The Public Relations Blog
Blockchain has received a lot of attention in recent months, especially after the explosive growth of bitcoin and other cryptocurrencies in December. Many people associate blockchain solely with financial applications. Others see potential for blockchain technology in nearly all aspects of life. It’s helpful to have a basic understanding of what blockchain is in order to thoughtfully consider how it may help your company, including your public relations efforts.
Use PR to connect with customers and grow your company
Having a solid public relations strategy in place can help take a financial services firm to the next level by building trust, while educating and connecting with audiences. Here’s how to use PR to benefit your financial services company.
4 ways you can build your brand and attract new customers
Money is a sensitive but critical topic to most people. In order to build strong brands, businesses in the financial services industry must earn trust from their prospective customers. Below are four ways financial services companies can establish trusting relationships with their target audience and grow their businesses.
Businessweek magazine is one of the world’s top business publications, preparing its readers to succeed in today’s complex economy. The magazine focuses on the most important news in finance, technology and economics.