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The Public Relations Blog

Becca McClure

Becca McClure Becca McClure is a passionate public relations professional and works on various client public relations campaigns and projects. Clients love her infectious positive attitude and her strong work ethic. Becca joined the Axia Public Relations team in February 2016. Learn more about Becca McClure. Read Becca's recent blog posts below.



Recent Posts:

The social media news desk: The big earned media opportunity your PR is missing

Traditional public relations isn’t working anymore. Fewer Americans rely on TV news, while nearly half of all U.S. adults get their news from Facebook, according to surveys conducted by Pew Research Center. PR professionals must adapt to the ever-changing social and digital age. Here’s the opportunity most PR pros and their PR agencies are missing: the social media news desk.

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Topics: Earned media, Shared Media, Owned media, Pitch

Turn your earned media pitches into shared and owned media content to get more visibility

3 tools we recommend to create the content you’ll use to pitch

Most news outlets have a social media or digital desk, and they’re always looking for great content to publish. Turn a news release into a short video or infographic – or grab the reporter’s attention with a corresponding GIF. News outlets are more likely to publish high-quality content on their social media platforms, and the results are often even greater than TV or newspaper (earned media) coverage. Think about it: Social media coverage has the potential of reaching thousands and even millions of people. Your local TV station’s 6 p.m. segment might not.

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Topics: Earned media, Shared Media, Owned media, PR Tips

Add Google Pixel Retargeting to your website

What’s Google Pixel Retargeting?

Google Analytics is a free analytics service that helps you measure your company’s advertising ROI as well as track video and social networking sites and applications. Google Pixel Retargeting is really a Google Analytics tracking code snippet placed on your website that enables you to track the visitors to your site and generate reports that help you with your marketing.

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Topics: Shared Media, Social Media, ESO

The 2%: You’re talking to yourself and why no one likes your social media posts

Many industry analysts agree that organic reach for company Facebook Pages is now as low as 2%, and some speculate it’s even lower (without sponsoring those posts). You must pay to play.

If you aren’t boosting your company’s social media posts, you’re just talking to yourself. You’re barely reaching your target audience and your social media engagement is low. It’s challenging to increase social reach and engagement, and ever-changing algorithms make it more so.

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Topics: Social Media, Investment, Shared Media, PESO

How to use Facebook pixel

Learn what a Facebook pixel is and how you can implement it for your company

If you use Facebook ads for your clients, Facebook pixel is a helpful tool. Facebook pixel is code for your website that helps you track conversions, remarket, create audiences and run more effective ads. Fine-tuning your customers’ target markets just got so much easier.

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Topics: Social Media, Facebook, Shared Media

What’s the difference between impressions and engagements?

Social media expert explains what social media analytics mean

One of Axia Public Relations’ favorite social media publishing tools is HubSpot. Yet HubSpot isn’t a fit for every company, so we often recommend Buffer as an alternate because it’s so easy to use and offers analytics that update daily. It’s important to understand the meaning of your social analytics. How is post reach different from post impressions? And what’s the difference between engaged Facebook users and Twitter engagements?

 

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Topics: Featured, Public Relations, PR Tips, earned media coverage, Shared Media

3 tips for promoting infographics on social media

An infographic is a way to present information or data visually with an image. To begin, decide the information you want to include in your infographic, where it will live (e.g., on your website) and where you’ll promote it. Then, send the copy you’ve created to a peer or a copy editor to proofread your work. Once the copy is ready, send it to a designer, or you can use a site like Canva or PicMonkey to create the infographic yourself.

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Topics: Featured, Public Relations, Online Public Relations, Social Media, Shared Media

Should you schedule your social media content?

Learn when to schedule content and when to post in real time

Scheduling social media content has many advantages:

  • Create consistency
  • Publish in multiple time zones
  • Publish on the weekends and holidays
  • Plan ahead

You can schedule content for your company using social media publishing software like Hubspot. There are factors you should consider when you schedule content in advance. Here are answers to some common questions about scheduling content.

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Topics: Featured, Public Relations, Social Media, Online Public Relations, Shared Media

For optimal Facebook engagement, choose quality posts over a quantity of posts

Less is more with your company’s Facebook posts

You’ve probably heard the phrase content is king. However, when it comes to company Facebook posts, context is the new content. While it’s important to know how often you should post to your Facebook page, you should also focus on what you’re posting. HubSpot, a developer of software for inbound marketing and sales, pulled Facebook data to see if posting more frequently reaches more people.

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Topics: Featured, Public Companies, Online Public Relations, Social Media

HubSpot: A social media publishing gem

3 reasons we use this often overlooked site for publishing to social media

We frequently get calls from sales reps encouraging us to check out their new social media publishing sites. The conversation usually goes something like this:

“What publishing tool are you currently using?” Sales rep inquires.

“HubSpot,” we answer.

“Oh, you mean Hootsuite.”

“No, we use HubSpot.”

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Topics: Public Relations, Featured, Inbound Marketing, Social Media

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