The Public Relations Blog
We frequently blog about the latest public relations corporation communications, and marketing topics, tips, and trends. Our blog is one of the 100 Best Public Relations Blogs, according to FeedSpot. Please help yourself to our insights and be sure to subscribe to our weekly blog notifications.
Congratulations, you’ve earned your company media coverage! However, the hard work doesn’t end here. The next step is promoting your success.
Here are eight ways to maximize the effects and lengthen the lifespan of your earned media coverage.
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Topics: earned media, news media
Learn how SEO for PR boosts visibility, builds authority, and turns earned media into measurable revenue growth through smarter content and PR strategy.
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Topics: digital PR, SEO, PR tips, CMO, earned media
You want your PR investment tied to outcomes you can measure. But when an agency's pay depends entirely on results it doesn't fully control, you can end up with the wrong incentives instead of the right partner.
In this article, we’ll explain why pay-for-results PR can backfire and how to choose a compensation model that protects your investment and keeps your agency focused on what matters most.
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Topics: earned media, news media
As companies look to get their stories in front of wider audiences, press release wire services are a popular choice. While tier-one services like PR Newswire and Business Wire are well known and widely used, tier-two options offer advantages as well.
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Topics: earned media, news media, press release syndication services
1. Earned media is more important than ever — Gartner
2. Aleve teams up with HGTV stars
3. 60-second close: Organic media outpaces paid advertisements
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Topics: earned media, news media, 60-Second Impact
When it comes to earned media, placement matters as much as the message. A great story in the wrong outlet might as well not be shared at all. That’s why one of the most strategic decisions in earning media coverage is selecting where you pitch your story and why.
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Topics: media relations, earned media, news media
In this episode, former CNN producer Tiffany Anthony joins host Jason Mudd to discuss media relations best practices, newsroom operations, and journalist preferences.
Tune in to learn more!
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Topics: media relations, earned media, news media, On Top of PR
No one enjoys a cold email that misses the mark, especially journalists. With overflowing inboxes, daily deadlines, and shrinking editorial teams, reporters are more selective than ever about what pitches they open, consider, and actually pursue.
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Topics: media relations, earned media, news media
When you invest in a public relations agency to secure earned media coverage, you might expect to receive a list of all the media contacts they send pitches to on your behalf. However, due to licensing agreements with media database providers, PR firms are legally restricted from sharing media lists outside their agency.
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Topics: media relations, earned media, news media
Almost every day, a prospective client asks us, "How many reporters do you know?"
At first, this seems like an important question. After all, knowing reporters should make it easier to land media coverage, right? The assumption is that connections are everything in public relations. And while relationships are crucial, there’s a much deeper game at play.
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Topics: media relations, earned media, news media
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