The Public Relations Blog
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In this episode, Vannyda Thach joins host Jason Mudd to discuss expert strategies for media pitching and journalist relationships
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Topics: media relations, earned media, news media, On Top of PR
In this solocast episode, Jason Mudd discusses what journalists want from your media pitches.
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Topics: media relations, earned media, news media, On Top of PR, solocast
If you’re exploring public relations for the first time or seeking to improve your approach, you’re not alone. Many smart executives and marketing leaders begin their PR journey with one big goal: media coverage.
That’s a good instinct. Earned media coverage — credible stories about your organization by trusted news outlets — is one of the most powerful tools in PR. But media relations and earned media coverage are often misunderstood.
This guide details what every brand should know before hiring a PR firm or launching a media relations program.
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Topics: media relations, earned media, news media
In this episode, Linda Zebian joins host Jason Mudd to discuss the challenges journalists face in maintaining work-life balance and how PR professionals can better support them. She shares industry insights from Muck Rack, explores newsroom pressures, and offers strategies for improving media relations.
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Topics: media relations, earned media, news media, On Top of PR
Why media training matters, especially when it doesn't go exactly as expected
I recently joined CNN International live to discuss Elon Musk, Tesla, and the growing conversation around leadership, politics, and brand equity. The topic was timely, the segment was well-produced, and the anchor was thoughtful. Still, like many media appearances, it didn’t go exactly how you envision it.
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Topics: spokesperson training, earned media, news media
Guaranteed media is a form of advertising.
Promises of quick results constantly bombard companies. Among these are publicity shops posing as PR firms who offer “guaranteed media coverage” in high-profile outlets like Forbes, Entrepreneur, and Inc. While this may sound appealing, especially to companies new to public relations, offers like these often come with hidden pitfalls that can harm your brand’s reputation and credibility.
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Topics: earned media, news media, PR planning
Editor’s note: This article was produced using automated technology and then edited and verified for accuracy by a member of Axia Public Relations’ editorial team.
Television newsrooms are dynamic and fast-paced, where several professionals work together to produce and deliver news content to their viewers. Producers, directors, and editors are key players. Who are they, what exactly do they do, and how do they work together?
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Topics: media relations, earned media, news media
In this solocast episode, On Top of PR host Jason Mudd responds to a fan letter about tips for pitching to podcasts.
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Topics: earned media, news media, On Top of PR, podcasting, solocast
When it comes to media relations, what defines success?
For some, success might mean securing a story in a household-name publication or landing a coveted national broadcast spot. Those achievements are exciting. But they’re not the only — or even the most meaningful — measures of a campaign’s success.
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Topics: media relations, measurement, earned media, news media
In this episode, Mort Crim joins host Jason Mudd to discuss his career highlights, truth in journalism, and his newest memoir, “Anchored: A Journalist’s Search for Truth.”
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Topics: earned media, news media, On Top of PR
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