The Public Relations Blog

3 tips for an effective content strategy

How content can help your company thrive


For your company’s content strategy to be successful, it must result in content that educates your audience, establishes your authority in your industry, and increases your brand awareness. You need content that converts. How can you cut through the noise and draw attention to your brand?

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Topics: Inbound Marketing, Owned media, Strategy

Traditional PR doesn’t work anymore

20 ways PR has changed for 2020

Public relations is, at its core, a way for companies and brands to build mutually beneficial relationships with their audiences and customers. To be sure, traditional PR still has a place at the table.

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Topics: Public Relations, Featured, Inbound Marketing

4 easy ways to promote your company content for free

How to make your content discoverable and shareable to generate new leads


Millions of companies compete for attention on Google. How can you outsmart your competition? The answer is simple: Create great content to attract, convert, and delight your target audience. The well-known cliché content is king remains true. Providing valuable information to your audience will build trust in your products or services.

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Topics: Inbound Marketing, Shared Media, Earned media, Owned media

4 unique ways to increase your company’s visibility

How to grow your customer base


We live in a competitive world. Most companies work hard to stand out, generate leads, and convert their followers into customers. Your target audience needs to know about your company in order to interact with you. Increasing your company’s visibility should be the key driver behind your company’s marketing strategy.

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Topics: SEO, Inbound Marketing

How to start a blog and keep it fun

Blogging doesn’t have to be boring

You’ve seen the word popping up everywhere on the internet. Companies run them; some people have their own. The fact of the matter is that blogs are where it’s at. Why’s that? What value do blogs add to your company? According to HubSpot, 56 percent of companies that blog get customers from blogging.

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Topics: Blog, Inbound Marketing, Owned media

3 reasons inbound marketing is the best way to grow your company

Why your company should utilize inbound marketing

The concept of inbound marketing isn’t new to most of us. It’s been around for a while and many people associate it with successful marketing.

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Topics: Inbound Marketing, Owned media

3 industry secrets PR professionals never share

How to grow your company’s visibility

Public relations is an extremely effective way to promote your company. A well-executed PR campaign attracts your target audience and converts those prospects into loyal customers.

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Topics: Public Relations, PR Tips, Inbound Marketing, Shared Media, Earned media, Owned media

3 ways to connect with news media to get earned media

How to reach out to journalists

If you remember the world before social media, then you know that back then, to stay connected meant to be in touch personally. Being connected meant sharing experiences and activities together.

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Topics: PR Tips, Inbound Marketing, Shared Media, Owned media

What makes a website useful and accessible?

How to turn website visitors into customers

Building, developing, designing, or redesigning a website is a large project for anyone to pursue. There’s much to consider when creating your site, aside from color schemes and placement. Content is what brings your website to life, enabling you to create and share your company’s story the way you want to tell it.

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Topics: Inbound Marketing, Web Design & Development, Owned media

Why your company needs inbound marketing web design

If your web design company has never heard of inbound marketing, it might be time to find a new one

Since HubSpot’s creation of inbound marketing in 2005, the approach has grown immensely in popularity as an effective way to increase your customer base. Inbound marketing focuses on attracting customers through relevant and helpful content and adding value at every stage in the buyer’s journey. Although the primary purpose of an inbound marketing website is to nurture leads, it also uses technology to maintain a digital presence on the web and strategies that encourage potential customers by creating content they prefer to use.

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Topics: Inbound Marketing, Web Design & Development, Owned media

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