The Public Relations Blog

Why is blogging important?

Spice up your company’s personality through blogging

 

Blogs: What are they? An easy description would be blogs are like public online diaries for people, organizations, and companies.

 

Blogs are regularly updated websites or web pages that are used to inform the audience on a specific topic. For example, as a PR agency, we created our Axia Public Relations blog to provide knowledge, insight, and advice about PR that might attract people in the same industry or those who are looking for a PR agency.

 

It might seem that blogging is outdated thanks to vlogging, but companies still choose to utilize blogging because it’s more convenient and can enhance their online reputation and SEO.


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Topics: online public relations, inbound marketing, owned media

What’s the difference between web marketing and inbound marketing?

How to differentiate two key marketing styles

 

Learning the difference between web marketing and inbound marketing can be tricky. People often interchange the two terms when in fact, they are two different types of marketing and accomplish two different things. 

 

 

 


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Topics: PR tips, inbound marketing, web marketing

Inbound and outbound marketing - six key differences

Target your ideal customers with inbound and outbound marketing strategies.

 

Marketing is imperative to boost the sales and market performance of a company. When done right, it can help you attract and retain loyal customers and build your brand name. 

 

Inbound marketing and outbound marketing are ideal tactics that marketers use to reach their audience. Knowing the core differences between these two will help you make informed marketing decisions and generate higher conversions. Let’s get started. 


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Topics: public relations, inbound marketing

What is the buyer's journey?

The journey from seeking information to making a purchase decision!

 

The buyer's journey involves three stages:

 

1. Awareness Stage


2. Consideration Stage


3. Decision Stage


At each stage, you need to tailor your content marketing and sales strategy to fit into the buyer's context. Let's understand all three phases of the buyer's journey. 


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Topics: public relations, PR tips, inbound marketing

How to use inbound marketing to grow leads and sales

The digital age has changed marketing. Old-school tactics, like cold calling and direct mailing, are no longer effective as a means of increasing sales. Consumers have more control over what advertising they encounter, and most mass marketing campaigns are an exercise in futility. To grow leads and sales, you must attract prospective customers through thoughtful, insightful, informative, and entertaining content. In other words, you need a winning inbound marketing strategy.


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Topics: digital PR, PR tips, inbound marketing

The Inbound Marketing approach

How inbound marketing is best for your customers… and your company.

 

The Inbound marketing approach to doing business is based on building conversations and relationships with the people you want to attract the most. It allows you to talk with, not at, your most valuable audience. Most importantly, Inbound is a technique that meets your customers in their comfort zone and on their own terms and sites. 

 

People are always growing and changing, which means your company should be too. Inbound is about drawing customers to you, not spamming mailboxes with marketing materials. In today’s fast-paced world, you have to stand out from the crowd and offer something new, relevant, and personalized to get the attention you desire.

 

This is a better way of doing business.

 


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Topics: inbound marketing

What's the difference between inbound marketing and content marketing?

The concept of content marketing is not foreign, but now there’s a new term on the block: “inbound marketing.” So what’s the difference? Is there a difference? Once you answer this question, you can take your business to the next level by creating content that appeals more to your potential customers and provides a customer journey that fosters long-term relationships.


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Topics: inbound marketing

The importance of doing business the human way

How to provide value and build trust through inbound marketing

 

Earning an inbound certification from HubSpot can help you gain a better understanding of how helping customers in a meaningful way can benefit your company. The course is free and packed with a wealth of information, yet simple to digest.


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Topics: inbound marketing

5 key takeaways from HubSpot Academy’s inbound course

If you’re not familiar with HubSpot, you should be. HubSpot develops and markets software products for inbound marketing and sales. The company has several courses on its platform HubSpot Academy, and they are all free! Here are five key takeaways from the popular inbound course.

 


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Topics: inbound marketing

Traditional PR doesn’t work anymore

20 ways PR has changed for 2020

Public relations is, at its core, a way for companies and brands to build mutually beneficial relationships with their audiences and customers. To be sure, traditional PR still has a place at the table.


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Topics: public relations, inbound marketing