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The Public Relations Blog

Five Google results that can ruin your career

Knowing what shows up when your name is searched on Google is essential. A future employer or even a customer may read an article or a post about you. Here are five things you should avoid at all costs to save your online reputation:

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Topics: public relations, online public relations, crisis communications

How do we find a PR agency?

Conducting research and analyzing your needs


Finding a PR agency for your company can be difficult. Knowing exactly what kind of PR work you’ll need is the first step in researching companies that would be a great fit for you. Here are some things you should keep in mind when researching an agency:

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Topics: public relations, PR tips

What size photos should I provide my PR agency, media outlets, printers, and other vendors?

Understanding image quality is essential


Sending images to a news outlet or vendor may seem like a simple task, but it’s importance can often be overlooked. The image quality you provide can affect whether or not a reporter chooses to cover your story. 


Images are measured by DPI or dots per inch. A high DPI references a high-quality photo. 

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Topics: media relations, public relations, earned media

What is news media?

A key component of the PESO model


News media is a major component of the Paid, Earned, Shared and Owned model. In fact for me, it’s my favorite part of public relations – assisting clients and companies in gaining news media. News media is often referred to as earned media, and it’s the content that third-party entities (namely media outlets) create about your company and your brand, its products, and its services. 

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Topics: public relations, earned media, news media

Ways Your PR Must Adapt for 2021

Axia’s 60-Second Impact
60 Seconds of Information Impacting You and Our Fast-Forward Economy


December 2020 – Year in Review 2020
Key Takeaways and PR Moves to Make Now


This year, we saw a tremendous upheaval for industries across the globe — perhaps none more so than in marketing. Check out the major impacts affecting marketing strategy as we move into the new year and the moves to make now to position your team for success in 2021.

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Topics: public relations, PR tips, 60-Second Impact

What should a PR plan include?

Five essential elements that will guarantee a successful campaign


There’s a lot that goes into releasing a successful PR campaign. It’s more than just writing a news release for a new product or coordinating with the media. 


A PR campaign can offer many benefits, including creating a long-lasting impact on your brand and its future reputation. That’s why it’s important to plan a roadmap for your organization’s PR campaign. 


Here are five elements that will help guide you in creating a successful PR plan: 

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Topics: public relations, PR tips, PR planning

Twelve Holiday Gift Ideas For The PR Pro In Your Life

Gift ideas that will simplify everyday life


The holidays are quickly approaching, and you know what that means: It’s time to start shopping for the perfect gift. If you know someone who works in public relations, strategic communications, corporate communications, or marketing, this list is for you! All items included are rated at least four out of five stars, and we might earn referral credit if you buy some of these products from the affiliate links we provided below.

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Topics: public relations

Tips to Create a Crisis Communications Plan

A crisis communications plan protects and defends companies and organizations from a fallout in the public eye. These crises are caused by issues like a company scandal, an executive’s inappropriate behavior, or a product recall. Developing a crisis communications plan can help companies maintain their reputation. 


Companies task public relations agencies to design comprehensive crisis management plans that limit risks to their brands. We craft specific messages for employees, investors, customers, the public, and news outlets. Insufficient external and internal communications can cause the following:


  • Operational response failure

  • Stakeholders reacting negatively

  • Public perception that the company is inept and, even worse, criminally negligent

  • Sever impact on the company’s brand, reputation, and finances 

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Topics: public relations, PR tips, crisis communications

Ten things your competitors can teach you about PR

Why you should analyze every aspect of your competition


Knowing what your competitors are doing can put you ahead in your industry. Here are some things you can learn from your competitors:

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Topics: public relations, PR tips, online public relations

The dos and don’ts to writing an effective lede

Knowing inverted pyramid and the five Ws/H will set you up for success.


The first few sentences of your story are everything. They state the facts, set the mood, and grab your reader’s attention. When written correctly, they capture the heart and soul of your story and convince your reader why what you’re saying matters. When written incorrectly, the reader may leave your page, click on a new site, or possibly lose interest in your company’s work altogether. 


So what are these first few sentences, and how do you write them effectively?

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Topics: public relations, PR tips, writing

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