The Public Relations Blog

Learn when to use a press release or a public relations strategy and how a trusted PR agency can strengthen your brand’s reputation.

Learn how to engage on Reddit with a helpful, honest voice while working with a PR and marketing agency that helps you do it right.

In this episode, Carla Johnson joins host Jason Mudd to discuss how brands can use curiosity to drive innovation and ideation.

Tune in to learn more!

1. Cracker Barrel’s new social media lead reflects on “busy” first 60 days
2. Taco Bell leverages celebrity cameos for its new “Crispy Chicken” menu
3. Charlie Kirk’s death exposed gaps in crisis communication plans.
4. 60-second close: Navigating crisis and creativity

Celebrity status can spark quick attention, but lasting brand success depends on more than fame. Strategy, authenticity, and audience trust determine which ventures thrive, and which fade fast.

Learn how to earn brand recognition and encourage new leads through PR.

Attracting public attention is one thing, but maintaining it — let alone in a positive manner — is another.

To survive in the cut-throat marketing world, brands must understand how to stand out. However, it’s also vital to reach a level of visibility that withstands the test of time, no matter what trends come and go along the way.

Boosting brand visibility has always been a cornerstone of marketing strategy. However, as the global market grows more saturated, this goal becomes increasingly challenging. 

The celebrity, industry legend, and prominent local all reveal the importance of branding.

Fame has many forms, from globally-known industry legends to niche, local celebrities. Some figures gain recognition through individual achievement, while others achieve prominence through association with existing icons. Throughout the spectrums of prominence and fame, the megastar and the prominent local both have influence on different audiences. 

While the pinnacle of superstardom may elude most, meticulous messaging and reputation management can help any individual or brand stand out and gain prominence. With the right strategy, even a locally prominent figure can command some influence. A strategic approach in branding and public relations is often the key to amplify visibility and progress from the obscure to the newsworthy. 

While every brand wants to distinguish itself from the competition, collaborative efforts may yield unexpected results. Though brand distinction and collaborations seem like opposite approaches, the confluence of Threads, Sperry, and Natty Light showcases the potential for success. 

Axia’s 60-Second Impact

60 Seconds of Information Impacting You and Your Fast-Forward Economy

July 2021 – How to Get Your Brand Noticed All Summer Long

The summertime slowdown is a commonality among most teams. Holidays and vacations vie for consumers’ and employees’ attention alike. Here, we’ll cover a few creative, simple ways to keep your brand’s relevance just as hot no matter the month.

Since we have a good idea of the StoryBrand BrandScript framework, it is imperative to get an idea of the BrandScript in action.

The explanatory paragraph is the BrandScript in a much longer and well-written form. It is a section that’s typically used on a company’s website to provide more information on the company.

The customer, who is the hero, has a natural concern to get an idea of who his guide is. Therefore, the explanatory paragraph for a moment sheds some light on the company by providing more details to the brand story.