The Public Relations Blog

In this episode, Mark Basch joins host Jason Mudd to discuss the common media mistakes publicly traded companies make.

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Recently, I was interviewed by a leading enterprise technology publication about the lessons corporate leaders can learn from the AWS outage. The conversation revealed something every brand — not just cloud providers — should take seriously: Crisis communication is as critical as technical resilience.

In this episode, Jamie Shibley, CEO of The Expressory joins host Jason Mudd to discuss how to strengthen relationships through thoughtful, strategic corporate gifting.

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Build trust and connect authentically when your social media manager on Facebook engages directly in active group discussions.

When disasters strike, people become overwhelmed. Chaos spreads rapidly. When crises occur in your company, many will turn to leadership for information, solutions, and reassurance. As a leader, you can help minimize damage and restore order by speaking with clarity and authority. 

This is why effective crisis communication can be so impactful. Use these tips to guide stakeholders, employees, and the public through the storm with clear, confident, and consistent messaging.

You want your corporate updates to matter, not just make noise. Not every internal change deserves a press release, and understanding the difference is key. When you know what’s newsworthy, you avoid wasting time and resources on announcements that won’t land. Your ability to shape perception depends on sharing what resonates, not just what’s new.

Public relations is more than just great communication. It’s about understanding business and becoming a trusted adviser to the companies you represent. As the PR industry expands, demand is on the rise for professionals who excel in communication and have a keen understanding of business. Companies are no longer just seeking skilled communicators; they want PR experts who can act as trusted advisers. They need professionals who fully grasp how the business world functions and can provide insights that align with the company's goals.

In this episode, Shel Holtz joins On Top of PR host Jason Mudd to discuss AI in corporate communications.

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In this episode, Tyra Tutor joins On Top of PR host Jason Mudd to discuss career longevity, leadership tips, marketing strategies, and remote work trends.

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1. Build a fourth-quarter plan like the NFL
2. Billionaire buy-ins: Invest in stakeholder strategies 
3. 60-second close: Opportunity favors pros who prepare