The Public Relations Blog

Communicators need a PR agency with Dawn Buzynski | On Top of PR podcast

Learn why corporate communicators should collaborate with a PR agency to better share brand messages with Dawn Buzynski of Hy-Vee



Our episode guest is Dawn Buzynski, Director of Strategic Communications at Hy-Vee. She oversees the communications initiatives designed to promote and elevate the brand.

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Topics: corporate communications, On Top of PR

Yes, PR is Measurable. How to Measure and Report Public Relations and Strategic Corporate Communications

Use our step-by-step guide for measuring public relations the right way.


Before you can meaningfully explore PR measurement, you have to account for research, planning, and implementation. Research and planning will help you identify the end results, and then you can work backward from the desired results.


Too often, executives and public relations pros want to measure PR without establishing a research baseline.


Under research, planning, and implementation, you have objectives, inputs, and activities. And under measurement, you have outputs, outtakes, outcomes, and impacts. Although most public relations professionals at PR firms and in-house PR staff tend to focus on measuring activities and outputs, efficient and effective measurement goes well beyond measuring activities and outputs.


Let’s start at the beginning. A good framework for measuring public relations and corporate communications begins with objectives. 

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Topics: public relations, corporate communications, measurement

Be a S.M.A.R.T. communications pro

Axia Public Relations breaks down what it means to plan S.M.A.R.T.


Learn more about the improved version, the S.M.A.R.T.E.R. process.


Each of our clients has a personalized public relations plan. We collaborate with company marketing leaders to develop their communications for the quarter, year and future. We’re experts in planning and executing great strategic communications, and we know how to make them sharp and SMART.


And what exactly does SMART mean? We’ll break it down for you.


If you’d like help drafting your marketing and communications plan, Axia offers that service.

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Topics: public relations, PR tips, crisis communications, corporate communications, earned media

6 steps to creating an effective communication plan

Develop a strategy for delivering information to your target audiences

When you want to introduce a new service or product or launch an initiative within your company, you’ll need to communicate this new information to your target audiences. You need a communication plan. A communication plan is your road map for getting your message delivered to your audience. It’s an essential tool for ensuring your organization sends a clear, specific message with measurable results.

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Topics: public relations, corporate communications

7 tips for developing your key messages

Enhance customer relationships and control communications with key messages for your company

Suppose you find yourself in an elevator with an important stakeholder in your industry or city. Surprisingly, he notices your company logo on something you’re carrying and asks you to tell him about your company. What will you say?

If you’ve developed key messages about your company, the above situation shouldn’t be stressful. If you haven’t created such messages, enlist a public relations firm for help.

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Topics: public relations, corporate communications, shared media

6 steps to ensure professional emails

How to use business email to connect with your target audiences

Email is key in your daily business communication. You receive, write and respond to dozens of emails a day. It’s your primary way to communicate with your clients, business partners and even your friends. Here are six steps to make sure your emails are professional and engaging.

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Topics: public relations, corporate communications

When PR belongs in the C-suite

Want to boost your company’s PR power? Report to the C-suite

The public relations departments of the nation’s most successful companies are shaking things up – and the results could help businesses communicate like the nation’s top money-makers, boosting their brand reputations and revenues.

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Topics: public relations, corporate communications

Do you know the top 5 rules for how to talk with customers?

PR tips to make your company a communications star

We all have personal anecdotes about poor customer service and businesses behaving badly. A business needs customers to like and trust it enough to make a purchase, so why do so many get it wrong? Often, the problem starts with simply the way employees talk with customers.

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Topics: public relations, corporate communications, shared media

How to make your CEO stand out as a star

Is your CEO more like Meryl Streep or Linda Hunt?

As head of a successful company, a CEO has already proven herself as a leader. These folks know how to surround themselves with the best people and get the job done. Still, in today’s business world, you have to find ways for your company to really stand out against the competition, and one way to do this is to position your CEO as a star.

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Topics: public relations, corporate communications



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