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The Public Relations Blog

We frequently blog about the latest public relations corporation communications, and marketing topics, tips, and trends. Our blog is one of the 100 Best Public Relations Blogs, according to FeedSpot. Please help yourself to our insights and be sure to subscribe to our weekly blog notifications.

What public relations pioneers say about PR today

In this episode, Shelley Spector, founder and CEO of the Museum of Public Relations, joins host Jason Mudd to share what PR pioneers can still teach today’s communicators.

 

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Topics: public relations, PR tips, earned media, On Top of PR, artificial intelligence

One brand, four generations: Why trust doesn't transfer

In this episode, Mari Considine, chief brand and marketing officer at Acenda Integrated Health, joins host Jason Mudd to discuss how to reach Gen Z, millennials, Gen X, and baby boomers with one brand promise.  

 

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Topics: web marketing, On Top of PR

The AI trust problem: Can you trust your AI?

In this episode, former Goldman Sachs partner Mike Ryan, CEO and co-founder of Bullet Point Network, joins host Jason Mudd to discuss the trust problem at the heart of AI, why trust is now the biggest barrier to enterprise AI adoption, and how you can keep human judgment in control of AI output.

 

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Topics: On Top of PR, artificial intelligence

Is your brand PR ready? 5 steps for the AI era

In this episode, Slava Balykov joins host Jason Mudd to discuss how you can assess your brand's public relations readiness before a crisis or AI tool exposes your gaps. Slava shares his five-step framework, explains how to respond when AI gets your brand wrong, and reveals what executives really want from PR reporting.

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Topics: crisis communications, On Top of PR, PR readiness, AI and PR

Why brands should lead with public relations

In this solocast, On Top of PR host Jason Mudd discusses how public relations drives awareness, credibility, trust, and demand to create measurable business outcomes beyond media coverage. 

 

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Topics: branding, On Top of PR, solocast, artificial intelligence

Why business acumen is critical for PR professionals today

In this episode, Ron Culp joins host Jason Mudd to discuss why business acumen now outweighs writing skills in PR hiring, the three stages of a corporate PR career, and five practical ways to build business acumen at any career stage.

 

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Topics: corporate communications, On Top of PR

AI can synthesize your data. It can't tell you what matters.

In this episode, Jessica Barber Scott joins host Jason Mudd to discuss how public relations professionals can move beyond impressions and advertising value equivalency to measure outcomes and impact, build measurement frameworks around business objectives, and use AI without losing the human judgment a CFO relationship requires.

 

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Topics: On Top of PR, artificial intelligence

Applying leadership frameworks to AI

In this episode, Ken Jacobs, principal of Jacobs Consulting & Executive Coaching, joins host Jason Mudd to discuss how communications leaders can apply proven leadership principles to AI adoption. 

 

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Topics: On Top of PR, artificial intelligence

How public relations changes business outcomes

In this solocast, On Top of PR host Jason Mudd discusses how public relations drives awareness, credibility, trust, and demand to create measurable business outcomes beyond media coverage. 

 

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Topics: measurement, On Top of PR, solocast

How trusted strategic advisors influence leaders

In this episode, James (Jim) Lukaszewski joins host Jason Mudd to discuss how to influence leaders through trust, candor, and strategic communication. 

 

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Topics: crisis communications, On Top of PR

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