The Public Relations Blog

The anatomy of a successful earned media process

See how a public relations firm does earned media

 

We’ve previously discussed what earned media is and its role in public relations. However, knowing about earned media is one thing and doing it is another. For someone unfamiliar with this process, it seems almost impossible to know where to begin and how to get through it. However, there is help.

 

At Axia Public Relations, we’ve developed our own system for earned media that we’d like to share with you. We’ve included a visual chart showing how we do things and an explanation of each step.


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Topics: PR tips, earned media, news media

What is earned media for PR?

How does your company use and benefit from earned media

 

Earned media is organic news coverage your company receives. It’s not paid for like advertising. People often confuse earned media with paid media even though they have two very different meanings. 

 

The main difference is price. Earned media is not bought; it’s the outcome of having a product or service that other people want to talk about. Paid media, such as advertising, is promoted because you paid someone or a company to do that for you. 

 

Social media mentions, media coverage, and reviews on your product or service are all examples of earned media used in public relations. Earned media happens naturally, and it’s a result of good PR. 


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Topics: public relations, PR tips, earned media

How to navigate a TV Newsroom as a PR pro

Newsroom veteran shares the roles and how of getting a story on TV

 

Throughout my 20 years in TV and radio newsrooms, I’ve received many calls from PR professionals. It’s clear some don’t know their way around a newsroom. So let me provide you with a roadmap because there is no better way to get your story ignored than pitching it to the wrong contact.


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Topics: media relations, earned media, news media

Pitching the media? Six things to consider

Pitches must be newsworthy and succinct for outlets to pick them up 

 

Whether it’s your first time pitching to the media, your 100th time, or your 5,000th time, you need to make sure there are things you consider and keep in mind. When you're getting ready to pitch to the media, you need to be clear on this: what's the actual story you're pitching? 


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Topics: media relations, earned media

14 ways to secure earned media coverage about your home service company

Why is being included in a news story so important for companies?

One reason is because positive news coverage improves your company’s reputation. Another is news stories about your company put it at the forefront of prospective customers’ minds.

As consumers are inundated with options, many may not know about your company and its offerings until they see your company included in a story as a thought leader.

So how do home service companies like plumbers, A/C repair companies, flooring, electricians, pool service providers, home warranty companies, and more get in the news?


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Topics: public relations, home services, earned media

What are examples of earned media?

Earned media is the coverage your company gets without paying for it. This isn’t done through self-promotion or advertisements nor posting news releases on PR newswires.

 

Earned media shouldn’t be confused with paid media, which would be paying influencers or running social media ads. It is distinctly different from owned media as well, which is the attention your company’s website attracts.


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Topics: earned media, news media

3 reasons why your company needs media relations

Grow your business using media contacts

When you think about how to get explosive business growth, you probably imagine your company website displaying on the first page of Google’s search results – and all the traffic that comes with that. No doubt, this is something that would do it. However, there are other ways to grow your company without necessarily being No. 1 on Google. And one of the most important is building solid media connections.


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Topics: media relations, earned media

Why isn’t my news release earning coverage?

3 things to consider before submitting your news release


Are you receiving great media coverage for your company news? We once had a client who was not satisfied with the media coverage they were earning. They’d put out two news releases and only earned one media article as a result. We recommended they review their news releases, keeping the following three things in mind:


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Topics: news release, earned media

4 easy ways to promote your company content for free

How to make your content discoverable and shareable to generate new leads


Millions of companies compete for attention on Google. How can you outsmart your competition? The answer is simple: Create great content to attract, convert, and delight your target audience. The well-known cliché content is king remains true. Providing valuable information to your audience will build trust in your products or services.


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Topics: inbound marketing, shared media, earned media, owned media

7-step process for measuring earned media coverage

Understanding the process of earned media and measuring the value of your coverage

How do you know if your earned media coverage is successful at telling your message? Our process for measuring earned media efforts can prove its value to organizations. Go beyond media impressions and measure numbers that really matter.


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Topics: measurement, earned media

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