The Public Relations Blog

Becca McClure

Becca McClure Becca McClure is a passionate public relations professional and works on various client public relations campaigns and projects. Clients love her infectious positive attitude and her strong work ethic. Becca joined the Axia Public Relations team in February 2016. Learn more about Becca McClure. Read Becca's recent blog posts below.



Recent Posts:

What's the difference between a drip and a nurture email campaign?

While they sound similar, drip and nurture email campaigns are very different. Before deciding between the two, you should understand their differences so you choose the right campaign for your marketing goals.

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Topics: Inbound Marketing, Web media

What's the difference between news, social, and web media?

When it comes to public relations, the term “media” relates to different channels a brand might use to communicate.

 

Axia Public Relations focuses on earned media, shared media, and owned media. We prefer calling it news, social, and web since people are more familiar with those terms. Your company’s PR campaign should include all three categories.

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Topics: Social media, News media, Web media

Register for our webinar: 10 tips to improve your website

Keeping your company’s website updated is an important factor in driving traffic and revenue. According to Adobe, given 15 minutes to consume content, two-thirds of people would rather read something off a beautifully designed page than plain text. Fifty-one percent of people feel that “thorough contact information” is the most important element missing from many company websites. Thirty-nine percent of people will stop engaging with a website if images won’t load or if they take too long to load.

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Topics: Webinar, Web Design & Development, Owned media

Which type of client are you?

3 personas that describe the client/agency relationship

 

In the last 17 years, Axia Public Relations has worked with many of America’s fastest-growing and most admired brands. We’ve identified three types of clients, based on their needs, and which of those types we work best with. When qualifying new companies as potential clients, we ask which persona they relate to most, so we understand how they prefer to communicate and what their priorities are.

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Topics: Public Relations, FAQ, Communications

Axia announces new layout enhancements for its review management software

ReviewMaxer improves funnel layout and design options


ReviewMaxer, Axia Public Relations’ online review management software that monitors, collects, and promotes online reviews, now offers additional layout options for the review funnel function. The new design, page header, and brand color options help companies further customize their review funnels.

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Topics: ReviewMaxer, Online Review Management

Owned media: A 12-step process for creating and distributing content that gets results

In public relations, the term “media” relates to different channels a company or brand might use to attract new customers. When distributing messages and increasing brand awareness, you’ll improve your reach by using all the available types of media.

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Topics: Owned media

5 ways to improve your company’s website

Your company’s website is an essential tool. Whether it’s an e-commerce site or a brochure site, your website is a representation of who your company is and what it does. It’s a first impression and a resource to help buyers gather information that will ultimately end in a sale. Your website should be constantly evolving. You should update it regularly and ensure that it contains fresh content in order for it to remain relative and perform optimally.

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Topics: Web Design & Development, Owned media

3 reasons why social media is so hard

Facebook, Twitter, Instagram, and other social media networks are continuously pushing out updates, making enhancements, and moving things around. This makes it difficult for social media marketers, managers, and users to keep up. Algorithms are ever-changing, genuine engagement is harder to obtain, and companies are struggling to adapt.

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Topics: Shared Media

How to measure blogging efforts

Blogging is a great way to attract visitors to your website and convert them into customers. It’s also great for SEO and positions your company as a thought-leader in its industry. How do you know your blogging efforts are working? Hopefully, you’re measuring certain figures, like blog views and blog subscribers.

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Topics: Blog, Measurement, Owned media

4 ways to protect your company’s website from ‘click-by’ lawsuits

You may have heard of drive-by lawsuits or watched a segment about them on “60 Minutes.” Attorneys and their clients target stores, hotels, restaurants, etc. that are inaccessible, which violates the Americans with Disabilities Act (ADA). These people have never been customers of these establishments. They simply drive by or search locations via Google Earth and Google Maps (Google lawsuits), looking for ways to sue due to a building’s inaccessibility or lack of required accessibility equipment, like a pool lift.

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Topics: Web Design & Development, Owned media

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