The Public Relations Blog

In this episode, Mark Mohammadpour, CEO of Chasing the Sun, joins host Jason Mudd to discuss why the PR profession is so stressful and how you can overcome some of that stress. 

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Writing and submitting a bylined article can offer many benefits for you and your company – it doesn’t have to be a daunting task. When you’re an expert in your field and within your company, there are other people and even other companies that will benefit from your expert knowledge, which is the first step in recognizing that you should create and write a bylined article for submission. Here are the top nine things you need to know before submitting articles for publication. 

In this episode, Shanita Akintonde, CEO of ShanitaSpeakes, joins host Jason Mudd to talk about how you can sell your company’s sizzle. She describes how to build anticipation and brand loyalty for your company as well as ways to make your company notable and quotable. She provides examples of large brands selling themselves successfully and explains how you can do it for your company too.

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In this solocast, host Jason Mudd describes why it’s important to continue to invest in PR during a recession and provides ways to keep your company in consumers’ minds. 

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Forbes magazine is one of the most trusted sources for businesspeople and executives and is known for its lists of the world’s richest individuals. Forbes caters to business management professionals and those aspiring to a position of corporate leadership. The magazine covers successful companies, individuals, industries, marketing, law, taxes, technology, computers, communications, investments, and management performance. People who read Forbes want to stay on top of today’s business news and are interested in wealth.

Your company should look closer at this hidden gem opportunity.

Earning media coverage in outlets your target audience consumes is one goal you might be familiar with in your public relations efforts. One area of media coverage companies often overlook is their own industry publication and association outlets. Many companies don’t think these are worth their time because their clients aren’t consuming articles from those outlets. However, you should seek out and utilize industry and association publications because they’re a hidden gem that can boost your company more than you may realize. Here are three reasons why.

In this episode, Greg Galant, CEO and co-founder of Muck Rack, joins host Jason Mudd to discuss the origin of Muck Rack, the current state of journalism and PR reports, best practices for pitching media, and what journalists need from PR professionals. They also discuss how you can use Muck Rack’s technology to find insightful data on what you should be pitching to the media.

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Most companies want to be the best of the best — the first in innovation, the biggest company in a field — and consumers want to know who the best is. If you look at the news, you might notice that media outlets give special attention to stories with these extremes. That’s because such superlatives have great news value, and they can help your company earn media coverage if you demonstrate them honestly.

Your company’s unique, entertaining stories can communicate your mission through earned media coverage.

When you think of news, you might imagine serious, consequential topics. While these make up a large part of news coverage, it’s important to remember that not all news has to be dire or grave. News is “what’s new,” and extraordinarily unique, odd, and novel events can be newsworthy.

Newsrooms look for stories that demonstrate news value, so if you want to generate earned media coverage for your company, you must incorporate the elements of news journalists look for in your media pitches. News consumers are more likely to care about and interact with news stories that contain these elements.

In this solo episode, Jason Mudd explains the process of submitting stories to news outlets. Jason explains how to start writing stories, what you should focus on in them, what they should include, how long you should write them, how to select news outlets to pitch to, and how to pitch to those news outlets.

Tune in to learn how you can pitch a byline article to a news outlet!