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The Public Relations Blog

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Our TV news interview never aired. What did I do wrong?

If a TV interview doesn’t air, it doesn’t mean you’ve failed as a PR professional


TV reporters regularly contact public relations professionals to score an interview with an expert. After the back and forth, prepping, and recording the interview, both parties expect the interview to air, especially if the reporter gives you a specific date.


What if it doesn’t air? As PR pros, we can’t help feeling lost if we experience this. 


This post discusses why a TV interview might not air, what it says about your skills, and how to avoid or mitigate the impact of such a disappointing outcome.

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Topics: media relations, earned media, news media

Need better brainstorming? The power of saying “yes, and” to develop more creative ideas

Creative processes usually involve multiple minds. This means one person’s ideas might not immediately sit well with another person’s. 


What to do? How can other members of the creative team give their feedback on ideas?


Should they shut the idea down? Maybe condemn and dismiss it right away?


These options will, at best, be counter-productive to the creative process. At their worst, they’ll damage the confidence of the person who suggested the idea. 

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Topics: PR tips, internal communications

Why is it so hard to develop good ideas at work?

Work is one of the least favorable places for good ideas to develop. Ideas generated in the heat of office life have been found to be unimpressive. Working from home during the pandemic and Zoom meetings make it even harder.


This post explores why it’s challenging to come up with good ideas at work. 

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Topics: PR tips, corporate communications

PR in 2023: The pandemic’s impact on consumers

A changing consumer landscape and new consumer segments will emerge in the near future


The COVID-19 era is a critical point in everyone’s lives, and it has shaped our lives, thought processes, and perceptions. But it doesn’t stop there.


Due to multiple lockdowns, health panics, the desperate hope for a return to normalcy, as well as multiple waves and virus variants, the pandemic will leave a lasting impression on consumer behavior in years to come.

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Topics: PR tips

Calculating the Return On Investment for a Public Relations Campaign: A Concise Guide

How to know if your PR campaigns are financially successful


Are your campaigns really profitable? How can you prove that your marketing campaigns were of value?


Calculating the return on investment (ROI) determines if you’ve been making a profit from your public relations campaigns and helps you identify which PR exercises yield the most buck.


This article discusses ROI on PR campaigns, how to calculate it, and challenges against a perfect ROI calculation.

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Topics: PR tips, measurement

Meltwater vs. Cision: Which and Why?

There are reasons why PR pros prefer one to the other


Meltwater and Cision are software as a service products that PR and marketing teams use for media monitoring, social listening, engagement, identifying relevant influencers, creating and sharing relevant content, and tracking the content’s effect.


Essentially, both solutions assist marketers and PR pros with their communication ambitions so they can target, reach, and engage their audience.

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Topics: PR tips, technology, PR projects

How the pandemic has transformed journalism

COVID-19 has radically changed the habits of most journalists


With 94% of journalists stating that some, most, or all of their reporting has taken a COVID-19-related pivot, their work, habits and preferences have adjusted to the circumstances created by the pandemic. 


Let’s examine Muck Rack’s recent study on the current state of journalism:

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Topics: media relations, earned media

6 cringeworthy tactics to avoid in your pitches to reporters

PR people are well aware that cold emailing is part of the media relations cycle. Being a regular practice, however, doesn’t mean that it should be done tactlessly. These tactics demands that you be masterful with your approach. Otherwise, you might end up in the bad books of a reporter or editor.


Even worse, your email might end up in the trash. Here are some tactics and openings you should avoid when pitching reporters:

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Topics: media relations, earned media, news media

One year later: Crisis communications tips for companies that failed to honor their equality and diversity pledges upon George Floyd’s death

Some companies are under fire for failing to keep their promises to uphold racial equality and diversity


A year ago, the world burned with protests and cries over the gruesome murder of George Floyd by police officers in broad daylight. Corporate America made quite a spectacle by pledging to support black businesses with grants, improve diversity in their companies, donate to Black nonprofits, and more.


However, one year later, it appears that the flame of corporate commitments to social justice died just as quickly as it started.

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Topics: crisis communications

Colonial Pipeline’s cyberattacks: A lesson in crisis communications management

Company responses to cyberattacks dictate public perception.


With Colonial Pipeline recovering from a cyberattack organized by a cybercriminal gang, the encounter has left the industry a number of lessons regarding cybersecurity. Here are some tips for crisis communication management in the event of a cyberattack:

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Topics: PR tips, crisis communications

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