The Public Relations Blog

Strengthen your brand authority in AI rankings by aligning earned media with your SEO for PR strategy to boost credible online visibility.

 

You expect your website to show up when someone searches for your brand. Instead, generative AI pulls results from media articles, not your content. This common disconnect has caught corporate communicators off guard. The problem is not visibility in search rankings. It is that AI chooses to trust and cite third-party sources that appear more credible.

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Learn how SEO for PR boosts your visibility by signaling credibility, authority, and context across AI-powered search platforms.

 

You likely use search engines daily to find the most accurate, trustworthy information, and so do your potential buyers. As search engines leverage artificial intelligence, the way they rank and display content evolves. Basic keyword stuffing does not cut it anymore. What matters now is context, authority, and clarity. Public relations drives those signals, especially where AI evaluates your brand’s reputation based on who is talking about you and how often.

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Executives now ask: “What does ChatGPT say about us?”

 

Generative AI platforms and “answer engines” such as ChatGPT, Gemini, Claude, Copilot, and Perplexity increasingly act as the front door to discovery. People use them to understand companies, compare options, and check reputations.

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In this episode, Keller Maloney joins host Jason Mudd to discuss why PR drives AI recommendations and how earned media and brand trust shape how AI models talk about brands.

 

Tune in to learn more!

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