The Public Relations Blog
Learn the benefits of using commercial newswires and the mistakes companies make when posting their news releases with our host, Jason Mudd. Jason is the managing partner of Axia Public Relations.
Commercial newswire services charge companies to distribute their news.
The big players in this space – at least in the United States – are Business Wire, Cision PR Newswire, Cision PR Web, GlobeNewswire, etc.
These are often confused with newswire services, also known as news agencies.
Some people believe that press release syndication services are a dying art. However, with so many of these sites existing, it’s hard to believe distribution services are going away anytime soon. Press release syndication services are still an effective way to spread your company’s news. And have no fear; whether you call them news releases or press releases, the distribution platforms are still the same.
Press release syndication services provide a way to get your company’s news in front of numerous people, including reporters. I’ve had great success with publishing news releases on distribution sites and securing interviews and coverage. Keep in mind, however, the best way to gain media coverage is to build lasting relationships with reporters.
In my opinion, there are three giants in the industry as well as several cost-effective ways to distribute a news release. The more informed you are, the more success you’ll have in your efforts.
Give your news maximum reach with newswires
When you’re ready to hire a PR firm, it’s often for increased news exposure or earned media coverage.
Many PR terms and phrases are tossed around, sometimes incorrectly, and it can easily get confusing. It’s important to understand the purpose and differences between various newswires and how they can help you achieve your goals.
While this is all fine and dandy, for most companies, the bottom line is ... well, the bottom line. You need to know what various services cost and what you’re getting for your money. Being able to distinguish between PR tools or press release syndication services, including Business Wire, Cision PR Newswire, Cision PR Web, GlobeNewswire, and other news distribution services, will ensure you’re speaking the same language when it comes to purchasing PR agency services.