The Public Relations Blog
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AI-generated answers rely heavily on trusted sources. Muck Rack’s What Is AI Reading? study shows that more than 89% of links cited by leading AI systems come from earned media, and 27% of all citations come specifically from journalistic content.
Many readers assume these two categories are interchangeable. They aren’t.
This post explains the difference with clarity, accuracy, and sourcing—so PR and communications leaders understand how each one supports AI visibility.
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Topics: earned media, news media, artificial intelligence
Strengthen your digital presence through smart earned media and boost recognition with SEO for PR in algorithm and AI-driven search results.
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Topics: earned media
Learn how to adjust your PR strategy to make your brand stand out and secure earned media even during crowded news cycles with these expert tips.
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Topics: PR tips, earned media
AI tools now favor trust signals like earned media. Learn how AI relations help your brand earn visibility through credibility, not keywords.
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Topics: earned media
As Google prioritizes trust, a strong AI relations strategy helps your brand earn long-term visibility through credible, validated content.
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Topics: online reputation management, earned media
Stay ahead of fast-moving headlines with AI insights. Predict news cycles, track sentiment, and protect your brand with Axia PR’s smart crisis management.
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Topics: reputation management, online reputation management, earned media
Earned media is evolving in the age of AI. By applying generative engine optimization, brands can shape how often they’re cited in AI-driven answers, boosting visibility and authority beyond traditional search.
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Topics: earned media
Discover why 72% of PR professionals report earning media is harder. Learn successful strategies from Axia to boost your media coverage significantly.
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Topics: PR tips, earned media
In this episode, Serena Ehrlich joins On Top of PR host Jason Mudd to discuss how AI-powered search engines take data from press releases, and how they decide on what to show their users.
Tune in to learn more!
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Topics: earned media, news media, On Top of PR, artificial intelligence
It’s one of the first questions many business leaders ask when exploring public relations. After all, in most areas of business, service providers give clear projections: accountants promise compliant filings, IT teams guarantee uptime, ad agencies guarantee placements. So why do those in PR — a powerful driver of reputation, trust, and influence — resist putting outcomes in writing?
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Topics: earned media, news media
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