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The Public Relations Blog

How to post unique and native content for your company on Instagram

Since Instagram was created almost 11 years ago, it has become the ultimate platform for photo sharing. With around 1 billion monthly active users, it is more important than ever to share unique content that will get your company noticed and keep users engaged.


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Topics: online public relations, owned media, social media

How to post unique and native content for your company on Pinterest

Since 2010, Pinterest has been a valuable resource to those seeking inspiration in many areas of their lives such as their hobbies and projects. Over the years, the visual search engine has expanded its amenities to enhance its customers' experience. Gone are the days when the only content on an individual's feed came from users they followed. Now it’s a blend of pins that are “picked for you” and promotional pins as well as pins from those you follow.

 

This upgrade benefits companies that use Pinterest to promote their own products or services. As a company, it’s essential to put your best foot forward when designing the content you’re going to post for millions to see. Having a mixture of the various types of visual formats listed below throughout your pins will bring more personality and visitors to your company’s page.


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Topics: online public relations, owned media, social media

What makes a company website a good PR tool

Nowadays, having a website can be considered a necessity if you want to market yourself or your business online. Having a company website means that you have more opportunities to present yourself to a broader audience.

 

Using your company website as a public relations (PR) tool can also help your business build credibility and attract more customers. But how can you make your company website into a reliable public relations tool?

 

In this article, we will take a look at the importance of using a website for PR and some impactful website elements to strengthen your PR strategy.


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Topics: web design & development, owned media, web media

Why you should be using GIFs for public relations

Spice things up with some GIFs

 

Whether they are used for social media or to improve press releases, images are a very handy tool in public relations. You can even use them to directly improve your website’s SEO! But, have you been using GIFs?

 

For those who are unfamiliar, GIFs are simply animated images. GIFs can originate from anywhere, including TV shows, movies, or other media. They can have captions or just show someone doing something.


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Topics: online public relations, owned media, social media

Is social media worth it?

Social media plays a tremendous role in our world today and many companies are curious as to whether it can be used to their advantage. Cancel culture, which Merriam Webster defines as “the practice or tendency of engaging in mass canceling as a way of expressing disapproval and exerting social pressure,” has become very common across multiple social media platforms. This trend has the ability to ruin both a brand's reputation and its overall earnings if a brand makes the wrong move on social media.

 

Yet, there’s a reason why large corporations like Nike and small businesses still use the same social media platforms. If the posts are appropriate, the rewards are greater than the risk. 


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Topics: online public relations, owned media, social media

Your company doesn’t need profiles on every social media platform

Make your social media strategy more efficient by focusing on social media platforms that work for your company

 

According to DataReportal, 17 social media platforms have more than 300 million active users each month as of April 2021. This figure does not include many smaller social media platforms that still have large active user counts. With countless ways to connect with audiences at your fingertips, your company’s online public relations can reach the world through multiple platforms.

 

At first glance, it can be tempting to make company accounts on as many platforms as possible. The more the merrier, right? However, companies weaken their social media plans when they are overzealous.


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Topics: online public relations, owned media, social media

Best SEO practices for images

Implement effective SEO techniques for your website images to reach your target audience with ease.

 

Visuals and graphics are the most integral elements of all websites. Eye-appealing pictures increase web pages’ scroll down rates and keep you hooked to the website for a long time. Images indicate the authenticity and relevance of a web page and significantly helps increase search engine crawls. 

 

Often, businesses fail to realize the importance of implementing effective search engine optimization methods for their website images and overlook the critical role they tend to play. These techniques, which are often treated as trivial, turn out to be the essential determining factor for increasing the page’s visibility.


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Topics: online public relations, web design & development, owned media

Forbes: C-Suite says the digital transformation is here

Axia’s 60-Second Impact

60 Seconds of Information Impacting You and Your Fast-Forward Economy

 

June 2021 – How to Take Advantage of a Dynamic Shift in Business Strategy

 

Some of the world’s best and brightest PR leaders are manning the helms at an incredible time as top regional and national companies move toward complete digital transformation. We’ll cover leveraging the power of web-based marketing like social media and investing in the digital tools your team needs now.


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Topics: owned media, social media, 60-Second Impact

Five Most Useful Tips to Incorporate Instagram Into Your Web Design

Instagram has become one of the most popular social media platforms. It has 1 billion active users who spent a considerable part of their day browsing the app, checking profiles, and uploading videos and images. Instagram provides many suitable tools and functions for a business. 

 

Instagram is a perfect platform for company promotion and should not just be actively used but also be incorporated into your web design. Here’s how you can earn a considerable profit by incorporating Instagram into your web design.


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Topics: online public relations, owned media, social media

How to install WordPress to a website

Website managers should take advantage of the many hosts that install WordPress automatically.

 

There are many ways to increase your website’s visibility. One way is to have a blog integrated into the website that gives informative content related to your industry and your site visitors.

 

The problem is that adding a blog to a website can be a bit of work. If you’ve selected WordPress for your blog, it’s easy to set up a blog and add it to your website. 


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Topics: web design & development, owned media, web media

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