As marketers and public relations pros, we’ve likely all wanted to have an amazing April Fools’ Day prank as a fun way to bring attention to our brand.
In the right circumstances, April Fools’ Day pranks can make for great PR.
In the wrong circumstances, April Fools’ Day pranks can make for really bad PR.
Even the least experienced PR professionals know, as with any joke, there are many potential April Fools’ Day pitfalls to consider. Avoiding backlash should be a top priority.