The Public Relations Blog
A website that’s accessible to those with disabilities will get more customers
Ever since the Americans with Disabilities Act (ADA) was passed in 1990, those with disabilities have been able to go places they were previously unable to, opening up many opportunities. While the main focus on ADA has been on physical locations, it’s also important to have websites that are easily accessible to those with disabilities.
A guide to the five types of media your company needs
Before diving head-first into the different types of media, it’s important to first dip your toes in the water and learn what media is. Media is a communication tool used to deliver information. The three types of media are commonly known as news media, social media, and web media, but you might also see them referred to as earned media, shared media, and owned media.
Some other forms of modern media are print media, television, movies, and video games.
Marketers should take note: Men are finally migrating to Pinterest.
Men are taking on the aesthetically pleasing world of Pinterest, and public relations and marketing professionals should take note.
Pinterest is an American image sharing and social media service designed to enable saving and discovery of information with images and, on a smaller scale, animated GIFs and videos. This is done by scrolling through and saving pinboards.
Although women make up 60% of the app, male numbers have been on the rise since the beginning of quarantine in March 2020.
Less page requests can mean more traffic
How many times have you visited a website and found it slow to load? Is your own company’s website also one that tends to drag as it loads? A website that is slow to load negatively impacts the user – your client’s – experience. It can impact the overall experience so much that prospective clients may leave your site and go find or fill their needs elsewhere.
You ask yourself (and your IT team) why this is happening. Most likely it’s not because your internet speed isn’t good but rather because there are too many page requests or hypertext transfer protocol requests.
The term CTA is often used when discussing media pitches, website engagement, and social media marketing. For such an important term in the public relations and marketing industry, many people don’t know what CTA stands for or its importance, so let’s break it down.
CTA stands for call to action. It originates from the marketing industry, referring to a piece of content in the form of an image, specific text, or website button.
The use of this particular content was intended to elicit a specific action from the viewer. It was typically created as a way to provide direction or instruction, such as “sign up here,” “buy now,” “follow,” etc.
WordPress might be the most popular content management system, yet it’s not the best for company websites. There are smarter, safer platforms available that offer the perks of WordPress without the hassle and risk.
SERP is a buzzword used in the digital marketing space. Do you know what it means?
Search Engine Results Page is the web page rendered by search engines like Google to the searchers with a list of relevant URLs answering their search queries.
The search engine algorithm walks through millions of websites to generate the SERP with best-matching results. The idea is to present search results that are in close sync with the user’s search intent.
Every search engine has a unique algorithm and displays two primary types of search results on the SERP.
Podcasting continues to be one of the fastest-growing media platforms. Podcasts provide entertainment, education, and much more. They’re an efficient way to consume information (you can listen anytime and while you do other things), and they’re relatively easy to produce. By now, you’ve probably listened to a podcast or overheard someone describing one. You may even have several that you listen to regularly.
When analyzing a webpage for ranking, search engine algorithms look into what the page is about and how popular or authoritative its website and domain are.
A website ranks for all the factors present on it, including content, keywords, meta title and description, videos, and images. Off-site factors, like backlinks, social signals, and outreach, determine how high it will rank on the search engine results pages (SERP).
While they sound similar, drip and nurture email campaigns are very different. Before deciding between the two, you should understand their differences so you choose the right campaign for your marketing goals.