The Public Relations Blog
As the economy changes, so does consumer spending, which in turn impacts most every company. Decreases in your customers’ spending can negatively impact your company’s bottom line and decrease the things your company can spend money on. In some ways, it can become a vicious circle.
When your income decreases, your company usually cuts the “extras” first. While you may need to decrease unnecessary expenses, you should look at how cutting expenses and services may impact your company overall.
For some companies, especially those without a strong communication department or team, drafting of news releases is sometimes one of the more difficult things to write. While pitching may be a work of art, writing a news release is like a science project. There are many elements and best practices to writing a news release, so here are our top eight best practices for writing a news release:
Let's cover the big issue of external factors (that we can’t control no matter what) in public relations and what we can do about it!
When working as a vendor for a company, you need to always be on your “A” game. Sometimes when you aren’t at your highest performance, mistakes happen. Mistakes can also happen when you are on top of your game as well. It makes you feel worse when accidents happen that shouldn’t have happened. When a mistake happens – one you can control – you are often left with egg on your face.
Topics: PR tips
Journalists are gearing up for a stronger year in the post-COVID-19 era
With the world returning to normalcy, journalists are coming to terms with the realities of a post-pandemic industry. After the pandemic compelled them to take a step back and restrategize at the initial stage of the outbreak, it’s yet again necessary for journalists to modify their work habits and preferences to suit the times.
Handle reporter calls and media interviews with tact and skill
Sometimes, a company might receive an unexpected call from individuals identifying themselves as news reporters. Organization spokespersons attend media interviews to represent their brand in the media. However, if the company representatives aren’t adequately trained for such situations, such engagement might end negatively.
Here’s how to successfully deal with reporter calls and handle media interviews.
Ace an in-person news interview by following these PR pro tips
Whether you are doing a live, in-studio interview or an interview on Zoom or Skype, you must prepare for it. For in-person news interviews, these are the best ways to prepare before arrival and on the day of the interview.
When the pandemic hit in 2020, a majority of TV interviews shifted to Zoom. The pandemic allowed TV stations and news producers to look at interviews in a new light. For a local station, the ability to conduct interviews on Zoom allows them to connect with experts in different areas without having to connect with an affiliate station to procure content for you. While you aren’t sitting face-to-face or knee-to-knee with an anchor, there are still tips and tricks you should utilize to make your Zoom interview a breeze.
Are they worth their weight?
Earned media coverage is one of the best ways to share your company’s story. Marketers and business leaders talk about wanting earned media coverage in "top-tier" news media outlets. But how do they define top-tier media versus not-top-tier media? Is there a public relations or journalism industry standard for top-tier?
Companies have news that consumers aren’t going to like
Not all news a company shares will be perceived as positive or beneficial to the target audiences. Consumers will consider some news, such as closing a location, laying off employees, discontinuing a product, a supply chain or shipping delay, or increased prices, to be bad news. This type of news happens at times. So, when’s the best time to announce “bad” news?
Responding to a negative news story and its consequences
Gaining news coverage for your company, yourself, or a member of your executive team is a key aspect of public relations. However, what happens when a news article is published and your company or an executive is presented in a less than favorable light? What is your company’s best response to the situation? Do you respond or let it be? And why?
Topics: crisis communications