The Public Relations Blog

Blogging helps your business grow SEO and generate leads.

What’s the first word you think of when you hear the word blogging? Is it boring? If so, you’re not alone. Corporate communications, marketing, public relations and business leaders tend to consider blogging boring and a waste of resources. That’s not the case, though. Blogging has multiple benefits for your company, including increased search engine optimization and lead generation. Adding high-quality articles and blogs to your website is the easiest way to get more website visitors. 

Search engines love blogging. They reward sites that actively blog, following these best practices:

If you have a website for your brand or company, you likely want to convert your site visitors into paying customers. The more website visitors you get, the higher the probability of converting them into customers. Higher conversion rates equal more sales and better profit margins at the end of the day.

The longer you can keep your website’s visitors on your site, the more you will increase your conversion rates and brand recognition in the long term. You will need to follow a few golden rules to achieve this and keep your audience coming back for more.

Google Discover may be the answer to improving your company’s SEO. The updated feed experience contributes to spikes in website traffic and is transforming the way to reach users.

Google Discover was launched in September 2018 as a feature on Google’s app. It is a feed that recommends content to users based on their search history. Google Discover came from a revamping of the previous Google Feed, where the suggested content was primarily headlines and meta descriptions. Discover now includes more visuals and evergreen content, with customizations available to create a user-friendly experience. Users can follow topics they are interested in and view similar topics.

Why does this matter for your company’s SEO?

As you write content (blog posts, stories, and social media posts) with links to external websites, you don’t want long and awkward-looking URLs within your text. Those URLs don’t have to stick out like a sore thumb – you can replace them with anchor text, which is clickable text like this link to our homepage.

To determine which words to use for ultimate search-engine optimization, you need to make sure your anchor text is expressed briefly and clearly, relevant to the linked page, and specific. 

With the large number of brands available to an even larger number of people, you have to find a way to reach your potential customers. The best way to do this is to create a list of SEO keywords for your company. 

SEO keywords are words or phrases that consumers type in a browser to find what they are looking for. You want to associate the phrases your target audience is using with your company or website. But to find the best keywords for your company, you must first conduct keyword research. 

"Ranking without links is really, really hard." - Google.

Google’s algorithm has been based on links ever since its inception. Link building is one of its top three ranking factors. Undoubtedly, it is one of the most challenging search engine optimization tasks. It requires quality links with high authority to rank well on search engine ranking pages. 

If you struggle to find effective white-hat link building techniques, we can help you. Here are the most practical link-building tips and tricks. 

Search engine optimization (SEO) is the most controversial concept in digital marketing. With every Google algorithm update, there is always a new SEO dead trend. Nevertheless, SEO continues to be one of the most significant inbound marketing strategies.

There is no doubt that SEO has changed over the years. Keyword stuffing and link buying are all in the past. Why is SEO still important for business’ success, both present and future?

Many people think search engine optimization (SEO) is easy, but they forget the basics of optimizing a website. SEO is simple, but there are some ground rules you must follow to rank on top. 

According to sources, 57% of web traffic comes from Google, so optimizing your website page description is definitely worth it. Knowing the basics of SEO for website page descriptions can help you succeed if you have a limited understanding of the subject. 

How keyword stuffing can affect your brand online.

Keywords have always been one of the most prized possessions when it comes to the online space. Designed to make your content more search engine friendly, keywords can boost your search engine rankings and get your brand discovered. 

Just as anything in excess is bad, including too many keywords in your content can do more harm than good to your company. Stuffing your web page with the same long-tail phrases tends to kill your search engine optimization (SEO) efforts and degrade your online visibility.

Are you using keywords, or are you stuffing keywords in your content? Learn the difference here with Axia’s experts.

A lot of top-ranked webpages have keywords stuffed egregiously throughout the content. However, when your content isn't credible enough to entice the end user, there's no point in getting ranked on SERPs (Search Engine Ranking Pages). While we all understand that we need to use important keywords in website titles and meta descriptions in order to attract traffic, no one’s ever explained the fine line between using keywords wisely, and keyword-stuffing.