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The Public Relations Blog

How newsrooms post content on their websites with Jason Mudd | On Top of PR podcast

Learn how newsrooms post stories and content on their websites and what to expect when your story goes live with our host, Jason Mudd. Jason is the managing partner of Axia Public Relations.

 

Guest:

Jason Mudd, On Top of PR host, helps companies get on Undercover Boss. He is a trusted adviser and dynamic strategist for some of America’s most admired brands. Since 1994, he’s worked with American Airlines, Budweiser, Dave & Buster’s, H&R Block, Hilton, HP, Miller Lite, New York Life, Pizza Hut, Southern Comfort, and Verizon. He founded Axia Public Relations in July 2002.

 

Topic: 

The one with Jason Mudd on understanding a news outlet’s website.


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Topics: owned media, news media, On Top of PR

The unintended consequences of social media technology

Is society more connected, or are we more connected to our devices?

 

Although Chuck Nice’s TED talk on the unintended consequences of technology is comedic, the topic is serious and something all PR pros should think about. Recent technology, more specifically social media, has had some unpredicted consequences on society. Technology was supposed to be the futuristic invention to bring us together, and we succeeded in that — but not in the way we imagined. 

 


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Topics: public relations, owned media, social media

How to tell a story on Facebook

Ways to engage your audience through visual storytelling

 

Storytelling isn’t just for children. It’s a great way to capture, engage, and interact with your audience. Facebook is one of the perfect social media platforms for sharing a company’s story. 

 

These are some ways that have proved effective for capturing your Facebook audience while telling your company’s story. 

 


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Topics: online public relations, owned media, social media

Why PR firms should manage social media

PR and social media go hand-in-hand

 

One of the many services under the public relations umbrella is social media. It can be daunting to hand over your company social media channels to an outside agency, but building a company’s reputation through social media is an area of expertise for many PR pros.

 

Here are a few reasons why a PR firm should manage your company’s social media:


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Topics: online public relations, owned media, social media

What are the different types of media?

A guide to the five types of media your company needs

 

Before diving head-first into the different types of media, it’s important to first dip your toes in the water and learn what media is. Media is a communication tool used to deliver information. The three types of media are commonly known as news media, social media, and web media, but you might also see them referred to as earned media, shared media, and owned media. 

 

Some other forms of modern media are print media, television, movies, and video games. 


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Topics: shared media, earned media, owned media, social media, news media, web media

What is social media?

A necessary tool to successful PR campaigns

 

Social media is about conversations, community, and connecting with your audience. It’s not just a broadcast channel or marketing tool. You need to be authentic and candid with your audience to make a connection. 

 

Social media is also known as shared media, which is user-generated content that can be shared on multiple platforms with friends, family, business associates, and buyers of your products and services. Social media users want to be informed, entertained, and connected with other users.


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Topics: PR tips, owned media, social media

Create social media content that attracts and engages users

Each social media platform should have uniquely tailored content

 

Understanding each social media platform’s purpose and its audience is vital if you want to produce content that is attractive and engaging to users. 

 

What if I told you that your company is doing social media all wrong? Stay with me.

 

To create content that attracts and engages your audience, you need to know and respect them. You can do this by understanding the platforms your audience uses to communicate. 


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Topics: owned media, social media

PR is not just earned media

How earned media has changed, and what we have learned from it

 

Earned media is any material that has been written about you or your business that you haven’t paid for. It can be written off as “free publicity” for your company. Over the years, it has changed and is now presented through different media channels. Before, it used to be a 90-minute segment on a news channel, but now it can be seen as a 60-word tweet. 

 

Nonetheless, earned media can get confusing when it involves publicity. When you pay a news source to write a piece on your business, that is known as paid media. When you write an article for your website, that is known as owned media. 

 

Today, customers are heavily influenced by things they see on social media. Earned media plays a huge role in what is shared online, and we can learn a lot from it. 


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Topics: shared media, earned media, owned media

Why are men hooked on Pinterest recently?

Marketers should take note: Men are finally migrating to Pinterest.

 

Men are taking on the aesthetically pleasing world of Pinterest, and public relations and marketing professionals should take note.

 

Pinterest is an American image sharing and social media service designed to enable saving and discovery of information with images and, on a smaller scale, animated GIFs and videos. This is done by scrolling through and saving pinboards.

 

Although women make up 60% of the app, male numbers have been on the rise since the beginning of quarantine in March 2020. 


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Topics: owned media, social media, web media

Four ways to speed up your company’s website

Less page requests can mean more traffic

 

How many times have you visited a website and found it slow to load? Is your own company’s website also one that tends to drag as it loads? A website that is slow to load negatively impacts the user – your client’s – experience. It can impact the overall experience so much that prospective clients may leave your site and go find or fill their needs elsewhere. 

 

You ask yourself (and your IT team) why this is happening. Most likely it’s not because your internet speed isn’t good but rather because there are too many page requests or hypertext transfer protocol requests. 


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Topics: web design & development, owned media, web media

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