How earned media has changed, and what we have learned from it
Earned media is any material that has been written about you or your business that you haven’t paid for. It can be written off as “free publicity” for your company. Over the years, it has changed and is now presented through different media channels. Before, it used to be a 90-minute segment on a news channel, but now it can be seen as a 60-word tweet.
Nonetheless, earned media can get confusing when it involves publicity. When you pay a news source to write a piece on your business, that is known as paid media. When you write an article for your website, that is known as owned media.
Today, customers are heavily influenced by things they see on social media. Earned media plays a huge role in what is shared online, and we can learn a lot from it.