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The Public Relations Blog

We frequently blog about the latest public relations corporation communications, and marketing topics, tips, and trends. Our blog is one of the 100 Best Public Relations Blogs, according to FeedSpot. Please help yourself to our insights and be sure to subscribe to our weekly blog notifications.

How to build a reputational risk radar your CEO can trust


Build a 30-day dashboard for social media and reputation management with social listening, SERP monitoring, KPIs, alert thresholds, and executive reporting cadence.

 


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Topics: public relations, reputation management, branding, CMO, social media, AI Visibility

Rethinking social media and reputation management for CMOs


Learn how CMOs can strengthen social media and reputation management with proactive monitoring, earned media, and crisis-ready communication plans.

 


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Topics: public relations, reputation management, branding, CMO, social media

When to use a crisis management firm for social media backlash

Learn the warning signs, timing, and steps to take when facing online outrage and when to hire a crisis management firm to respond quickly and protect trust.

 


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Topics: public relations, reputation management, crisis communications, branding, social media, AI Visibility

How to vet a PR agency: Questions, red flags, and KPIs


Use this due-diligence scorecard to vet a PR agency, spot red flags, confirm KPIs, and validate results in 30/60/90 days.

 


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Topics: public relations, reputation management, crisis communications, branding, B2B, agency news

PR as a balance-sheet asset: Build a CFO-friendly PR equity model


Learn how public relations services can be measured like equity using CFO-ready metrics to capitalize, amortize, and track brand authority over time.

 


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Topics: public relations, PR tips, branding

Smart CEOs know PR is risk management

1. Harley-Davidson's big branding problems

2. Starbucks Korea fires CEO after controversial “Tank Day” promotion

3. 60-second close: PR is risk management

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Topics: crisis communications, branding, 60-Second Impact

What's the difference between press releases and public relations?

Learn when to use a press release or a public relations strategy and how a trusted PR agency can strengthen your brand’s reputation.


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Topics: public relations, PR tips, branding

Branding on Reddit without being salesy

Learn how to engage on Reddit with a helpful, honest voice while working with a PR and marketing agency that helps you do it right.


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Topics: branding, web marketing

How brands leverage curiosity to drive innovative thinking with Carla Johnson

In this episode, Carla Johnson joins host Jason Mudd to discuss how brands can use curiosity to drive innovation and ideation.

 

Tune in to learn more!


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Topics: branding, On Top of PR

Learning to steer in crisis and creativity

  1. Cracker Barrel’s new social media lead reflects on “busy” first 60 days
  2. Taco Bell leverages celebrity cameos for its new “Crispy Chicken” menu
  3. Charlie Kirk’s death exposed gaps in crisis communication plans.
  4. 60-second close: Navigating crisis and creativity




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Topics: crisis communications, branding, 60-Second Impact

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