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The Public Relations Blog

We frequently blog about the latest public relations corporation communications, and marketing topics, tips, and trends. Our blog is one of the 100 Best Public Relations Blogs for 2023, according to FeedSpot. Please help yourself to our insights and be sure to subscribe to our weekly blog notifications.

Why your social media isn’t working

In this episode, Holly Bishop joins On Top of PR host Jason Mudd to discuss why your company's social media isn’t working. She and Jason go into depth about how to avoid burnout for social media professionals, how to improve social media content, and why community engagement is so important.

 

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Topics: shared media, social media, On Top of PR

Crisis Lessons Learned from Southwest Airlines

In this episode, Southwest Airlines' Linda Rutherford joins On Top of PR host Jason Mudd to discuss her take on current airline crises and go into depth about Southwest’s crisis communication plan and how they’ve managed their past crises.

 

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Topics: crisis communications, On Top of PR

3 ways franchisors can use PR to grow their company with John Hewitt

In this episode, John Hewitt joins On Top of PR host Jason Mudd to discuss three ways franchisors can use PR to grow their company. During this episode, John breaks down the cost of getting earned media and why it’s worth it.

 

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Topics: franchisors, On Top of PR

Time is of the Essence Solocast with Jason Mudd of Axia Public Relations

In this solocast, On Top of PR host Jason Mudd discusses why time is of the essence. Media relations requires quick responses because reporters are typically on deadline, therefore Jason goes into depth about how you can be more timely and responsive to journalists' inquiries.

 

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Topics: earned media, news media, On Top of PR, solocast

How to leverage a one-person social media team with Jacob Shipley

In this episode, Jacob Shipley joins On Top of PR host Jason Mudd to discuss how a one-person social media team works, as well as some social media tips, tricks, and trends.

 

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Topics: shared media, social media, On Top of PR

The ROI of LOL with Steve Cody

In this episode, Steve Cody joins On Top of PR host Jason Mudd to discuss Steve’s book, “The ROI of LOL,” and how effective comedy within the workplace is.

 

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Topics: corporate communications, On Top of PR

AI for Strategy, Measurement, and Monitoring with Dan Gaynor

In this episode, Dan Gaynor joins On Top of PR host Jason Mudd to discuss the importance of a company narrative, how to craft and measure a narrative, the future of corporate narratives, and much more.

 

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Topics: technology, On Top of PR

AI in Public Relations with Antony Cousins

In this episode, Antony Cousins joins On Top of PR host Jason Mudd to discuss AI in the public relations industry, including what GPTs are and how to use them.

 

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Topics: technology, On Top of PR

How to use editorial calendars to earn media coverage with Jason Mudd

In this solocast, Jason Mudd joins On Top of PR host Jason Mudd to discuss editorial calendars and how you can use them to pitch for earned media coverage.

 

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Topics: earned media, news media, On Top of PR, solocast

How PR can help journalism survive with Tina McCorkindale

In this episode, Tina McCorkindale joins On Top of PR host Jason Mudd to discuss how PR can help journalism survive as well as more information and research from the Institute for Public Relations.

 

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Topics: earned media, news media, On Top of PR

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