The Public Relations Blog

Secure media attention amid mass journalist layoffs, a saturated pitching environment, and the rise of new media.

 

The journalism industry is in a constant state of evolution, and the current media climate is harder to navigate than ever. Even after you’ve crafted the perfect story that is novel, timely, and relevant to a publication’s target audience, you might still be left scratching your head waiting for a reply. 

 

A Propel media barometer report details what pitches reporters are responding to, what gets left unread, the best days to pitch, and more supported with industry data.

 

Let’s see what works and what doesn’t in today’s newsroom.

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Make sure your spokesperson is armed with these media training tips before they take on the mic.

 

Going on the record with a reporter can be intimidating. Are there any “gotcha” questions, and how should you answer them? Can you ask for interview questions ahead of time? How do you discuss something you don’t want to appear in print? 

 

Even the most seasoned spokesperson is constantly learning how to approach the media landscape to avoid saying the wrong thing and going viral.

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Explore the key takeaways for B2B companies using Threads and what industry experts have to say.

 

Social media is a tricky medium for B2B companies to navigate and decide what to latch onto versus what will be a passing fascination. And the most rattling fad over the last few months for companies across industries has been the launch of Threads — the copy-based app launched by Meta to rival X (formerly Twitter).

 

How should you incorporate Threads into your social strategy? Should your company prioritize it at all? Do you leave X or post across both platforms? What type of content drives engagement on the platform?

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Follow these best practices to ensure your company has a plan before a crisis strikes.

 

The biggest challenge when creating an action plan for a media crisis is not knowing where it will come from. Crisis communications planning always seems to fall to the bottom of the to-do list until it’s suddenly urgent. If your company waits until the moment of disaster, you’re already 10 steps behind. 

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