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The Public Relations Blog

We frequently blog about the latest public relations corporation communications, and marketing topics, tips, and trends. Our blog is one of the 100 Best Public Relations Blogs, according to FeedSpot. Please help yourself to our insights and be sure to subscribe to our weekly blog notifications.

Rethinking press releases with the rise of AI

In this episode, Serena Ehrlich joins On Top of PR host Jason Mudd to discuss how AI-powered search engines take data from press releases, and how they decide on what to show their users.

 

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Topics: earned media, news media, On Top of PR, artificial intelligence

How generative AI uses earned media coverage (fueling PR’s resurgence)

In this episode of On Top of PR with Jason Mudd, we welcome Matt Dzugan, senior director of data at Muck Rack, to unpack the findings from Muck Rack’s new report, “What Is AI Reading?” Together, they explore how generative AI platforms like ChatGPT and Gemini rely heavily on earned media coverage — especially journalistic content — to shape their responses. Learn why timely, credible PR coverage is more important than ever, how to optimize your brand visibility in AI-driven search, and what PR pros need to do now to stay relevant.

 

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Topics: PR tips, On Top of PR

Networking without an agenda: The key to career longevity

Daniel Mendez of Collective Measures shares how the importance of early and active networking.

 

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Topics: PR tips, B2B, On Top of PR

Managing stress in public relations with Integrated Leadership Systems’ M.J. Clark

In this episode, M.J. Clark joins host Jason Mudd to discuss how PR pros can manage stress and thrive under pressure by adopting better leadership practices.

 

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Topics: PR tips, On Top of PR

The dirty truth about ‘guaranteed media coverage’ with Jason Mudd of Axia Public Relations

In this solocast episode, On Top of PR host Jason Mudd discusses why “guaranteed media” isn’t earned and how to protect yourself from misleading PR firms.

 

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Topics: earned media, news media, On Top of PR, solocast

The evolution of remote work with HireMyMom’s Lesley Pyle

In this episode, HireMyMom’s Lesley Pyle joins On Top of PR host Jason Mudd to discuss how remote work is transforming the modern workforce

 

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Topics: On Top of PR

Media intelligence and PR measurement with Meltwater’s Chris Hackney

In this episode, Chris Hackney joins On Top of PR host Jason Mudd to learn how to track, interpret, and leverage media coverage.

 

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Topics: measurement, On Top of PR, story telling

AI storytelling and PR strategy with Egnyte’s Jessica Pantages

In this episode, Jessica Pantages joins host Jason Mudd to explore how AI is reshaping storytelling and public relations

 

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Topics: On Top of PR, story telling, artificial intelligence

Making your media pitches stand out with Qwoted’s Vannyda Thach

In this episode, Vannyda Thach joins host Jason Mudd to discuss expert strategies for media pitching and journalist relationships

 

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Topics: media relations, earned media, news media, On Top of PR

Understanding the Creator Economy with Bill Zimmerman

In this episode, Bill Zimmerman joins host Jason Mudd to discuss how the creator economy is transforming public relations and marketing strategy.

 

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Topics: influencer marketing, On Top of PR

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