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The Public Relations Blog

What’s a company social media policy and why does it matter?

A social media policy is an outline for how employees should conduct themselves online — both personally and professionally. When done right, social media policies set employees up for success and help companies curb issues with security, reputation, and the law.

 

Good social media policies are individualized to align with company culture, but there are certain guidelines that should always appear. Some of these key principles cover affiliation disclosure, do’s and don'ts of sharing information, and security protocols. After reading a social media policy, an employee should know what’s expected of them and recognize that both they and the company will be held responsible for their actions online. The permanence of social media posts isn’t to be taken lightly. 


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Topics: owned media, social media

Best SEO Practices for Website Page Descriptions

Many people think search engine optimization (SEO) is easy, but they forget the basics of optimizing a website. SEO is simple, but there are some ground rules you must follow to rank on top. 

 

According to sources, 57% of web traffic comes from Google, so optimizing your website page description is definitely worth it. Knowing the basics of SEO for website page descriptions can help you succeed if you have a limited understanding of the subject. 


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Topics: online public relations, owned media, web media

What is keyword stuffing?

How keyword stuffing can affect your brand online.

 

Keywords have always been one of the most prized possessions when it comes to the online space. Designed to make your content more search engine friendly, keywords can boost your search engine rankings and get your brand discovered. 

 

Just as anything in excess is bad, including too many keywords in your content can do more harm than good to your company. Stuffing your web page with the same long-tail phrases tends to kill your search engine optimization (SEO) efforts and degrade your online visibility.


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Topics: owned media, web media

What is keyword density and how do I leverage it?

Are you using keywords, or are you stuffing keywords in your content? Learn the difference here with Axia’s experts.

 

A lot of top-ranked webpages have keywords stuffed egregiously throughout the content. However, when your content isn't credible enough to entice the end user, there's no point in getting ranked on SERPs (Search Engine Ranking Pages). While we all understand that we need to use important keywords in website titles and meta descriptions in order to attract traffic, no one’s ever explained the fine line between using keywords wisely, and keyword-stuffing.


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Topics: online public relations, owned media, web media

Top SEO tools for beginners

With a plethora of SEO tools available on the market, it may feel overwhelming to choose between the many free and premium options out there.

 

While premium SEO tools offer advanced functionality, on-call support, and more, the free ones often do the trick of solving the most urgent optimization issues. To make your life easier, we’ve curated a quick list of free SEO tools that can help you, from beginner to advanced SEO optimization levels. Check them out:


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Topics: online public relations, owned media, web media

5 smart hacks to get high-quality backlinks

Fine-tune your backlinking strategies to attain a high rank on Google and other search engines.

 

Backlinking is one of the more important SEO practices when you’re looking to raise your website ranking in Google search results.

 

Generating quality links can be a daunting task. In this article, we’ll share five smart ways to generate quality backlinks for your company’s website.

 

Before we move ahead to discuss backlinks, let’s make sure we understand first: 


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Topics: online public relations, web design & development, owned media

What makes a company website a good PR tool

Nowadays, having a website can be considered a necessity if you want to market yourself or your business online. Having a company website means that you have more opportunities to present yourself to a broader audience.

 

Using your company website as a public relations (PR) tool can also help your business build credibility and attract more customers. But how can you make your company website into a reliable public relations tool?

 

In this article, we will take a look at the importance of using a website for PR and some impactful website elements to strengthen your PR strategy.


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Topics: web design & development, owned media, web media

Best SEO practices for images

Implement effective SEO techniques for your website images to reach your target audience with ease.

 

Visuals and graphics are the most integral elements of all websites. Eye-appealing pictures increase web pages’ scroll down rates and keep you hooked to the website for a long time. Images indicate the authenticity and relevance of a web page and significantly helps increase search engine crawls. 

 

Often, businesses fail to realize the importance of implementing effective search engine optimization methods for their website images and overlook the critical role they tend to play. These techniques, which are often treated as trivial, turn out to be the essential determining factor for increasing the page’s visibility.


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Topics: online public relations, web design & development, owned media

How to install WordPress to a website

Website managers should take advantage of the many hosts that install WordPress automatically.

 

There are many ways to increase your website’s visibility. One way is to have a blog integrated into the website that gives informative content related to your industry and your site visitors.

 

The problem is that adding a blog to a website can be a bit of work. If you’ve selected WordPress for your blog, it’s easy to set up a blog and add it to your website. 


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Topics: web design & development, owned media, web media

Hiring a PR agency with Shannyn Lee | On Top of PR podcast

Learn how you can build and maintain a relationship with a PR agency with our guest Shannyn Lee

 

Guest:

Our episode guest is Shannyn Lee, director of coaching at Win Without Pitching. Shannyn spent a decade in senior marketing and communication roles in Fortune 500 companies before moving to a business development leadership role.


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Topics: owned media, On Top of PR, podcasting

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