The Public Relations Blog

What is a headline, and how do you make it effective?

Tips and tricks to writing an eye-catching headline

 

Even in Pulitzer prize-winning articles, the story’s content is the last thing read. Headlines are almost always the first thing that catches a reader’s eye. They are the hook, the reason a reader chooses to dive into a story rather than keep scrolling. This makes headlines possibly the most important — yet undervalued — aspect of any story.

 

When your company writes PR materials, blog posts, or articles submitted for publication, you should explore what makes an effective headline. 


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Topics: PR tips, copy editing

Six PR standards for using quotes in corporate communications and media relations

Although only a few words, correct quote attribution gives your story more clarity and credibility

 

So much of PR relies on effective communication, including quoting your executives, citing experts in the field, and crafting news releases. Getting the right quote is only half the battle. Once you know what you want to include, you need to make sure the attribution is correct. Without proper attribution, you can lose your audience’s trust.

 

Quote attribution can be tricky as each quote scenario adheres to unique rules. At Axia Public Relations, we follow the “Associated Press Stylebook’s” quote attribution policies. Be sure to check your own organization’s copy editing stylebook on quote attribution as some organizations have different guidelines. 


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Topics: PR tips, copy editing

Why is copy editing important to PR?

Ensure external communications appeal to media with copy editing

 

As a public relations firm, we believe it’s important to provide you with a white-glove experience. One of the ways we do that is by offering comprehensive PR solutions and value-added services at no additional cost. One of those services is copy editing all content and documents that we share with the media, post on a newswire, or otherwise submit on your company’s behalf. 


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Topics: PR tips, copy editing

Should we capitalize job titles?

When it comes to media relations and corporate communications, PR pros should follow AP Style

 

Anytime you communicate with a client or customer, you make an impression on behalf of your company. You want to represent professionalism and quality of content, and your written communications are simple ways to do that.

 

Spelling and grammar mistakes make your company look unprofessional, sloppy, and uninterested. If you don’t ensure all your written communications are error-free, it looks like your company didn’t put forth the time and effort to produce its very best work. Clear, consistent copy editing improves your company’s corporate communications.


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Topics: copy editing, communications

When it comes to punctuation, the AP Stylebook gets this wrong

The apostrophe: Elementary, my dear


What are the two most constant lessons every American learns in the third grade – the lessons that you can expect to stay with you forever because they are hard and fast rules for life, always true?


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Topics: copy editing

Why is copy editing important to PR?

Ensure external communications appeal to the media with copy editing.

 

As a public relations firm, we believe it’s important to provide you with a white-glove experience. One of the ways we do that is by offering comprehensive PR solutions and value-added services at no additional cost. One of those services is copy editing all content and documents we share with the media, post on a newswire, or otherwise submit on your company’s behalf.

 


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Topics: media relations, public relations, featured, copy editing

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