The Public Relations Blog
We frequently blog about the latest public relations corporation communications, and marketing topics, tips, and trends. Our blog is one of the 100 Best Public Relations Blogs for 2023, according to FeedSpot. Please help yourself to our insights and be sure to subscribe to our weekly blog notifications.
Axia’s 60-Second Impact
60 Seconds of Information Impacting You and Your Fast-Forward Economy
July 2021 – How to Get Your Brand Noticed All Summer Long
The summertime slowdown is a commonality among most teams. Holidays and vacations vie for consumers’ and employees’ attention alike. Here, we’ll cover a few creative, simple ways to keep your brand’s relevance just as hot no matter the month.
Topics: branding, 60-Second Impact
Since we have a good idea of the StoryBrand BrandScript framework, it is imperative to get an idea of the BrandScript in action.
The explanatory paragraph is the BrandScript in a much longer and well-written form. It is a section that’s typically used on a company’s website to provide more information on the company.
The customer, who is the hero, has a natural concern to get an idea of who his guide is. Therefore, the explanatory paragraph for a moment sheds some light on the company by providing more details to the brand story.
Topics: PR tips, branding, story telling
Are you aware that business owners and companies are sometimes unaware of how to properly introduce their brands? When presented with a question of what your company does, it is tempting to blurt out a direct, non-persuasive response.
The challenge with this is it doesn’t strike a note with customers because you might end up looking incompetent.
Thankfully, there is an art and a science to introducing one’s brand. That is the StoryBrand BrandScript one-liner.
Topics: branding, story telling
Have you ever wondered why brands with excellent products and services sometimes record poor sales? The answer is simple: poor communication of your brand’s message.
In this post, we’ll discuss a revolutionary marketing tactic that makes optimal use of fundamental elements of human nature to help companies effortlessly get to the core of their brand message. Author Donald Miller developed this marketing framework, inspired by principles of storytelling called the StoryBrand 7 Part Framework. The “main character” of one’s branding and marketing is the customer, not the brand. The brand plays the role of the guide, leading the “main character” to success.
Topics: branding, PR planning, story telling
A logo is a huge responsibility — and where many companies make big mistakes.
In my decades of experience working with art directors, I’ve found that logos are among the most difficult assignments. That’s because they require the most talent of any design project.
Most designers frequently create miscellaneous marketing materials, not logos. The bigger the company, the more likely the artist is simply reproducing production artwork from existing style guides and templates.
But to do a logo is a huge responsibility — and where many companies, and most small businesses, make big mistakes.
Topics: branding, owned media
These days, memes have become a popular marketing tool for entrepreneurs. No individual can say they have not seen a meme on a digital platform. If you want to increase your marketing base, you may use memes on various social media platforms. However, you have to understand what memes are and why they are outstanding. Memes are a powerful tool for making people laugh. Videos and pictures of regular animals or people get chosen, and then they are modified sarcastically and intelligently. You can explore the collection on Meme Scout to market correctly. They will create the desired effect.
Image/Meme advertising is an amazing asset utilized via web-based media, which can be in any structure like a video, text content, a gif picture, and so forth. The substance of image promoting will, in general, get viral on the web whenever it is liked by individuals, which is the rationale of doing image showcasing. Image promoting is utilizing fun approaches to connect with individuals online.
Topics: online public relations, branding, shared media, social media, raising awareness
Why you need a PR expert on your team
Having someone on your team that knows PR can make the difference in your brand’s success. Brand awareness, crisis management, social media, and audience analytics are all areas that a PR professional should be knowledgeable in.
Topics: public relations, branding
5 ways to create key messages for your company
Key messages create a narrative for your company, which crystallizes business information, stimulates calls to action and solidifies public opinion. Put forth in easily digested sound bites, key messages articulate business differentiation, value proposition and, in their totality, are the very essence of your business.
Topics: public relations, branding
Build on your company’s future and increase profits with the right tools
Is your general contracting company name well known in your industry? Do clients and prospective employees seek out your construction firm over your competitors? Are you using social media and other technologies to their full potential in reaching prospects and increasing sales? If you answered “no” or “I don’t know” to these questions, then your company can benefit from PR.
Topics: public relations, reputation management, awards, branding, construction
Use these 8 steps from PR to build long-term brand awareness for recognition and profits
There are numerous companies with names that are well-known worldwide, such as Band-Aid, McDonald’s, Toyota and Apple, just to name a few. You might dream of one day making your company a household name, but is that the only way to achieve success?
Topics: public relations, awards, branding
Comment on This Article