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The Public Relations Blog

We frequently blog about the latest public relations corporation communications, and marketing topics, tips, and trends. Our blog is one of the 100 Best Public Relations Blogs, according to FeedSpot. Please help yourself to our insights and be sure to subscribe to our weekly blog notifications.

2026 planning guide: How many speaking engagements should executives do per month?

Find the right balance of visibility and time with targeted keynote speaking opportunities that fit your 2026 PR and thought leadership goals.


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Topics: public relations, public speaking

Crisis situation? Use insurance coverage to hire an outside PR firm

Align your insurance strategy with your public messaging to strengthen your company’s approach to crisis and reputation management.


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Topics: public relations, reputation management, crisis communications

What strong media relations actually look like

Learn how a public relations agency builds long-term media trust by focusing on accuracy, timeliness, and value, not just press coverage.

 

You want journalists to respond to your news, but relying only on media lists or press blast tactics will not get you there. Building genuine media relations takes more than email templates and databases. It takes trust, timely relevance, and a strong sense of mutual value.


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Topics: media relations, public relations

How to choose a crisis management PR firm

Learn how to choose the right partner for crisis and reputation management to protect your brand and respond confidently under pressure.

 

You do not get a warning when a crisis erupts. Your organization could be trending online for all the wrong reasons by lunchtime. Whether it is a data breach, a viral video, or a leadership misstep, your response needs to be ready before the story spreads. That is why choosing the right partner for crisis and reputation management cannot be a last-minute decision.


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Topics: public relations, PR tips, reputation management, crisis communications

New SEO: How to get cited in ChatGPT, Gemini, and Perplexity

Learn how SEO for PR helps your brand get cited by AI tools like ChatGPT by focusing on credibility, structure, and trusted content placement.

 

You have likely noticed SEO does not work the way it used to. Traditional methods like keyword cramming and backlink chasing are not delivering the same results for visibility and authority. This shift is being driven by tools like ChatGPT, Gemini, and Perplexity, which influence what users see before they ever click a link.


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Topics: public relations, SEO

Comparing PR firm service models

Understand key differences among public relations agencies' service structures to find the best fit for your goals.


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Topics: public relations

Interpreting PR firm reviews and testimonials

Learn how to read reviews critically and spot insights that matter for choosing a firm skilled in online reputation management.


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Topics: public relations, PR tips, online reputation management

LLMs favor non-traditional media outlets

Non-traditional media now drives visibility in AI content. Update your public relations news strategy to align with how LLMs shape search and influence.


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Topics: public relations

Defining leadership in corporate communications

Learn how effective communication leadership powers clarity, trust, and alignment across teams with integrated public relations services.


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Topics: public relations, corporate communications

Proof over promotion: Why PR is the new SEO

Search engines now reward reputation. Explore how SEO for PR helps build authority and boost your rankings with credible earned media.


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Topics: public relations, SEO

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