The Public Relations Blog

Marketers need to be more selective and creative when pitching ideas.

PR professionals have always tried to make their pitches more enticing by linking them to major news events. However, new data reveals this once-solid strategy is becoming increasingly ineffective in 2023. 

In this episode, Jason Mudd, CEO of Axia Public Relations and host of On Top of PR, discusses the intricacies of earned media coverage and PR strategies.

Tune in to learn more!

Business-to-consumer cybersecurity companies can use national media coverage to expand their consumer base and share best practices.

With the proliferation of technology and growing digitalization of our lives, cybersecurity is no longer a niche subject but a mainstream concern. For business-to-consumer (B2C) cybersecurity companies, getting national media coverage is not just about brand promotion; it's about contributing their knowledge to a vital public discourse.

Media barometers help us analyze the reach of different media. Propel PRM released their Q2 media barometer for 2023. Here are the most notable highlights gathered from the report:

Earned media will help your company get its “foot in the door” in a competitive home improvement industry.

Think of earned media like publicity, except this form of coverage is typically earned via public relations efforts rather than payment or advertisements. Earned media allows an organic route into the public sphere through mentions across news articles, blogs, social media posts, and more. 

Transform your media relations with these four principles of communication.

The ability to effectively communicate and build relationships with journalists is paramount in PR. The 4 R’s of media relations — responsive, resourceful, rapid, and respect — serve as a guiding principle for PR professionals to foster positive relationships with the media. 

Earned media coverage is the next crucial step for your company after establishing a brand and garnering customers.

Making a name for your company in the competitive home improvement market can be challenging with countless companies vying for consumer attention. Finding innovative ways to gain a competitive edge is crucial, and one highly effective strategy is leveraging earned media coverage. 

Unlike paid or owned media, earned media is publicity a company receives without directly paying for it. A company’s newsworthy actions or initiatives can result in mentions in news articles, blogs, reviews, social media posts, and other forms of media coverage a company earns.

See how these three top-tier commercial newswire services differ for paid press release syndication.

In today's digital age, news releases are a powerful tool for companies and organizations to communicate their news and updates to the world. However, with so many commercial press release wire services available, it can be challenging to determine which one is best for your needs. In this article, we will compare the three top-tier commercial press release wire services: PR Newswire, Business Wire, and Globe Newswire.

Manage your responses more effectively with these pointers.

Reporters use a variety of ways to reach companies and their spokespeople. Some rely solely on relationships they’ve made for their story sources. Others take to social media to pose a question and let the public help direct them to sources, or they may utilize media relations query tools. These tools allow reporters to pose questions and get a variety of responses from sources, as well as search for spokespeople who may have knowledge that applies to a story they’re working on. Public relations professionals use resources like these, so here are our top five tips for responding to reporters’ queries. 

In this episode, guest Bob Wiltfong joins host Jason Mudd to discuss how you can build and maintain media relationships. They describe how to use newsjacking to your advantage in creating the right pitch as well as the importance of leveraging local news on behalf of your brand. 

Tune in to learn more!