The Public Relations Blog
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If you work in corporate marketing, you’ve likely received an email that looks like an exclusive media opportunity. It promises national TV exposure, professional production, and access to millions of viewers. The catch: there’s a hefty fee.
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Topics: media relations, earned media, news media
In this episode, Keller Maloney joins host Jason Mudd to discuss why PR drives AI recommendations and how earned media and brand trust shape how AI models talk about brands.
Tune in to learn more!
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Topics: earned media, On Top of PR, artificial intelligence, AI Visibility
It happens all the time. A company lands a feature story in The Wall Street Journal, and everyone celebrates: “Look at this result!”
But here’s the truth: That coverage isn’t a result. It’s an output.
Understanding this distinction is one of the biggest mindset shifts a company can make about public relations. It changes how you define success, how you invest in PR, and how you align communications with business growth.
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Topics: earned media, news media
AI-generated answers rely heavily on trusted sources. Muck Rack’s "What Is AI Reading?" study shows that more than 89% of links that leading AI systems cite come from earned media, and 27% of all citations come specifically from journalistic content.
Many readers assume these two categories are interchangeable. They aren’t.
This post explains the difference so PR and communications leaders can understand how each one supports AI visibility.
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Topics: earned media, news media, artificial intelligence
Strengthen your digital presence through smart earned media and boost recognition with SEO for PR in algorithm and AI-driven search results.
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Topics: earned media
Learn how to adjust your PR strategy to make your brand stand out and secure earned media even during crowded news cycles with these expert tips.
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Topics: PR tips, earned media
AI tools now favor trust signals like earned media. Learn how AI relations help your brand earn visibility through credibility, not keywords.
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Topics: earned media
As Google prioritizes trust, a strong AI relations strategy helps your brand earn long-term visibility through credible, validated content.
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Topics: online reputation management, earned media
Stay ahead of fast-moving headlines with AI insights. Predict news cycles, track sentiment, and protect your brand with Axia PR’s smart crisis management.
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Topics: reputation management, online reputation management, earned media
Earned media is evolving in the age of AI. By applying generative engine optimization, brands can shape how often they’re cited in AI-driven answers, boosting visibility and authority beyond traditional search.
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Topics: earned media
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