The Public Relations Blog

Becca McClure

Becca McClure Becca McClure is a passionate public relations professional and works on various client public relations campaigns and projects. Clients love her infectious positive attitude and her strong work ethic. Becca joined the Axia Public Relations team in February 2016. Learn more about Becca McClure. Read Becca's recent blog posts below.



Recent Posts:

Axia announces new layout enhancements for its review management software

ReviewMaxer improves funnel layout and design options


ReviewMaxer, Axia Public Relations’ online review management software that monitors, collects, and promotes online reviews, now offers additional layout options for the review funnel function. The new design, page header, and brand color options help companies further customize their review funnels.

Read More

Topics: ReviewMaxer, Online Review Management

Owned media: A 12-step process for creating and distributing content that gets results

In public relations, the term “media” relates to different channels a company or brand might use to attract new customers. When distributing messages and increasing brand awareness, you’ll improve your reach by using all the available types of media.

Read More

Topics: Owned media

5 ways to improve your company’s website

Your company’s website is an essential tool. Whether it’s an e-commerce site or a brochure site, your website is a representation of who your company is and what it does. It’s a first impression and a resource to help buyers gather information that will ultimately end in a sale. Your website should be constantly evolving. You should update it regularly and ensure that it contains fresh content in order for it to remain relative and perform optimally.

Read More

Topics: Web Design & Development, Owned media

3 reasons why social media is so hard

Facebook, Twitter, Instagram, and other social media networks are continuously pushing out updates, making enhancements, and moving things around. This makes it difficult for social media marketers, managers, and users to keep up. Algorithms are ever-changing, genuine engagement is harder to obtain, and companies are struggling to adapt.

Read More

Topics: Shared Media

How to measure blogging efforts

Blogging is a great way to attract visitors to your website and convert them into customers. It’s also great for SEO and positions your company as a thought-leader in its industry. How do you know your blogging efforts are working? Hopefully, you’re measuring certain figures, like blog views and blog subscribers.

Read More

Topics: Blog, Measurement, Owned media

3 ways to protect your company’s website from ‘click-by’ lawsuits

You may have heard of drive-by lawsuits or watched a segment about them on “60 Minutes.” Attorneys and their clients target stores, hotels, restaurants, etc. that are inaccessible, which violates the Americans with Disabilities Act (ADA). These people have never been customers of these establishments. They simply drive by or search locations via Google Earth and Google Maps (Google lawsuits), looking for ways to sue due to a building’s inaccessibility or lack of required accessibility equipment, like a pool lift.

Read More

Topics: Web Design & Development, Owned media

Increase meaningful social reach by boosting posts

Social media management is one of the many services Axia Public Relations offers its clients. And because social media constantly changes, our recommendations change as well. Where we once focused on vanity metrics (data on followers, likes, comments, and shares), now, since Facebook only shows about 2 percent of a company’s social media posts to those who like their page, we recommend our clients focus on boosting more posts.

Read More

Topics: Shared Media

How to reactivate a disabled Instagram account

Recover your company’s Instagram account in 8 easy steps

Recently, we created an Instagram account for one of our clients. Later, when we went to log back in, we received this error message, “Your account has been disabled for violating our terms. Learn how you may be able to restore your account.” We didn’t understand what terms we could have possibly violated, as we hadn’t even published a picture yet.

Read More

Topics: PR Tips, Shared Media

A true story about the importance of SEO

How one of our clients learned the hard way about search engine optimization

Search engine optimization, or SEO, is the process of generating visitors or traffic to a website from free or organic search results on search engines. When someone types a word or a phrase into a search engine, such as Google, that search engine delivers relevant content from its engine, which crawls the web for content that is relative to the keywords you just typed. According to HubSpot, 75 percent of people never scroll past the first page of search engine results, making it imperative for your company’s website to appear high on the first page of a search engine’s page results (SEPR).

Read More

Topics: SEO, Web Design & Development, Owned media

The social media news desk: The big earned media opportunity your PR is missing

Traditional public relations isn’t working anymore. Fewer Americans rely on TV news, while nearly half of all U.S. adults get their news from Facebook, according to surveys conducted by Pew Research Center. PR professionals must adapt to the ever-changing social and digital age. Here’s the opportunity most PR pros and their PR agencies are missing: the social media news desk.

Read More

Topics: Media Relations, Shared Media, Earned media, Owned media

Get Free Widget

Liked this blog post? Share it with others!

   

Comment on This Article