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The Public Relations Blog

Influencer mistakes with Jason Mudd | On Top of PR podcast

Learn how to effectively work with influencers with our host, Jason Mudd. Jason is the managing partner of Axia Public Relations.


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Topics: influencer marketing, social media, On Top of PR

Elevating a brand with Mark Sherwood | On Top of PR podcast

Learn how to build a team that will improve a brand’s damaged reputation with our guest Mark Sherwood.

 

Guest:

Our episode guest is Mark Sherwood, Deputy Executive Director of Marketing at Detroit Public Schools Community. He develops and manages annual marketing and communication strategies, staff, budgets, research, competitive analysis and surveys.


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Topics: crisis communications, On Top of PR, podcasting

Communication and transparency with John Herbkersman | On Top of PR podcast

Learn how communicators can be a trusted advisor to their company’s executive team with our guest John Herbkersman.

 

Guest:

Our episode guest is John Herbkersman. John is a semi-retired senior communications executive who has served as a senior counselor for numerous Fortune 500 executives/companies.


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Topics: corporate communications, On Top of PR, podcasting

Hiring a PR agency with Shannyn Lee | On Top of PR podcast

Learn how you can build and maintain a relationship with a PR agency with our guest Shannyn Lee

 

Guest:

Our episode guest is Shannyn Lee, director of coaching at Win Without Pitching. Shannyn spent a decade in senior marketing and communication roles in Fortune 500 companies before moving to a business development leadership role.


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Topics: owned media, On Top of PR, podcasting

Podcasting with Kate Warnock | On Top of PR podcast

Learn the best practices when starting a company podcast with our guest Kate Warnock of Forcura.

 

Guest:

Our episode guest is Kate Warnock, Director of Communications and Brand Strategy at Forcura. She manages all communications and brand efforts for Forcura, a leading SaaS technology company in the post-acute health industry


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Topics: owned media, On Top of PR, podcasting

Commercial newswires with Jason Mudd | On Top of PR podcast

Learn the benefits of using commercial newswires and the mistakes companies make when posting their news releases with our host, Jason Mudd. Jason is the managing partner of Axia Public Relations.


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Topics: earned media, news media, On Top of PR, press release syndication services

10 website tips with Clarissa Schearer | On Top of PR podcast

Learn 10 tips on how you can spring clean your website to get ready for summer with our guest Clarissa Schearer of Axia Public Relations.

 

Guest:

Our episode guest is Clarissa Schearer, PR Strategist at Axia Public Relations. Clarissa builds and maintains client relationships, shares client messages across news media, and builds brands through web media.


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Topics: web design & development, owned media, On Top of PR

Upgrade your social media with Emily Barrett | On Top of PR podcast

Learn how your company can improve its social media presence with our guest Emily Barrett of Axia Public Relations

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Guest:

Our episode guest is Emily Barrett, social media specialist at Axia Public Relations. Her role is to monitor social media channels and develop unique, innovative, and engaging content.


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Topics: owned media, social media, On Top of PR

Communicators need a PR agency with Dawn Buzynski | On Top of PR podcast

Learn why corporate communicators should collaborate with a PR agency to better share brand messages with Dawn Buzynski of Hy-Vee

 

Guest:

Our episode guest is Dawn Buzynski, Director of Strategic Communications at Hy-Vee. She oversees the communications initiatives designed to promote and elevate the brand.


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Topics: corporate communications, On Top of PR

PR industry future with Gideon Fidelzeid | On Top of PR podcast

Learn why the future of public relations continues to shine bright with our guest Gideon Fidelzeid of PRWeek.

 

Guest:

Our episode guest is Gideon Fidelzeid, managing editor at PRWeek. Gideon’s covered the PR industry for two decades, and his insights into the industry have been informed through his leadership on projects like the annual Agency Business Report.


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Topics: On Top of PR

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