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The Public Relations Blog

The unintended consequences of social media technology

Is society more connected, or are we more connected to our devices?


Although Chuck Nice’s TED talk on the unintended consequences of technology is comedic, the topic is serious and something all PR pros should think about. Recent technology, more specifically social media, has had some unpredicted consequences on society. Technology was supposed to be the futuristic invention to bring us together, and we succeeded in that — but not in the way we imagined. 


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Topics: public relations, owned media, social media

Products for your company’s PR pro who’s working from home

Fourteen essentials for remote professionals and telecommuting warriors


Working from home has become the new normal, so why not make it a little easier with these tools? All items included here are rated at least four out of five stars, and we might earn a referral credit if you buy some of these products from the affiliate links we provided below. Here’s a list of items that are essential when working from home: 

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Topics: public relations

Photography copyright law with Jamie Lieberman | On Top of PR podcast

Learn how to avoid copyright infringement when using stock photography with our guest Jamie Lieberman, owner and founder of Hashtag Legal.



Our episode guest is Jamie Lieberman, owner and founder of Hashtag Legal. Jamie has been a practicing lawyer for 15 years. Today, she partners with clients across verticals including influencer marketing, creative services, and e-commerce.



The one with Jamie Lieberman on understanding photography copyright law

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Topics: public relations, On Top of PR

The power of PR measurement with Katie Delahaye Paine | On Top of PR podcast

Learn why you should make PR campaign measurement a priority with our guest Katie Delahaye Paine.



Our episode guest is Katie Delahaye Paine, aka The Measurement Queen, a pioneer in the measurement field for three decades. Her latest company, Paine Publishing, is the first educational publishing firm entirely dedicated to making more Measurement Mavens.



The one with Katie Delahaye Paine on why you should prioritize measurement in all of your PR and marketing campaigns

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Topics: public relations, measurement, On Top of PR

Five Google results that can ruin your career

Knowing what shows up when your name is searched on Google is essential. A future employer or even a customer may read an article or a post about you. Here are five things you should avoid at all costs to save your online reputation:

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Topics: public relations, online public relations, crisis communications

How do we find a PR agency?

Conducting research and analyzing your needs


Finding a PR agency for your company can be difficult. Knowing exactly what kind of PR work you’ll need is the first step in researching companies that would be a great fit for you. Here are some things you should keep in mind when researching an agency:

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Topics: public relations, PR tips

What size photos should I provide my PR agency, media outlets, printers, and other vendors?

Understanding image quality is essential


Sending images to a news outlet or vendor may seem like a simple task, but it’s importance can often be overlooked. The image quality you provide can affect whether or not a reporter chooses to cover your story. 


Images are measured by DPI or dots per inch. A high DPI references a high-quality photo. 

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Topics: media relations, public relations, earned media

What is news media?

A key component of the PESO model


News media is a major component of the Paid, Earned, Shared and Owned model. In fact for me, it’s my favorite part of public relations – assisting clients and companies in gaining news media. News media is often referred to as earned media, and it’s the content that third-party entities (namely media outlets) create about your company and your brand, its products, and its services. 

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Topics: public relations, earned media, news media

Ways Your PR Must Adapt for 2021

Axia’s 60-Second Impact
60 Seconds of Information Impacting You and Our Fast-Forward Economy


December 2020 – Year in Review 2020
Key Takeaways and PR Moves to Make Now


This year, we saw a tremendous upheaval for industries across the globe — perhaps none more so than in marketing. Check out the major impacts affecting marketing strategy as we move into the new year and the moves to make now to position your team for success in 2021.

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Topics: public relations, PR tips, 60-Second Impact

What should a PR plan include?

Five essential elements that will guarantee a successful campaign


There’s a lot that goes into releasing a successful PR campaign. It’s more than just writing a news release for a new product or coordinating with the media. 


A PR campaign can offer many benefits, including creating a long-lasting impact on your brand and its future reputation. That’s why it’s important to plan a roadmap for your organization’s PR campaign. 


Here are five elements that will help guide you in creating a successful PR plan: 

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Topics: public relations, PR tips, PR planning

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