for those with disabilities

A website that’s accessible to those with disabilities will get more customers

 

Ever since the Americans with Disabilities Act (ADA) was passed in 1990, those with disabilities have been able to go places they were previously unable to, opening up many opportunities. While the main focus on ADA has been on physical locations, it’s also important to have websites that are easily accessible to those with disabilities.


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Topics: web design & development, owned media, web media

Podcasting with Kate Warnock | On Top of PR podcast

Learn the best practices when starting a company podcast with our guest Kate Warnock of Forcura.

 

Guest:

Our episode guest is Kate Warnock, Director of Communications and Brand Strategy at Forcura. She manages all communications and brand efforts for Forcura, a leading SaaS technology company in the post-acute health industry


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Topics: owned media, On Top of PR, podcasting

Facebook Analytics Is Terminated

As part of a larger effort to simplify business resources, Facebook decided to retire Facebook Analytics beginning June 30. They will continue to invest in measurement products that provide insights and data analysis capabilities, even as this method is being phased out. The Insights portion of Facebook Pages and Instagram Profiles are unaffected.


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Topics: owned media, social media

Add some humor to your PR efforts

Put a smile on people’s faces with public relations content.

 

Tell me if you haven’t heard this one before: Public relations is a humorless industry that always must have 100% serious content.

Okay, you gotta admit that’s a pretty lame joke. Public relations has changed; it’s no longer the world of very serious content. Jokes and humor in your public relations content are becoming more and more common. If you’re not adding some humor to your public relations, then you’re missing out.


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Topics: owned media

Brand influencers don’t influence most social media users

Micro-influencers are more influential and more affordable, study finds.

Many businesses are quick to seek out brand influencers for their social media sites, thinking this is the best way to engage followers and grow interest in their products. But how effective are social media influencers? According to a new survey by Visual Objects, not very.

 


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Topics: online public relations, owned media, social media

10 website tips with Clarissa Schearer | On Top of PR podcast

Learn 10 tips on how you can spring clean your website to get ready for summer with our guest Clarissa Schearer of Axia Public Relations.

 

Guest:

Our episode guest is Clarissa Schearer, PR Strategist at Axia Public Relations. Clarissa builds and maintains client relationships, shares client messages across news media, and builds brands through web media.


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Topics: web design & development, owned media, On Top of PR

How to Add/Install WordPress to An Existing Website

Enhance the capabilities of your existing website by adding feature plug-ins from WordPress

 

The gradual shift of businesses to the digital world has drawn much attention toward building a solid online presence for your brand. One of the most critical aspects of this is to have an integrated website for your products and services. A website that extends its capabilities and includes user-friendly features is sure to attract customers and impact revenues. 

 

WordPress, one of the most sought-after content management service platforms, comes to the rescue. It allows you to explicitly add or embed the features offered for developing a functional website. 


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Topics: online public relations, web design & development, owned media

Never underestimate the importance of a great logo

A logo is a huge responsibility — and where many companies make big mistakes.

In my decades of experience working with art directors, I’ve found that logos are among the most difficult assignments. That’s because they require the most talent of any design project.

Most designers frequently create miscellaneous marketing materials, not logos. The bigger the company, the more likely the artist is simply reproducing production artwork from existing style guides and templates.

But to do a logo is a huge responsibility — and where many companies, and most small businesses, make big mistakes.


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Topics: branding, owned media

Understanding the differences of PR monitoring, measurement, and evaluation

Three essential tools to evaluate your PR campaign’s success

Measuring, monitoring, and evaluating your corporate communications and public relations campaigns will allow them to evolve and improve. Assess your current strategy to determine if it’s working or if you need to take another approach. 

If you have an unsuccessful campaign and you don’t know because you never measured it, how can you call your company successful? You need to put in the work and measure, monitor, and evaluate your tactics to see if it’s successful and providing an ROI.


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Topics: measurement, owned media, social media

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