July 13, 2021
Learn some great stories of how our guest Kate Yandoh Harris advanced her PR career.
Kate Yandoh Harris is a born storyteller who helps businesses realize results by creating compelling content. She is an optimist, island lover, and “word person”.
Five things you’ll learn from this episode:
- How to get started in PR and marketing without a PR or marketing degree
- Why hospitality might be a great starting point for marketing and PR professionals
- How you can learn the most from less desired positions
- How to educate your audience instead of just selling them your product or service
- How to pivot and be creative in your PR efforts
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- “In order to connect with your audience, you have to quickly jump in and live in their world for a little bit.” -Kate Yandoh Harris
- “The experiences that I’ve had that helped me get better have been the jobs that nobody really wants.” -Kate Yandoh Harris
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Guest’s contact info and resources:
- On Top of PR is produced by Axia Public Relations, named by Forbes as one of America’s Best PR Agencies. Axia is an expert PR firm for national brands.
- On Top of PR is sponsored by ReviewMaxer, the platform for monitoring, improving, and promoting online customer reviews.
- Burrelles has a special offer for On Top of PR fans. Check it out at burrelles.com/ontopofpr.
About your host Jason Mudd
On Top of PR host, Jason Mudd, is a trusted adviser and dynamic strategist for some of America’s most admired brands and fastest-growing companies. Since 1994, he’s worked with American Airlines, Budweiser, Dave & Buster’s, H&R Block, Hilton, HP, Miller Lite, New York Life, Pizza Hut, Southern Comfort, and Verizon. He founded Axia Public Relations in July 2002. Forbes named Axia as one of America’s Best PR Agencies.
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