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The Public Relations Blog

PR is not just earned media

How earned media has changed, and what we have learned from it

 

Earned media is any material that has been written about you or your business that you haven’t paid for. It can be written off as “free publicity” for your company. Over the years, it has changed and is now presented through different media channels. Before, it used to be a 90-minute segment on a news channel, but now it can be seen as a 60-word tweet. 

 

Nonetheless, earned media can get confusing when it involves publicity. When you pay a news source to write a piece on your business, that is known as paid media. When you write an article for your website, that is known as owned media. 

 

Today, customers are heavily influenced by things they see on social media. Earned media plays a huge role in what is shared online, and we can learn a lot from it. 


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Topics: shared media, earned media, owned media

Why are men hooked on Pinterest recently?

Marketers should take note: Men are finally migrating to Pinterest.

 

Men are taking on the aesthetically pleasing world of Pinterest, and public relations and marketing professionals should take note.

 

Pinterest is an American image sharing and social media service designed to enable saving and discovery of information with images and, on a smaller scale, animated GIFs and videos. This is done by scrolling through and saving pinboards.

 

Although women make up 60% of the app, male numbers have been on the rise since the beginning of quarantine in March 2020. 


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Topics: owned media, social media, web media

Four ways to speed up your company’s website

Less page requests can mean more traffic

 

How many times have you visited a website and found it slow to load? Is your own company’s website also one that tends to drag as it loads? A website that is slow to load negatively impacts the user – your client’s – experience. It can impact the overall experience so much that prospective clients may leave your site and go find or fill their needs elsewhere. 

 

You ask yourself (and your IT team) why this is happening. Most likely it’s not because your internet speed isn’t good but rather because there are too many page requests or hypertext transfer protocol requests. 


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Topics: web design & development, owned media, web media

Is a press release earned media?

Know how to best share your company’s message

 

Earned media coverage is built awareness about your company through efforts like media relations (connecting with reporters), blogger relations, influencers, and word-of-mouth. It’s counterpart is paid media, which is advertisements that you or your company creates or pays for about itself. We have many clients ask us the difference between earned and paid media, and in the same breath, they also ask us to create a press release to earn media coverage.


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Topics: earned media, owned media, news media

Send a pitch email the right way

Don’t make this distribution mistake when pitching to the news media

 

PR and marketing departments get busy. They know they need to share their company’s news with the media but far too often, they simply get caught up in day-to-day tasks. When your PR and marketing departments get busy, then they can get lazy about distributing news to the media. Here’s a mistake your team may be making, why it’s a mistake, and the right way to handle it. 


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Topics: media relations, earned media, owned media

The importance of SEO freshness factor

Do you know about the freshness factor? 

 

It is an element of search engine algorithms that prefers web pages with fresh and updated content over outdated ones.

 

This is where website management triggers your online visibility. It informs search engines that you have new and relevant content for its users. When the bots index your web pages, Google rewards you with top rankings on the SERPs. 

 

There’s more to why you need an updated website with SEO-friendly content. Let’s discover what!


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Topics: SEO, online public relations, owned media

What are premium downloads?

Here are seven types of premium content to guide a lead through the buying process


When it comes to capturing leads, it all boils down to providing value. Why would your visitors give you their priced personal information? They will only if you offer them something equally valuable that can be swapped with their confidential data.


But what information is more treasured than regular content?


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Topics: PR tips, online public relations, owned media

What is a CTA, and why is it significant?

The term CTA is often used when discussing media pitches, website engagement, and social media marketing. For such an important term in the public relations and marketing industry, many people don’t know what CTA stands for or its importance, so let’s break it down. 

 

CTA stands for call to action. It originates from the marketing industry, referring to a piece of content in the form of an image, specific text, or website button.

 

The use of this particular content was intended to elicit a specific action from the viewer. It was typically created as a way to provide direction or instruction, such as “sign up here,” “buy now,” “follow,” etc.


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Topics: PR tips, owned media, web media

The jig is UP! Your company is officially unofficial :(

As Facebook removes gray badges, find out what urgent updates your marketing team must make

 

A feature that Facebook introduced almost five years ago is now gone from the social media platform. You could once identify verified business pages by their small gray check mark; however, as of October 29, 2019, that feature is no more. Why now? Don’t Facebook users want to know which companies are credible?


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Topics: owned media, social media

Register for our webinar: 10 tips to improve your website

Keeping your company’s website updated is an important factor in driving traffic and revenue. According to Adobe, given 15 minutes to consume content, two-thirds of people would rather read something off a beautifully designed page than plain text. Fifty-one percent of people feel that “thorough contact information” is the most important element missing from many company websites. Thirty-nine percent of people will stop engaging with a website if images won’t load or if they take too long to load.


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Topics: webinar, web design & development, owned media

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