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The Public Relations Blog

3 reasons you should always have a trained media spokesperson available

One of the first things we do upon rising in the morning is check the news to see what’s happened overnight. Some seek out the weather report or stock reports, while others prefer to digest leading headlines or sports news. The fact that news occurs around the clock is one of the main reasons it’s imperative to have a trained media spokesperson on staff at all times.

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Topics: spokesperson training, earned media

Don’t let your superstar company speaker go unnoticed; promote today!

3 ways to market your company’s speaker

Speaking engagements are a terrific way to increase your company’s visibility and enhance your reputation. Perhaps your company’s speaker is captivating and delivers presentations that are engaging and informative. When your speaker can get in front of an audience, you know the results will be positive for your company. However, your speaking engagements are few and far between, leaving you wondering: What is the best way to promote my company’s speaker?

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Topics: public relations, spokesperson training

Do you need media coaching?

3 reasons why a trained “talking head” is beneficial for your company 

Have you ever watched a televised interview where the interviewee responds to questions with ease, using a flowing, conversational tone? Or perhaps you’ve seen an interview where a company spokesperson seemed defensive and dodged questions using the phrase “no comment.” Some people are naturally exceptional public speakers, while others require significant training to become comfortable talking in front of large crowds.

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Topics: media relations, public relations, spokesperson training

It’s OK to use your notes at your public speaking event

5 things to remember to be an effective speaker

When you give a speech, you want your words to have the maximum impact on your audience. Notes can play a useful role in any speech you give. Most public speaking professionals agree that you should use your notes during your public speaking event. The question is how to use them wisely and effectively for your event to be successful.

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Topics: public relations, spokesperson training

3 best practices for engaging in media interviews

Be sure your spokesperson is ready for the tough questions

If you lack spokesperson training, an interview with the media can be daunting. It’s not easy to maintain your composure when you’re standing in front of a bank of microphones with camera lenses pointed directly at your nostrils.

A critical public relations skill is optimally negotiating media interviews. Most PR firms offer a form of spokesperson training or coaching to clue in company spokespeople about the finer elements, one of which is how to properly set the tone for media interaction – whether amid crises or simply run-of-the-mill product launches.  

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Topics: media relations, public relations, spokesperson training

6 proven steps to rock your speaking engagements

How to connect with your audience at public speaking events

Public speaking engagements are your opportunity to deliver your company message personally to your key audience. Whether you’re announcing a new product, holding a news conference or even responding to a crisis, you want to make a positive impression and establish connection and understanding with your key stakeholders.

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Topics: public relations, spokesperson training

5 things you can learn from the Oscars about public relations

Get some of the same excitement and attention for your own company

The Academy Awards represent Hollywood’s biggest night. It’s a celebration of a year of movies that inspire, entertain, educate and explain the world around us. What you may not realize is that the Oscars also provide public relations lessons your company can use.

  1. Remember timing makes all the difference.

Although they create and release movies throughout the year, studios save their most buzz-worthy films for October through December so they can be fresh in the minds of the voting academy. They also seek media recognition for the film ahead of time, such as a nomination from the New York Film Critics.

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Topics: public relations, media, spokesperson training

4 benefits a terrific spokesperson offers your company

A gifted spokesperson improves your image and grows your brand

Your spokesperson becomes the voice of your company as he or she shares your story with your target audience. It’s critical that you select someone who understands how to convey your message to the media, especially during a crisis. Here are four ways a great spokesperson benefits your company.

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Topics: public relations, spokesperson training

Your company spokesperson messed up. Now what?

Use these PR tips to get back on track

Many executives shy away from any type of public speaking task due to fear of humiliation or embarrassment. However, if you avoid speaking in public, you do a disservice to your company, and you miss out on important opportunities for increased visibility and engagement with vital audiences. With tips and training from public relations, you can learn to correct mistakes or avoid them altogether.

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Topics: spokesperson training, public companies

The ultimate guide to finding the right spokesperson

4 tips for choosing the right person to represent your company

Identifying the right spokesperson for your brand is very important. When your company has special events, announcements or even a crisis, who should represent you? What are the qualifications you should be looking for in the individual who will be the face of your company?  

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Topics: public relations, spokesperson training

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