The Public Relations Blog
We frequently blog about the latest public relations corporation communications, and marketing topics, tips, and trends. Our blog is one of the 100 Best Public Relations Blogs, according to FeedSpot. Please help yourself to our insights and be sure to subscribe to our weekly blog notifications.
Learn the warning signs, timing, and steps to take when facing online outrage and when to hire a crisis management firm to respond quickly and protect trust.
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Topics: public relations, reputation management, crisis communications, branding, social media, AI Visibility
Use this due-diligence scorecard to vet a PR agency, spot red flags, confirm KPIs, and validate results in 30/60/90 days.
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Topics: public relations, reputation management, crisis communications, branding, B2B, agency news
Learn how public relations services can be measured like equity using CFO-ready metrics to capitalize, amortize, and track brand authority over time.
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Topics: public relations, PR tips, branding
2. Starbucks Korea fires CEO after controversial “Tank Day” promotion
3. 60-second close: PR is risk management
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Topics: crisis communications, branding, 60-Second Impact
Learn when to use a press release or a public relations strategy and how a trusted PR agency can strengthen your brand’s reputation.
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Topics: public relations, PR tips, branding
Learn how to engage on Reddit with a helpful, honest voice while working with a PR and marketing agency that helps you do it right.
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Topics: branding, web marketing
In this episode, Carla Johnson joins host Jason Mudd to discuss how brands can use curiosity to drive innovation and ideation.
Tune in to learn more!
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Topics: branding, On Top of PR
- Cracker Barrel’s new social media lead reflects on “busy” first 60 days
- Taco Bell leverages celebrity cameos for its new “Crispy Chicken” menu
- Charlie Kirk’s death exposed gaps in crisis communication plans.
- 60-second close: Navigating crisis and creativity
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Topics: crisis communications, branding, 60-Second Impact
Celebrity status can spark quick attention, but lasting brand success depends on more than fame. Strategy, authenticity, and audience trust determine which ventures thrive, and which fade fast.
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Topics: public relations, branding
Learn how to earn brand recognition and encourage new leads through PR.
Attracting public attention is one thing, but maintaining it — let alone in a positive manner — is another.
To survive in the cut-throat marketing world, brands must understand how to stand out. However, it’s also vital to reach a level of visibility that withstands the test of time, no matter what trends come and go along the way.
Boosting brand visibility has always been a cornerstone of marketing strategy. However, as the global market grows more saturated, this goal becomes increasingly challenging.
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Topics: branding, shared media, social media
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