The Public Relations Blog

10 website tips with Clarissa Schearer | On Top of PR podcast

Learn 10 tips on how you can spring clean your website to get ready for summer with our guest Clarissa Schearer of Axia Public Relations.

Guest:

Our episode guest is Clarissa Schearer, PR Strategist at Axia Public Relations. Clarissa builds and maintains client relationships, shares client messages across news media, and builds brands through web media.


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Topics: web design & development, owned media, On Top of PR

Upgrade your social media with Emily Barrett | On Top of PR podcast

Learn how your company can improve its social media presence with our guest Emily Barrett of Axia Public Relations.

Guest:

Our episode guest is Emily Barrett, social media specialist at Axia Public Relations. Her role is to monitor social media channels and develop unique, innovative, and engaging content.


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Topics: owned media, social media, On Top of PR

Communicators need a PR agency with Dawn Buzynski | On Top of PR podcast

Learn why corporate communicators should collaborate with a PR agency to better share brand messages with Dawn Buzynski of Hy-Vee

 

Guest:

Our episode guest is Dawn Buzynski, Director of Strategic Communications at Hy-Vee. She oversees the communications initiatives designed to promote and elevate the brand.


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Topics: corporate communications, On Top of PR

PR industry future with Gideon Fidelzeid | On Top of PR podcast

Learn why the future of public relations continues to shine bright with our guest Gideon Fidelzeid of PRWeek.

 

Guest:

Our episode guest is Gideon Fidelzeid, managing editor at PRWeek. Gideon’s covered the PR industry for two decades, and his insights into the industry have been informed through his leadership on projects like the annual Agency Business Report.


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Topics: On Top of PR

Difference between online reviews and online reputation with Jason Mudd | On Top of PR podcast

Learn how to improve your company’s online reputation with our host, Jason Mudd. Jason is the managing partner of Axia Public Relations.


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Topics: media relations, On Top of PR

How to use HARO and ProfNet with Cision’s Allison Richard | On Top of PR podcast

Learn HARO and ProfNet best practices and how to give your query the best chance at a response with our guest Allison Richard of Cision.

 

Guest:

Our episode guest is Allison Richard, opportunities manager of members and content at Cision. Allison has been in the industry since 2003 and started as the media research supervisor for Cision.


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Topics: media relations, On Top of PR

Human motivation with Darryl Salerno | On Top of PR podcast

Learn how human motivation impacts sales and how you can leverage it with our guest Darryl Salerno of Second Quadrant Solutions.

 

Guest:

Our episode guest is Darryl Salerno, president and CEO of Second Quadrant Solutions. He works with professional service companies to boost their market efficiency, competitiveness, processes, and management training programs.


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Topics: PR tips, On Top of PR

News release engagement tips with Serena Ehrlich | On Top of PR podcast

Learn what you can be doing to increase your news release engagement and how you can use commercial newswires to your benefit with our guest Serena Ehrlich.

 

Guest:

Our episode guest is Serena Ehrlich, director of product marketing at Business Wire. She is responsible for Business Wire’s go-to-market marketing strategy, including initiating consumer discovery, supervising product releases, developing market-oriented content, and creating thought leadership initiatives.


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Topics: PR tips, On Top of PR, story telling

Should PR pros be storytellers? with Carnival Cruise Line’s Chris Chiames | On Top of PR podcast

Learn why the word “storytellers” can have a negative connotation for PR pros with our guest Chris Chiames of Carnival Cruise Line.

 

Guest:

Our episode guest is Chris Chiames, chief communications officer at Carnival Cruise Line.

 

Topic:

The one with Chris Chiames of Carnival Cruise Line on PR pros as storytellers vs. conversationalists


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Topics: PR tips, On Top of PR, story telling

How newsrooms post content on their websites with Jason Mudd | On Top of PR podcast

Learn how newsrooms post stories and content on their websites and what to expect when your story goes live with our host, Jason Mudd. Jason is the managing partner of Axia Public Relations.

 

Guest:

Jason Mudd, On Top of PR host, helps companies get on Undercover Boss. He is a trusted adviser and dynamic strategist for some of America’s most admired brands. Since 1994, he’s worked with American Airlines, Budweiser, Dave & Buster’s, H&R Block, Hilton, HP, Miller Lite, New York Life, Pizza Hut, Southern Comfort, and Verizon. He founded Axia Public Relations in July 2002.

 

Topic: 

The one with Jason Mudd on understanding a news outlet’s website.


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Topics: owned media, news media, On Top of PR, solocast