In this solocast episode, On Top of PR host Jason Mudd discusses why “guaranteed media” isn’t earned and how to protect yourself from misleading PR firms.
Tune in to learn more!
Watch the episode here:
Listen to the episode here:
5 things you’ll learn during the full episode:
- What “guaranteed media coverage” really means — and why it’s rarely earned
- The differences between earned, placed, contributed, and sponsored content
- How deceptive firms use fake credibility and vanity metrics to lure clients
- The true cost of falling for pay-to-play PR, including damaged trust and wasted budgets
- What questions you must ask before hiring a PR partner to protect your investment
About host Jason Mudd
Jason Mudd hosts On Top of PR. The World Communication Forum named him North America’s top PR leader. He is a professional public speaker, accredited public relations practitioner, published author, podcaster, and entrepreneur.
Jason is a trusted adviser and dynamic strategist to some of America’s most admired and fastest-growing companies. His past PR clients include American Airlines, Budweiser, Dave & Buster’s, H&R Block, Hilton, HP, Miller Lite, New York Life, Pizza Hut, Southern Comfort, and Verizon.
He’s the CEO and managing partner of Axia Public Relations. Forbes Magazine named Axia one of America’s Best PR Agencies.
Quotables
- “If it’s guaranteed, it’s not earned. And if it’s not earned, it’s not PR — it’s advertising.” — @JasonMudd9
- “You’re not being pitched to journalists. You’re being pitched to a payment processor.” — @JasonMudd9
- “Too many firms are ghostwriting puff pieces and calling it earned coverage. It’s not.” — @JasonMudd9
- “Earned media is hard to win, and that’s exactly why it works.” — @JasonMudd9
- “You deserve real answers, not marketing spin.” — @JasonMudd9
Resources
Additional Resources:
- Listen to more episodes of the On Top of PR podcast.
- Find out more about Axia Public Relations.
Additional Episode Resources from Axia Public Relations:
- Is 'Guaranteed Media Coverage' from PR Firms Too Good to Be True?
- Can You Get Guaranteed Earned Media Coverage?
- What Should I Know About Media Relations and Earned Media Coverage Before Hiring a PR Firm?
Disclosure: One or more of the links we shared here might be affiliate links that offer us a referral reward when you buy from them.
Episode Highlights
[00:01:00] If It’s Guaranteed, It’s Not Earned
"If a PR firm is promising guaranteed media coverage, you should ask: is it earned—or is it paid placement dressed up to look earned?"
[00:04:40] How PR Firms Mislead Clients
"You’re not being pitched to journalists. You’re being pitched to a payment processor."
[00:10:10] The Real Cost of Buying Coverage
"Most clients say, ‘We got one or two articles a month, but they didn’t drive traffic and weren’t the right audience.’"
[00:14:15] What Real Media Coverage Takes
"Journalists don’t take bribes. They respond to news value, timing, relevance, and relationships—not payments."
[00:18:20] Questions to Ask Before You Hire a PR Firm
"Who writes the story? Who decides what runs? Will this be disclosed as sponsored content?"
Our On Top of PR sponsors:
Production sponsor: Axia Public Relations, one of America’s Best PR Agencies, according to Forbes Magazine
Presenting sponsor: ReviewMaxer, the platform for monitoring, improving, and promoting online customer reviews
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Transcript
00;00;00;00 - 00;00;24;03
Jason
So basically, if a PR firm is promising you guaranteed media coverage, you should ask is it earned or is it a paid placement dressed up to look like earned media coverage? Because many PR firms are popping up quietly profiting from placed media, placing the placed media while passing it off as editorial coverage or earned media coverage.
00;00;24;03 - 00;00;34;02
Announcer
Welcome to On Top of PR with Jason Mudd.
00;00;34;02 - 00;00;52;29
Jason
Hello and welcome to On Top of PR. I'm your host, Jason Mudd with Axia Public Relations. Today we're talking about the dirty truth about guaranteed media coverage. In this episode, we're going to expose why some PR firms mislead clients with, quote, guaranteed media coverage. We're going to clarify the difference between earned media and place media.
00;00;53;01 - 00;00;59;19
Jason
We're going to educate you on how to protect yourself from wasting time and money on deceptive PR models.
00;00;59;19 - 00;01;10;02
Jason
So basically, if a PR firm is promising you guaranteed media coverage, you should ask is it earned or is it a paid placement dressed up to look like earned media coverage?
00;01;10;02 - 00;01;24;06
Jason
Because many PR firms are popping up quietly profiting from placed media, placing the placed media while passing it off as editorial coverage or earned media coverage.
00;01;24;08 - 00;01;47;10
Jason
I'm seeing this with a lot of startup PR firms. Some of them are people who worked in tech, previously and got frustrated with hiring PR firms who weren't delivering results for them. And now they've, thought of, how do I get into this PR firm game? I'm sure they figured out very quickly that it's not easy. And, and the way they went to solve it is just getting media coverage.
00;01;47;16 - 00;02;09;13
Jason
Perhaps the idea was to understand that, you know, getting media coverage, being able to show it to potential investors goes a long way. But let's jump in and talk about this, because I think this is an important issue, on a regular basis. We're hearing from a company who has hired another company to another, quote unquote, PR firm to help them with this.
00;02;09;15 - 00;02;26;18
Jason
And come to find out, they didn't have a very good experience. And they come back to us, telling us later they made a big mistake in trying to see if they can still afford to hire us. Unfortunately, they spent a lot of their budget or investment with this other PR firm and are very disappointed in the results. In fact, some of them think they are worse off.
00;02;26;20 - 00;02;28;09
Jason
After that experience.
00;02;28;09 - 00;03;00;15
Jason
What is guaranteed media coverage and what does it really mean? So first of all, placed media means basically sponsored, paid, advertise content. Not true, genuine, authentic, organic earned media coverage. It means that you have a relationship with a news outlet where, the PR firm has a relationship with a news outlet or some other kind of content syndication service where they're basically just going to post the content you send them and make it look like it's a news article.
00;03;00;17 - 00;03;34;21
Jason
Now, this is different than posting to a newswire service that post and distributes press releases through content agreements and RSS feeds. However, it is somewhat similar. The idea is that instead of posting the same press release or news release on multiple websites because you paid for that syndication instead, what these companies are doing is they're doing a one off article to, one or more outlets and calling it, earned media, when really it's just something they placed or placed media.
00;03;34;23 - 00;03;59;04
Jason
Now often it is a submitted article, as I said earlier, not written by a real journalist at the outlet, meeting. And it's a submitted article that's also meeting the basic submission standards for this type of feature or this type of, sponsored placement. The sponsored or placed media is often found on low traffic websites that we've never heard of.
00;03;59;06 - 00;04;36;06
Jason
Or they're emulating or a, using a, knockoff brand name of an actual trusted website. And so, you know, it might sound like it's a great opportunity or a great outlet, but really, it's not the genuine outlet that you thought it was because they've replaced a name or two. So maybe instead of New York Times, it might be something like New York Weekly, but it has a very similar logo that creates confusion among the buyer of the PR firm services and or their audience, which actually raises, an additional ethical issue beyond what we're talking about today.
00;04;36;08 - 00;04;57;12
Jason
These articles for placed media are often hidden from the main page and primary site navigation of a credible website. In other words, if you're browsing the website organically and naturally, like a website visitor would, you're not going to find the articles. They're not going to be on the main page, they're not going to be under the business section or the technology section or whatever.
00;04;57;14 - 00;05;19;04
Jason
You're you can click and scroll within the primary navigation and sub navigation and probably still never find your article actually live. Instead you have to go to a direct URL, or you have to find a section where they place this specific sponsored content. Now it will often rank in Google. So somebody is doing a Google search about your company.
00;05;19;04 - 00;05;49;20
Jason
They'll find the article. But you have to keep in mind how often is somebody a searching for your company name and b going to click on this article. That's the most the the majority of the universe of people who are actually going to see this article. In addition, these articles are often marked, marked and labeled as branded content, sponsored post, partner post, or some other kind of content with a disclaimer also at the top or bottom that says, you know, this news outlet was not affiliated with this news story.
00;05;49;20 - 00;06;17;21
Jason
It was submitted by a third party or, provided through a content agreement or other relationship. And that is ethical for them to do that. And that's why you see that, that the news outlet is saying this, sometimes these stories are also appearing on a sub domain of a known media brand, or, as I said earlier, within a deeper directory, but doesn't live among the websites primary, channels or directory or sections.
00;06;17;23 - 00;07;01;20
Jason
There's often little to no editorial venting or vetting, meaning that the it's not really reviewed closely by anybody within the organization. No journalist is involved. And, there's very little credibility as well, for, for any party involved. So what you want to do is really watch out for the bait and switch tactic. You're not being pitched to journalist, you're being pitched to a payment processor, or you're being pitched to an existing agreement to run whatever news content you send our way, either paid by the article or paid through some sort of, content package or even a monthly, retainer where the client or the PR firm has a relationship with an outlet or
00;07;01;20 - 00;07;26;05
Jason
holding company of outlets, that simply let them submit their articles on a regular basis. All right. Why firms sell this and why clients fall for it. Agencies, use it to win or trick unsophisticated buyers of PR firm services or unsophisticated clients by offering deals with unrealistic promises or that set false expectations. And so you're thinking, great.
00;07;26;05 - 00;07;56;06
Jason
I found a PR firm that guarantees media coverage. We're going to be in these major publications with because they have these logos on their website. But what you don't realize is those logos are often the exception and not the norm. And one thing I will tell you, I've seen firsthand from other companies that have tried to hire these firms is and people who have who work at these firms, who have shared this with me is, you know, they set out trying to get you authentic and genuine media coverage throughout the month because they guarantee so many articles per month.
00;07;56;06 - 00;08;14;27
Jason
Let's say they guarantee you two articles a month or three. 1 to 3 articles a month is typically the norm. They'll start the month out trying to create real, genuine, authentic earn media coverage. Right. But then by week three and a half or week four, if they haven't done that, then they just start inserting placed media coverage for you or they'll start the month off.
00;08;14;27 - 00;08;32;27
Jason
And let's say they you, you, they sold you on a package of three, articles per month. They'll go ahead and buy the fifth of the month, place one of the placed articles or placed media so they can check a box and say, okay, we got you one. By mid-month. They placed the second article through placed media or sponsored posts.
00;08;32;27 - 00;08;46;27
Jason
They check a box, and at the end of the month, they'll go ahead and do the third one, or they'll wait till the end of the month and place all three, when they haven't been able to get organic coverage. Now, there is nothing wrong with them trying to get organic coverage. That's what you hired them to do.
00;08;47;03 - 00;09;16;05
Jason
The failsafe is the placed media. And so, by the way, any PR firm who's interested could actually do this for you. Including our firm, if that's what you wanted. So it is an option that is available. Could be built into a package, but the importance is the transparency and disclosure. You know, of that happening. Should you come to an agreement of saying, hey, if you can't get us three articles per month, we want to have three placed, media articles per month.
00;09;16;08 - 00;09;36;29
Jason
And so I think it's important to kind of specify that to you. So what happens is clients are often naive under pressure to demonstrate PR results or just misinformed or misled by the PR firm. Marketers like the idea of predictable outputs and monthly metrics. Sure they do, right? But they don't ask where the placements really come from and where they'll really appear.
00;09;37;01 - 00;09;59;00
Jason
What happens is these unsophisticated PR firms or deceptive PR firms are marking up these played posts for profit, telling clients that are earned coverage. But the truth is they're just placed, sponsored, paid or advertorial, which is basically advertising. So clients return after getting burnt, right? They come back to us and say, man, we made a mistake. We fell for this company.
00;09;59;00 - 00;10;20;22
Jason
You warned us, or whatever it might be, then they're frustrated, disillusioned, and have little too little to nothing to show for their investment. Oftentimes, most of their primary investment dollars are gone, and they wasted several months in the process. So the moral of this story is, if it sounds too good to be true, it probably is. Now I want to talk about the cost of believing the hype.
00;10;20;22 - 00;10;43;06
Jason
Right. So what could go wrong if you decide to go ahead and go with one of these placed media, PR firms that guarantee media coverage, right? So first of all, you've wasted your money on placements that generate little to no traffic, no leads, no engagement. Right. There's confusion, internal confusion over, metrics that don't really, map to real outcomes.
00;10;43;08 - 00;11;05;28
Jason
It devalues and degrades the value or perception of PR and earned media coverage within your organization. You could potentially lose trust with real journalists who start to see these articles out there and wonder, you know, why you participate in this type of coverage? And is it, you know, are you a company that's credible and worth, worth working with?
00;11;06;01 - 00;11;36;02
Jason
Also damaged credibility when readers see the sponsored content disclaimers, damage credibility for you as the buyer of these PR firm services with your leadership team and, investors, and board members, when they start to realize they've been spoofed. And then also some, sites may appear as spam or low domain authority, websites that are back linking to your website, which can cause harm for your search engine optimization efforts.
00;11;36;04 - 00;11;57;05
Jason
Look, most companies come to us after hiring these firms and they say we got 1 or 2 articles a month, but they didn't drive traffic. They weren't the right message. They weren't reaching the right audience, and they did not position our company credible. And so that's, you know, basically a wasted effort. You've wasted your time, your money and your reputation.
00;11;57;07 - 00;12;18;28
Jason
Why real media coverage can't, be guaranteed. That's what I want to talk about. Now, first of all, journalists don't take bribes. There's a PR firm in my hometown who was gotten a lot of trouble because they were basically paying journalists to cover or offering to pay journalists to cover their clients. That's not earned. Media. Instead, journalists respond to what's called news value.
00;12;18;28 - 00;12;37;16
Jason
And we'll put a link to that in the episode notes so you can check that out. But news value, news judgment elements of news newsworthiness. These are all terms that journalists use to describe the value of the news stories they're reporting. And the higher the more elements of news a news story has, the more likely to get coverage.
00;12;37;22 - 00;12;52;01
Jason
Okay, but one thing that's really important you could be the best man at the Wall Street Journal, New York Times, National Public Radio, whatever news outlet you want to be in, you. I could be best friends with the editor. I could be the best man in that editors wedding.
00;12;52;01 - 00;13;03;16
Jason
if I'm sending content to him or her that does not match, his or her outlet's, news, policy or standards, it's not going to get coverage.
00;13;03;16 - 00;13;35;07
Jason
Right. So relationships are great, but what's superior is a good news story always. So news coverage depends on timing, relevance, exclusivity, relationships not payments. Right. Media coverage depends on, who's being impacted and where they're being impacted. So a local news outlet is less likely to cover a national news story unless it has a local impact. A national news outlet is less likely to cover a local story in another market, unless it has local impact or national impact to their audience.
00;13;35;09 - 00;13;56;09
Jason
The same thing is true with business and trade media outlets, right? So the plumbing industry, trade media is probably not going to cover a family entertainment service or restaurant, media, industry news, right? It just doesn't fit their audience. And if they were to cover it, it would abandon their audience and it would, degrade the value of trust with that audience.
00;13;56;12 - 00;14;22;12
Jason
Therefore, less traffic to their website, less people subscribing to their content, and with less traffic and less subscribers, they get less advertisers or less revenue from their advertisers. So unless you're a big household name brand like Nike, Tesla, Disney, Coca-Cola, etc., there are no beat writers or beat reporters waiting on your company announcement or your company news.
00;14;22;15 - 00;14;55;06
Jason
If you're not a brand that people have heard of before, there's no one sitting around waiting for you to announce something. You've got to go earn it. And that's because household brand names are typically billion dollar publicly traded global corporations that employ thousands upon thousands of people and generate billions of billions of dollars. Therefore, their announcements are frequently major announcements or major news that have some sort of impact on the average consumer, especially in the communities and industries where they're doing business as well as in the stock market itself.
00;14;55;08 - 00;15;20;20
Jason
And so therefore, people are more interested in their news, which is why major news outlets or even smaller news outlets have assigned a beat writer specific to their company to cover that major brand names news. So unless you're one of these big companies, you can't anticipate nor guarantee genuine media coverage, especially among top tier or tier one consumer business and industry trade media.
00;15;20;22 - 00;15;43;04
Jason
That's because earned media is competitive and it must be earned. Period. That's it. Earned media is competitive and it must be earned. And just stepping back here for just a second, I just want to point out that, you know, even these big companies don't always control the amount of media coverage that they get. And so, like I said, unless you're a big company, you can't count on media coverage all the time.
00;15;43;10 - 00;15;56;12
Jason
The only way to guarantee media coverage is if somebody does something really slanderous or, sloppy or scandalous. And I don't think that's the type of news you want to attract, so that you can't really guarantee media coverage. Right.
00;15;56;12 - 00;16;12;25
Jason
I will share that, one cautionary tale of a, PR firm or, I'm sorry, a company who decided to hire a former journalist at a top tier media outlet, a former editor, because they thought, hey, would just make sense.
00;16;12;25 - 00;16;36;14
Jason
Let's hire this former editor. Right. And they hired them on a pay for placement. You know, opportunity where they would just pay them every time. So I think they offered him something like, you know, $10,000, for each time he could get a news outlet that he had a relationship with, to cover their story. But what ended up happening is one, they found out this tier one journalist really just knew people at the same news outlet.
00;16;36;14 - 00;17;05;27
Jason
So that was the only outlet he could really deliver coverage on. And the types of stories he was bringing to them were not in line strategically with the messaging they were looking for. So they very rarely paid this individual $10,000. But trust me, if clients knew that you were getting paid or I'm sorry if journalists knew that you were getting paid $10,000, to have them write a story that would really not pass a very good sniff test, especially if you were, a former colleague or a friend of theirs, and you were just using them to get that kind of money.
00;17;05;27 - 00;17;16;02
Jason
So you want to talk about creating difficulty with relationships or strain or tension, consciously or subconsciously, with a reporter. That is one way to do that.
00;17;16;02 - 00;17;29;26
Jason
So here are the dirty secrets you need to know. These firms often ghostwrite puff pieces or, you know, non ad, you know, kind of boring or promotional type content and
00;17;29;26 - 00;17;34;17
Jason
pass them on to as or to low tier contributors.
00;17;34;17 - 00;17;58;28
Jason
So, you know, I've been doing this 20 something years. I've seen where there is a contributor, there's a guy I know who's a contributor for Forbes or used to be, I should say. And I started figuring out through, networking and just seeing trends that, you know, he was basically getting paid to write articles for Forbes, but simultaneously getting paid by the companies he was quoting and citing and, and sourcing in his articles.
00;17;58;28 - 00;18;09;21
Jason
Well, Forbes shut that down pretty quick and and stopped letting him be a contributor. Right. I know on my local, daily newspaper, there was a freelance PR guy who
00;18;09;21 - 00;18;20;22
Jason
who was simultaneously freelance writing for the daily newspaper. And I know for a fact from our clients who told us that he would come to them and say, hey, I'm writing a story for the daily newspaper.
00;18;20;24 - 00;18;36;08
Jason
It's about X, Y, or Z. And, you know, I can get you included in this article, but I need you to pay me, you know, x number of thousands of dollars for that. And, the client said, you know, hey, we did that a couple times, but then realized what was happening and we didn't feel good about it.
00;18;36;08 - 00;18;57;19
Jason
And nor should that, freelancer feel good about it. And if the news outlet knew about that, it would put the kibosh on that very quickly. In fact, it ultimately ended up they ended up stop letting him write for them because of those obligations. So what will happen is these ghost writers will submit puff pieces, pass them on either to or through low tier contributors,
00;18;57;19 - 00;19;00;14
Jason
or a relationship they have with one of these placed media outlets,
00;19;00;14 - 00;19;19;17
Jason
they'll use these placed media outlets because they've pre-purchased a certain amount of media inventory with them, you know, pre-purchased, you know, five articles a month or five articles a week, maybe even unlimited articles. And they've disguised them as organic and authentic earned news coverage.
00;19;19;19 - 00;19;45;27
Jason
They'll add vanity metrics and fake, and make fake news outlets look like real news outlets. They'll resell press release syndication with misleading ROI claims. So at Axia, we love posting our clients, news releases on a syndicated, commercial newswire because it just helps get that coverage everywhere. And so we create kind of like an omnipresent, appearance and, you know, massive visibility for our clients.
00;19;46;04 - 00;20;05;01
Jason
But we don't record that press release. Syndication or that press release pick up automated pick up in our coverage report because it just feels misleading. We will definitely acknowledge that. We posted something on a press release, syndication service. That's what every major brand does. And a lot of times they do it because they have to disclose, because they're publicly traded.
00;20;05;04 - 00;20;29;19
Jason
But we don't try to put that into our coverage report and inflate our numbers. These PR firms will also hide branded content label in the fine print, meaning maybe in the fine print they'll express to you that it's paid media, but many don't even do that. So listen, if it's guaranteed, it's not earned. And if it's not earned, it's P, it's not PR, it's advertising or paid media.
00;20;29;21 - 00;20;42;16
Jason
So I want to show you how to protect yourself. Here's we're wrapping up. So the question direct questions you should ask before hiring these PR firms is one, when you guarantee media coverage, who's actually writing the story, you need to find out if it's a
00;20;42;16 - 00;20;49;17
Jason
contributed or submitted article. Is it written by the, stat by the staff of the PR firm?
00;20;49;20 - 00;21;08;20
Jason
Is it written by a freelancer or the PR firm that they pay to write the article? Is it being written by a staff writer at the actual news news outlet? Is a freelance journalist involved? Is there a ghost writer writing on behalf of the PR firm or the PR firm's team? What will be your ability to review this article?
00;21;08;23 - 00;21;34;00
Jason
If you're able to review and give full approval to the article, it's probably a submitted article or a placed or paid or sponsored or advertorial content. Ask the PR firm here who decides what runs? Is it an editor or is it a pay to play outlet? Is it a genuine editor of a genuine, credible news outlet, or is it a pay to play outlet, or is it hidden on a page that no one will see?
00;21;34;02 - 00;21;53;21
Jason
Will this article? Will this story? Will this content be disclosed as a Sponsored Content? Where does it live on their website? Is it on the homepage? Is it buried deep within the website and not even included in the primary navigation? Will I be able to find it by browsing the website? Will I be able to find it by searching the website?
00;21;53;23 - 00;22;14;02
Jason
Will it even be on Google or another search engine? How long will it stay alive? Is it a permanent link? Is it a permanent article? I've seen situations where a company will buy or, a PR firm will go and get this type of media coverage, and then within 30 days, it's no longer live anymore.
00;22;14;02 - 00;22;38;08
Jason
And so that's important to keep about because you really want to buy credible, real news coverage that's going to stay live forever. And so again, I would ask how long will it stay ranking on Google and other search engines. Can I and this is really important. Can I see real example articles with and then tell me exactly the client name that you were that that your firm placed?
00;22;38;10 - 00;23;02;17
Jason
What is the role your, you and your firm placed in earning that coverage, as well as what's that? Articles, traffic and engagement metrics. What you deserve here are real answers, not sales or marketing spend or, a big sales pitch and big, big sales promise. You need to get to the real answers of this information. All right, so as we're wrapping up here, here's my closing message to you.
00;23;02;20 - 00;23;25;15
Jason
Earned media is hard earned media is hard to win. It's called earned for a reason because you've got to work for it. You've got to earn it. You've got to compete for it. And that's exactly why earned media is so valuable in the marketplace. If you're serious about visibility, trust, credibility, skip the gimmicks. Invest in a PR firm partner who tells the truth and plays the long game.
00;23;25;15 - 00;23;46;07
Jason
Okay, somebody who's in it to help your brand long term because the short term victories aren't going to last forever. And eventually you're going to realize that this wasn't the right investment for you. What I want you to do is I want you to go to Axia Precomp Resources. There. We've got webinars, ebooks, guides, and other content, including our blog.
00;23;46;07 - 00;24;07;22
Jason
This podcast, and other content that you'll be, very you'll that'll be very helpful for you in this process. We're going to put some links to all of this in our episode notes as well. And in addition, we've got a PR hack of the week. We've got a monthly 62nd impact newsletter and some other content, I think, there at Axia Commerce Resources.
00;24;07;22 - 00;24;28;17
Jason
That will be very valuable for you. All that said, thank you for the opportunity to help you today. Thank you for the opportunity to share with you, my experience and insights. When I talk to dozens of companies every week about how they're doing PR, including our current clients, prospective clients and clients, companies that want to aspire to work with us one day.
00;24;28;19 - 00;24;48;28
Jason
I'm trying to help you avoid the things that they're experiencing so that you have the best experience possible. If you found this content or this episode helpful, would you do me a favor and be sure to refer a friend or share this with a friend who you think would benefit from this episode. We really appreciate your loyalty and your faithfulness to helping us keep you on top of PR. With that, this is Jason Mudd from Axia Public Relations signing off. I hope something great happens to you today. Thanks for listening.
00;24;48;28 - 00;25;44;20
Announcer
This has been On Top of PR with Jason Mudd presented by ReviewMaxer. Be sure to subscribe so you don't miss an episode and check out past episodes at ontopofpr.com.
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About your host Jason Mudd
On Top of PR host, Jason Mudd, is a trusted adviser and dynamic strategist for some of America’s most admired brands and fastest-growing companies. Since 1994, he’s worked with American Airlines, Budweiser, Dave & Buster’s, H&R Block, Hilton, HP, Miller Lite, New York Life, Pizza Hut, Southern Comfort, and Verizon. He founded Axia Public Relations in July 2002. Forbes named Axia as one of America’s Best PR Agencies.
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Topics: earned media, news media, On Top of PR, solocast
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