The Public Relations Blog
Virtual press conferences are great ways to reach your audience safely
The way we communicate is ever-evolving and as technology improves, people are finding more ways to share messages on a broader scale to reach numerous audiences.
One way is through virtual press conferences.
Virtual press conferences are cost-effective and allow reporters and news outlets to attend safely from the comfort of their homes or offices.
Per-follower engagement on Instagram is 58 times higher than Facebook and 20 times higher than Twitter.
If your company isn’t on Instagram, there’s no time like the present. Instagram is bursting with the opportunity to boost brand awareness and connect with your audience, altering company storytelling. Don't let fear or inexperience hold you back from what Instagram could do for you. Instead, focus on all that you could accomplish with a little bit of direction.
Topics: social media
In the world of public relations, things are always changing. New trends pop up and disappear every day. Information is constantly shared and as a PR professional, it's imperative to stay aware, act swiftly, and formulate subsequent steps wisely. In an industry that never sleeps, here are five tools every PR practitioner should use to stay ahead.
People want to share their ideas and be heard, and social media is how they fulfill that desire. Having access to various platforms is a valuable opportunity to listen to your audience and gain insight into their values and feedback. However, it’s not enough to simply have an account; you must know both the platform and your community to become a valuable and trusted resource to your audience.
Here are some things to keep in mind to improve your social media presence.
Topics: social media
The concept of content marketing is not foreign, but now there’s a new term on the block: “inbound marketing.” So what’s the difference? Is there a difference? Once you answer this question, you can take your business to the next level by creating content that appeals more to your potential customers and provides a customer journey that fosters long-term relationships.
Topics: inbound marketing