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Why your company needs a business blog

By Bre Chamley

Creating a business blog for your company can help generate leads and improve your SEO


A woman typing on a laptop.Does your company have a business blog? If not, you can easily create one to help increase your company’s SEO presence and generate more leads. 


For your company’s consumers and target audience to find you on the web, you need to be highly search-engine-optimized for keywords that are specific to your company and its services and products. 


A business blog aims to increase website traffic, generate leads, improve SEO ranking, and establish your company as a thought leader in your industry. 


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Websites containing blogs get around 434% more indexed pages than those that don’t, according to Hubspot, which can also translate to more social media traffic. If you write about interesting and relevant topics, your consumers can be inclined to share those on social media with others. A business blog also helps convert this newfound traffic into leads by around 14.6%, according to HubSpot. Just make sure your blogs are factually correct and free of errors


A blog also increases your company’s SEO. Even if the short-term results of a blog post show very little attraction, the following days, weeks, months, and years after that blog post has been published allow for it to rank your company’s blog higher and higher in search engines, giving you long-term, sustainable results.


Lastly, a business blog establishes you as a thought leader within your industry. This is important because your consumers’ perception of you and how much knowledge you have to give them can help decide whether they want to use your services and products. 


According to Hubspot, 47% of individuals will consume around three to five pieces of your company’s content before taking steps in making a purchase with you. Essentially, in your blog, you should provide your consumers with the knowledge they need to use your products or services, as well as how they can use these services to advance their skills.

Creating a business blog for your company has many benefits, especially for SEO purposes. However, if you're still struggling with optimizing your company’s blog content, let Axia help by using our certifications and SEO industry-best practices to attract leads through fresh, frequent, and expert blog content and story-offering topics, tips, and trends.


Photo by Marcus Aurelius

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