The Public Relations Blog

What is a CTA, and why is it significant?

The term CTA is often used when discussing media pitches, website engagement, and social media marketing. For such an important term in the public relations and marketing industry, many people don’t know what CTA stands for or its importance, so let’s break it down. 

 

CTA stands for call to action. It originates from the marketing industry, referring to a piece of content in the form of an image, specific text, or website button.

 

The use of this particular content was intended to elicit a specific action from the viewer. It was typically created as a way to provide direction or instruction, such as “sign up here,” “buy now,” “follow,” etc.


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Topics: PR tips, owned media, web media

Four reasons why WordPress is not for company websites

WordPress might be the most popular content management system, yet it’s not the best for company websites. There are smarter, safer platforms available that offer the perks of WordPress without the hassle and risk.


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Topics: web design & development, web media

What is SERP? Search Engine Results Page Explained.

SERP is a buzzword used in the digital marketing space. Do you know what it means?

 

Search Engine Results Page is the web page rendered by search engines like Google to the searchers with a list of relevant URLs answering their search queries.

 

The search engine algorithm walks through millions of websites to generate the SERP with best-matching results. The idea is to present search results that are in close sync with the user’s search intent.

 

Every search engine has a unique algorithm and displays two primary types of search results on the SERP.


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Topics: SEO, web media

4 reasons why your company should have its own podcast

Podcasting continues to be one of the fastest-growing media platforms. Podcasts provide entertainment, education, and much more. They’re an efficient way to consume information (you can listen anytime and while you do other things), and they’re relatively easy to produce. By now, you’ve probably listened to a podcast or overheard someone describing one. You may even have several that you listen to regularly. 


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Topics: social media, web media

What's the difference between on-site and off-site search engine optimization?

When analyzing a webpage for ranking, search engine algorithms look into what the page is about and how popular or authoritative its website and domain are. 

A website ranks for all the factors present on it, including content, keywords, meta title and description, videos, and images. Off-site factors, like backlinks, social signals, and outreach, determine how high it will rank on the search engine results pages (SERP).


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Topics: SEO, web media

What's the difference between a drip and a nurture email campaign?

While they sound similar, drip and nurture email campaigns are very different. Before deciding between the two, you should understand their differences so you choose the right campaign for your marketing goals.


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Topics: inbound marketing, web media

What's the difference between news, social, and web media?

When it comes to public relations, the term “media” relates to different channels a brand might use to communicate.

 

Axia Public Relations focuses on earned media, shared media, and owned media. We prefer calling it news, social, and web since people are more familiar with those terms. Your company’s PR campaign should include all three categories.


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Topics: social media, news media, web media

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