The Public Relations Blog

When you think about improving your media outreach, the approach isn’t to dive straight into the deep end. Imagine you're prepping for your first NFL game. Would you really want your debut to be against a powerhouse like the Patriots? Probably not. You'd want to start with a team that gives you a fighting chance, or in this case, publications that are more accessible to establish your footing and boost your confidence.

 

Building a gradual media outreach plan is about understanding the field and pacing your efforts smartly. It's about gaining traction with smaller wins and using those to drive momentum forward.

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