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The Public Relations Blog

We frequently blog about the latest public relations corporation communications, and marketing topics, tips, and trends. Our blog is one of the 100 Best Public Relations Blogs for 2023, according to FeedSpot. Please help yourself to our insights and be sure to subscribe to our weekly blog notifications.

StoryBrand BrandScript: Meets a Guide

How to guide your consumer on their buying journey


You need to help solve the character’s problems. Don’t completely fix them, though, because your character in this StoryBrand (or consumer of your company) needs a guide.

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Topics: inbound marketing

4 reasons your content marketing strategy isn’t working

Content is the heart of any marketing campaign. By creating content, we communicate with target audiences and build lasting connections. Content marketing strategy is one of the most important components of any digital marketing campaign, so it is important to do it right. There are four common mistakes in content strategies:

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Topics: inbound marketing

How inbound marketing can help you to scale up your business in 2022

Hubspot defines inbound marketing as a business methodology that attracts customers by creating valuable content and tailored experiences. In other words, inbound marketing generates leads and builds connections with customers by providing the value and experiences they need. In contrast, outbound marketing occurs when you interrupt your target audience with content they may not be interested in. 


Let’s discuss how you can use inbound marketing to scale up your business. Inbound marketing strategy has three stages: attract, engage, and delight.

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Topics: PR tips, inbound marketing

Four reasons why inbound marketing works better than direct sales

Inbound marketing is a business methodology that attracts customers by creating valuable content and tailored experiences, according to Hubspot. Inbound marketing has proven to be the most effective way to grow your business. Why is inbound marketing more effective than outbound marketing strategies like direct sales?


Inbound and outbound marketing are two different ways to get your customers' attention and grow your business. You don’t have to completely eliminate outbound strategies. These two approaches successfully complement each other in many cases.


However, many successful businesses favor inbound strategies over direct sales for the following four reasons:

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Topics: PR tips, inbound marketing

Why is blogging important?

Spice up your company’s personality through blogging


Blogs: What are they? An easy description would be blogs are like public online diaries for people, organizations, and companies.


Blogs are regularly updated websites or web pages that are used to inform the audience on a specific topic. For example, as a PR agency, we created our Axia Public Relations blog to provide knowledge, insight, and advice about PR that might attract people in the same industry or those who are looking for a PR agency.


It might seem that blogging is outdated thanks to vlogging, but companies still choose to utilize blogging because it’s more convenient and can enhance their online reputation and SEO.

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Topics: online public relations, inbound marketing, owned media

What’s the difference between web marketing and inbound marketing?

How to differentiate two key marketing styles


Learning the difference between web marketing and inbound marketing can be tricky. People often interchange the two terms when in fact, they are two different types of marketing and accomplish two different things. 




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Topics: PR tips, inbound marketing, web marketing

Inbound and outbound marketing - six key differences

Target your ideal customers with inbound and outbound marketing strategies.


Marketing is imperative to boost the sales and market performance of a company. When done right, it can help you attract and retain loyal customers and build your brand name. 


Inbound marketing and outbound marketing are ideal tactics that marketers use to reach their audience. Knowing the core differences between these two will help you make informed marketing decisions and generate higher conversions. Let’s get started. 

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Topics: public relations, inbound marketing

What is the buyer's journey?

The journey from seeking information to making a purchase decision!


The buyer's journey involves three stages:


1. Awareness Stage

2. Consideration Stage

3. Decision Stage

At each stage, you need to tailor your content marketing and sales strategy to fit into the buyer's context. Let's understand all three phases of the buyer's journey. 

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Topics: public relations, PR tips, inbound marketing

How to use inbound marketing to grow leads and sales

The digital age has changed marketing. Old-school tactics, like cold calling and direct mailing, are no longer effective as a means of increasing sales. Consumers have more control over what advertising they encounter, and most mass marketing campaigns are an exercise in futility. To grow leads and sales, you must attract prospective customers through thoughtful, insightful, informative, and entertaining content. In other words, you need a winning inbound marketing strategy.

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Topics: digital PR, PR tips, inbound marketing

The Inbound Marketing approach

How inbound marketing is best for your customers… and your company.


The Inbound marketing approach to doing business is based on building conversations and relationships with the people you want to attract the most. It allows you to talk with, not at, your most valuable audience. Most importantly, Inbound is a technique that meets your customers in their comfort zone and on their own terms and sites. 


People are always growing and changing, which means your company should be too. Inbound is about drawing customers to you, not spamming mailboxes with marketing materials. In today’s fast-paced world, you have to stand out from the crowd and offer something new, relevant, and personalized to get the attention you desire.


This is a better way of doing business.


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Topics: inbound marketing

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