Public Relations topics, tips, and trends | Axia PR blog

The Public Relations Blog

We frequently blog about the latest public relations corporation communications, and marketing topics, tips, and trends. Our blog is one of the 100 Best Public Relations Blogs, according to FeedSpot. Please help yourself to our insights and be sure to subscribe to our weekly blog notifications.

Measuring earned media referral traffic in GA4 for smarter PR

By Axia Public Relations, July 31, 2026

Learn how to measure earned media referral traffic in Google Analytics 4 and turn PR results into insights and impact.

Topics: public relations, SEO, earned media

PR as a balance-sheet asset: Build a CFO-friendly PR equity model

By Axia Public Relations, July 30, 2026

Learn how public relations services can be measured like equity using CFO-ready metrics to capitalize, amortize, and track brand authority over time.

Topics: public relations, PR tips, branding

Marketing leaders are reframing reputation management as a revenue strategy

By Axia Public Relations, July 24, 2026

Discover why marketers are revamping reputation management in public relations to safeguard credibility, strengthen authority, and drive growth.

Topics: public relations, PR tips, reputation management, B2B, CMO

Reframing LinkedIn management as a PR growth engine

By Axia Public Relations, July 23, 2026

Learn how social media management for LinkedIn becomes a PR growth engine that boosts authority, revenue, and AI visibility with smart strategy.

Topics: public relations, PR tips, reputation management, thought leadership, B2B, social media

CMO PR services scorecard: Evaluate an agency in 30 days

By Axia Public Relations, July 17, 2026

Use this 30-day scorecard to assess public relations services, including capabilities, data access, governance, and revenue attribution for growth.

Topics: public relations, PR tips, thought leadership, B2B, CMO

How PR can support leadership transitions

By Maya Lerner, July 11, 2026

Leadership transitions can be difficult. They create uncertainty, which affects everyone involved. Clear, consistent messaging is the key to addressing concerns and maintaining confidence during periods of organizational change.

Here are some ways PR can make the transition as smooth as possible:

Topics: media relations, public relations, corporate communications, internal communications

Elevate marketing and communication plans with strategic PR

By Axia Public Relations, July 9, 2026

Learn how strategic PR enhances marketing and communication plans to build credibility, boost visibility, and support revenue growth without paid ads.

Topics: public relations, thought leadership, crisis communications

Stop treating PR as top-of-funnel only: A mid-funnel playbook

By Axia Public Relations, July 2, 2026

Learn how PR services support sales enablement, advocacy, partner trust, and renewals with mid- and lower-funnel tactics that drive measurable revenue impact.

Topics: public relations, PR tips

How can PR and SEO combine to protect brand reputation?

By Axia Public Relations, June 11, 2026

Learn how SEO for PR strengthens credibility, improves visibility, and helps protect your brand reputation through strategic media relations and content alignment.

Topics: public relations, SEO