The Public Relations Blog
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You don’t have to be a consumer brand to succeed on social media. Here are four ways for business-to-business companies to achieve social media success.
Over the past decade, social media has undoubtedly changed the PR and marketing game. With visual and casual formats, channels like Facebook, Instagram and Snapchat are ideal for consumer brands. However, social media for B2B companies is a tougher nut to crack.
Recently, Lisa Goldsberrywrote that B2B companies should stop using Facebook. “For B2B companies,” Lisa argued, “there are better ways to attract business, increase visibility and grow your company, and PR can help.” Lisa provided some alternative options for stronger B2B marketing, including LinkedIn.
How your company can make the most of this powerful platform
We all know that business competition is fierce and the noise on social media is getting louder and louder. With different opinions circulating around the web, how can your company differentiate itself, especially when it comes to its online presence?