The Public Relations Blog

In this solocast episode, host Jason Mudd discusses how to improve your media pitches and craft news releases journalists will notice.  

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In this episode, Alfredo Garcia joins On Top of PR host Jason Mudd to discuss best practices for producing PR events. 

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Recent data shows focusing your pitch on a person's story leads to higher open rates and journalist interest.

When trying to earn media coverage, many PR pros cram as much information as possible into their email pitches. But a recent analysis of pitches revealed that one of the best ways to capture a journalist’s attention is through a compelling human story.

In this episode, Axia’s David Triana joins On Top of PR host Jason Mudd to discuss key strategies for nurturing mutually beneficial media relationships that make a lasting impact.

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Analysis shows pitches leading with recognizable brand names in subject lines tend to reach higher journalist engagement.

When you're pitching a story that involves a well-known brand, it can be tempting to save that juicy tidbit for the body of your pitch email. But an analysis of millions of successful media pitches suggests that putting the brand name front and center in your subject line can significantly boost the chances a journalist will open your email.

Young Americans are embracing neighborhood updates from friends, family, and online forums.

While television and newspapers have long been Americans' go-to sources for local news, new data shows that interpersonal channels like word-of-mouth and social media are growing in importance. A 2024 Pew Research Center report finds that these tech-enabled pathways now rival traditional outlets' roles in local news dissemination.

As layoffs, buyouts, and now AI transform the journalism industry, media strategies must evolve to keep up.

If you are pitching media and not getting the traction you did 10 (or even two) years ago, you’re not alone. In a recent state of journalism survey, 49% of journalists reported they “seldom or never respond to pitches.” It likely has less to do with your company’s story and more to do with how your media strategy fits with the current state of journalism. 

Understanding the optimal timing for pitches will help you pitch like a pro.

Crafting the perfect media pitch takes time and effort. You've identified relevant media targets, created personalized pitches, and included critical information and compelling angles. But what about timing? When you hit “send” can be just as important to your pitch's success. 

Targeting only 1-50 recipients per pitch can maximize your open and clickthrough rates.

When it comes to media pitching, many PR pros wonder how many journalists they should email to get maximal engagement with their pitch. New data from an analysis of over 14 million pitches provides a clear answer: Pitching to a highly targeted list of 1-50 journalists yields significantly higher open and clickthrough rates than pitching to larger groups does.

Shouting doesn’t make you stand out — the content of the subject line does.

When crafting the perfect email pitch, your subject line is key to getting recipients to open your message. With writers putting so much thought into creating compelling, effective subject lines, many ask: Should you capitalize words for emphasis? The short answer is that it doesn't really matter.