Your company’s website is an essential tool. Whether it’s an e-commerce site or a brochure site, your website is a representation of who your company is and what it does. It’s a first impression and a resource to help buyers gather information that will ultimately end in a sale. Your website should be constantly evolving. You should update it regularly and ensure that it contains fresh content in order for it to remain relative and perform optimally.
We put together five ways to improve your company’s website:
1. Implement SEO.
Search engine optimization is the process of generating traffic to a website from free, or organic, search results on search engines. It’s how to get your company’s website to appear near the top of the first page of a search engine’s page results (SEPR). Update your site’s page titles and meta descriptions and optimize each page with keywords and links. Learn additional ways you can improve SEO here.
2. Add a Google and Facebook pixel.
Pixels placed in tracking code snippets enable you to track visitors to your site and generate reports that help you with your marketing strategy. They help track conversions, remarket, create audiences, and run more effective ads. Ask your website manager or your website developer to add a Google pixel and a Facebook pixel to your website, if you haven’t already.
Blogging is a great way to attract visitors to your website and convert them into customers. It’s also great for SEO and positions your company as a thought-leader in its industry. If that doesn’t sell you on the importance of blogging, maybe these statistics will:
5. Hire a graphic designer.
Just like we did in the image above, take something you’d like to say on your company’s website and make it visual. A graphic designer can create images that match your company’s branding and look really nice on your website. You can also use those images on blog posts and repurpose them for social media. Check out the inbound marketing methodology graphic our team created below. Nice, right?
*BONUS* 6. Redesign.
For companies without a website, you’re missing out. Find a website design and development team, ASAP. For companies that have a website, there’s always room for improvement. Whether you need a simple reskin or a complete redesign, our team can create a modern, mobile-friendly, SEO-enhanced site that you and your colleagues will be excited to use and share with others.
Axia Public Relations designs and develops custom websites for companies that want impressive and effective sites that speak to their target audiences. Our team of talented designers and developers listens carefully to your company's vision to create something that resonates well with your target market, customers, and employment candidates, and that reflects your brand position effectively, while ensuring accessibility.
Becca McClure is a passionate public relations professional who works on various client social media accounts and public relations campaigns. Clients love her infectious positive attitude and her strong work ethic. Becca joined the Axia Public Relations team in February 2016. Learn more about Becca McClure.