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The Public Relations Blog

We frequently blog about the latest public relations corporation communications, and marketing topics, tips, and trends. Our blog is one of the 100 Best Public Relations Blogs for 2023, according to FeedSpot. Please help yourself to our insights and be sure to subscribe to our weekly blog notifications.

Marjorie Comer

Marjorie Comer Marjorie Comer is an award-winning PR professional at Axia Public Relations. She graduated from Rockhurst University with a Bachelor of Arts in communication. Marjorie cheers for her hometown Kansas City Royals. Marjorie has worked for Axia Public Relations since October 2011. Follow her on Twitter @Marjorie_Comer. Learn more about Marjorie Comer. Read Marjorie's recent blog posts below.

Recent Posts:

3 elements of an effective news release

Consider these components when writing your news or press release.


As the experts within our field — with the knowledge and experience of media relations and producing news releases that generate earned media coverage — we are able to use our knowledge to assist clients to share their news with the media. Sometimes though, it is necessary to share with clients how and why we are the experts. While we didn’t go to school to be educators, there are many times when we take on that role when working with clients.

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Topics: news release, earned media, news media

What should I wear for my public speaking engagement?

When preparing for a speaking engagement, you may tend to focus only on deciding the topic or preparing the speech. While those are challenging elements of speaking engagements, too often there’s not enough attention on other parts of preparation, such as what to wear to a speaking engagement. The way you dress and present yourself gives the audience their first impression about you and your company and continues to solidify their belief in you. Here are eight tips to help you decide what to wear for your upcoming speaking engagements. 

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Topics: PR tips, public speaking

9 tips for submitting bylined articles for publication

Writing and submitting a bylined article can offer many benefits for you and your company – it doesn’t have to be a daunting task. When you’re an expert in your field and within your company, there are other people and even other companies that will benefit from your expert knowledge, which is the first step in recognizing that you should create and write a bylined article for submission. Here are the top nine things you need to know before submitting articles for publication. 

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Topics: earned media, news media

3 reasons to utilize industry publications for earned media coverage

Your company should look closer at this hidden gem opportunity.


Earning media coverage in outlets your target audience consumes is one goal you might be familiar with in your public relations efforts. One area of media coverage companies often overlook is their own industry publication and association outlets. Many companies don’t think these are worth their time because their clients aren’t consuming articles from those outlets. However, you should seek out and utilize industry and association publications because they’re a hidden gem that can boost your company more than you may realize. Here are three reasons why.

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Topics: earned media, news media

5 reasons why companies should keep investing in PR during a recession

As the economy changes, so does consumer spending, which in turn impacts most every company. Decreases in your customers’ spending can negatively impact your company’s bottom line and decrease the things your company can spend money on. In some ways, it can become a vicious circle.


When your income decreases, your company usually cuts the “extras” first. While you may need to decrease unnecessary expenses, you should look at how cutting expenses and services may impact your company overall.

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Topics: PR tips, investment

Best practices for writing a news release for your company

For some companies, especially those without a strong communication department or team, drafting of news releases is sometimes one of the more difficult things to write. While pitching may be a work of art, writing a news release is like a science project. There are many elements and best practices to writing a news release, so here are our top eight best practices for writing a news release:

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Topics: media relations, earned media, news media

PR mistakes inside and outside your control

Let's cover the big issue of external factors (that we can’t control no matter what) in public relations and what we can do about it!


When working as a vendor for a company, you need to always be on your “A” game. Sometimes when you aren’t at your highest performance, mistakes happen. Mistakes can also happen when you are on top of your game as well. It makes you feel worse when accidents happen that shouldn’t have happened. When a mistake happens – one you can control – you are often left with egg on your face.

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Topics: PR tips

What journalists say about media pitches and sources in 2022

Journalists are gearing up for a stronger year in the post-COVID-19 era


With the world returning to normalcy, journalists are coming to terms with the realities of a post-pandemic industry. After the pandemic compelled them to take a step back and restrategize at the initial stage of the outbreak, it’s yet again necessary for journalists to modify their work habits and preferences to suit the times.

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Topics: media relations, earned media, news media

Managing reporter calls and media interviews: Pointers for success

Handle reporter calls and media interviews with tact and skill


Sometimes, a company might receive an unexpected call from individuals identifying themselves as news reporters. Organization spokespersons attend media interviews to represent their brand in the media. However, if the company representatives aren’t adequately trained for such situations, such engagement might end negatively.


Here’s how to successfully deal with reporter calls and handle media interviews.

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Topics: media relations, earned media, news media

How to show up prepared for your news interview

Ace an in-person news interview by following these PR pro tips


Whether you are doing a live, in-studio interview or an interview on Zoom or Skype, you must prepare for it. For in-person news interviews, these are the best ways to prepare before arrival and on the day of the interview.

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Topics: earned media, news media

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