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The Public Relations Blog

We frequently blog about the latest public relations corporation communications, and marketing topics, tips, and trends. Our blog is one of the 100 Best Public Relations Blogs for 2023, according to FeedSpot. Please help yourself to our insights and be sure to subscribe to our weekly blog notifications.

Why scandal can land your company in the news – and how to recover

Avoid unethical business practices to keep your reputation safe.

 

While many companies seek earned media coverage, they always hope the news media will portray them in a positive light. And while public relations efforts can increase your chances of positive news media coverage, it’s important to realize the news media doesn’t have to honor your positive reputation.

 

News media outlets publish stories their consumers will find newsworthy. Newsrooms use a range of news elements that news consumers care about in their stories to give the stories news value, and not all of these elements will bode well for your company. If you consume news media, you may notice how many stories feature some sort of scandal – whether it’s some celebrity feud or, in our concern, negative company news.


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Topics: crisis communications, earned media, news media

3 ways to get your company on the radio without paying for advertising

Marketing is one of the biggest ways to grow your brand, and doing so takes time, effort, and money. However, not all methods of advertising are built the same. Radio advertising, for example, specializes in reaching a wide net of captive listeners who are doing other activities, such as driving or working. 

 

Radio stations offer advertising packages that your company can purchase that include on-air “liners,” or ads, that will promote your company. Your company can also be the sponsor of a morning show or the whole studio for a particular station, giving your brand significant airtime throughout the day. 


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Topics: PR tips, earned media, news media

9 tips for submitting bylined articles for publication

Writing and submitting a bylined article can offer many benefits for you and your company – it doesn’t have to be a daunting task. When you’re an expert in your field and within your company, there are other people and even other companies that will benefit from your expert knowledge, which is the first step in recognizing that you should create and write a bylined article for submission. Here are the top nine things you need to know before submitting articles for publication. 


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Topics: earned media, news media

What happens to companies who cut back on PR and marketing during a recession with Jason Mudd, CEO of Axia Public Relations

In this solocast, host Jason Mudd describes why it’s important to continue to invest in PR during a recession and provides ways to keep your company in consumers’ minds. 

 

Tune in to learn more!


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Topics: media relations, earned media, news media, On Top of PR, solocast

8 tips for a successful media pitch to Forbes

Forbes magazine is one of the most trusted sources for businesspeople and executives and is known for its lists of the world’s richest individuals. Forbes caters to business management professionals and those aspiring to a position of corporate leadership. The magazine covers successful companies, individuals, industries, marketing, law, taxes, technology, computers, communications, investments, and management performance. People who read Forbes want to stay on top of today’s business news and are interested in wealth.


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Topics: media relations, earned media, news media

3 reasons to utilize industry publications for earned media coverage

Your company should look closer at this hidden gem opportunity.

 

Earning media coverage in outlets your target audience consumes is one goal you might be familiar with in your public relations efforts. One area of media coverage companies often overlook is their own industry publication and association outlets. Many companies don’t think these are worth their time because their clients aren’t consuming articles from those outlets. However, you should seek out and utilize industry and association publications because they’re a hidden gem that can boost your company more than you may realize. Here are three reasons why.


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Topics: earned media, news media

The State of Journalism and PR 2022 reports with Greg Galant, CEO of Muck Rack

In this episode, Greg Galant, CEO and co-founder of Muck Rack, joins host Jason Mudd to discuss the origin of Muck Rack, the current state of journalism and PR reports, best practices for pitching media, and what journalists need from PR professionals. They also discuss how you can use Muck Rack’s technology to find insightful data on what you should be pitching to the media.

 

Tune in to learn more!


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Topics: media relations, earned media, news media, On Top of PR

How extremes can add news value to your company’s story

Most companies want to be the best of the best — the first in innovation, the biggest company in a field — and consumers want to know who the best is. If you look at the news, you might notice that media outlets give special attention to stories with these extremes. That’s because such superlatives have great news value, and they can help your company earn media coverage if you demonstrate them honestly.


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Topics: media relations, earned media, news media

How oddity can add news value to your company’s story

Your company’s unique, entertaining stories can communicate your mission through earned media coverage.

 

When you think of news, you might imagine serious, consequential topics. While these make up a large part of news coverage, it’s important to remember that not all news has to be dire or grave. News is “what’s new,” and extraordinarily unique, odd, and novel events can be newsworthy.

 

Newsrooms look for stories that demonstrate news value, so if you want to generate earned media coverage for your company, you must incorporate the elements of news journalists look for in your media pitches. News consumers are more likely to care about and interact with news stories that contain these elements.


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Topics: media relations, earned media, news media

How to submit byline articles, an insider guide solocast with Jason Mudd from Axia Public Relations

In this solo episode, Jason Mudd explains the process of submitting stories to news outlets. Jason explains how to start writing stories, what you should focus on in them, what they should include, how long you should write them, how to select news outlets to pitch to, and how to pitch to those news outlets.

 

Tune in to learn how you can pitch a byline article to a news outlet!


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Topics: media relations, earned media, news media, On Top of PR, solocast

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