The Public Relations Blog
We frequently blog about the latest public relations corporation communications, and marketing topics, tips, and trends. Our blog is one of the 100 Best Public Relations Blogs for 2023, according to FeedSpot. Please help yourself to our insights and be sure to subscribe to our weekly blog notifications.
A LinkedIn poll revealed corporations have a negative public image. How can you change that for your organization?
On a LinkedIn poll, Axia Public Relations CEO Jason Mudd asked if corporations exist merely to generate a profit or are beholden to stakeholders. The results showed 82% of respondents thought corporations only exist to maximize profits, while 18% thought corporations were beholden to stakeholders.
Collaboration between public relations and investor relations teams is critical for any business success in today's market.
PR is responsible for managing a company's reputation with the public, while IR handles communication with investors and financial analysts. While these two teams have different roles and responsibilities, they share a common goal: to ensure the success of the company.
In this episode, Leah Power joins host Jason Mudd to discuss best practices for using procurement with a PR, marketing, or communications agency. Together, they discuss the difficulties with in-house agencies, why brands hire outside agencies, and when to use procurement when using an outside agency.
Tune in to learn more!
In this episode, Mark Mohammadpour, CEO of Chasing the Sun, joins host Jason Mudd to discuss four lessons of empathy taken from the hit TV series “Ted Lasso.” Mark refers to four lessons we can learn from the series and tips for implementing these lessons into your work and work environment.
Tune in to learn more!
In this episode, Matt Hurst, VP of Nielsen Communications, joins host Jason Mudd to discuss corporate communications. Tune in to learn more about Andy Jassy’s three-hour-long keynote speech, working with busy executives, how to produce meaningful keynote speeches, tips on crisis communications, and much more!
Mercer Island Group created this checklist for CMOs to reference before conducting an agency review.
When a marketer decides it is time to leave a client-agency relationship, uncertainty that they’re getting the best for their organization can add stress to an already stressful process. A move means a client loses the benefits of a long-standing relationship that was rooted in a deep understanding of an organization’s needs and challenges.
Still, if a move becomes necessary, how can you as a marketer ensure you land on the best agency for your company? What steps can you take to streamline the process of conducting an agency review? Mercer Island Group has compiled a checklist for marketers to aid in agency transitions.
Axia’s 60-Second Impact
60 Seconds of Information Impacting You and Your Fast-Forward Economy
April 2022 – Adapting Your PR Strategy To Meet New Consumer Dynamics
Our world is rapidly becoming one that is powered by digital relationships. Public relations and communications strategies have to respond in lockstep in order to establish and maintain relevance. Today, we’ll show you some of the newest tools to use as you pivot your team.
Scott Miller discusses how to learn from your communication mistakes to develop brand success.
If you’re enjoying the vodcast, would you please share it with others and leave us a review?
Our episode guest is Scott Miller, Special Advisor on Thought Leadership for the Franklin Covey Company and host of their weekly podcast series, On Leadership with Scott Miller. Scott is also the author of several books.
The PRSA Code of Ethics is a set of guidelines that helps public relations professionals “navigate ethical principles and applications and is widely regarded as the industry standard,” according to the PRSA student society.
These principles include advocacy, honesty, expertise, independence, loyalty, and fairness. You can establish these principles throughout your organization, too, which will build a better relationship between you, your clientele, and your employees.
Three way to get and keep your talent and how PR firms offer a competitive advantage
With the current voluntary turnover rate at 25% (almost double what it was three years ago) and costing an average of 33% of an employee’s annual salary to replace them, it’s time to think about retention measures for keeping your corporate communications, public relations, and marketing employees.
Here are four tips to help retain your talent: