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The Public Relations Blog

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Marjorie Comer

Marjorie Comer

Marjorie Comer is an award-winning PR professional at Axia Public Relations. She graduated from Rockhurst University with a Bachelor of Arts in communication. Marjorie cheers for her hometown Kansas City Royals. Marjorie has worked for Axia Public Relations since October 2011.

Follow her on Twitter @Marjorie_Comer.

Learn more about Marjorie Comer.

Read Marjorie's recent blog posts below.

Recent Posts:

7 ideas to consider before taking a stance on a social or political issue

Before your company takes a stance, consider what it will mean to your audience.


Companies make unintentional mistakes more often than consumers typically realize, whether it’s a typo in a newsletter or a personal post mistakenly uploaded to your company’s social media.


Consumers may never realize the mistake. At times, however, a misstep can turn out to be far more serious, such as when a company publicly takes a stance on social or political issues. 

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Topics: crisis communications, shared media, social media

Stop giving attention to negative content about your organization

Companies aren’t immune to negative web content published about them. Common places you may see negative posts about an organization are sites like RipOffReport and GlassDoor, but companies should also know those aren’t the only places that can host unflattering content. 


While awareness of negative posts is important, your company should also recognize the need to stop giving online traffic to this content. In fact, monitoring your company’s online reputation should be something your company invests in and utilizes. 

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Topics: reputation management, crisis communications, online reputation management

What’s a podcast Listen Score?

Educate your team on listenership opportunities with podcasts.


Since their launch in the 2000s, podcasts have continued to grow in popularity. Podcasts allow consumers to digest information through listening, whether it’s current events, history, mystery, how things are made, self-help, and more. Podcasts are a great tool for gaining new or additional knowledge on any topic. 


Unlike TV, podcasts allow listeners to consume content for free and at various listening speeds. Many consumers enjoy listening to podcasts during car rides, workouts, or as background noise during work. 


Typically, podcast producers will seek out guests with expertise in the topic at hand — guests PR professionals like us can secure. Because of this, there needs to be a way to assign or determine the audience of a podcast, as listenership is crucial to its success. This is where Listen Notes come in.

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Topics: podcasting

The difference between PR Newswire, Business Wire, and Globe Newswire

See how these three top-tier commercial newswire services differ for paid press release syndication.


In today's digital age, news releases are a powerful tool for companies and organizations to communicate their news and updates to the world. However, with so many commercial press release wire services available, it can be challenging to determine which one is best for your needs. In this article, we will compare the three top-tier commercial press release wire services: PR Newswire, Business Wire, and Globe Newswire.

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Topics: earned media, news media, press release syndication services, press release syndication

5 tips for responding to reporters’ media relations query tools

Manage your responses more effectively with these pointers.


Reporters use a variety of ways to reach companies and their spokespeople. Some rely solely on relationships they’ve made for their story sources. Others take to social media to pose a question and let the public help direct them to sources, or they may utilize media relations query tools. These tools allow reporters to pose questions and get a variety of responses from sources, as well as search for spokespeople who may have knowledge that applies to a story they’re working on. Public relations professionals use resources like these, so here are our top five tips for responding to reporters’ queries. 

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Topics: media relations, earned media, news media

How to measure and categorize the different tiers of news media outlet types

Understanding these four media tiers can help you gain quality media coverage.


Educating clients and helping them learn more about news media outlets, reporters, and pitching are a larger part of public relations professionals’ job than many realize. Therefore, understanding the ins and outs of news media outlets and how you can measure and categorize them is crucial to your ability to work successfully with clients.

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Topics: earned media, news media

3 elements of an effective news release

Consider these components when writing your news or press release.


As the experts within our field — with the knowledge and experience of media relations and producing news releases that generate earned media coverage — we are able to use our knowledge to assist clients to share their news with the media. Sometimes though, it is necessary to share with clients how and why we are the experts. While we may not have gone to school to be educators, there are many times when public relations professionals take on that role when working with clients.

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Topics: news release, earned media, news media

What should I wear for my public speaking engagement?

When preparing for a speaking engagement, you may tend to focus only on deciding the topic or preparing the speech. While those are challenging elements of speaking engagements, too often there’s not enough attention on other parts of preparation, such as what to wear to a speaking engagement. The way you dress and present yourself gives the audience their first impression about you and your company and continues to solidify their belief in you. Here are eight tips to help you decide what to wear for your upcoming speaking engagements. 

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Topics: PR tips, public speaking

9 tips for submitting bylined articles for publication

Writing and submitting a bylined article can offer many benefits for you and your company – it doesn’t have to be a daunting task. When you’re an expert in your field and within your company, there are other people and even other companies that will benefit from your expert knowledge, which is the first step in recognizing that you should create and write a bylined article for submission. Here are the top nine things you need to know before submitting articles for publication. 

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Topics: earned media, news media

3 reasons to utilize industry publications for earned media coverage

Your company should look closer at this hidden gem opportunity.


Earning media coverage in outlets your target audience consumes is one goal you might be familiar with in your public relations efforts. One area of media coverage companies often overlook is their own industry publication and association outlets. Many companies don’t think these are worth their time because their clients aren’t consuming articles from those outlets. However, you should seek out and utilize industry and association publications because they’re a hidden gem that can boost your company more than you may realize. Here are three reasons why.

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Topics: earned media, news media

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