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How to tell a story on Facebook

By Amelia Ellicott

Ways to engage your audience through visual storytelling


A man telling a story to another man.Storytelling isn’t just for children. It’s a great way to capture, engage, and interact with your audience. Facebook is one of the perfect social media platforms for sharing a company’s story. 


These are some ways that have proved effective for capturing your Facebook audience while telling your company’s story. 




User-generated content

One of the best approaches to capturing an audience’s attention is to get them involved. Research shows user-generated content gets 10 times more views than a brand’s generated content. Some examples are quotes and feedback, positive review posts, and positive review videos. 


User-generated content can tell a story about how your company impacted a customer’s life positively. It’s also a great way to show you appreciate your audience and that you’re committed to them. Pura Vida, a California-based company that sells hand-crafted jewelry, does this successfully by allowing customers to send in pictures wearing their product. They then share these pictures on their company Facebook page, which shows that real people are buying and wearing their product.


Share your history

One way to get your audience to connect with you on an emotional level is to share your story. A company can look more personable if an audience knows its roots. Share with the audience where the company started, and reflect on how far it’s come. 


Tell stories with pictures, and share the obstacles that have been overcome and the triumphs your company has experienced. Nike does this by sharing on social media the history of different shoes they’ve sold and how they’ve improved them.


Go live or behind the scenes

To show your audience you’re more than just a name on a page, go on Facebook live or post a behind-the-scenes video or photo of your company. This is a great way to add a personal touch to your company’s feed. 


If your company is in the office, give them a tour or a behind-the-scenes look at how your company runs. This strategy works for remote workers as well by showing your home office or favorite spot to work. An example of this was practiced by IKEA. In 2016, IKEA posted a behind-the-scenes video of their product test lab in Sweden. This showed viewers how much thought and care went into each product.

Storytelling on Facebook is an essential strategy used to catch an audience’s attention. When done correctly, it will create lasting connections with your audience. Bring you and your audience closer together by using user-generated content, sharing your company’s highs and lows, and making consumers feel at home by giving behind-the-scenes looks.


Get on Facebook now, and tell your story!


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Amelia is an intern at Axia Public Relations for the spring 2021 semester. She will be graduating in April with a bachelor of science in public relations and a minor in digital marketing. Amelia has a passion for writing and a love of helping others and meeting new people.


Photo by nappy from Pexels

Topics: online public relations, shared media, social media

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