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The Public Relations Blog

Light, Fast, & Connected: The Future of PR

Axia’s 60-Second Impact

60 Seconds of Information Impacting You and Your Fast-Forward Economy

 

April 2022 – Adapting Your PR Strategy To Meet New Consumer Dynamics

 

Our world is rapidly becoming one that is powered by digital relationships. Public relations and communications strategies have to respond in lockstep in order to establish and maintain relevance. Today, we’ll show you some of the newest tools to use as you pivot your team.


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Topics: corporate communications, web marketing, 60-Second Impact

Marketing Mess to Brand Success with Scott Miller | On Top of PR podcast

Scott Miller discusses how to learn from your communication mistakes to develop brand success.


If you’re enjoying the vodcast, would you please share it with others and leave us a review?

 

Guest:

Our episode guest is Scott Miller, Special Advisor on Thought Leadership for the Franklin Covey Company and host of their weekly podcast series, On Leadership with Scott Miller. Scott is also the author of several books.


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Topics: corporate communications, communications, On Top of PR

How the PRSA Code of Ethics benefits communications employees

The PRSA Code of Ethics is a set of guidelines that helps public relations professionals “navigate ethical principles and applications and is widely regarded as the industry standard,” according to the PRSA student society. 

 

These principles include advocacy, honesty, expertise, independence, loyalty, and fairness. You can establish these principles throughout your organization, too, which will build a better relationship between you, your clientele, and your employees.


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Topics: corporate communications, internal communications

Corporate Comms, PR, and Marketing Employee Turnover and Staffing is Hurting Brands

Three way to get and keep your talent and how PR firms offer a competitive advantage

 

With the current voluntary turnover rate at 25% (almost double what it was three years ago) and costing an average of 33% of an employee’s annual salary to replace them, it’s time to think about retention measures for keeping your corporate communications, public relations, and marketing employees. 

Here are four tips to help retain your talent:


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Topics: corporate communications, internal communications

At the table with Chris Jones | On Top of PR podcast

Learn how to get and keep a seat at the table by being brave and proactive with management with FanDuel’s Chris Jones.

 

Guest:

Our episode guest is Chris Jones, Vice President of Corporate Communications at FanDuel. With more than 25 years of diverse experience in the communications field, Chris has a unique view on what it takes to be successful.


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Topics: corporate communications, On Top of PR

Why is it so hard to develop good ideas at work?

Work is one of the least favorable places for good ideas to develop. Ideas generated in the heat of office life have been found to be unimpressive. Working from home during the pandemic and Zoom meetings make it even harder.

 

This post explores why it’s challenging to come up with good ideas at work. 


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Topics: PR tips, corporate communications

Leaning into uncertainty with Diane Schwartz | On Top of PR podcast

Learn how nurturing flexibility and staying consistent with company values leads to success in a changing work environment.

 

Guest:

Our episode guest is Diane Schwartz, the CEO of Ragan Communications. Diane is a powerhouse in the communications sector with more than 20 years of experience as a trusted leader and creator.


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Topics: corporate communications, On Top of PR

How to turn a department into a successful team

Transform a group of employees into a cohesive unit

 

Building a successful company is downright difficult. From finding your niche to developing a successful product to building up contacts and relationships in order to help your company grow, success in the business world takes a lot of effort. Fostering a productive and happy workforce is a necessary part of getting there. So how do you help your employees be productive, happy, and successful?


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Topics: corporate communications, internal communications

Wow Factor Workplace with Deb Boelkes | On Top of PR podcast

Has anyone ever asked you, “What’s it like to work at your company?” People join companies and leave bosses. Get ready to become a WOW boss in a WOW factor workplace.

 

Guest:

Our episode guest is Deb Boelkes, Founder at Business World Rising. Deb is on a tear, transforming the business world into one you'll love and never want to leave.


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Topics: corporate communications, internal communications, On Top of PR

Elon Musk shows how to be a great boss in one simple letter

For any company to be successful, it should have strong leadership and an equally strong team. Elon Musk has demonstrated how to become a successful business man and launch a billion dollar company. We can all learn a lot about Elon’s leadership skills by examining a letter he wrote to his employees after his team violated the “no negotiation, no discount” policy”:


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Topics: PR tips, corporate communications, internal communications

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