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The Public Relations Blog

Five quick ways to curate industry content for your blog

Here are the smartest content curation hacks to supercharge your marketing efforts.

 

Creating fresh and valuable content is an organic way to increase engagement. And so to make your company relevant and approachable, you must discover trending industry topics and strategize a well-rounded marketing plan. 

 

Content curation is a continuous process and can become tedious without the right content curation strategies. To be impactful, you need to retrieve content in effective and well-aligned ways. Keeping that in mind, let’s learn some quick content curation hacks


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Topics: public relations, PR tips, content management

10 quick ways you and your company's PR can be more creative TODAY

It's hard for corporate communications and marketing professionals to be creative

 

Creativity would be easy if we had unlimited time, budgets, and resources. And since we don't, it can be hard for corporate communications and marketing professionals to be creative. 

 

We are expected to deliver unique and powerful ideas on the regular for our leadership team, clients, and customers. Sometimes inspiration comes from strange places. Since 2016, in an intentional effort to improve my creativity each day, I've been challenging myself to try new things, do things differently, and take more risks. It's now part of my daily DNA and my personal drive.


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Topics: PR tips, content management

Two questions you can ask yourself to create effective content

Use these two questions to guide your content-making process

 

In public relations, content of all kinds is important. Whether it’s videos, written content, or any other kind of information people can consume, content is one of the biggest drivers for public relations. Content helps you stand out from your rivals.

 

However, you need to be making the right kinds of content to further your public relations goals. Simply making anything isn’t enough. Use the two questions below to see if your content is actually helping your public relations plans.


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Topics: PR tips, content management, social media

Infographic: How to find awesome content topics

Create content topics that will interest your potential customers

Creating content that’s relevant and valuable to your audience is one of the eight key elements of successful content marketing. At first, the topic ideas will be plentiful since there are obvious subjects and issues to address. As you dive deeper, however, topics will be harder to find.

We’ve put together a handy infographic for you to print out and keep at your desk that offers five easy tools to use to find great content topics. Also, check out five more ways to create blog post topics.


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Topics: content management, public companies, shared media

4 ideas for repurposing content

Content is the key to an effective digital marketing strategy. Sometimes, the idea of creating content from scratch feels overwhelming. One way to have a robust content plan is to repurpose content you already have on hand. Repurposing does more than just give you something to say online, it allows you to tailor your message/content to reach a specific audience. It also allows you to differentiate the way you convey your message, so you reach people on different platforms.


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Topics: public relations, content management

Got content? 8 tips for republishing it

While looking at your website stats, you discover two or three top performing pieces of content that appeal to individuals within your buyer’s journey. Congratulations! Great content is your foundation; you use effective writing to appeal to individuals who could purchase your product.

How do you build upon that foundation to attract more visitors and move those individuals through the buyer’s journey?


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Topics: public relations, content management

Infographic: How to find awesome content topics

Create content topics that will interest your potential customers

Creating content that’s relevant and valuable to your audience is one of the eight key elements of successful content marketing. At first, the topic ideas will be plentiful since there are obvious subjects and issues to address. As you dive deeper, however, topics will be harder to find.

We’ve put together a handy infographic for you to print out and keep at your desk that offers five easy tools to use to find great content topics. Also, check out five more ways to create blog post topics.


Read More

Topics: public relations, content management

How to create effective content

Learn 10 core attributes that help attract and engage your readers

Writing for your buyer personas and your audience is tough. Effective writing is tougher. As a professional in the communications field, creating content is requisite. Your writing, or storytelling, needs to encourage your readers to do more than skim your content. So how do you inspire readers to stop, think, learn and consider your brand?


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Topics: public relations, content management

More than words: Why you need a content management strategy


5 steps to help you do more with your vision, ideas and documents using PR 

In your business, you produce tons of content. News releases, articles, newsletters, photos, speeches, reports and financial statements are necessary to tell your story and generate leads. Now, what do you do with it all?


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Topics: content management, public companies, shared media

6 areas to measure in your content marketing

How to tell if your content is performing well or lagging behind 

 

Your organization’s blog is up and running! You’re generating topics that are valuable to your audience and planning ahead with a long-term content strategy. Now what?

 

Measure and analyze your content marketing efforts every quarter or biannually to make sure you’re on the right track. Start by looking back at your S.M.A.R.T. objectives, which you should have listed in your content marketing plan.


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Topics: public relations, content management, measurement

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