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The Public Relations Blog

Amelia Ellicott




Recent Posts:

Immediate actions to take to pitch to journalists

Know the seven steps for better media pitching from Muck Rack’s State of Journalism.

Pitching isn’t just a skill needed in baseball; it’s an important part of public relations. It’s the skill that helps your company or client get positive news coverage. 

As PR professionals, it’s important to know how to successfully pitch to journalists. Here are seven actions to help excel in that skill.


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Topics: media relations, earned media, news media

Three best social listening tools

What to look for and why it matters

 

In 2021, the use of social listening tools is increasing because more brands are turning to social media for customer insights. Because of this, it’s important to use the best social listening tools. 

 

 

 

 


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Topics: online public relations, owned media, social media

How can you boost your online user experience?

Three helpful tips on how to enhance your overall online user experience

 

It’s no secret that the key to running a successful business is to provide your customers with the ultimate online experience. Your website or app has the ability to make a lasting impression on a customer, so why not make it a positive one?

 

Before we can elaborate on how to boost your online user experience, we must first go over what user experience is. User experience is the feeling a customer gets after using a website, app, product, or service. Now, let’s go over how to give your users the best experience possible.


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Topics: online public relations, owned media

How to post unique and native content for your company on Twitter

A quick guide on how to get your audience begging for more tweets

 

It can be challenging to come up with creative content to grab your audience’s attention in 280 characters or less. But with the right content posted, it can make all the difference for your company’s success. 

 

Here are three simple ways to post unique content that will have your audience itching to see what you post next: 


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Topics: owned media, social media

The unintended consequences of social media technology

Is society more connected, or are we more connected to our devices?

 

Although Chuck Nice’s TED talk on the unintended consequences of technology is comedic, the topic is serious and something all PR pros should think about. Recent technology, more specifically social media, has had some unpredicted consequences on society. Technology was supposed to be the futuristic invention to bring us together, and we succeeded in that — but not in the way we imagined. 

 


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Topics: public relations, owned media, social media

How to tell a story on Facebook

Ways to engage your audience through visual storytelling

 

Storytelling isn’t just for children. It’s a great way to capture, engage, and interact with your audience. Facebook is one of the perfect social media platforms for sharing a company’s story. 

 

These are some ways that have proved effective for capturing your Facebook audience while telling your company’s story. 

 


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Topics: online public relations, owned media, social media

Products for your company’s PR pro who’s working from home

Fourteen essentials for remote professionals and telecommuting warriors

 

Working from home has become the new normal, so why not make it a little easier with these tools? All items included here are rated at least four out of five stars, and we might earn a referral credit if you buy some of these products from the affiliate links we provided below. Here’s a list of items that are essential when working from home: 


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Topics: public relations

What’s the difference between web marketing and inbound marketing?

How to differentiate two key marketing styles

 

Learning the difference between web marketing and inbound marketing can be tricky. People often interchange the two terms when in fact, they are two different types of marketing and accomplish two different things. 

 

 

 


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Topics: PR tips, inbound marketing, web marketing

Three crisis communication action steps to take

How to avoid getting into hot water when a crisis arises

 

When a crisis hits, the priority is to not do or say anything that can make matters worse. You don’t want to prolong the crisis and generate even more negative buzz for your company. It’s better to learn from the mistakes of others instead of repeating those same mistakes.

 

When your company is going through its own crisis, use these three steps to prevent any further damage. 


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Topics: PR tips, crisis communications

What are the different types of media?

A guide to the five types of media your company needs

 

Before diving head-first into the different types of media, it’s important to first dip your toes in the water and learn what media is. Media is a communication tool used to deliver information. The three types of media are commonly known as news media, social media, and web media, but you might also see them referred to as earned media, shared media, and owned media. 

 

Some other forms of modern media are print media, television, movies, and video games. 


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Topics: shared media, earned media, owned media, social media, news media, web media

 

 

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