The Public Relations Blog

What's the difference between a drip and a nurture email campaign?

While they sound similar, drip and nurture email campaigns are very different. Before deciding between the two, you should understand their differences so you choose the right campaign for your marketing goals.

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Topics: Inbound Marketing, Web media

What's the difference between news, social, and web media?

When it comes to public relations, the term “media” relates to different channels a brand might use to communicate.

 

Axia Public Relations focuses on earned media, shared media, and owned media. We prefer calling it news, social, and web since people are more familiar with those terms. Your company’s PR campaign should include all three categories.

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Topics: Social media, News media, Web media

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