The Public Relations Blog

How inbound marketing is best for your customers… and your company.

 

The Inbound marketing approach to doing business is based on building conversations and relationships with the people you want to attract the most. It allows you to talk with, not at, your most valuable audience. Most importantly, Inbound is a technique that meets your customers in their comfort zone and on their own terms and sites. 

 

People are always growing and changing, which means your company should be too. Inbound is about drawing customers to you, not spamming mailboxes with marketing materials. In today’s fast-paced world, you have to stand out from the crowd and offer something new, relevant, and personalized to get the attention you desire.

 

This is a better way of doing business.

 

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The concept of content marketing is not foreign, but now there’s a new term on the block: “inbound marketing.” So what’s the difference? Is there a difference? Once you answer this question, you can take your business to the next level by creating content that appeals more to your potential customers and provides a customer journey that fosters long-term relationships.

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How to provide value and build trust through inbound marketing

 

Earning an inbound certification from HubSpot can help you gain a better understanding of how helping customers in a meaningful way can benefit your company. The course is free and packed with a wealth of information, yet simple to digest.

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If you’re not familiar with HubSpot, you should be. HubSpot develops and markets software products for inbound marketing and sales. The company has several courses on its platform HubSpot Academy, and they are all free! Here are five key takeaways from the popular inbound course.

 

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While they sound similar, drip and nurture email campaigns are very different. Before deciding between the two, you should understand their differences so you choose the right campaign for your marketing goals.

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How content can help your company thrive

For your company’s content strategy to be successful, it must result in content that educates your audience, establishes your authority in your industry, and increases your brand awareness. You need content that converts. How can you cut through the noise and draw attention to your brand?

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How to make your content discoverable and shareable to generate new leads

Millions of companies compete for attention on Google. How can you outsmart your competition? The answer is simple: Create great content to attract, convert, and delight your target audience. The well-known cliché content is king remains true. Providing valuable information to your audience will build trust in your products or services.

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How to grow your customer base

We live in a competitive world. Most companies work hard to stand out, generate leads, and convert their followers into customers. Your target audience needs to know about your company in order to interact with you. Increasing your company’s visibility should be the key driver behind your company’s marketing strategy.

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Blogging doesn’t have to be boring

You’ve seen the word popping up everywhere on the internet. Companies run them; some people have their own. The fact of the matter is that blogs are where it’s at. Why’s that? What value do blogs add to your company? According to HubSpot, 56 percent of companies that blog get customers from blogging.

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Why your company should utilize inbound marketing

The concept of inbound marketing isn’t new to most of us. It’s been around for a while and many people associate it with successful marketing.

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