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The Public Relations Blog

We frequently blog about the latest public relations corporation communications, and marketing topics, tips, and trends. Our blog is one of the 100 Best Public Relations Blogs for 2023, according to FeedSpot. Please help yourself to our insights and be sure to subscribe to our weekly blog notifications.

How to use Google Autocomplete for SEO

Google Autocomplete is one of the best tools your company can use to drive traffic and perfect SEO strategy.


Google's autocomplete feature has become an invaluable part of the search experience, providing predicted search queries as users type. But it also presents unique SEO opportunities for brands. 


In this complete guide, you’ll learn what Autocomplete is, how it works, why it matters for SEO, and how you can optimize for it.

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Topics: SEO, web marketing, owned media, web media

10 steps to choose the right keywords for SEO

While keyword research takes time, it's worth the effort.


Finding the right keywords is crucial for effective search engine optimization (SEO) and driving traffic to your website. Doing keyword research properly takes time and effort, but the results are worth it.

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Topics: SEO, owned media, web media

Should your company website use WordPress or HubSpot?

Consider cost, design, support, and analytics when selecting the best content management system for your company.


One of the best ways to provide consumers information about your company is through a content management system (CMS) or website. This allows companies to build, write, or modify web pages without having the skill or knowledge to code. 

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Topics: PR tips, owned media, web media

How do search results pages rank content?

Improve your company's digital visibility through the discovery, relevance, and authority stages.


Search engine optimization is a valuable asset to your company and its online presence. To establish a company website with a lot of digital traffic, you need to know how to optimize your content for search engines. You can improve your company’s website and its visibility in three simple stages: discoverability, relevance, and authority.

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Topics: SEO, owned media, web media

How to use Google’s EEAT for quality online content

Experience, expertise, authoritativeness, and trust will boost your content marketing strategy.


Producing high-quality online content is a vital yet challenging part of content marketing. To cut through the competition of billions of web pages, use EEAT. The acronym stands for experience, expertise, authoritativeness, and trustworthiness and acts as the set of criteria search engines use to evaluate content quality and usefulness.

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Topics: SEO, owned media, web media

What is domain authority and why does it matter in PR?

Tracking and building domain authority scores can amplify the SEO impact of earned media coverage.


Domain authority is a metric developed by Moz that predicts how well a website will rank on search engines. It's calculated based on an analysis of over 200 ranking factors, including the quantity and quality of links pointing to a domain. 


For public relations professionals, understanding and tracking domain authority is crucial in four key ways.

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Topics: owned media, web media

Blogging isn't boring — it's impactful

Blogging helps your business grow SEO and generate leads.


What’s the first word you think of when you hear the word blogging? Is it boring? If so, you’re not alone. Corporate communications, marketing, public relations and business leaders tend to consider blogging boring and a waste of resources. That’s not the case, though. Blogging has multiple benefits for your company, including increased search engine optimization and lead generation. Adding high-quality articles and blogs to your website is the easiest way to get more website visitors. 


Search engines love blogging. They reward sites that actively blog, following these best practices:

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Topics: SEO, owned media, web media

How to boost conversion rates by keeping visitors on your website

If you have a website for your brand or company, you likely want to convert your site visitors into paying customers. The more website visitors you get, the higher the probability of converting them into customers. Higher conversion rates equal more sales and better profit margins at the end of the day.


The longer you can keep your website’s visitors on your site, the more you will increase your conversion rates and brand recognition in the long term. You will need to follow a few golden rules to achieve this and keep your audience coming back for more.

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Topics: owned media, web media

What is Google Discover and why it matters to your company’s SEO

Google Discover may be the answer to improving your company’s SEO. The updated feed experience contributes to spikes in website traffic and is transforming the way to reach users.


Google Discover was launched in September 2018 as a feature on Google’s app. It is a feed that recommends content to users based on their search history. Google Discover came from a revamping of the previous Google Feed, where the suggested content was primarily headlines and meta descriptions. Discover now includes more visuals and evergreen content, with customizations available to create a user-friendly experience. Users can follow topics they are interested in and view similar topics.


Why does this matter for your company’s SEO?

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Topics: online public relations, owned media, web media

How to determine what keywords to use as anchor-text SEO links

As you write content (blog posts, stories, and social media posts) with links to external websites, you don’t want long and awkward-looking URLs within your text. Those URLs don’t have to stick out like a sore thumb – you can replace them with anchor text, which is clickable text like this link to our homepage.


To determine which words to use for ultimate search-engine optimization, you need to make sure your anchor text is expressed briefly and clearly, relevant to the linked page, and specific. 

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Topics: web design & development, owned media, web media

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