The Public Relations Blog

Target your ideal customers with inbound and outbound marketing strategies.

 

Marketing is imperative to boost the sales and market performance of a company. When done right, it can help you attract and retain loyal customers and build your brand name. 

 

Inbound marketing and outbound marketing are ideal tactics that marketers use to reach their audience. Knowing the core differences between these two will help you make informed marketing decisions and generate higher conversions. Let’s get started. 

Read More

The journey from seeking information to making a purchase decision!

 

The buyer's journey involves three stages:

 

1. Awareness Stage

2. Consideration Stage

3. Decision Stage

At each stage, you need to tailor your content marketing and sales strategy to fit into the buyer's context. Let's understand all three phases of the buyer's journey. 

Read More

The digital age has changed marketing. Old-school tactics, like cold calling and direct mailing, are no longer effective as a means of increasing sales. Consumers have more control over what advertising they encounter, and most mass marketing campaigns are an exercise in futility. To grow leads and sales, you must attract prospective customers through thoughtful, insightful, informative, and entertaining content. In other words, you need a winning inbound marketing strategy.

Read More

How inbound marketing is best for your customers… and your company.

 

The Inbound marketing approach to doing business is based on building conversations and relationships with the people you want to attract the most. It allows you to talk with, not at, your most valuable audience. Most importantly, Inbound is a technique that meets your customers in their comfort zone and on their own terms and sites. 

 

People are always growing and changing, which means your company should be too. Inbound is about drawing customers to you, not spamming mailboxes with marketing materials. In today’s fast-paced world, you have to stand out from the crowd and offer something new, relevant, and personalized to get the attention you desire.

 

This is a better way of doing business.

 

Read More

The concept of content marketing is not foreign, but now there’s a new term on the block: “inbound marketing.” So what’s the difference? Is there a difference? Once you answer this question, you can take your business to the next level by creating content that appeals more to your potential customers and provides a customer journey that fosters long-term relationships.

Read More

How to provide value and build trust through inbound marketing

 

Earning an inbound certification from HubSpot can help you gain a better understanding of how helping customers in a meaningful way can benefit your company. The course is free and packed with a wealth of information, yet simple to digest.

Read More

If you’re not familiar with HubSpot, you should be. HubSpot develops and markets software products for inbound marketing and sales. The company has several courses on its platform HubSpot Academy, and they are all free! Here are five key takeaways from the popular inbound course.

 

Read More

20 ways PR has changed for 2020

Public relations is, at its core, a way for companies and brands to build mutually beneficial relationships with their audiences and customers. To be sure, traditional PR still has a place at the table.

Read More

While they sound similar, drip and nurture email campaigns are very different. Before deciding between the two, you should understand their differences so you choose the right campaign for your marketing goals.

Read More

How content can help your company thrive

For your company’s content strategy to be successful, it must result in content that educates your audience, establishes your authority in your industry, and increases your brand awareness. You need content that converts. How can you cut through the noise and draw attention to your brand?

Read More