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The Public Relations Blog

We frequently blog about the latest public relations corporation communications, and marketing topics, tips, and trends. Our blog is one of the 100 Best Public Relations Blogs for 2023, according to FeedSpot. Please help yourself to our insights and be sure to subscribe to our weekly blog notifications.

What is search box optimization?

When used correctly, this optimization technique is capable of landing your company in front of 71% of searchers.

 

Axia Public Relations is excited to help businesses and professionals win with a new innovative search engine optimization technique called Search Box Optimization. This little-known capability allows companies to appear directly in search predictions and dominate their competition. But what is this optimization technique, and how can your company use it?


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Topics: digital PR, owned media, web media

Best Practices for PR Amplification

Maximizing the Impact of Your Company's Media Coverage

 

Earning great media coverage is significant for any company. But the value of that coverage is actually in your ability to amplify it and reach your key stakeholders - prospective and current customers, and employees. 

 

There are several ways to amplify your coverage.


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Topics: PR tips, shared media, owned media, social media, web media

How to use Google Autocomplete for SEO

Google Autocomplete is one of the best tools your company can use to drive traffic and perfect SEO strategy.

 

Google's autocomplete feature has become an invaluable part of the search experience, providing predicted search queries as users type. But it also presents unique SEO opportunities for brands. 

 

In this complete guide, you’ll learn what Autocomplete is, how it works, why it matters for SEO, and how you can optimize for it.


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Topics: SEO, web marketing, owned media, web media

10 steps to choose the right keywords for SEO

While keyword research takes time, it's worth the effort.

 

Finding the right keywords is crucial for effective search engine optimization (SEO) and driving traffic to your website. Doing keyword research properly takes time and effort, but the results are worth it.


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Topics: SEO, owned media, web media

Should your company website use WordPress or HubSpot?

Consider cost, design, support, and analytics when selecting the best content management system for your company.

 

One of the best ways to provide consumers information about your company is through a content management system (CMS) or website. This allows companies to build, write, or modify web pages without having the skill or knowledge to code. 


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Topics: PR tips, owned media, web media

How do search results pages rank content?

Improve your company's digital visibility through the discovery, relevance, and authority stages.

 

Search engine optimization is a valuable asset to your company and its online presence. To establish a company website with a lot of digital traffic, you need to know how to optimize your content for search engines. You can improve your company’s website and its visibility in three simple stages: discoverability, relevance, and authority.


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Topics: SEO, owned media, web media

How to use Google’s EEAT for quality online content

Experience, expertise, authoritativeness, and trust will boost your content marketing strategy.

 

Producing high-quality online content is a vital yet challenging part of content marketing. To cut through the competition of billions of web pages, use EEAT. The acronym stands for experience, expertise, authoritativeness, and trustworthiness and acts as the set of criteria search engines use to evaluate content quality and usefulness.


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Topics: SEO, owned media, web media

What is domain authority and why does it matter in PR?

Tracking and building domain authority scores can amplify the SEO impact of earned media coverage.

 

Domain authority is a metric developed by Moz that predicts how well a website will rank on search engines. It's calculated based on an analysis of over 200 ranking factors, including the quantity and quality of links pointing to a domain. 

 

For public relations professionals, understanding and tracking domain authority is crucial in four key ways.


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Topics: owned media, web media

Blogging isn't boring — it's impactful

Blogging helps your business grow SEO and generate leads.

 

What’s the first word you think of when you hear the word blogging? Is it boring? If so, you’re not alone. Corporate communications, marketing, public relations and business leaders tend to consider blogging boring and a waste of resources. That’s not the case, though. Blogging has multiple benefits for your company, including increased search engine optimization and lead generation. Adding high-quality articles and blogs to your website is the easiest way to get more website visitors. 

 

Search engines love blogging. They reward sites that actively blog, following these best practices:


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Topics: SEO, owned media, web media

How to boost conversion rates by keeping visitors on your website

If you have a website for your brand or company, you likely want to convert your site visitors into paying customers. The more website visitors you get, the higher the probability of converting them into customers. Higher conversion rates equal more sales and better profit margins at the end of the day.

 

The longer you can keep your website’s visitors on your site, the more you will increase your conversion rates and brand recognition in the long term. You will need to follow a few golden rules to achieve this and keep your audience coming back for more.


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Topics: owned media, web media

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