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The Public Relations Blog

We frequently blog about the latest public relations corporation communications, and marketing topics, tips, and trends. Our blog is one of the 100 Best Public Relations Blogs, according to FeedSpot. Please help yourself to our insights and be sure to subscribe to our weekly blog notifications.

How to score PR agencies through a risk and revenue lens

Learn how to evaluate revenue risk by scoring public relations agencies on crisis readiness, reputation resilience, and AI visibility.

 


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Topics: public relations, SEO, PR tips, reputation management, crisis communications, B2B, earned media, AI Visibility

How to vet a PR agency: Questions, red flags, and KPIs


Use this due-diligence scorecard to vet a PR agency, spot red flags, confirm KPIs, and validate results in 30/60/90 days.

 


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Topics: public relations, reputation management, crisis communications, branding, B2B, agency news

Reputation management for deal desks: Better discounts, renewals, and procurement

See how reputation management in public relations guides deal desks to reduce discounting, lift renewals, and negotiate better procurement outcomes.

 


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Topics: public relations, reputation management, B2B

What CMOs miss about employee advocacy and executive presence

Learn how leaders and employee advocacy influence social media and reputation management, boosting trust, authority, and revenue without added risk.

 


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Topics: public relations, PR tips, reputation management, thought leadership, crisis communications, B2B, social media

How to turn social and reputation management into a revenue operating system

Build a revenue-focused social media and reputation management system with governance, SLAs, handoffs, and a 30-60-90-day roadmap tied to pipeline stages.

 


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Topics: PR tips, reputation management, B2B, social media

Marketing leaders are reframing reputation management as a revenue strategy

Discover why marketers are revamping reputation management in public relations to safeguard credibility, strengthen authority, and drive growth.

 


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Topics: public relations, PR tips, reputation management, B2B, CMO

Reframing LinkedIn management as a PR growth engine

Learn how social media management for LinkedIn becomes a PR growth engine that boosts authority, revenue, and AI visibility with smart strategy.

 


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Topics: public relations, PR tips, reputation management, thought leadership, B2B, social media

CMO PR services scorecard: Evaluate an agency in 30 days

Use this 30-day scorecard to assess public relations services, including capabilities, data access, governance, and revenue attribution for growth.

 


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Topics: public relations, PR tips, thought leadership, B2B, CMO

Align marketing and communication plans with PR to compound revenue

Learn how to align marketing and communication plans with PR to build authority, improve messaging, and drive compounding revenue over time.

 


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Topics: PR tips, B2B

Networking without an agenda: The key to career longevity

Daniel Mendez of Collective Measures shares how the importance of early and active networking.

 

Tune in to learn more!


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Topics: PR tips, B2B, On Top of PR

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