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The Public Relations Blog

We frequently blog about the latest public relations corporation communications, and marketing topics, tips, and trends. Our blog is one of the 100 Best Public Relations Blogs for 2023, according to FeedSpot. Please help yourself to our insights and be sure to subscribe to our weekly blog notifications.

How PR can help journalism survive with Tina McCorkindale

In this episode, Tina McCorkindale joins On Top of PR host Jason Mudd to discuss how PR can help journalism survive as well as more information and research from the Institute for Public Relations.

 

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Topics: earned media, news media, On Top of PR

How to prepare for any communication crisis with Tom Ciuba

In this episode, Tom Ciuba joins On Top of PR host Jason Mudd to discuss crisis management and how to build a crisis communications plan.

 

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Topics: crisis communications, On Top of PR

Media Relations Best Practices With Axia

In this episode, Kasey Klee, Marjorie Comer, and Bob Wiltfong join On Top of PR host Jason Mudd to discuss media relations best practices.

 

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Topics: media relations, earned media, news media, On Top of PR

Encouraging Words in Your Storytelling Journey with Ken Melton

In this episode, Ken Melton joins On Top of PR host Jason Mudd to discuss his writing journey and how he tackles his writing process challenges. 

 

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Topics: On Top of PR, story telling

Earned media coverage doesn’t work the way you think it does with Jason Mudd

In this episode, Jason Mudd, CEO of Axia Public Relations and host of On Top of PR, discusses the intricacies of earned media coverage and PR strategies.

 

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Topics: media relations, earned media, news media, On Top of PR

The benefits of purpose-driven storytelling with Pam Fultz

In this episode, Pam Fultz joins On Top of PR host Jason Mudd to discuss what purpose-driven storytelling is, why it’s important, why PR professionals should use these types of stories, and how to not push organizational agenda within these stories.

 

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Topics: On Top of PR, story telling

Disaster Communications: 5 ways to make the most of a bad situation with Amy Susán

In this episode, guest Amy Susán joins host Jason Mudd to discuss disaster communications and five ways to make the most of a bad situation. They dive into how to handle communications for your organization during a crisis delicately, diplomatically, and empathetically. Amy's expertise is weather-related destruction in the construction industry, but her 5+ tips are applicable to any industry and crisis situation.

 

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Topics: crisis communications, internal communications, On Top of PR

Franchising, Home Improvement, and Home Services with Ryan Spalding

In this episode, guest Ryan Spalding joins host Jason Mudd to discuss the franchise industry, home improvement, and home services. They dive into the uniqueness and nuances of doing business in Canada and the U.S. 

 

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Topics: franchisors, home improvement services, On Top of PR

PR tips from a former news anchor with Bob Wiltfong

In this episode, guest Bob Wiltfong joins host Jason Mudd to discuss how you can build and maintain media relationships. They describe how to use newsjacking to your advantage in creating the right pitch as well as the importance of leveraging local news on behalf of your brand. 

 

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Topics: media relations, earned media, news media, On Top of PR

How our PR firm is using AI and how you can too with Jason Mudd, CEO of Axia Public Relations

In this solocast, host Jason Mudd describes how our PR firm is utilizing AI, as well as how you can use it to benefit your own company. He discusses the five most important things to remember when working with AI in your agency.

 

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Topics: PR tips, On Top of PR, solocast

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