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The Public Relations Blog

We frequently blog about the latest public relations corporation communications, and marketing topics, tips, and trends. Our blog is one of the 100 Best Public Relations Blogs for 2023, according to FeedSpot. Please help yourself to our insights and be sure to subscribe to our weekly blog notifications.

What's the difference between inbound marketing and content marketing?

The concept of content marketing is not foreign, but now there’s a new term on the block: “inbound marketing.” So what’s the difference? Is there a difference? Once you answer this question, you can take your business to the next level by creating content that appeals more to your potential customers and provides a customer journey that fosters long-term relationships.


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Topics: inbound marketing

The importance of doing business the human way

How to provide value and build trust through inbound marketing

 

Earning an inbound certification from HubSpot can help you gain a better understanding of how helping customers in a meaningful way can benefit your company. The course is free and packed with a wealth of information, yet simple to digest.


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Topics: inbound marketing

5 key takeaways from HubSpot Academy’s inbound course

If you’re not familiar with HubSpot, you should be. HubSpot develops and markets software products for inbound marketing and sales. The company has several courses on its platform HubSpot Academy, and they are all free! Here are five key takeaways from the popular inbound course.

 


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Topics: inbound marketing

Traditional PR doesn’t work anymore

20 ways PR has changed for 2020

Public relations is, at its core, a way for companies and brands to build mutually beneficial relationships with their audiences and customers. To be sure, traditional PR still has a place at the table.


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Topics: public relations, inbound marketing

What's the difference between a drip and a nurture email campaign?

While they sound similar, drip and nurture email campaigns are very different. Before deciding between the two, you should understand their differences so you choose the right campaign for your marketing goals.


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Topics: inbound marketing, web media

3 tips for an effective content strategy

How content can help your company thrive


For your company’s content strategy to be successful, it must result in content that educates your audience, establishes your authority in your industry, and increases your brand awareness. You need content that converts. How can you cut through the noise and draw attention to your brand?


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Topics: inbound marketing, owned media, strategy

4 easy ways to promote your company content for free

How to make your content discoverable and shareable to generate new leads


Millions of companies compete for attention on Google. How can you outsmart your competition? The answer is simple: Create great content to attract, convert, and delight your target audience. The well-known cliché content is king remains true. Providing valuable information to your audience will build trust in your products or services.


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Topics: inbound marketing, shared media, earned media, owned media

4 unique ways to increase your company’s visibility

How to grow your customer base


We live in a competitive world. Most companies work hard to stand out, generate leads, and convert their followers into customers. Your target audience needs to know about your company in order to interact with you. Increasing your company’s visibility should be the key driver behind your company’s marketing strategy.


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Topics: SEO, inbound marketing

How to start a blog and keep it fun

Blogging doesn’t have to be boring

You’ve seen the word popping up everywhere on the internet. Companies run them; some people have their own. The fact of the matter is that blogs are where it’s at. Why’s that? What value do blogs add to your company? According to HubSpot, 56 percent of companies that blog get customers from blogging.


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Topics: blog, inbound marketing, owned media

3 reasons inbound marketing is the best way to grow your company

Why your company should utilize inbound marketing

The concept of inbound marketing isn’t new to most of us. It’s been around for a while and many people associate it with successful marketing.


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Topics: inbound marketing, owned media

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