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The Public Relations Blog

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10 tips for writing clickable press release headlines

Hook readers with magnetic headlines and increase engagement online.

 

The press release headline is the first touchpoint readers have with your content. In an era of information overload, a weak headline means lost opportunities. Strong headlines draw attention amid the noise and condense your key message into a bite-sized preview. 

 

Use these proven tips to craft magnetic headlines that hook journalists and other readers. 


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Topics: earned media, news media

Why top-tier media coverage may not be the most effective PR strategy

Top-tier media coverage is a surefire way to expand brand visibility, yet it’s not the only option for your company.

 

In the complex world of public relations, securing coverage in top-tier media outlets like The New York Times or The Wall Street Journal is often seen as the ultimate achievement for brand visibility. However, this may not always be feasible or even the most effective strategy for many companies. 


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Topics: media relations, earned media, news media

11 tips to craft engaging press release headlines

Real-world examples and tips to create attention-grabbing headlines that will secure media pickup.

 

A strong, attention-grabbing headline is critical for a press release to achieve its purpose of securing media coverage. With journalists receiving hundreds of releases daily, standing out among the crowded media landscape is challenging but possible. 


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Topics: media relations, earned media, news media

Time is of the Essence Solocast with Jason Mudd of Axia Public Relations

In this solocast, On Top of PR host Jason Mudd discusses why time is of the essence. Media relations requires quick responses because reporters are typically on deadline, therefore Jason goes into depth about how you can be more timely and responsive to journalists' inquiries.

 

Tune in to learn more!


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Topics: earned media, news media, On Top of PR, solocast

Journalist PR responses under 3% for third straight quarter

A study shows journalists are increasingly overwhelmed with pitches and media requests in an era of dwindling newsrooms.

 

A new report from Propel, a public relations software company, shows journalists are responding to fewer pitches than ever before, continuing a concerning downward trend.  


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Topics: media relations, earned media, news media

4 ways to earn media coverage from a news release

Targeting, personalization, captivating pitches, and relationship building are key for earning media coverage.

 

Sending out a news release is a common practice companies and organizations use to earn media coverage. Sending a release out over the wire doesn't guarantee you'll get journalists to cover your story, but there is a method to the madness. Follow these four best practices to improve your chances of turning your release into earned media coverage.


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Topics: news release, earned media, news media

Why is it important to include multimedia elements in a news release?

Visuals grab attention, tell a story, and expand coverage.

 

Companies might focus entirely on crafting the perfect headline and copy to earn media coverage from a news release. However, the power of compelling images, videos, infographics, and other visual assets is just as important for catching a journalist's attention and getting your story covered.

 

There are three key reasons why multimedia is essential in your news releases.


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Topics: news release, earned media, news media

How to write a better news release headline in just 10 minutes

Avoid forgettable and vague headlines with these quick tips to make for a better news release.

 

News releases enable organizations to inform the media and public about key developments within the company. But with limitless information competing for attention, writing effective headlines is critical to stand out and earn consumer clicks. 


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Topics: news release, earned media, news media

HARO Shifts to Connectively: What does this mean for PR professionals?

The rebranding of HARO by Cision may be a game-changer for PR professionals.

 

In the fast-changing landscape of public relations, we continuously seek tools to streamline processes and maximize value for clients. The recent rebranding of HARO (Help a Reporter Out), an online platform that connects journalists with expert sources for their news stories and reporting, to Connectively represents an exciting shift in PR outreach capabilities.


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Topics: media relations, earned media, news media

What’s the difference between newswire and press release distribution wire agencies?

Both agencies distribute information to media outlets and the public, but they serve different purposes.

 

News wire services and press release distribution wires are both valuable tools for communicating with the media, but they serve distinct purposes.


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Topics: news release, earned media, news media

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