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The Public Relations Blog

The importance of cybersecurity and crisis communications with Bryce Austin, TCE Strategy

In this episode, TCE Strategy’s Bryce Austin shares his expertise on cybersecurity and crisis communications. With host and Axia Public Relations founder Jason Mudd, he expands on data breaches and how to prevent them. He also talks about CISO, next-generation antivirus, password keepers, and multifactor authentication. Lastly, he and Jason discuss who’s responsible for promoting cybersecurity within your company.

 

Tune into this episode to learn more about cybersecurity and crisis communications.


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Topics: crisis communications, On Top of PR, cybersecurity

What to do after alleged or confirmed illegal activities occur within your organization, with Gunster Attorney Jonathan Osborne

In this episode, Gunster attorney Jonathan Osborne shares his expertise on what to do after alleged or confirmed illegal activities occur. He talks about the steps you should take and the case information you're allowed to know. He also discusses what you can do to prevent something like this from happening.

 

Tune into this episode to learn about what to do when this occurs within your organization.


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Topics: crisis communications, On Top of PR

How to be a great Chief Marketing Officer with Steve Boehler | On Top of PR podcast

Steve Boehler discusses what the CMO job consists of and what characteristics make a great CMO.


If you’re enjoying the vodcast, would you please share it with others and leave us a review?

 

Guest:

Our episode guest is Steve Boehler, Founder of Mercer Island Group. He’s worked with well-known brands such as Tide, Pringles and Jif.


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Topics: PR tips, communications, On Top of PR

Marketing Mess to Brand Success with Scott Miller | On Top of PR podcast

Scott Miller discusses how to learn from your communication mistakes to develop brand success.


If you’re enjoying the vodcast, would you please share it with others and leave us a review?

 

Guest:

Our episode guest is Scott Miller, Special Advisor on Thought Leadership for the Franklin Covey Company and host of their weekly podcast series, On Leadership with Scott Miller. Scott is also the author of several books.


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Topics: corporate communications, communications, On Top of PR

Libel, Slander, and Defamation: Media Law Must-Knows With Thomas Julin

Media has evolved into a place of opportunities where anyone can share content online. But, it has also created more ways for disinformation, libel, and slander to spread online. Negative media coverage is becoming a growing concern for companies and individuals due to this growing risk. Fortunately, there are media laws and steps you can take to defend against online attacks.

 

In this episode, Thomas Julin joins us to share his expertise on media law. He talks about how journalism has changed into what it is today and how this has changed the law’s approach. Tom also clarifies legal terms and shares his advice on facing negative media coverage. 


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Topics: media relations, news media, On Top of PR

Latest Agency Edge Research with Susan Baier and Drew McLellan | On Top of PR podcast

Drew McLellan and Susan Baier discuss their findings from the eighth annual Agency Edge Research Series.


If you’re enjoying the vodcast, would you please share it with others and leave us a review?

 

Guest:

Susan Baier is the CEO of Audience Audit and has been a marketing strategist and researcher for more than 30 years. She crafts custom attitudinal segmentation research for agencies and marketers for B2C, B2B, and higher-ed organizations including Gap, AT&T, Jayco, Tufts University, and more.

 

Drew McLellan is the CEO of Agency Management Institute and has been in the advertising industry for more than 30 years. He advises hundreds of small- to mid-sized agencies on how to grow and become more profitable.


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Topics: PR tips, On Top of PR

Responding to slander with Thomas Julin | On Top of PR podcast

In this episode, Gunster’s Thomas Julin and host Jason Mudd share how brands can react to unfair news treatment and important federal statutes that come into play.


If you’re enjoying the vodcast, would you please share it with others and leave us a review?

 

Guest:

Our episode guest is Thomas Julin, First Amendment attorney, business litigator, and shareholder at Gunster Law Firm. Thomas has more than 30 years of experience advising companies and the media on free speech issues and libel claims.


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Topics: media relations, news media, On Top of PR

Effective crisis communications with Christopher Britton | On Top of PR podcast

Christopher Britton and Jason Mudd discuss best practices for organizations to consider when preparing for inevitable crises. These involve leveraging technology, forming response plans, and practicing within your team.


If you’re enjoying the vodcast, would you please share it with others and leave us a review?

 

Guest:

Our episode guest is Christopher Britton, chief operating officer of RockDove solutions. He has decades of executive leadership experience and is known for creating and improving successful public and private companies, such as AT&T and Rosetta Stone.


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Topics: crisis communications, internal communications, On Top of PR

What to ask before hiring a PR agency with Jason Mudd | On Top of PR podcast

Learn the four questions you should ask before hiring a PR agency with our host, Jason Mudd.


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Topics: On Top of PR, solocast

Marketers and data privacy with Sharon Toerek | On Top of PR podcast

This episode explains how brands can respect consumers and the law by following responsible data privacy guidelines.

 

Guest:

Our episode guest is Sharon Toerek, intellectual property and marketing law attorney and owner of Toerek Law, a national law firm based in Cleveland, Ohio.


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Topics: internal communications, On Top of PR

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