The Public Relations Blog

When used effectively, innovative AI tools can enhance PR practices.

Professional communications tools enabled by artificial intelligence (AI) systems are revolutionizing business processes. Axia Public Relations is committed to innovation and using AI tools to benefit you and your company. 

Understand seven current trends to keep in mind as your company embraces AI.

Artificial intelligence in the workplace has proved itself time and time again, and continues to be a recurring topic in industry discussions. And yet, there are still many questions about the reliability, authenticity and ethics behind AI of using AI, and even how we should even consider using AI in our professional workflows.

Here’s how you can use AI to automate tasks in the public relations industry.

Artificial intelligence is more relevant in the field of PR than ever. It’s important for PR pros to be up to date on the latest AI trends so they can use them to their advantage in automating tedious, often mundane tasks. The future of AI in PR will likely assist industry professionals in focusing their attention on more important tasks and responsibilities.

But, how exactly are PR pros going to use AI in the future?

The introduction of VR/AR devices could be a turning point for PR professionals.

Apple has revolutionized personal computing technology over its 42-year history by transforming the daily lives of individuals and companies. The new Apple Vision Pro may be the next innovation to add to Apple’s already impressive resume. 

So, what is the Vision Pro, and why is it better than other virtual and augmented reality (VR/AR) devices? Can it be a beneficial tool in the hands of PR professionals? To understand the potential of this new device, we must know what sets Vision Pro apart and how it can improve the productivity and outreach of PR professionals.

Corporate communications are full of opportunities to connect or alienate your audience. From Anheuser-Busch and Target boycotts to Apple essentially reinventing engagement, strategic comms is all about taking calculated risks to achieve well-defined goals.  

Breaks from tech can help you recharge and focus on your work.

Today’s technology has been a blessing for productivity – but also a curse in some ways. Connecting to your team and company 24/7 with technology like smartphones means you can easily reach someone and have people reach you, but it also means you can’t disconnect yourself from work, which can lead to issues like decreased creativity.

There is a way to solve this. Smartphones and computers are tools we willingly associate with, so we can put them down at any time, as well. This means you can, and should, occasionally disconnect from technology to help recharge your brain and help you relax.

Axia’s 60-Second Impact

60 Seconds of Information Impacting You and Your Fast-Forward Economy

December 2021 – Dynamic Marketing Trends Affecting Your Strategy in 2022

Enterprise leaders are looking almost exclusively toward digital transformation in the coming years to spearhead marketing and communications. Even for once-fledgling companies, the digital landscape is allowing new opportunities to rise from the ashes. See how Chipotle and others are doing it and the tools you can use to launch your efforts in 2022. 

Axia’s 60-Second Impact

60 Seconds of Information Impacting You and Your Fast-Forward Economy

November 2021 – New MarTech Tools Reshaping the Consumer Experience

V-commerce is just one of the latest marketing technology (MarTech) tools mid-market and enterprise marketing leaders have to reach new audiences and deeply engage users. We’ll look at different ways to take advantage of the new technologies and strategies for integrating these in the years ahead. 

There are reasons why PR pros prefer one to the other

Meltwater and Cision are software as a service products that PR and marketing teams use for media monitoring, social listening, engagement, identifying relevant influencers, creating and sharing relevant content, and tracking the content’s effect.

Essentially, both solutions assist marketers and PR pros with their communication ambitions so they can target, reach, and engage their audience.

Blockchain has received a lot of attention in recent months, especially after the explosive growth of bitcoin and other cryptocurrencies in December. Many people associate blockchain solely with financial applications. Others see potential for blockchain technology in nearly all aspects of life. It’s helpful to have a basic understanding of what blockchain is in order to thoughtfully consider how it may help your company, including your public relations efforts.