The Public Relations Blog

Educate your team on listenership opportunities with podcasts.

Since their launch in the 2000s, podcasts have continued to grow in popularity. Podcasts allow consumers to digest information through listening, whether it’s current events, history, mystery, how things are made, self-help, and more. Podcasts are a great tool for gaining new or additional knowledge on any topic. 

Unlike TV, podcasts allow listeners to consume content for free and at various listening speeds. Many consumers enjoy listening to podcasts during car rides, workouts, or as background noise during work. 

Typically, podcast producers will seek out guests with expertise in the topic at hand — guests PR professionals like us can secure. Because of this, there needs to be a way to assign or determine the audience of a podcast, as listenership is crucial to its success. This is where Listen Notes come in.

In this episode, Jason Mudd discusses Axia Public Relation’s history of podcasting. He describes what you need to know before, during, and after starting a podcast along with tips and tricks to make your podcast successful. 

Tune in to learn more! 

Speed up your marketing efforts by using podcasts to effectively target your niche

Podcasts have emerged as an incredible medium to reach your target audience, especially during the pandemic. With an active monthly listener base of 116 million people in the United States, podcasts are among the most sought-after new-age media channels. It weaves the audience together and provides both value and engagement. 

Podcasts can be even more beneficial for brands to market their products and interact with their prospective customers. Serving listeners with insightful information, it keeps them hooked to your platform and boosts engagement levels. 

Learn how your brand can start marketing within the gaming and esports community with our guest John Higgins.

Guest:

John currently heads up OS Studios - a live production and creative agency that specializes in video gaming and esports. Before working in video gaming, John was an award-winning creative director recognized globally for his work in television commercials and live broadcasts.

Vance Meyer was a former corporate communication executive who is now promoting and advocating for mental wellness and acquiring skills to be of service to others in the future.

Guest:

Vance Meyer used to be a corporate communication executive. He is now promoting and advocating for mental wellness and acquiring skills to be of service to others in the future.

Learn some great stories of how our guest Kate Yandoh Harris advanced her PR career.

Guest:

Kate Yandoh Harris is a born storyteller who helps businesses realize results by creating compelling content. She is an optimist, island lover, and “word person”.

Learn how your brand can achieve competitive separation with our guest, Stan Phelps

Guest:

Stan Phelps is the founder of PurpleGoldfish.com. He is a Forbes Contributor, IBM Futurist, and a keynote speaker

Learn why following up is your most powerful tool when pitching news reporters with our guest, Marjorie Comer.

Guest:

Our episode guest is Marjorie Comer, news consultant for Axia Public Relations. Marjorie is an award-winning public relations professional. Clients love Marjorie’s work ethic, speed, and diligence.

Learn the differences between diversity, equity, and inclusion and how you can prioritize them in your workplace with our guest, Tru Pettigrew

Guest:

Our episode guest is Tru Pettigrew, he connects brands with consumers and builds bridges across generations. Tru has also established a strong reputation for helping organizations build bridges across racial, cultural, social, and relational lines.

Learn how use social media and web media to better curate content for your desired audience with our guest Adam O’Daniel of Movement Mortgage.

Guest:

Our episode guest is Adam O’Daniel, director of marketing and communications at Movement Mortgage. He leads marketing, communications, public relations and corporate events.