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What is search engine optimization (SEO)?

By Axia Public Relations

Get approved by Google and level up your search engine results with ethical, honest, and accurate SEO practices.


A man searching for something on a tablet.Online visibility is the most integral aspect of any business’s mission to expand. A solid digital presence can significantly improve the quality of leads and convert them into customers. However, with rising demand to enhance businesses online presence, unethical practices arise. To rank on top of the Search Engine Ranking Pages (SERPs) and maintain your consistency, you should know about ethical SEO practices. 


Before getting into how SEO can help your company grow, let’s first learn more about SEO and how it affects your online presence.



Search Engine Optimization 

Search engine optimization is a practice of improving the quality and quantity of visitors via organic search engine results. The process involves several on-page and off-page SEO techniques to optimize your websites for search engine algorithms to crawl and understand the content’s context. When the content is optimized as per a user’s search queries, search engines make your website rank on the top of SERPs for a particular keyword.  


Why SEO Matters?

Not a day goes by without people browsing through their phones. When information on almost everything is available with a single tap, there’s no reason why your business shouldn’t be a part of it. Some may search for a veterinarian or a car repair shop nearby. If you own a car repair shop and are not visible on Google, you might have just lost a customer to your competitor. Online visibility is an indispensable part of any business. As competition increases day after day, your ROI is directly proportional to ethical SEO practices. 


Does Google reward or penalize a site for having SEO? 

Let’s understand it this way. At an award show, two parties stand nominated to get recognized for their work. One sponsors the association to get the award while the other moves forward believing in his techniques and skills. In the end, the latter wins!


That’s what happens with Google too. Although the efforts required for ranking on Google are extensive, the rewards are huge. Your website may take several months to get indexed at the top of Google’s SERPs. Meanwhile, many of your competitors may also take the other route, but unethical SEO practices will always lead to your downfall in the long run. Google may take down your website or push it backward. 


SEO is a fantastic approach to reach your target customers with ease. It’s been in practice for nearly 20 years and is the best way to attract more leads. We believe it’s likely to work for you too. 


Want to begin your digital journey? Axia Public Relation’s team of dedicated professionals is here to help you. Contact us today at 888-PR-FIRM-8, and we can help you plan a strategic SEO campaign.


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Topics: SEO, online public relations

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