The Public Relations Blog
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In this episode, Serena Ehrlich joins On Top of PR host Jason Mudd to discuss how AI-powered search engines take data from press releases, and how they decide on what to show their users.
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Topics: earned media, news media, On Top of PR, artificial intelligence
In this episode of On Top of PR with Jason Mudd, we welcome Matt Dzugan, senior director of data at Muck Rack, to unpack the findings from Muck Rack’s new report, “What Is AI Reading?” Together, they explore how generative AI platforms like ChatGPT and Gemini rely heavily on earned media coverage — especially journalistic content — to shape their responses. Learn why timely, credible PR coverage is more important than ever, how to optimize your brand visibility in AI-driven search, and what PR pros need to do now to stay relevant.
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Topics: PR tips, On Top of PR
Daniel Mendez of Collective Measures shares how the importance of early and active networking.
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Topics: PR tips, B2B, On Top of PR
In this episode, M.J. Clark joins host Jason Mudd to discuss how PR pros can manage stress and thrive under pressure by adopting better leadership practices.
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Topics: PR tips, On Top of PR
In this solocast episode, On Top of PR host Jason Mudd discusses why “guaranteed media” isn’t earned and how to protect yourself from misleading PR firms.
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Topics: earned media, news media, On Top of PR, solocast
In this episode, HireMyMom’s Lesley Pyle joins On Top of PR host Jason Mudd to discuss how remote work is transforming the modern workforce
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Topics: On Top of PR
In this episode, Chris Hackney joins On Top of PR host Jason Mudd to learn how to track, interpret, and leverage media coverage.
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Topics: measurement, On Top of PR, story telling
In this episode, Jessica Pantages joins host Jason Mudd to explore how AI is reshaping storytelling and public relations
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Topics: On Top of PR, story telling, artificial intelligence
In this episode, Vannyda Thach joins host Jason Mudd to discuss expert strategies for media pitching and journalist relationships
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Topics: media relations, earned media, news media, On Top of PR
In this episode, Bill Zimmerman joins host Jason Mudd to discuss how the creator economy is transforming public relations and marketing strategy.
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Topics: influencer marketing, On Top of PR

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